Circular Pet
Circular Pet SpA is a Chilean direct-to-consumer pet food company that sells hypoallergenic dog food formulated with Black Soldier Fly (Hermetia illucens) insect protein, serving Chilean pet owners whose dogs suffer from food allergies, skin, and digestive sensitivities through e-commerce, retail, and subscription channels.
- Company typePrivate
- Founded2020
- HeadquartersSantiago, Chile
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Circular Pet firmographics
Firmographics- Name
- Circular Pet
- Legal name
- Circular Pet SpA
- Website
- https://circular.pet
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Circular Pet SpA is a Chilean direct-to-consumer pet food company that sells hypoallergenic dog food formulated with Black Soldier Fly (Hermetia illucens) insect protein, serving Chilean pet owners whose dogs suffer from food allergies, skin, and digestive sensitivities through e-commerce, retail, and subscription channels.
- Ownership category
- akta.pro rank
Circular Pet industry classification
Industry- Product category
- Hypoallergenic Pet Food
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Alternative Protein & Sustainable Pet Food (insect/plant/cell-based) (CRADAFAI)
- akta.pro secondary industries
- Functional & Veterinary Diet Pet Food (CRADAFAF), Dry Kibble (Dog & Cat) (CRADAFAA), Gastrointestinal & Food Sensitivity/Hypoallergenic Diets (HLAMAHAM)
Keywords
Where Circular Pet is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices2 records
Markets served
Circular Pet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Direct Product Sales (One-time): One-time purchase of dog food bags (3kg, 6kg, 9kg, 12kg), dog snacks (training treats, dental treats), eco-friendly pet accessories (compostable waste bags, shampoo), and digital products (e-book protocol). Customers can purchase directly from the website with various bulk discount tiers.
- Monthly Subscription Plans: Recurring monthly subscription model for dog food and snacks, managed through Zafepay payment gateway. Subscribers receive a 10% discount on every purchase. Customers can modify, pause, or cancel plans through a self-service customer portal. Subscription reserves and secures food quota for the customer.
- Digital Product Sales (E-book): Sale of the official Circular Pet Method E-book — an 8-week nutritional protocol for dogs with allergies — as a digital PDF download for $9,990 CLP. The e-book is bundled free with 3kg and 6kg food packs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dog Food - 3kg bag (one-time purchase) |
| Unit Pricing | Pay-as-you-go | Dog Food - Bulk Packs (one-time purchase) |
| Unit Pricing | Pay-as-you-go | Training Snack 120g - Insect Protein |
| Unit Pricing | Pay-as-you-go | Dental Treat Pack (7 units) |
| Unit Pricing | Pay-as-you-go | EcoAustralis Hypoallergenic Shampoo 350ml |
| Unit Pricing | Pay-as-you-go | Compostable Pet Waste Bags - 8 rolls |
| Unit Pricing | Pay-as-you-go | Circular Pet Method E-book (8-week protocol) |
| Subscription | Monthly | Monthly Subscription Plan |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Circular Pet product offering
Product offeringCore offering
Circular Pet manufactures and sells hypoallergenic dog food formulated with insect protein (Black Soldier Fly larvae / Hermetia illucens) as the primary protein source, designed for dogs with food sensitivities. The company complements its core kibble line with related pet care products including training snacks, dental treats, shampoo, waste bags, and a subscription-based delivery service.
Product overview
Circular Pet is a Chilean pet food company offering a unified product ecosystem centered on hypoallergenic nutrition using insect protein (Hermetia illucens). The core offering is Circular Pet Premium Food® dog food, complemented by insect-protein snacks (Training Snack and Dental Treat), pet care products (EcoAustralis hypoallergenic shampoo), and eco-friendly accessories (compostable waste bags). The portfolio is tied together by the Método Circular Pet® 8-week nutritional protocol, supported by a digital ebook guide. The company also offers a subscription service for recurring deliveries with a 10% discount. All products share a sustainability and hypoallergenic positioning, with the food serving as the primary revenue driver and complementary products expanding the customer lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- Circular Pet Premium Food®: Premium hypoallergenic dog food formulated with insect protein (Hermetia illucens) as the sole animal protein source.
