DeWalt

What DeWalt does

DeWalt is a worldwide brand of professional-grade power tools, hand tools, accessories, and outdoor equipment serving the construction, manufacturing, and woodworking industries. Founded in 1924 by Raymond E. DeWalt (inventor of the radial-arm saw) and acquired by Black & Decker in 1947, DeWalt has been a wholly-owned brand of Stanley Black & Decker, Inc. (NYSE: SWK) since the 2010 merger of Black & Decker and Stanley Works; the brand is headquartered in Towson, Maryland, employs 10,000+ people, and operates manufacturing in Sedalia and other locations.

DeWalt's product architecture is built around proprietary cordless battery platforms — 20V MAX (with 300+ compatible tools, including the XR extended-runtime and ATOMIC compact lines), 60V MAX, the Flexvolt dual-voltage 20V/60V system, and the newer POWERSHIFT high-power system designed to replace gas-powered concrete equipment at ~7 HP equivalent. These platforms are reinforced by brushless motor technology, the registered yellow-and-black trade dress, the TOOL CONNECT cloud-based asset-tracking platform, ELITE SERIES German-made accessories, and a recently launched IRON-X autonomous drilling robot developed with August Robotics for hyperscale data center construction.

DeWalt generates revenue through one-time hardware sales at mid-to-premium price points (entry batteries ~$43, combo kits $157-$799, POWERSHIFT equipment $399-$499, premium tools above $1,000) distributed via a multi-channel model: major retailers (Home Depot, Lowe's, Amazon, Walmart, Ace Hardware), authorized dealers, the dewalt.com direct storefront, and dedicated field sales representatives serving enterprise contractors. Customer segments span professional concrete, carpentry, mechanical, electrical, and plumbing trades; hyperscale data center constructors; DIY consumers; and skilled-trades education programs (SkillsUSA, WorldSkills, Skilled Trades College Canada). With an estimated ~25% US share of the 20V cordless power tool market and 100+ years of brand history, DeWalt is the largest single brand within Stanley Black & Decker's Industrial/Tools & Outdoor segment.

Name

DeWalt

Legal name

Black & Decker (US), Inc.

Website

https://dewalt.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

DeWalt is a 100-year-old global brand of professional-grade cordless power tools, hand tools, and construction equipment, operating under Stanley Black & Decker and serving professional contractors (concrete, carpentry, mechanical, electrical, plumbing), hyperscale data center builders, and DIY consumers through major retailers and field sales.

Ownership category

akta.pro rank

Product category

Power Tools

NAICS

Power-Driven Handtool Manufacturing (333991), Battery Manufacturing (33591)

SIC

Construction Machinery & Equip (3531), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

akta.pro secondary industry

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

Keywords

• Cordless power tools
• Construction equipment
• Professional hand tools
• Concrete machinery
• Outdoor power equipment

Headquarters

HQ city

Towson

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Power Tools Sales: DeWalt generates primary revenue through the sale of corded and cordless power tools, including drills, saws, grinders, and concrete equipment. Products are sold through major retail channels (Home Depot, Lowe's, Amazon) and authorized dealers.
2. Battery & Charger Sales: Proprietary battery platforms (20V MAX, 60V MAX, POWERSHIFT) drive recurring revenue through accessory and replacement battery sales, creating a locked ecosystem for consumers.
3. Hand Tools & Accessories: Hand tools, tool storage, and accessories including drill bits, blades, and abrasives provide additional revenue streams.
4. Professional Equipment Systems: High-value professional equipment systems like POWERSHIFT for concrete applications, targeting commercial contractors with integrated tool solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

DeWalt manufactures and sells professional-grade cordless and corded power tools, hand tools, accessories, storage systems, and outdoor power equipment for the construction, manufacturing, woodworking, and landscaping industries. Its core offerings are organized around proprietary battery platforms (12V, 20V MAX, 60V MAX, POWERSHIFT) and include drills, saws, grinders, concrete equipment, mechanics tool sets, and connected jobsite technology such as TOOL CONNECT asset management and an autonomous drilling robot.

