TimberSmart
TimberSmart Ltd is a New Zealand-based vertical software company founded in 1998 that provides ERP, inventory management, and eCommerce software purpose-built for the timber industry, serving sawmillers, processors, exporters, and building supplies retailers across New Zealand and Australia.
- Company typePrivate
- Founded1998
- HeadquartersAlbany, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TimberSmart does
TimberSmart Ltd is a New Zealand-based vertical software company founded in 1998 that builds information management systems purpose-built for the timber industry supply chain. The company's flagship platform, TimberSmart TS1, is a SQL-database-backed ERP covering log inventory management, sawmill production, secondary processing, sales orders, despatch, invoicing, and export documentation, with browser-based and RDP access. A modular product suite extends the core with specialised add-ons including TCMS for export container management, TimberSmart Trade Hub (B2B ordering), RetailCommerce (B2C eCommerce on BigCommerce), Virtual CRM, production scheduling, FX management, drone and stick scanning, a Log and Timber Tracking System supporting EUDR compliance, and InfoXplorer for analytics. Sub-brands include Lumberflex and TimberXchange.
The company generates revenue through tiered monthly subscriptions (NZ$197–NZ$1,950/month) plus setup fees (NZ$4,000–NZ$40,000) for Trade Hub and RetailCommerce, software licensing on a named-user or concurrent-user basis for the core TS1 system, and professional services for implementation. Customer segments span sawmillers, timber processors, log and timber exporters/importers, and timber and hardware retailers, with a customer base of approximately 60+ named enterprise accounts across New Zealand and Australia — including Carter Holt Harvey, Red Stag Timber, Mitre 10, ITM, and Abodo.
Go-to-market is predominantly sales-led with direct outreach, supplemented by a flagship BigCommerce channel partnership for eCommerce deployments and self-service public pricing for the SMB tier. Recent strategic priorities are reflected in two 2025 product launches — EU Digital Product Passport support (September 2025) and EUDR Compliance Enhancement via Deeplai TimberID integration (December 2025) — positioning regulatory traceability as a competitive differentiator for exporters serving EU markets.
TimberSmart firmographics
Firmographics- Name
- TimberSmart
- Legal name
- TimberSmart Ltd
- Website
- https://timbersmart.co.nz
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TimberSmart Ltd is a New Zealand-based vertical software company founded in 1998 that provides ERP, inventory management, and eCommerce software purpose-built for the timber industry, serving sawmillers, processors, exporters, and building supplies retailers across New Zealand and Australia.
- Ownership category
- akta.pro rank
TimberSmart industry classification
Industry- Product category
- Timber industry ERP software
- NAICS
- Sawmills (321113), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310)
- SIC
- Sawmills & Planting Mills, General (2421), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Custom/Contract Sawing & Portable Sawmilling (IMAMABAC)
- akta.pro secondary industries
- Hardwood Lumber Sawmills (IMAMABAB), Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA)
Keywords
Where TimberSmart is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
TimberSmart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing and Subscription: TimberSmart generates recurring revenue through software licensing with named-user or concurrent-user basis as specified in Implementation Proposals. The system is provided as a hosted service with access granted under subscription terms.
- Implementation and Setup Services: One-time implementation and setup fees for system configuration, data migration, and deployment. Pricing varies by solution tier from $4,000 for Starter to $40,000 for Enterprise.
- Module Add-ons and Extensions: Additional revenue from optional modules including browser apps, production scheduling tools, CRM functionality, and specialized features like drone scanning and FX functions.
- Tiered Monthly Subscriptions: Monthly recurring fees ranging from $197/month for Starter to $1,950/month for Enterprise tiers, with varying feature sets including POS integration, EDI, and freight modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter tier with template store, 100 products, DIY freight |
| Subscription | Monthly | Standard tier with custom store, unlimited products, full integrations |
| Subscription | Monthly | Enterprise tier with custom design, ERP integration, full EDI module |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
TimberSmart product offering
Product offeringCore offering
TimberSmart develops, markets, and supports information management software purpose-built for the timber industry, covering log management, sawmilling (primary processing), secondary processing, timber trading, and timber and hardware retailing. The core TimberSmart (TS1) platform integrates inventory management, production scheduling, EDI/document exchange, CRM, eCommerce, and analytics for sawmillers, timber processors, exporters, importers, and retailers in New Zealand, Australia, and the wider Asia Pacific.
