Unwined Kitchen & Bar

What Unwined Kitchen & Bar does

Unwined Kitchen & Bar is a privately held, single-location full-service New American restaurant operating in Chico, California, at 980 Mangrove Avenue. Founded circa 2015 and owned by Stellar Restaurants LLC, the restaurant serves local Chico and Butte County diners across three dayparts — weekday lunch (Wed-Fri 11am-2pm), weekend brunch, and dinner (Wed-Sat evenings) — supported by a full bar featuring wine pairings, craft cocktails, whiskey flights, and rotating barrel-aged selections. The kitchen is anchored by a wood-fired brick oven used for specialty pizzas, with a broader menu spanning appetizers ($14-$21), burgers ($19-$23), pasta ($24-$26), and premium steaks ($29-$47), positioning the concept as upscale-casual dining without big-city price points.

The business monetizes through four primary revenue streams: dine-in service, takeout and delivery (via proprietary website and iOS/Android mobile apps), gift cards (presets $10-$100 and custom $5-$2,000), and professional catering for corporate and private events (Wed-Sat 4-8:30pm, 24-hour advance notice). The technology stack is entirely third-party SaaS: Owner.com powers website infrastructure, online ordering, and loyalty; OpenTable handles reservations; and the restaurant operates its own apps for direct ordering and rewards capture. Distribution is restricted to a single physical location with delivery coverage extending into approximately 16 Butte County communities. No institutional investment, M&A activity, or expansion into additional units is documented; the company remains founder-operated and independent.

Name

Unwined Kitchen & Bar

Legal name

Stellar Restaurants LLC

Website

https://unwinedchico.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Unwined Kitchen & Bar is a privately held, single-location New American restaurant in Chico, California, serving local diners and Butte County residents with wood-fired pizzas, craft cocktails, premium steaks, weekend brunch, catering, and direct online ordering via website and mobile app.

Ownership category

akta.pro rank

Product category

Full-Service Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Neighborhood Bars & Taverns (CRANACAA)

akta.pro secondary industries

Cocktail Bars & Lounges (CRANACAD), Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

Keywords

• Full-service restaurant
• American cuisine dining
• Private event catering
• Craft cocktail bar
• Wood-fired pizza

Headquarters

HQ city

Chico

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-In Service: Full-service dining with table service, full bar, wine pairings, and craft cocktails. Includes weekend brunch service.
2. Catering: Professional catering for corporate events, weddings, private parties, and holiday celebrations. Available Wed-Sat 4-8:30pm with 24 hours advance notice required.
3. Takeout and Delivery: Direct online ordering for takeout and delivery within service area covering Chico and surrounding Butte County communities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Unwined Kitchen & Bar is a full-service New American restaurant in Chico, California offering dine-in, takeout, delivery, and catering services. The restaurant operates a full bar with wine, craft cocktails, and whiskey flights, and serves wood-fired brick oven pizzas, hand-butchered steaks, gourmet burgers, weekend brunch, and American-inspired cuisine. The restaurant also hosts private events and banquet functions.

Product overview

Unwined Kitchen & Bar is a locally owned New American restaurant in Chico, California, established in 2015. The business operates as a unified full-service dining concept offering handcrafted American-inspired cuisine with a rustic atmosphere. The core offerings include dine-in restaurant service with a full bar featuring wine pairings, craft cocktails, and whiskey flights; specialty wood-fired pizzas prepared in a brick oven (available Wednesday-Saturday); premium gourmet burgers including Wagyu and elk options; and hand-butchered steaks. The restaurant complements its food service with brunch menus on weekends featuring bottomless mimosas, catering services for corporate and private events, and private party/banquet facilities. Additional revenue streams include a loyalty/rewards program, online ordering for pickup and delivery, gift cards, and live music/events programming. The restaurant uses Owner platform for website and ordering infrastructure and OpenTable for reservation management.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Full-service New American dining experience offering handcrafted American-inspired cuisine with a rustic atmosphere. Features multiple dining areas including cozy indoor seating and dog-friendly patio. Accepts reservations via OpenTable.
• Full Bar Service Full-service bar offering wine pairings, craft cocktails, whiskey flights, and barrel-aged cocktails. Features a rotating wine selection and knowledgeable bartenders for recommendations.
• Wood-Fired Pizza Specialty brick oven pizzas made to order including Veg Out Pizza, Roasted Mushroom Pizza, Prosciutto & Fig Pizza, Unwined S.P.P. Pizza, and House Smoked Chicken Pizza. Available Wednesday through Saturday.
• Hand Butchered Steaks Premium steaks including Double-Aged Iron Skillet Ribeye (13 oz. Texas Hereford beef), Pomme Frites sirloin tip steak with Kentucky bourbon peppercorn cream sauce, and Steak & Shrimp Diavolo.
• Weekend Brunch Menu

Quantifiable outcome

• Repeat customers report returning multiple times for different occasions
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Owner.comcoreTechnology or IntegrationWebsite platform, online ordering system, loyalty/rewards program, and mobile app powered by Owner.com. Listed as 'Powered by Owner' on website footer.
• OpenTablecoreTechnology or IntegrationThird-party reservation platform integration allowing customers to book tables directly from the restaurant website.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Owner.com: Restaurant technology platform provider powering Unwined's online ordering, website, loyalty, and mobile apps — included as an enabling ecosystem participant rather than a customer competitor; key vendor relationship per integrations data.

Direct peers

• Madison Bear Garden: Iconic Chico, CA neighborhood bar and grill operating since 1977 with full bar, American pub menu, and live music programming — directly comparable on Chico location, bar-led casual dining format, and live-entertainment positioning.
• Red Tavern: Chico, CA farm-to-table New American restaurant with craft cocktails and seasonal menus — directly comparable on Chico geography, upscale-casual American cuisine, and cocktail program emphasis.
• Tess' Kitchen & Bar: Northern California full-service restaurant and bar featuring American-inspired cuisine, craft cocktails, and live music — closely comparable format (Kitchen & Bar branding, American menu, cocktail program, events) in a similar California secondary market.
• Panighetti's Eatery: Chico, CA independently owned full-service restaurant featuring scratch-made Italian-American fare with a full bar — directly comparable on independent-operator, single-location Chico full-service bar/dining model.
• Sierra Nevada Taproom & Restaurant: Sierra Nevada's Chico Taproom is the most prominent on-premise food-and-beverage destination in Chico, CA, combining a brewery taproom with a full-service restaurant and events programming — directly comparable in geography, scale of operation, and bar-centric dining model.
• The Banshee: Chico, CA restaurant and bar serving elevated American fare with craft cocktails — directly comparable in Chico, full-service American cuisine with strong bar component.

Broad incumbents

• Yard House: National upscale-casual bar and restaurant chain defined by an extensive draft beer and craft cocktail program alongside American fare — comparable in bar-led American dining format, though at much larger scale and broader geographic reach.
• Tender Greens: Multi-unit California farm-to-table casual restaurant chain with full bar programs and seasonal American menus — broader-scale incumbent offering comparable upscale-casual American dining at higher unit counts.

Regional players

• The Boathouse at Pleasant Beach: Independent Pacific Northwest waterfront full-service restaurant and bar offering American cuisine, craft cocktails, and live music events — comparable casual-upscale 'Kitchen & Bar' concept but operating in a different regional market than Chico.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Unwinedat980

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unwined Kitchen & Bar