Product overview

DeWalt offers a comprehensive portfolio of professional-grade power tools, outdoor equipment, storage solutions, and construction technologies organized around multiple battery platforms (12V, 20V MAX, 60V MAX, POWERSHIFT). The core 20V MAX cordless platform includes over 300 tools spanning drills, saws, grinders, and outdoor equipment, while the 60V MAX platform handles heavy-duty applications. The POWERSHIFT system targets concrete professionals as a gas-powered alternative with demolition hammers, plate compactors, vibrators, and core drills. DeWalt's construction technology offerings include TOOL CONNECT Site Manager for asset tracking and an autonomous drilling robot developed with August Robotics for data center construction. The product ecosystem is supported by comprehensive battery and charger options, ELITE SERIES accessories, and TOUGHSYSTEM storage solutions.

Differentiator

Problem solved

Functional benefit

Brands

• POWERSHIFT: Cordless equipment system for concrete professionals delivering gas-like power without cords or fuel. Awarded TIME Best Inventions 2024 and Popular Science Best of What's New 2024.
• TOOL CONNECT
• TOUGHSERIES
• 20V MAX
• FLEXVOLT
• ATOMIC
• XR

Products and services

• POWERSHIFT Cordless Equipment System
• 20V MAX Cordless Power Tools
• 60V MAX Cordless Power Tools
• TOOL CONNECT Site Manager
• Autonomous Drilling Robot (IRON-X)
• Hand Tools
• Storage & Organization Systems
• Outdoor Power Equipment
• Batteries & Chargers
• Safety Equipment & PPE
• ELITE SERIES Accessories
• 20V MAX Portable Air Cooler

Quantifiable outcome

• 60% less CO2e emissions during use vs. gas-powered equipment (POWERSHIFT)
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core, minor and secondary.