- Método Circular Pet®
- Circular Academy
Products and services
- Insect-Protein Hypoallergenic Dog Food
- Training Snacks
- Dental Treats
- Pet Shampoo
- Waste Bags
- Pet Care eBook
- Subscription Delivery Service
Quantifiable outcome
- 28% crude protein content vs. typical hypoallergenic foods at 19%
- +6 more outcomes
Companies that use Circular Pet
Customer profileNamed customers1 record
Segments3 records
Circular Pet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature4 records
Circular Pet partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Universidad de Chile (FAVET)coreCircular Pet's primary scientific partner, collaborating with the Facultad de Ciencias Veterinarias y Pecuarias (FAVET) of Universidad de Chile. The partnership involves product development, formula validation, expert advisory support, and ongoing research into insect protein nutrition for pets. Key collaborators include PhD Dra. Carolina Valenzuela (nutrition expert), Dra. Sonia Anticevic (dermatology, President of Chilean Dermatology Association), Dra. Alicia Valdés (veterinary gastroenterologist), and Dr. Felipe Oyarzún (Pharmaceutical Sciences). The collaboration has produced peer-reviewed publications in MDPI Animals and influenced national research projects (Fondef IDeA I+D).
- PacknercorePackner is the official and exclusive logistics operator for Circular Pet, managing all nationwide shipments in Chile. Services include same-day delivery in Santiago Metropolitan Region (for orders before 12:00 hrs) and 1-3 business day delivery to other regions. Packner also handles customer service inquiries at +56 9 9378 2096.
- CooprinsemcoreCooprinsem serves as a national distributor for Circular Pet, enabling expansion to physical retail points of sale across Chile. This partnership has been instrumental in growing the network to 89+ physical points of sale nationwide.
- Super ZoocoreSuper Zoo is an authorized physical retail chain for Circular Pet products, alongside Mercado Libre official store and Super Zoo as the three official authorized sales channels per company terms of service.
- ZafepaycoreZafepay is the payment gateway and subscription management platform used by Circular Pet. It processes recurring monthly charges, manages the customer subscription portal, and handles refund processing. Circular Pet uses Zafepay System for secure recurring payment collection.
- Food for the Future (F4F)minorChilean industry pioneer in insect protein production, mentioned in academic research as a key player in the Chilean insect protein ecosystem for pet food. Referenced in the Valdés et al. (2022) paper published in Animals (MDPI) as a leading Chilean company in the sector.
- Diario La TerceraminorMajor Chilean newspaper that featured Circular Pet in its science section, covering the company's insect protein innovation and its alignment with academic research from Universidad de Chile on sustainable pet snacks.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Circular Pet competitors and assessment
Company assessmentDirect peers
- Jiminy's: US-based pet food company using cricket and BSF insect protein for dogs and cats. Closest North American analog to Circular Pet in alternative-protein positioning and sustainability messaging.
- Wilder Harrier: Canadian sustainable pet food maker using Black Soldier Fly larvae protein. Comparable premium positioning, alternative-protein technology, and eco-conscious branding targeting health-aware pet owners.
- Yora: UK-based insect-protein dog food brand using Black Soldier Fly larvae. Directly comparable to Circular Pet through shared insect-protein core technology, hypoallergenic positioning, and DTC + retail distribution model.
Peers
Emerging players
- Protix: Dutch BSF insect protein ingredient supplier that powered early European insect-pet-food launches. Comparable through upstream technology stack that Circular Pet's European-developed formula originates from.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Circular Pet social profiles
Digital presenceCircular Pet compliance and trust
Trust signalCompliance3 records
Circular Pet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Circular Pet leadership team
Management profileNumber of profiles
Circular Pet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Circular Pet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Circular Pet
What does Circular Pet do?
Circular Pet manufactures and sells hypoallergenic dog food formulated with insect protein (Black Soldier Fly larvae / Hermetia illucens) as the primary protein source, designed for dogs with food sensitivities. The company complements its core kibble line with related pet care products including training snacks, dental treats, shampoo, waste bags, and a subscription-based delivery service.
Is Circular Pet a public or private company?
Circular Pet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Circular Pet founded?
Circular Pet was founded in 2020. It employs 1 to 10 people.
Where is Circular Pet based?
Circular Pet is headquartered in Santiago, Chile, in the Latin America region.
How does Circular Pet make money?
Three revenue lines are on record. Direct Product Sales (One-time) is the primary driver. The others are monthly Subscription Plans and digital Product Sales (E-book).
Who are Circular Pet's main competitors?
Direct peers on record are Jiminy's, Wilder Harrier and Yora. Royal Canin is listed as a peer. Protix is listed as an emerging player.
Does Circular Pet have an API?
No public API is recorded for Circular Pet.
What industry is Circular Pet in?
Circular Pet's product category is Hypoallergenic Pet Food. Its primary akta.pro industry code is CRADAFAI, Alternative Protein & Sustainable Pet Food (insect/plant/cell-based), with a secondary code of CRADAFAF, Functional & Veterinary Diet Pet Food. Its NAICS code is 311111 and its SIC code is 2000.