Aptos

What Aptos does

Aptos is a privately held retail technology company headquartered in Alpharetta, Georgia, with approximately 1,000 employees across the US, Canada, the UK, and an offshore development center in India. The company has operated in retail technology for over 40 years and today serves more than 660 retail brands across apparel, footwear, accessories, sporting goods, hard lines, and grocery verticals, with 135K+ stores live on its software.

The company's core product is Aptos ONE, a cloud-native, API-first, mobile-first unified commerce platform built on a composable microservices architecture. Aptos ONE bundles point-of-sale, order management, store fulfillment, merchandising, CRM, sales audit, analytics, and allocation/forecasting/replenishment modules into an integrated stack, supplemented by Revionics pricing/analytics and LS Retail specialty-vertical solutions acquired through prior M&A. Aptos monetizes through enterprise SaaS subscriptions tied to store count and module selection, implementation and professional services, and POS hardware procurement and support. Its go-to-market is direct enterprise field sales augmented by system integrator and technology partners, including a strategic data partnership with Snowflake. In 2025 Aptos accelerated its release cadence from two to five major platform releases per year and introduced AI-generated customer insights, a GenAI operations chatbot, personalized recommendations, clienteling tools, and agentic 'Super Agents for POS' capabilities.

Name

Aptos

Legal name

Aptos, LLC

Website

https://aptos.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aptos provides a cloud-native, API-first unified commerce platform (Aptos ONE) covering POS, order management, merchandising, CRM, sales audit, and analytics for enterprise retailers, serving 660+ brands across 135,000+ stores globally.

Ownership category

akta.pro rank

Product category

Retail Technology Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

akta.pro secondary industry

B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

Keywords

• Unified commerce platform
• Retail point of sale
• Order management system
• Retail CRM software
• Merchandise planning software

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (POS and Commerce Platform): Subscription-based revenue from cloud-native POS and unified commerce software deployed across retail store networks. Pricing based on store count and feature modules.
2. Professional Services: Implementation services, consulting, and ongoing support services for enterprise retail deployments.
3. Hardware Sales & Services: Procurement, deployment and support for POS hardware including tablets, scanners, and payment terminals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Aptos sells the Aptos ONE unified commerce platform, a cloud-native, mobile-first, API-first SaaS solution built on composable microservices that combines point-of-sale, order management, CRM, merchandising, sales audit, analytics, and allocation/forecasting/replenishment capabilities for enterprise retailers. The platform is complemented by professional implementation services and POS hardware procurement, deployment, and support.

Product overview

Aptos offers a unified commerce platform called Aptos ONE, which is a cloud-native, mobile-first retail technology solution consisting of integrated modules. The core platform is complemented by specialized applications including Order Management, Store Fulfillment, Point of Sale (POS), Analytics, Customer Relationship Management (CRM), Allocation/Forecasting/Replenishment (AF&R), Sales Audit, and Merchandising. The platform is designed to unify customer experiences across physical and digital channels, optimize operational processes, and support omnichannel retail operations for enterprise retailers worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Aptos ONE: Cloud-native, mobile-first unified commerce platform for point of sale, order management, and store operations
• Aptos ONE POS
• Aptos ONE OMS

Products and services

• Aptos ONE Cloud-native, mobile-first, API-first unified commerce platform built on composable microservices that serves as the central system for retail operations, combining POS, order management, CRM, merchandising, sales audit, analytics, and allocation/forecasting/replenishment for enterprise retailers.
• Point of Sale (POS) Modern, mobile-first, cloud-native point-of-sale system delivering unified store experiences, omnichannel transaction capabilities, and offline resilience for enterprise retail store associates and customers.
• Order Management Enterprise order management system optimizing omnichannel order orchestration with buy-online-pickup-in-store (BOPIS), ship-from-store, and endless aisle capabilities for unified commerce retailers.
• Store Fulfillment Solutions enabling retailers to fulfill orders from store locations with real-time inventory visibility, efficient pickup and delivery operations, and expanded omnichannel fulfillment capabilities.
• Customer Relationship Management (CRM) Customer engagement solution providing 360-degree customer views, segmentation, loyalty management, and campaign tools to support personalized retail experiences for store associates and customers.
• Analytics Retail analytics platform providing insights into sales performance, inventory, customer behavior, and operational metrics across the enterprise for unified commerce retailers.
• Merchandising Merchandise management solution providing unified inventory visibility and control across channels, supporting product selection, assortment planning, and consistent merchandising across stores and digital.
• Allocation, Forecasting, and Replenishment (AF&R) Merchandise planning solution using AI-driven demand forecasting to determine optimal stock targets, adapting to real-world conditions to meet customer demand and drive profit for retailers.
• Sales Audit Transaction data validation and auditing solution creating a 'one version of the truth' for sales data across the enterprise, reducing processing time and ensuring data integrity for retailers.

Quantifiable outcome

• 30-40% reduction in daily processing time for transaction data
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature11 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• NRF 2025: Retail's Big ShowflagshipGTM or Marketing Partner · 12 January 2025Major product announcement venue for Aptos ONE 2025.1 featuring AI-powered customer insights and improved store fulfillment functions.
• SnowflakecoreTechnology or IntegrationAptos is transitioning to a unified commerce data model through Snowflake's AI Data Cloud. This partnership enables better data integration, real-time analytics, and AI-powered insights across the Aptos platform.
• NRF (National Retail Federation)flagshipGTM or Marketing PartnerAptos participates as an exhibitor and sponsor at NRF's annual Big Show, one of retail's largest conferences. The company announced major product releases at NRF 2025 and will exhibit at NRF 2027.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Manhattan Associates: Manhattan Active Omni is a cloud-native unified commerce platform including POS, OMS, and store fulfillment for enterprise retailers — directly comparable to Aptos ONE in product scope and target customer (large retail chains).
• Blue Yonder: Blue Yonder offers a broad commerce, supply chain, and merchandising platform for retail including order management and store-level execution, making it one of Aptos's closest large-scale competitors in unified commerce.
• Kibo Commerce: Kibo Commerce provides a unified commerce platform including OMS, POS, and personalization for mid-market and enterprise retailers — a more direct, similarly-sized comparable to Aptos ONE.
• GK Software / Fujitsu Frontech: GK Software (now part of Fujitsu) is a long-standing direct competitor in enterprise POS and store solutions for retail, particularly strong in Europe, with overlapping product scope to Aptos ONE.
• NewPOS: NewPOS delivers enterprise POS and unified commerce solutions for retail chains, particularly in apparel and footwear, making it a direct competitor in Aptos's core verticals and geographies.
• LS Retail (an Aptos company): Acquired by Aptos in 2021, LS Retail provides unified commerce and POS for retail, hospitality, and specialty verticals — relevant as both a subsidiary peer and a benchmark for Aptos's SMB/mid-market reach.

Broad incumbents

• Oracle Retail: Oracle Retail (including the MICROS POS franchise) is a much larger incumbent offering POS, merchandising, and planning for enterprise retailers, competing head-to-head with Aptos on large deal opportunities.
• SAP Customer Experience / SAP Commerce: SAP's commerce and retail portfolio (formerly Hybris) targets large enterprise retailers with broader ERP-tied offerings, competing with Aptos for unified commerce deals, particularly with SAP-centric retailers.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud is a major cloud commerce platform serving enterprise retail brands, competing with Aptos on unified commerce, customer engagement, and CRM-driven retail experiences.
• Cegid: Cegid is a European-headquartered retail and ERP software provider offering unified commerce, POS, and merchandising solutions for fashion and specialty retailers, overlapping with Aptos's apparel/footwear vertical.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aptos-retail
• Xx.com/aptos_retail

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aptos