• WorldSkills InternationalcoreStrategic or Co-development Partner · 3 June 2026Premium partner and tools sponsor for WorldSkills 2026 Competition in Shanghai, backing American competitors Charles Goede (Plumbing) and Tristan Coates (Carpentry). Partnership supports 'Grow the Trades' initiative.
• SkillsUSAcoreStrategic or Co-development Partner · 3 June 2026Premium partner and tools sponsor for SkillsUSA, supporting vocational education and skilled trades training programs. Backing competitors for WorldSkills 2026 representation.
• Dodge Construction NetworkcoreStrategic or Co-development Partner · 19 February 2026Joint research study on digital fabrication and BIM adoption among mechanical contractors. Study found 82% of mechanical contractors view fabrication capability as prerequisite for winning projects, with 87% using BIM.
• CPR Group Ltd.minorGTM or Marketing Partner · 7 February 2026Community partnership raising $5,000 for Eagles Nest School through raffle featuring donated DeWalt power tools.
• August RoboticscoreTechnology or Integration · 20 January 2026Collaboration to develop and deploy the world's first downward drilling, fleet-capable autonomous robot for data center construction. The IRON-X robot achieves 99.97% drilling accuracy and 10x faster speeds, piloted across 10 hyperscaler data center projects. Solution expected to be commercially available mid-2026.
• Skilled Trades College (Canada)coreStrategic or Co-development Partner · 11 December 2025Multi-year partnership providing students across Canada with professional-grade tools, bursaries, and product donations. Integrates DeWalt equipment into STC training programs and campuses.
• Northern Tool + EquipmentminorGTM or Marketing Partner · 18 September 2025Partnership for Legends Build Student Challenge, donating tools to inspire next generation of tradesworkers through hands-on experience.
• AutodeskcoreTechnology or IntegrationTechnology partnership for construction technology integration, enabling digital workflow connectivity between DeWalt tools and Autodesk construction management software platforms.
• ProcorecoreTechnology or IntegrationIntegration partnership connecting DeWalt TOOL CONNECT with Procore construction management platform for seamless project documentation and asset tracking.
• TrimblesecondaryTechnology or IntegrationTechnology integration partner for construction measurement and layout solutions, complementing DeWalt's laser and measuring tool portfolio.
• SiteAwaresecondaryTechnology or IntegrationConstruction technology partner providing quality assurance and progress tracking solutions for job site verification.
• PypeServersecondaryTechnology or IntegrationIntegration partner for construction project management and specification automation.
• TigerStopsecondaryTechnology or IntegrationPartner for automated cutting and positioning solutions, integrated with DeWalt tool ecosystem.
• Alton Industry LTD GroupsecondaryOEM/ Whitelabel/ Licensing PartnerAuthorized DeWalt licensee launching 20V MAX Portable Air Cooler combining air cooler, 32-quart chest, and mobile charging station. Available at Lowe's and Home Depot.
• The SkillPointe FoundationcoreGTM or Marketing PartnerPartnership for DEWALT Trades Scholarship program providing $200,000 in scholarships for trades education in U.S. and Canada. Applications open until February 28, 2026.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bosch Power Tools: Bosch Power Tools (a division of Robert Bosch) manufactures professional cordless and corded power tools with comparable 18V and newer core-voltage battery platforms. Bosch competes with DeWalt directly in the professional contractor and pro-consumer segments across the same product categories (drills, saws, grinders, concrete equipment).
• Ryobi: Ryobi, also a Techtronic Industries brand, competes with DeWalt in the DIY and prosumer cordless power tool segment with its ONE+ 18V platform. While positioned at lower price points than DeWalt, Ryobi is the closest competitive pressure in DIY/homeowner channels, including shared retail shelf at Home Depot and Lowe's.
• Festool: Festool (TTS Tooltechnic Systems) is a high-end power tool brand specializing in woodworking, cabinetry, and finish carpentry. Festool overlaps with DeWalt's professional carpentry and finishing segments at premium price points, and competes for the same high-end contractor and custom woodworker customer base.
• Hilti: Hilti is a premium professional tool and jobsite solutions provider competing with DeWalt in heavy-duty construction, concrete, and MEP contractor segments. Hilti's direct-sales enterprise GTM and high-AHP tool positioning parallels DeWalt's enterprise/customer-facing strategy, and the two compete head-to-head for large commercial contractors.
• RIDGID (Emerson): RIDGID, an Emerson professional tool brand, competes with DeWalt in plumbing, mechanical, and construction tool segments with an 18V cordless platform. RIDGID's strong plumber and mechanical-contractor positioning overlaps with DeWalt's professional plumber and MEP contractor customer segments.
• Makita: Makita is a global power tool manufacturer with a comparable cordless platform strategy (LXT 18V and XGT 40V) targeting professional contractors. Makita competes directly with DeWalt across professional power tools, outdoor power equipment, and concrete/industrial applications, with overlapping distribution through pro dealers and major retailers.
• Milwaukee Tool: Milwaukee Tool, a brand within Techtronic Industries (TTI), is DeWalt's closest direct competitor in professional-grade cordless power tools. Both compete head-to-head with proprietary battery platforms — DeWalt's 20V MAX and Flexvolt vs. Milwaukee's M18 — for the same professional tradesperson customer base across construction, mechanical, electrical, and remodeling.

Emerging players

• EGO Power+: EGO Power+ (Chervon) is an emerging player in battery-powered outdoor power equipment with its 56V ARC Lithium platform. EGO directly overlaps with DeWalt's outdoor power equipment business (60V/20V MAX lawn equipment, blowers, chainsaws) and is rapidly gaining shelf share at Home Depot and Lowe's in cordless outdoor.
• Kobalt (Lowe's house brand, manufactured by Chervon): Kobalt is Lowe's exclusive house brand for cordless power tools and outdoor equipment (manufactured by Chervon), directly competing with DeWalt on the same Lowe's shelves. Kobalt's 40V and 24V platforms overlap with DeWalt's 20V/60V MAX in DIY and prosumer segments, with price-led positioning.

Broad incumbents

• Stanley Black & Decker (parent divisions: Craftsman, Stanley, Porter-Cable): Stanley Black & Decker is DeWalt's parent company and also owns competing/adjacent tool brands including Craftsman, Stanley, Black+Decker, and Porter-Cable, spanning DIY through professional segments. While DeWalt is positioned as the flagship pro brand, sibling brands within the same house create internal portfolio dynamics and overlap with DeWalt's distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DEWALT
• Facebookfacebook.com/DEWALT
• LinkedInlinkedin.com/company/dewalt
• Instagraminstagram.com/dewalt

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeWalt