What Hydrapak does

HydraPak, founded in 2001 and headquartered in Oakland, California, is a performance hydration equipment manufacturer serving outdoor endurance and recreation markets. Its product portfolio spans soft flasks (UltraFlask, SkyFlask, SoftFlask, PocketFlask, PackFlask), hydration reservoirs (Velocity, Force, Contour), water bottles (Stow collapsible, Flux hard-sided, RECON), large-capacity water storage (Seeker, Seeker+, Expedition, Pioneer), fuel systems (FuelPak, FuelFlask, FuelKit), and water filtration accessories (42mm Filter Cap, Breakaway+). Core technology centers on TPU (thermoplastic polyurethane) construction with RF-welded seams, proprietary SpeedFill caps, high-flow self-sealing bite valves, Plug-N-Play quick-disconnect hoses, and Shape-Loc baffles, supported by the PackFlask+ integrated filter that removes bacteria, cysts, and protozoa from approximately 1,500 liters of water.

HydraPak monetizes primarily through direct-to-consumer hardware sales on hydrapak.com (free US shipping over $45, 30-day returns, HydraPak Rewards loyalty program) and through specialty outdoor and run retailers nationwide. A second, strategically important revenue stream is OEM/embedded supply: HydraPak designs flasks integrated inside leading running vest and pack brands (Arc'teryx, Salomon, Patagonia, Ultimate Direction, Ultraspire), with claimed compatibility with over 90% of running gear in the market. Co-branded partnerships with NATHAN Sports and Maurten, plus a limited-edition collaboration with Protect Our Winters, extend reach into specific consumer ecosystems. Activity bundles (Running, Trail Running, Hunting, Backpacking, Basecamp, etc.) raise average order value.

Customer segmentation is horizontal by use case rather than vertical by industry: the primary segment is running and trail running, followed by hiking/backpacking, camping, cycling/mountain biking, hunting/fishing, and skiing/snowboarding. HydraPak differentiates on durability (TPU, RF welds, Beyond Lifetime Guarantee), fit compatibility with leading vest ecosystems, and sustainability positioning via the Sustainable Racing program and refillable SpeedCup. Leadership includes founder Matt Lyon (president & CEO) and recently appointed VP of Sales Aaron Brown (formerly Director of Sales at Under Armour, October 2025). Ownership is undisclosed; the company appears independently operated with no public funding rounds disclosed.

Name

Hydrapak

Legal name

HydraPak

Website

https://hydrapak.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

HydraPak designs and manufactures performance hydration equipment, including soft flasks, reservoirs, water bottles, water storage, and filtration systems, selling direct-to-consumer, through specialty outdoor retailers, and as an OEM partner to leading running vest and pack brands.

Ownership category

akta.pro rank

Product category

Outdoor Hydration Equipment

NAICS

Bottled Water Manufacturing (312112)

SIC

Beverages (2080)

akta.pro primary industry

Hydration, Water Filtration & Purification Retail (CRAMAMAE)

akta.pro secondary industry

Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)

Keywords

• Soft flask hydration
• Hydration reservoirs
• Collapsible water bottles
• Outdoor hydration systems
• Running hydration gear

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from direct-to-consumer sales of hydration products through hydrapak.com e-commerce platform and specialty retail partners nationwide. Products include soft flasks, water bottles, reservoirs, water storage, fuel systems, and accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hydrapak designs, manufactures, and sells performance hydration systems for outdoor endurance activities, including soft flasks, hydration reservoirs, collapsible and hard-sided water bottles, large-capacity water storage containers, fuel/nutrition carry systems, and backcountry water filtration accessories. Products are constructed with proprietary TPU (thermoplastic polyurethane) materials, radio-frequency welded seams, and specialized valve technologies, and are sold direct-to-consumer via hydrapak.com and through specialty outdoor retailers and OEM partnerships with major running and outdoor brands.

Product overview

HydraPak is a performance hydration company offering a comprehensive portfolio of hydration products for outdoor activities including running, hiking, biking, camping, hunting, fishing, and skiing. The product lineup centers on soft flasks (UltraFlask Speed, SkyFlask Speed, SoftFlask Speed, PocketFlask, and PackFlask), water bottles (Stow collapsible bottles, Flux hard-sided bottles, RECON bottles), hydration reservoirs (Velocity, Force DSL, Contour), water storage (Seeker, Seeker+, Expedition, Pioneer for base camp use), fuel systems (FuelPak, FuelFlask, FuelKit, Fuel Scoop + Funnel), water filtration products (42mm Filter Cap, Breakaway+ Filter Cap), and accessories (Gear Cleaning Kit, SpeedCup, replacement caps). The company operates on a direct-to-consumer e-commerce model with its own website and store locator, backed by a Beyond Lifetime Guarantee. HydraPak also maintains partnerships with leading running vest brands for physical flask compatibility and collaborations with Maurten and Protect Our Winters.

Differentiator

Problem solved

Functional benefit

Products and services

• UltraFlask Speed 500ml A vest- and pack-compatible soft flask with a 3D welded bottom, SpeedFill cap for quick refills, flexible TPU material for a secure pack-pocket fit, and a 42mm opening for easy ice and drink mix loading. Target: runners and endurance athletes.
• SkyFlask Speed Minimalist handheld soft flask designed for running and on-the-go use, available in 350ml and 500ml capacities, compressible so it shrinks as the user drinks. Target: road and trail runners.
• SkyFlask Speed IT Insulated 500ml handheld hydration flask with thermal protection to keep fluids temperature-controlled during activity. Target: runners needing temperature-stable hydration.
• SoftFlask Speed Streamlined 500ml hydration flask with a pinch-welded bottom for easy insertion into tight running vest pockets and SpeedFill cap system for rapid refills. Target: vest-wearing runners.
• PocketFlask
• PackFlask Pack-mounted hydration system with mesh pouch, collapsible TPU bottle, and high-flow nozzle cap with dust cover, mounting to pack harness sternum straps. Available in 500ml and 750ml. Target: hikers, backpackers, fastpackers, and thru-hikers.
• PackFlask+ 750ml PackFlask with an integrated filter cap that removes E. coli bacteria, Cryptosporidium parvum cysts, and Giardia Lamblia from approximately 1,500 liters of water at over 1L per minute. Target: backcountry hikers needing filtered water on the go.
• Stow Collapsible Bottle Pocket-sized collapsible hydration bottle with a roll-fold design that packs down when empty, available in 350ml, 500ml, and 1L sizes. Target: travelers, hikers, and everyday users needing packable bottles.
• Flux Ultra-light rigid reusable water bottle available in 750ml, 1L, and 1.5L capacities for everyday hydration. Target: general consumers, hikers, and runners needing rigid bottles.
• Breakaway Surge Light and streamlined high-flow squeeze bottle for cycling, available in 20oz/600ml, 25oz/740ml, and 30oz/880ml with integrated gauge. Target: road cyclists, gravel riders, mountain bikers.
• Polar Surge Double-wall insulated squeeze bottle for temperature retention with high-flow hydration, available in 20oz/600ml and 24oz/700ml sizes. Target: cyclists and athletes needing temperature-stable fluids.
• Breakaway Muck Compact, trail-ready 15oz/440ml squeeze bottle with protective MuckGuard dust cover for mountain biking. Target: mountain bikers.
• Velocity Lightweight hydration reservoir for packs and vests, available in 1.5L and 2L capacities with easy-fill wide opening and Plug-N-Play quick-disconnect hose system. Target: backpackers and trail runners.
• Force Rugged 2L, 3L, and DSL 3L hydration reservoir for demanding use with durable construction and Plug-N-Play quick-disconnect hose. Target: extended mission and rugged outdoor users.
• Contour 3L performance reversible hydration reservoir with Shape-Loc baffles that maintain low profile and reduce water movement during high-impact activities. Target: mountain bikers and high-movement athletes.
• Seeker Ultra-light collapsible water storage bag for group camping and backpacking, available in 2L, 3L, 4L, 6L, and 10L capacities that collapse to a small size when empty. Target: backpackers, group campers, and expedition travelers.
• Seeker+ Seeker water storage with built-in or add-on filtration capability in 3L and 6L sizes, including a gravity filter kit option for hands-free water treatment. Target: basecamp and backcountry campers needing stored and filtered water.
• Expedition
• Pioneer
• FuelPak 2-pack nutrition carry system designed to hold and dispense fuel supplements during endurance activities, available in Small (150ml) and Large (250ml). Target: endurance athletes who need structured nutrition storage.
• FuelFlask Customizable fuel carry flask for gels and nutrition in 150ml and 250ml 2-pack configurations compatible with running vest pockets. Target: endurance athletes using gels and other fuel supplements.
• FuelKit Portable nutrition kit and storage system with multiple compartments for organizing and carrying fuel during extended athletic efforts. Target: ultramarathoners and multi-hour endurance athletes.
• Fuel Scoop + Fuel Funnel Nutrition fill and measuring set designed to make loading fuel into hydration reservoirs and flasks easier and more precise. Target: athletes using powdered or bulk fuel mixes.
• 42mm Filter Cap Threaded 42mm water filtration cap that threads onto compatible bottles and flasks, providing protection against bacteria and protozoa in backcountry water sources. Target: hikers, backpackers, and preppers.
• Breakaway+ Filter Cap Filtration cap for Breakaway squeeze bottles that enables on-bike water filtering from natural sources. Target: cyclists needing filtered water while riding.
• Breakaway+ Bottle
• RECON Eco-friendly 25oz/750ml and 32oz/1L hydration bottle available in multiple color options with twist cap and optional clip-and-carry functionality. Target: general consumers and everyday users.
• Activity-Specific Bundles Pre-configured product bundles for Running, Trail Running, Road Running, Gravel Bike, Hunting, Backpacking, Basecamp, Marathon, Ultramarathon, Fuel, Backcountry Filtration, Car Camp, and Bikepacking activities at bundle pricing. Target: outdoor athletes shopping for complete activity-specific hydration solutions.
• Protect Our Winters Stow 500ml Limited-edition HydraPak x Protect Our Winters branded Stow 500ml collapsible bottle supporting winter conservation efforts. Target: conservation-minded outdoor consumers.
• SkyFlask Made For Hydrogel (Maurten Collaboration) Maurten x HydraPak collaboration SkyFlask specifically designed to hold and deliver Maurten's hydrogel nutrition products during endurance activity. Target: ultramarathoners and long-distance runners using hydrogel fuel.
• Gear Cleaning Kit Cleaning kit with bristle and wire tube brush for deep cleaning hydration reservoirs, bottles, and flasks to ensure safe drinking water and product longevity. Target: regular hydration gear users.
• SpeedCup Reusable race cup designed to reduce single-use cup waste at endurance events, sold as part of HydraPak's Sustainable Racing program. Target: endurance event participants and sustainability-focused runners.
• Rover Dog Bowl Packable, freestanding collapsible dog bowl for outdoor adventures, providing food or water for dogs during shared outdoor activities. Target: outdoor pet owners hiking, camping, and traveling with dogs.

Quantifiable outcome

• Refillable cup systems at marathons significantly reduce waste and volunteer needs, enhancing efficiency without compromising runner service

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NATHAN SportscoreGTM or Marketing Partner · 3 March 2026NATHAN Sports launched new Hydration Vest Collection featuring co-branded NATHAN x Hydrapak hydration bladders and soft flasks. The collection includes three vest styles (VaporAir 4.0 8L, VaporAiress 4.0 8L, Aerozip 1L, and QuickStart 15L) with Hydrapak co-branded products featuring advanced materials, precision fit systems, and functional storage options ranging from 1L to 15L capacity. Products available at nathansports.com and specialty run retailers nationwide.
• MaurtencoreStrategic or Co-development Partner · 1 January 2026Maurten x HydraPak collaboration product - SkyFlask made for Hydrogel (350ml SkyFlask at $40). The product is specifically designed to work with Maurten's hydrogel nutrition products for endurance athletes.
• Leading Running Brands (Arc'Teryx, Salomon, Patagonia, Ultimate Direction, Ultraspire, and others)coreOEM/ Whitelabel/ Licensing PartnerHydraPak is the trusted hydration partner of the world's leading running brands. These brands rely on HydraPak to design high-performance hydration flasks that fit seamlessly in their running vests, belts, and packs. The company states its flasks fit over 90% of the gear in the market.
• Protect Our Winters (POW)minorStrategic or Co-development PartnerHydraPak x POW collaboration on Protect Our Winters Stow 500ml bottle ($21). Limited edition collaboration supporting winter sports conservation and environmental sustainability.
• Race Organizers (via Sustainable Racing Program)minorStrategic or Co-development PartnerHydraPak's Sustainable Racing program promotes shift away from single-use cups in endurance events. The company commissioned a study by crowd scientist Marcel Altenburg confirming refillable cup systems significantly reduce waste and volunteer needs while enhancing efficiency without compromising runner service.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sawyer Products: Sawyer sells portable water filters, purifiers, and related outdoor water-treatment products. It is comparable to HydraPak's filtration extension and addresses the same backcountry water-safety need.
• Osprey: Osprey is a large outdoor pack and hydration brand with reservoirs, bottles, and running or trail systems. HydraPak supplies or fits into pack ecosystems, making Osprey a broad incumbent comparable in hydration hardware.
• Hydro Flask: Hydro Flask is a large reusable insulated-bottle brand focused on everyday and outdoor hydration. It overlaps HydraPak's reusable bottle and storage lines, although it does not offer HydraPak's reservoir and running-flask depth.
• Katadyn: Katadyn develops portable water filters, purifiers, and treatment systems for outdoor and backcountry use. It directly overlaps HydraPak's PackFlask+ and 42mm filter-cap functionality, though its focus is broader water treatment.

Direct peers

• Ultimate Direction: Ultimate Direction makes running hydration vests, bottles, and soft flasks for the same endurance and trail-running segment as HydraPak. Its integrated hydration systems are especially comparable to HydraPak's flask and reservoir ecosystem.
• NATHAN Sports: NATHAN Sports offers hydration vests, flasks, bottles, and accessories for runners. It is both a channel partner and a close product competitor to HydraPak in running-specific hydration.
• Platypus: Platypus offers collapsible bottles, hydration reservoirs, and water-treatment products. Its packable water containers and filtration systems are close substitutes for HydraPak's storage, flask, and filter lines.
• USWE: USWE specializes in hydration backpacks, vests, and bottles for endurance sports. It competes with HydraPak's integrated pack and running-hydration systems, including hands-free and high-flow solutions.
• CamelBak: CamelBak makes hydration reservoirs, bottles, backpacks, and filtration systems for outdoor and endurance users. It directly overlaps HydraPak's reservoirs, soft flasks, bottles, and water-treatment products.
• SOURCE Outdoor: SOURCE Outdoor designs hydration reservoirs, bottles, and hands-free drinking systems for running, cycling, and outdoor sports. Its reservoir and drinking-system portfolio directly overlaps HydraPak's core OEM hydration hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hydrapak

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hydrapak