Product overview
TimberSmart is a comprehensive timber industry software company offering an integrated suite of products and modules across the timber supply chain. The core TimberSmart platform serves as the primary information management system, while specialized solutions include TCMS for export container log management, the TimberSmart Log Inventory System, TimberSmart Inventory Management (TS1), and the TimberSmart Production Scheduling Tool. Additional modules include TimberSmart Packet Recorder for data automation, TimberSmart Browser Apps for remote access, Virtual CRM, TimberSmart FX for currency management, InfoXplorer for analytics, and Log Counting Software. For eCommerce, the company offers TimberSmart Trade Hub (B2B ordering) and TimberSmart RetailCommerce (B2C). Document exchange is handled via TimberSmart Document Transfer and TimberXchange EDI. Hardware integrations include Drone Scanner and Stick Scanner for inventory operations. Sub-brands include Lumberflex and TimberXchange. All products are specifically designed for the timber industry rather than adapted from generic ERP or manufacturing packages.
Differentiator
Problem solved
Functional benefit
Brands
- TimberSmart: Core information management system for timber supply chain
- TimberSmart Trade Hub
- TimberSmart RetailCommerce
- Lumberflex
- TimberXchange
- TCMS
Products and services
- TimberSmart TS1 (Core Platform) Core information management ERP for the timber industry covering sawmill production, inventory management, sales orders, dispatches, invoicing, export documentation, and EDI integration for sawmillers, timber processors, traders, and timber/hardware retailers.
- TCMS (Timber Container Management System) One-stop system managing all processes associated with exporting logs via containers or break bulk shipments; covers supply logistics, yard management, commercial agreements, shipping, and financials and reporting for log and timber exporters.
- TimberSmart Trade Hub B2B online ordering platform for building supplies merchants, integrated with the TimberSmart back-end system, providing real-time product and inventory data to trade customers while automatically transferring orders into TimberSmart.
- TimberSmart RetailCommerce B2C eCommerce platform creating customized online stores for merchants in the building supplies industry, integrated with back-end TimberSmart inventory for 24/7 customer access, real-time inventory updates, and secure transactions.
- TimberXchange (EDI) Electronic Data Interchange system that transforms and translates data between sending and receiving systems, enabling seamless purchase order, invoice, and despatch document exchange between timber industry partners.
- TimberSmart Log and Timber Tracking System Supply chain integrity solution providing legal harvest assurance, market access enhancement, due diligence documentation, and traceability evidence for EUDR and EU Digital Product Passport compliance across timber and log supply chains.
Companies that use TimberSmart
Customer profileNamed customers60 records
Segments5 records
Ideal customer profiles3 records
TimberSmart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature11 records
TimberSmart partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- MicrosoftcoreTechnology partnership providing cloud infrastructure and enterprise software tools. TimberSmart utilizes Microsoft technologies as part of their technology stack for delivering software solutions to the timber industry.
- BigCommerceflagshipBigCommerce is a certified partner of TimberSmart. TimberSmart develops and deploys B2C and B2B eCommerce solutions for building supplies merchants using the BigCommerce platform. The partnership enables quick and cost-effective entry to eCommerce and cross-channel marketing for timber industry customers.
- Deeplai TimberIDflagshipTimberSmart has integrated with Deeplai TimberID platform to provide enhanced EUDR compliance capabilities for New Zealand timber exporters. The integration provides enhanced due diligence, streamlined data collection including geolocation, improved transparency with auditable records, reduced compliance burden, and direct interface to EU TRACES system.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
TimberSmart competitors and assessment
Company assessmentBroad incumbents
- Esri: Esri's ArcGIS platform is widely used by forestry companies for spatial inventory, harvest planning, and supply chain mapping. While not a direct ERP competitor, Esri provides overlapping geospatial and forest resource management capabilities that overlap with parts of TimberSmart's log tracking and inventory functionality.
