Saudi Automotive Services

What Saudi Automotive Services does

Saudi Automotive Services (SASCO), founded in 1982 and listed on the Saudi Exchange (Tadawul:4050), operates the second-largest organized fuel retail network in Saudi Arabia with 716 stations across urban centers, highways, and airports, alongside 324 Palm-by-SASCO convenience store branches. The company's core operations span the retail sale of petroleum products (petrol grades 91, 95, 98, and diesel), light vehicle maintenance, oil change and tire services, hospitality (Oasis SASCO motels and Super 8 hotels in Riyadh), automobile club services through the SATA subsidiary (FIA-licensed for international driving permits, customs transit books, and roadside assistance), fuel and goods transport via Ostool AlNaqil, and a real estate portfolio exceeding SAR 500 million managed by Amlak Nakhla and Wajihat Al Shamal. SASCO holds an estimated 8.59–10% share of Saudi Arabia's fuel retail market, with Palm convenience store sales growing 52% in Q1 2026 and the company targeting approximately 100 new stations annually through 2026–2027.

SASCO's revenue model is diversified across fuel retail transaction fees, convenience store sales, vehicle services, hospitality, automobile club fees, franchise royalties from the SASCO/Palm franchise program (established 2014 with Francorp), and managed real estate. GTM combines direct operation of company-owned stations with a franchise channel that grants third-party operators rights to use SASCO and Palm brands, backed by training, operational standards, and POS software. Digital infrastructure includes the Kontorol RFID-based fleet fuel management program (prepaid and postpaid cards via Mada, Visa, Mastercard, and corporate transfers), the SASCO mobile application with digital wallet, QR payments, loyalty points, and station locator, and a Google Maps-powered interactive GIS map for station discovery. Customer segments span individual vehicle owners, corporate and government fleet operators, franchisees, and government infrastructure counterparties (e.g., expropriation and compensation scenarios for Riyadh Ring Road and Jeddah Historic District projects).

Key strategic context: Q1 2025 revenue reached SAR 2,760.43M (+12.5% YoY) but net profit declined 59.7% YoY due to higher diesel costs (SAR 4M), elevated interest expense (SAR 7M), SAR 13.2M in non-recurring items, and IFRS 16 lease accounting effects. The company acquired an 80% stake in Naft Services Company and received SAR 25.9M in compensation for a 38% Riyadh station expropriation. Governance shifted in mid-2026 with the appointment of Mohammed Al-Hajjaj (ex-ENGIE CEO) as CEO effective August 1, 2026, succeeding Riyadh Almalik who remains on the board.

Name

Saudi Automotive Services

Legal name

The Saudi Arabian Company for Motor and Equipment Services (SASCO)

Website

https://sasco.com.sa

Company type

Public

Founded year

1982

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SASCO (Saudi Automotive Services) operates 716 fuel stations and 324 Palm convenience stores across Saudi Arabia, holding ~8.6–10% of the national fuel retail market and serving individual drivers, corporate fleets via its Kontorol RFID program, and franchise operators through its 2014-established franchise system.

Ownership category

akta.pro rank

Product category

Fuel Retail and Travel Services

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industries

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Fuel Management & Fleet Card Programs (THADAKAH), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Fuel retail services
• Convenience store operations
• Fleet fuel management
• Automobile club services
• Travel hospitality services

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fuel Retail Sales: Revenue from sale of petroleum products (gasoline grades 91, 95, 98 and diesel) at company-operated and franchised fuel stations across Saudi Arabia. Q1 2026 showed revenue growth driven by new station openings and higher diesel prices.
2. Palm Convenience Store Operations: Revenue from Palm by SASCO convenience store network operating 324 branches, offering food, beverages, and travel necessities to travelers and commuters. Palm sales grew 52% in Q1 2026.
3. Vehicle Maintenance and Services: Revenue from light vehicle maintenance workshops, oil change services, and tire services offered at fuel station locations under the Operations Sector.
4. Hospitality and Motels: Revenue from Oasis SASCO hotels and motels across Saudi Arabia, including Super 8 branded hotels in Riyadh, managed by the Oasis SASCO subsidiary.
5. Automobile Club Services: Revenue from SATA (Saudi Automobile & Touring Association) issuing international driving licenses, customs transit books (Triptyque/Carnet de Passage), ferry tickets, and providing roadside assistance services.
6. Franchise Fees: Revenue from franchise program where third-party operators pay franchise fees for the right to operate SASCO and Palm branded stations, including brand usage, operational training, and POS systems.
7. Transportation and Logistics: Revenue from Ostool AlNaqil transport fleet providing fuel, water, sewage, and general goods transportation to SASCO sites and third-party clients.
8. Investment and Real Estate: Income from investment activities and real estate portfolio valued at over SAR 500 million, including rental income from company-owned properties across Saudi Arabia managed by Amlak Nakhla and Wajihat Al Shamal real estate subsidiaries.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Saudi Automotive Services (SASCO) operates the largest organized fuel retail network in Saudi Arabia with 716 fuel stations selling petrol grades 91, 95, 98, and diesel. It complements fuel sales with 324 Palm by SASCO convenience stores, light vehicle maintenance and tire services, the Kontorol fleet fuel management program with RFID cards for corporate clients, the SASCO mobile app with QR payments and loyalty, and travel-related services including SATA automobile club memberships, Ostool AlNaqil transport, and Super 8 / Oasis hotels.

Product overview

SASCO (Saudi Automotive Services / الشركة السعودية لخدمات السيارات والمعدات) is a Saudi Arabian public joint-stock company operating the largest network of fuel stations in Saudi Arabia alongside a diversified portfolio of convenience store, hospitality, transport, real estate, and digital service businesses. The core product portfolio consists of SASCO-branded fuel stations (offering petrol 91, 95, 98, and diesel, alongside maintenance and first aid services), the Palm (نخلة) convenience store sub-brand with over 324 branches operated via a franchise model, the Control Program (كنترول) fleet fuel management solution using RFID and card-based payment for corporate fleet operators, and the SASCO mobile application providing digital wallet, QR payment, loyalty rewards, and station location features. The company operates through 11 subsidiary and affiliated entities covering transport (Ostool AlNaqil), automobile club services (SATA), real estate (Amlak Nakhla, Wajihat Al Shamal), hospitality (Waha, Super 8 hotels), contracting (Al Nakhla Al Oula), franchise management, and oil services (Naft). As of mid-2026, SASCO operates 716 total stations and holds approximately 8.3–8.59% market share of Saudi Arabia's fuel retail sector.

Differentiator

Problem solved

Functional benefit

Brands

• SASCO Stations (محطات ساسكو): Fuel stations operated under the SASCO brand offering fuel, car services, and convenience retail.
• Nakhla SASCO (نخلة ساسكو)
• SASCO Al Waha (واحة ساسكو)
• SASCO Franchising Company (شركة امتياز ساسكو)
• Kontrol (كنترول)
• Super 8
• SATA (Saudi Automobile & Touring Association) / ساتا

Products and services

• SASCO Fuel Stations
• Palm by SASCO Convenience Stores (نخلة ساسكو)
• Kontorol (Control) Fleet Fuel Management Program

Quantifiable outcome

• 10% market share in Saudi Arabia's fuel retail sector; 8.59% as of Q4 2025 specifically
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Francorp (International Franchise Structuring)coreStrategic or Co-development Partner · 1 January 2014SASCO partnered with Francorp, a global franchise structuring firm, to design and launch its commercial franchise program for the SASCO stations and Palm convenience store brands. Francorp provided expertise in franchise framework development, enabling SASCO to grant franchise rights to third-party operators with standardized brand, operational, and training protocols.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Emarat (Emirates General Petroleum Corporation): UAE-based fuel retail and convenience operator with stations, lubricants, and aviation fuel businesses. Comparable retail fuel/c-store model, but operating primarily in the UAE market.
• Nayifat: Saudi-listed pay-later payments and consumer credit company with co-branded fuel partnerships. Comparable as a fuel-loyalty/payments infrastructure participant in Saudi Arabia, but not a direct station operator.
• Emirates National Oil Company (ENOC): UAE-based integrated fuel retail and convenience operator with forecourt, hospitality, and fleet services. Comparable multi-service travel-station concept, but focused on the UAE rather than Saudi.
• ADNOC Distribution: UAE-based publicly listed fuel retail and convenience operator with a similar multi-service station model. Highly comparable in operating model and product offering, but primarily serves the UAE market rather than Saudi Arabia.

Broad incumbents

• Shell Saudi Arabia (Fuel Retail): Saudi retail arm of a global IOC, operating branded fuel stations and convenience offerings. Comparable as a global-branded fuel retailer in Saudi Arabia competing on brand, fuel quality, and loyalty.
• TotalEnergies Marketing Saudi Arabia: Saudi affiliate of a global integrated oil major operating branded fuel stations and lubricants distribution across the Kingdom. Comparable as a multinational branded fuel retailer with deeper capital and global supply but narrower Saudi-specific convenience footprint than SASCO.

Others

• Tas'helat Marketing Co. (fuel cards/loyalty): Saudi fuel-card and fleet management service provider enabling fleet fuel payments across multiple retail brands. Comparable to SASCO's Kontorol fleet program in fleet-fuel payments infrastructure.

Direct peers

• Petromin Corporation: Saudi state-aligned petroleum products and lubricants marketer with retail and B2B fuel channels. Comparable as a domestic fuel retailer and downstream operator competing in the same Saudi market.
• Naft Services Company: Saudi fuel station operator in which SASCO holds an 80% stake; competes as a fuel retail brand in Saudi Arabia and is a directly comparable station-level operator within SASCO's own portfolio.
• Aldrees Petroleum and Transport Services: Saudi Arabia-based publicly listed operator of fuel stations and petroleum transport services, with a comparable multi-site retail footprint and adjacent logistics business. Closest pure-play Saudi competitor to SASCO in fuel retail and convenience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries11 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saudi Automotive Services