Qore Performance, Inc.
Qore Performance designs and manufactures the ICEAGE ECOSYSTEM, a hard-cell hydration and thermoregulation platform that cools, heats, and hydrates users in tactical, military, industrial safety, and food service applications via ESAPI-shaped and PRC-152-shaped HDPE products sold DTC, through enterprise RFQ, and via government contracts.
- Company typePrivate
- Founded2016
- HeadquartersSterling, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Qore Performance, Inc. does
Qore Performance, Inc. is a US-based designer and manufacturer of hard-cell hydration and thermoregulation products sold under the ICEAGE ECOSYSTEM brand. Founded in 2015-2016 and headquartered in Knoxville, Tennessee with manufacturing in Iowa, the company builds a portfolio of wearable cooling, heating, and hydration systems that use drinking water as a phase-change thermal medium. Core products include the ICEPLATE Gen 3, a 52.4 fl oz Medium ESAPI-plate-shaped HDPE reservoir delivering 70W cooling and 52W heating output; the ICEFLASK, a 16.9 oz PRC-152 radio-form-factor canteen; the ICEPLATE EXO Gen 3 plate carrier; the ICEPLATE EXO HiVis Class 2 safety vest; and supporting accessories including the IMS Pro Gen 3 MOLLE hydration pack, ICEPLATE Backpack, Driver Harness, ICEVENTS ventilated padding, ICECAP quick-disconnect, and DFNDR armor plates. The platform is engineered for interoperability with established military and tactical standards (MOLLE, NATO-152, Crye AVS, ESAPI, Coca-Cola 28-410 threading), and the company claims over 7 million cumulative operational hours with zero reported heat injuries, supported by research lineage from Stanford, the US Army, USASOC, and the CDC.
The business operates a multi-channel GTM model: a Shopify-based DTC storefront (qoreperformance.com) shipping to 100+ countries, enterprise and government sales via an RFQ process for 100+ unit orders, a European distribution partnership with Gear Town EU, and a domestic US dealer network. Unit pricing ranges from $17 (single ICEFLASK) to $499 (full plate carrier system), with pallet/bulk programs for large enterprise and defense buyers. Named customers span four clusters: US defense (US Army, US Air Force, Singapore Ministry of Defence under contract LOA NO. 9025201054, NSN 99993752152100), food service (Whataburger, Wendy's, Chick-fil-A, Dutch Bros, Raising Cane's), industrial and commercial (Boeing, Valvoline, BlackRock, Gopher Resource, ClubExec Auto), and a long tail of individual military, law enforcement, and outdoor consumers. The company is privately held, founder-led by CEO Justin Li (co-founder with J.D. Willcox), has 11-50 employees, holds at least eight registered trademarks with patent-pending status on the hard-cell hydration technology, and has no disclosed venture capital funding, having grown on operating cash plus a single $15,000 FedEx Small Business Grant received in 2019.
Qore Performance, Inc. firmographics
Firmographics- Name
- Qore Performance, Inc.
- Legal name
- Qore Performance, Inc.
- Website
- https://qoreperformance.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Qore Performance designs and manufactures the ICEAGE ECOSYSTEM, a hard-cell hydration and thermoregulation platform that cools, heats, and hydrates users in tactical, military, industrial safety, and food service applications via ESAPI-shaped and PRC-152-shaped HDPE products sold DTC, through enterprise RFQ, and via government contracts.
- Ownership category
- akta.pro rank
Qore Performance, Inc. industry classification
Industry- Product category
- Tactical Hydration Equipment
- akta.pro primary industry
- Hydration, Water Filtration & Purification Retail (CRAMAMAE)
- akta.pro secondary industries
- Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers) (CRACAQAI), Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)
Keywords
Where Qore Performance, Inc. is headquartered
LocationHeadquarters
- HQ city
- Sterling
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Qore Performance, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Product Sales: One-time purchase revenue from selling thermoregulation hardware including ICEPLATE hydration bladders, ICEFLASK canteens, ICEVENTS padding, plate carriers, and accessories. Individual unit pricing ranges from $17 for ICEFLASK to $499 for complete plate carrier systems. Bulk enterprise and government orders available.
- Enterprise/Government Bulk Orders: Volume-based sales to enterprise customers (100+ units) and government agencies through RFQ process. Special bulk pricing programs including pallet orders and unit discounts. Singapore Ministry of Defence contract (LOA NO. 9025201054) represents government procurement.
- Aftermarket Accessories and Replacement Parts: Sales of replacement parts, accessories, and consumables including drink tubes, caps, holsters, and replacement ICEPLATE units. Supports recurring revenue from existing customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ICEPLATE Gen 3 Hydration Bladder - Core Product |
| Unit Pricing | Pay-as-you-go | IMS Pro Gen 3 Combo - Plate Carrier Integration |
| Unit Pricing | Pay-as-you-go | ICEPLATE EXO Gen 3 Plate Carrier |
| Unit Pricing | Pay-as-you-go | ICEPLATE EXO HiVis Class 2 Safety Vest |
| Unit Pricing | Pay-as-you-go | ICEFLASK 16.9oz Canteen |
| Unit Pricing | Pay-as-you-go | ICEPLATE Hydration Backpack Gen 3 |
| Unit Pricing | Pay-as-you-go | ICEPLATE Driver Harness |
| Unit Pricing | Multi-year contract | Bulk Enterprise/Government Orders |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Qore Performance, Inc. product offering
Product offeringCore offering
Qore Performance designs, manufactures, and sells hard-cell thermoregulation hardware that cools, heats, and hydrates the human body using drinking water as a thermal medium. Its ICEAGE ECOSYSTEM centers on the ICEPLATE Gen 3 hydration bladder and ICEFLASK canteen, integrated into plate carriers, backpacks, safety vests, driver harnesses, and MOLLE accessories for military, law enforcement, industrial, and consumer use.
Product overview
Qore Performance offers the ICEAGE ECOSYSTEM, a unified thermoregulation platform centered on hard-cell hydration technology that cools, heats, and hydrates. The core products include ICEPLATE® Gen 3 (52.4 oz ESAPI-shaped hydration bladder), ICEFLASK® (16.9 oz PRC-152 radio-shaped canteen), ICEPLATE EXO® Gen 3 (ultralight plate carrier), and ICEPLATE EXO® HiVis (Class 2 safety vest). These are supported by mounting and carrying accessories including IMS Pro Gen 3 (MOLLE hydration pack), ICEPLATE® Backpack Gen 3 (hydration backpack/chest rig), ICEPLATE® Driver Harness (vehicle operator system), ICEVENTS® (ventilated padding), ICECAP Gen 3 (quick-disconnect system), Source 90 Drink Tube, CATAMARAN adapters, and DFNDR Armor Plates. The ecosystem uses ICEPLATE® and ICEFLASK® as thermal batteries that integrate with various 'chassis' options (vests, backpacks, sleeves) for different use cases across military, law enforcement, industrial safety, and outdoor recreation.
Differentiator
Problem solved
Functional benefit
Brands
- ICEPLATE®: Hard-cell hydration bladder product line for cooling, heating, and hydration, shaped like Medium ESAPI armor plate
- ICEPLATE® Backpack
- IMS Pro
- ICEFLASK®
- ICEVENTS®
- ICEPLATE EXO®
- ICEPLATE® Driver Harness
- ICEPLATE EXO® HiVis
- ICEAGE ECOSYSTEM
- ICECAP®
- CATAMARAN
Products and services
- ICEPLATE® Gen 3 52.4 oz (1.55 L) hard-cell hydration bladder shaped like a Medium ESAPI armor plate that delivers 70W cooling power when frozen and 52W heating power with hot water. Provides 2–4 hours of body cooling and 3–5 hours of warming for military, law enforcement, and outdoor users.
- ICEPLATE EXO® Gen 3 Plate Carrier Ultra-light, hydrophobic plate carrier with integrated cooling, heating, and hydration, featuring ventilated shoulder padding, customizable MOLLE placard, and standoff vented padding from the armor plate. Available in Berry Compliant and USMCA Compliant variants.
- ICEPLATE EXO® HiVis Class 2 Safety Vest Class 2 high-visibility safety vest integrating cooling, heating, and hydration, with Safety Yellow background and high-intensity reflective strips for industrial, food service, and logistics worker protection.
- ICEFLASK® Military Hydration Canteen 16.9 oz (500 ml) wearable canteen combining hydration with conductive thermoregulation. PRC-152 MBITR radio form factor fits NATO-152 pouches and plate carriers via Wing or MOLLE holsters. Delivers up to 23W cooling and 17W heating.
- ICEVENTS® Vented Padding System Ventilated padding system with hexagonal honeycomb construction providing load distribution and air flow for plate carriers, shoulder pads, holsters, gun belts, and universal upgrade kits.
- IMS Pro Gen 3 MOLLE Hydration Pack MOLLE-compatible hydration sleeve providing 52.4 fl oz capacity with 9.5" x 12.5" x 1" dimensions, 34" Source 90 drink tube, and internal or external mounting to any plate carrier.
- ICEPLATE® Backpack Gen 3 Hydration backpack with 52.4 fl oz capacity delivering 70W cooling (2–4 hrs) and 52W heating (3–5 hrs). Transforms into a chest rig via the Battle Jacket Concept; SwiftClip and MOLLE compatible.
- ICEPLATE® Driver Harness Wearable cooling, heating, and hydration system positioning an ICEPLATE Gen 3 on the chest for maximum conductive heat transfer for vehicle operators such as forklift and delivery drivers. Compatible with Hybrid HANS Device head restraints.
- ICECASE iPad Cooling Case Cooling case for iPad devices designed for industrial and tactical applications requiring temperature-controlled electronics protection.
- DFNDR Armor Plates Level III+ C, Level IV, and RF1 rifle-rated armor plates designed for use with ICEPLATE EXO plate carriers, offering complete tactical protection when paired with the thermoregulation ecosystem.
Quantifiable outcome
- 7,000,000+ operational hours with zero heat injuries
- +4 more outcomes
Companies that use Qore Performance, Inc.
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Qore Performance, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Qore Performance, Inc. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, regional, adjacent and government.
- Dynamic PrinciplescorePartner company that designed the ICEPLATE MOLLE Back Panel, specifically engineered for durable, low-profile hydration integration with military and law enforcement gear. Their Micro MOLLE Placard V2 is SwiftClip and G-Hook compatible with ICEPLATE EXO Gen 3. Co-marketing relationship for tactical gear ecosystem.
- Source HydrationcorePartner company providing Source 90 drink tube technology with Helix Bite Valve integrated into ICEPLATE products. The Source 90 tube is cross-compatible with Source Hydration, CamelBak, and previous ICEPLATE generations. Strategic component partnership for hydration delivery systems.
- Gear Town EUregionalOfficial European Union distributor handling all EU customer orders for Qore Performance products including ICEPLATE, ICEFLASK, and accessories. Provides localized EU fulfillment, compliance, and customer service for European markets.
- DFNDR ArmoradjacentArmor plate partner offering Level III+C, Level IV, and RF1 rifle-rated plates compatible with ICEPLATE EXO plate carrier. Co-marketed product combination for complete tactical protection and thermoregulation solution.
- Singapore Ministry of DefencegovernmentGovernment defense customer with formal contract (LOA NO. 9025201054) for ICEPLATE products. NSN: 99993752152100 indicates inclusion in government logistics system. Represents government procurement relationship for defense applications.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Qore Performance, Inc. competitors and assessment
Company assessmentEmerging players
- Mission Athletecare: Mission makes cooling towels, hats, and personal cooling products using evaporative and endothermic-cooling chemistry. Emerging player intersecting with Qore's workplace and athletic cooling applications but focused on lower-cost, mass-market consumer channels.
Direct peers
- TechNiche International: TechNiche makes personal cooling and heating products including evaporative and phase-change vests for military, law enforcement, and industrial safety. Direct peer in the personal thermoregulation PPE category with comparable government and industrial buyers.
- Platypus (Cascade Designs): Platypus, part of Cascade Designs, makes soft hydration reservoirs and bottles for outdoor and tactical use. Direct peer competing in the hydration bladder category with broader outdoor/REI distribution reach.
- Glacier Tek: Glacier Tek manufactures phase-change cooling vests and cooling apparel for military, industrial, and medical users. Direct peer offering an alternative thermoregulation approach (PCM cooling packs) to Qore's water-based phase-change system, serving overlapping customer segments.
- CamelBak: CamelBak is the dominant tactical/military and outdoor hydration brand offering hydration packs, bladders, and bottles. Direct peer because they compete in the same hydration-for-tactical-gear category with overlapping channels (military, law enforcement, outdoor) and comparable end-users.
- Hydrapak: Hydrapak manufactures hydration reservoirs, soft flasks, and insulated bottles used in tactical, outdoor, and athletic applications. Direct peer with overlapping hydration bladder product category and similar end customers in military/outdoor markets.
- Ergodyne (Chill-Its): Ergodyne's Chill-Its line provides cooling PPE (bandanas, vests, towels) for industrial workers in hot environments. Direct peer because they compete in the workplace heat-safety category with the same industrial/food-service/construction customers Qore targets with HiVis and Driver Harness products.
- Source Hydration: Source Hydration (Source Tactical Gear) makes WidePac hydration bladders and tactical hydration systems. Direct peer competing in military/LE hydration market; notably already a Qore component partner (Source 90 drink tube).
Broad incumbents
- YETI: YETI is a broad incumbent in premium insulated drinkware, coolers, and thermal products with a much larger consumer brand and retail footprint. Comparable in thermal technology category but focused on lifestyle/outdoor consumer rather than tactical/industrial thermoregulation.
Others
- DFNDR Armor: DFNDR Armor manufactures Level III+ C, Level IV, and RF1 rifle-rated armor plates sold with Qore's ICEPLATE EXO plate carrier. Ecosystem partner / adjacent rather than competitor — supplies complementary body armor hardware bundled with Qore's thermoregulation platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Qore Performance, Inc. social profiles
Digital presenceQore Performance, Inc. compliance and trust
Trust signalCompliance3 records
Qore Performance, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qore Performance, Inc. leadership team
Management profileNumber of profiles
Profiles3 records
Qore Performance, Inc. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qore Performance, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qore Performance, Inc.
What does Qore Performance, Inc. do?
Qore Performance designs, manufactures, and sells hard-cell thermoregulation hardware that cools, heats, and hydrates the human body using drinking water as a thermal medium. Its ICEAGE ECOSYSTEM centers on the ICEPLATE Gen 3 hydration bladder and ICEFLASK canteen, integrated into plate carriers, backpacks, safety vests, driver harnesses, and MOLLE accessories for military, law enforcement, industrial, and consumer use.
Is Qore Performance, Inc. a public or private company?
Qore Performance, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Qore Performance, Inc. founded?
Qore Performance, Inc. was founded in 2016. It employs 11 to 50 people.
Where is Qore Performance, Inc. based?
Qore Performance, Inc. is headquartered in Sterling, United States, in the North America region.
How does Qore Performance, Inc. make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are enterprise/Government Bulk Orders and aftermarket Accessories and Replacement Parts.
Who are Qore Performance, Inc.'s main competitors?
Mission Athletecare is listed as an emerging player. Direct peers are TechNiche International, Platypus (Cascade Designs), Glacier Tek, CamelBak, Hydrapak, Ergodyne (Chill-Its) and Source Hydration. YETI is listed as a broad incumbent. DFNDR Armor is listed as an others.
Does Qore Performance, Inc. have an API?
No public API is recorded for Qore Performance, Inc..
What industry is Qore Performance, Inc. in?
Qore Performance, Inc.'s product category is Tactical Hydration Equipment. Its primary akta.pro industry code is CRAMAMAE, Hydration, Water Filtration & Purification Retail, with a secondary code of CRACAQAI, Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers).