Peter Piper Pizza

What Peter Piper Pizza does

Peter Piper Pizza is a private, 50-year-old family entertainment center and pizza restaurant chain operating 115+ company-owned locations across Arizona, New Mexico, Texas, and Mexico, headquartered in Phoenix, Arizona. The company combines scratch-made pizzas, wings, appetizers, salads, and desserts with an RFID-based arcade ("Funpass") game card system, all-inclusive birthday party packages, weekday lunch buffets, catering for 10–200+ guests, sports viewing events (e.g., soccer screenings), and a school/nonprofit fundraising program that returns 15–20% of event sales to participating groups. A rewards program (Peter Piper Pizza Rewards) issues 10 Piper Points per $1 spent, redeemable for food, gameplay, and prizes, and a Summer Pass subscription is sold in three tiers ($29.99 / $45.99 / $99.99 for two-month terms) across Phoenix, Tucson, and Albuquerque.

Revenue is generated transactionally across food and beverage sales, birthday party packages, catering, arcade play points, gift card sales (online, in-restaurant, and via Target, Fry's, Ralphs, and Kroger), fundraiser events, and the Summer Pass subscription. Distribution is omnichannel across dine-in, carryout, and delivery through the company website and a mobile app, with a Peter Piper Pizza Express sub-brand operating delivery-and-carryout-only in Phoenix and Tucson (no dining room or games). The technology stack is entirely third-party — NCR for POS, First Data for payment processing, Olo for online ordering, Cashstar/Givex for gift cards — with no proprietary AI/ML, data, or model assets disclosed.

Name

Peter Piper Pizza

Legal name

PETER PIPER, LLC

Website

http://peterpiperpizza.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Peter Piper Pizza operates 115+ family entertainment center and pizza restaurant locations across Arizona, New Mexico, Texas, and Mexico, serving families with children through scratch-made pizzas, arcade games (Funpass), birthday parties, catering, and fundraising programs under CEC Entertainment ownership.

Ownership category

akta.pro rank

Product category

Family Entertainment Centers

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Family entertainment centers
• Pizza restaurant chain
• Arcade games
• Birthday party venues
• Casual dining

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales: Dine-in, delivery, and carryout sales of hand-crafted pizzas, wings, appetizers, salads, and desserts at company-owned locations
2. Birthday Party Packages: All-inclusive birthday party packages including food, gameplay, reserved tables, decorations, and party host services
3. Catering Services: Corporate events, family gatherings, graduation parties, and holiday celebrations with pizza, wings, salads, and desserts for groups of 10-200+ people
4. Arcade Games (Funpass): RFID-based game card system where customers purchase play points to activate arcade games and earn e-tickets for prizes
5. School Fundraiser Programs: Organizations host fundraisers and receive 15-20% of qualifying sales back to their group
6. Gift Cards: Sale of gift cards through company website, mobile app, and select retailers (Target, Fry's, Ralphs, Kroger)
7. Loyalty/Rewards Program: Peter Piper Pizza Rewards program where members earn 10 Piper Points per $1 spent on qualifying purchases, redeemable for food, gameplay, and prizes

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Peter Piper Pizza operates a chain of company-owned family entertainment centers that combine handcrafted pizzas made from scratch daily with arcade gameplay, birthday party hosting, catering, and seasonal promotions. Its two formats are full-service restaurants featuring dining rooms, game rooms with the proprietary Funpass system, and party rooms, and Peter Piper Pizza Express locations offering delivery and carryout only with no dining or games.

Product overview

Peter Piper Pizza is a family entertainment center and pizza restaurant chain combining handcrafted pizzas made from scratch daily with arcade games, birthday party hosting, and catering services. The company operates two distinct formats: full-service locations featuring dine-in, carryout, delivery, and extensive game rooms with the proprietary Funpass system; and Express locations offering carryout and delivery only without dining or games. Core products include handcrafted pizzas (Classic Pepperoni, Cheese, 5-Meat Supreme, Chicago Classic, California Veggie, NY 3 Cheese), chicken wings, breadsticks, desserts (Cinnamon Crunch, seasonal Raspberry Lemon Crunch), and beverages. Entertainment offerings center on the Funpass arcade game system, birthday party packages, weekday lunch buffet, and special events including soccer screenings. Additional services include catering for office parties and gatherings, fundraiser hosting for schools and organizations, a loyalty rewards program (Peter Piper Pizza Rewards) with mobile app, gift cards, and Club Piper email marketing. The company targets families with children and positions itself as an all-in-one destination combining food, games, and celebrations.

Differentiator

Problem solved

Functional benefit

Brands

• Peter Piper Pizza Express: A delivery and carryout-only concept with no dining room or games, featuring a streamlined menu focused on handcrafted pizzas for pick-up and delivery orders.

Products and services

• Handcrafted Pizza Handcrafted pizzas made on dough prepared from scratch daily, topped with fresh hand-chopped ingredients including pepperoni, mozzarella, and a variety of toppings; sold to dine-in, carryout, and delivery customers across all locations.
• Traditional Wings Bone-in chicken wings offered in Buffalo Mild, Buffalo Hot, BBQ, and Lemon Pepper sauces and rubs, sold across all restaurant formats.
• Boneless Wings Boneless chicken wing options for guests preferring boneless over traditional wings.
• Handmade Breadsticks Breadsticks brushed with garlic butter, parmesan, and herbs, served with marinara sauce.
• Garlic Cheese Bread Pan dough topped with mozzarella and cheddar cheeses, brushed with garlic butter and Italian spices.
• French Fries

Quantifiable outcome

• Read Better Be Better program students scored 4.9 percentile points higher on Arizona's statewide reading test
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Read Better Be BettercoreStrategic or Co-development Partner · 30 March 2026Annual Slice of Knowledge Foundation campaign partners with Read Better Be Better nonprofit to support youth literacy programs for K-8 students in Phoenix, Tucson, and Albuquerque. Customers donate $2 at register or round up online orders, with proceeds funding Read Better Be Better's peer-guided reading programs.
• Children's Miracle Network HospitalscoreStrategic or Co-development Partner · 26 January 2026Third annual heart-shaped pizza campaign with $1 from every pizza sold benefiting 11 affiliated CMN hospitals across Arizona, California, New Mexico, and Texas. Funds allocated to Greatest Needs at local hospitals. 2025 campaign raised over $27,000.
• Phoenix Children's HospitalcoreStrategic or Co-development Partner · 2 December 2025Holiday Toyland partnership supporting toys and gifts for children undergoing treatment at Phoenix Children's. Company matches customer donations up to $2,500 to maximize impact during holiday season.
• EviteminorGTM or Marketing PartnerFree digital party invitation service partner allowing birthday party hosts to send Peter Piper Pizza invitations through Evite platform.
• TargetminorChannel Partner/ Reseller/ DistributorRetail gift card distribution partner. Gift cards available for purchase at select Target locations alongside Fry's, Ralphs, and Kroger.
• Fry'sminorChannel Partner/ Reseller/ DistributorRetail gift card distribution partner. Gift cards available for purchase at select Fry's locations alongside Target, Ralphs, and Kroger.
• RalphsminorChannel Partner/ Reseller/ DistributorRetail gift card distribution partner. Gift cards available for purchase at select Ralphs locations alongside Target, Fry's, and Kroger.
• KrogerminorChannel Partner/ Reseller/ DistributorRetail gift card distribution partner. Gift cards available for purchase at select Kroger locations alongside Target, Fry's, and Ralphs.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Gatti's Pizza: Regional pizza-and-game-room chain in the South-Central US offering buffet dining, arcade play areas, and birthday party packages. Closest direct competitor to Peter Piper's dine-in / arcade hybrid model outside the Chuck E. Cheese family.
• Chuck E. Cheese: The closest comparable: a pizza-and-arcade family entertainment center chain. Operated by Peter Piper's own parent, CEC Entertainment, making it both a direct competitor and a corporate sibling — same core concept, same customer demographic, same FEC + pizza business model.
• Round Table Pizza: West Coast pizza chain with dine-in, party, and family-focused locations. Comparable on the handcrafted pizza and family-party positioning, though entertainment footprint is smaller than Peter Piper's.
• Godfather's Pizza: Midwest-rooted pizza franchise known for buffet, handcrafted pies, and party-pack catering. Comparable on the buffet / family / group-event monetization mix that anchors Peter Piper's lunch-day and party revenue.

Broad incumbents

• Dave & Buster's: Eat-and-play entertainment chain that pairs a full restaurant/bar program with an extensive arcade floor. Comparable on the food + games hybrid monetization model, though older teen/adult skew and national footprint differ from Peter Piper's younger-family positioning.
• Marco's Pizza: Fast-growing US pizza franchise with dine-in, carryout, delivery, and catering. Comparable on the catering and group-ordering service lines, but without the arcade / family entertainment differentiator.
• Pizza Hut: National pizza QSR with dine-in, party ordering, and book-it-for-birthdays programs. Wide portfolio overlap on pizza and birthday occasions, though not a gaming-arcade operator at Peter Piper's scale.
• Main Event Entertainment: Bowling, arcade, laser-tag, and food-and-beverage entertainment centers. Comparable on the entertainment-destination + F&B dual model and on birthday-party-heavy revenue mix.

Emerging players

• Topgolf: Tech-enabled driving-range entertainment venues with full bars/restaurants. Adjacent in the eat-and-play family entertainment segment with strong brand pull in the same demographic, though experiential format (golf) is a partial rather than direct overlap.

Others

• CEC Entertainment: Parent company of Peter Piper Pizza and operator of Chuck E. Cheese. Comparable as the consolidated FEC-and-pizza concept portfolio; relevant for understanding shared corporate strategy, capex allocation, and brand-portfolio trade-offs that affect Peter Piper.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/peterpiperpizzainc
• Facebookfacebook.com/the-official-peter-piper-pizza-page-139225049423724
• Instagraminstagram.com/peterpiperpizza
• TikToktiktok.com/@peter_piper_pizza
• Xx.com/peterpiperpizza
• LinkedInlinkedin.com/company/peter-piper-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Piper Pizza