- Trimble: Trimble is a large global technology company whose forestry and natural resources division provides hardware/software solutions for log measurement, inventory, and harvesting. TimberSmart already integrates with Trimble for log management, positioning Trimble as both a partner and a broader incumbent with overlapping capabilities.
- SAP: SAP's enterprise ERP platforms serve large forest products and building materials companies with configurable industry templates for procurement, production, and supply chain. TimberSmart differentiates against SAP through deep timber-specific workflows, but SAP represents the broad-ERP alternative for larger timber enterprises.
- John Deere (Forestry Operations): John Deere's forestry division provides equipment, telematics, and operations management software for timber harvesting and forest operations. While primarily a hardware manufacturer, its connected fleet and operations platform overlaps with TimberSmart's log inventory and yard management functionality.
Emerging players
- Compusult: Compusult provides geospatial forest inventory, sensor data management, and tracking software for forest products and environmental monitoring. It overlaps with TimberSmart's log/timber tracking and inventory capabilities, particularly for compliance-driven traceability use cases.
Direct peers
- Silvacom: Silvacom is a New Zealand-based forestry and environmental software specialist serving forest owners and managers with inventory, harvesting, and resource management tools. It shares TimberSmart's NZ origin and serves overlapping forestry customers with comparable domain expertise.
- Resource Integrated: Resource Integrated provides forest management and harvesting operations software used by forest owners and contractors in Australasia. It addresses overlapping customer needs around log inventory, harvesting planning, and forest operations tracking — comparable to TimberSmart's log management and inventory modules.
- Cengea: Cengea (owned by Constellation Software's Vela Software group) provides forestry ERP and timber management software for forest products companies across North America. It directly competes with TimberSmart as a vertical SaaS specialist serving sawmills, timber processors, and forest managers with comparable inventory, production, and trading functionality.
- ARG Forest Software: ARG Forest Software provides ERP and management solutions tailored to sawmills, timber processing, and forest products companies. It is a vertical peer competing for the same sawmill and processor customer base as TimberSmart in North American and international markets.
- TreeTracker: TreeTracker provides timber traceability, chain-of-custody, and EUDR-compliance software to forest products companies globally. It overlaps with TimberSmart's Log and Timber Tracking System and Deeplai TimberID integration, particularly in regulatory compliance for timber exporters.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TimberSmart social profiles
Digital presenceTimberSmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
TimberSmart leadership team
Management profileNumber of profiles
TimberSmart funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TimberSmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TimberSmart
What does TimberSmart do?
TimberSmart develops, markets, and supports information management software purpose-built for the timber industry, covering log management, sawmilling (primary processing), secondary processing, timber trading, and timber and hardware retailing. The core TimberSmart (TS1) platform integrates inventory management, production scheduling, EDI/document exchange, CRM, eCommerce, and analytics for sawmillers, timber processors, exporters, importers, and retailers in New Zealand, Australia, and the wider Asia Pacific.
Is TimberSmart a public or private company?
TimberSmart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TimberSmart founded?
TimberSmart was founded in 1998. It employs 11 to 50 people.
Where is TimberSmart based?
TimberSmart is headquartered in Albany, New Zealand, in the Oceania region.
How does TimberSmart make money?
Four revenue lines are on record. Software Licensing and Subscription is the primary driver. The others are implementation and Setup Services, module Add-ons and Extensions and tiered Monthly Subscriptions.
Who are TimberSmart's main competitors?
Broad incumbents on record are Esri, Trimble, SAP and John Deere (Forestry Operations). Compusult is listed as an emerging player. Direct peers are Silvacom, Resource Integrated, Cengea, ARG Forest Software and TreeTracker.
Does TimberSmart have an API?
No public API is recorded for TimberSmart.
What industry is TimberSmart in?
TimberSmart's product category is Timber industry ERP software. Its primary akta.pro industry code is IMAMABAC, Custom/Contract Sawing & Portable Sawmilling, with a secondary code of IMAMABAB, Hardwood Lumber Sawmills. Its NAICS code is 321113 and its SIC code is 2421.