Peter Piper Pizza
Peter Piper Pizza operates 115+ family entertainment center and pizza restaurant locations across Arizona, New Mexico, Texas, and Mexico, serving families with children through scratch-made pizzas, arcade games (Funpass), birthday parties, catering, and fundraising programs under CEC Entertainment ownership.
- Company typePrivate
- Founded1973
- HeadquartersGlendale, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Peter Piper Pizza does
Peter Piper Pizza is a private, 50-year-old family entertainment center and pizza restaurant chain operating 115+ company-owned locations across Arizona, New Mexico, Texas, and Mexico, headquartered in Phoenix, Arizona. The company combines scratch-made pizzas, wings, appetizers, salads, and desserts with an RFID-based arcade ("Funpass") game card system, all-inclusive birthday party packages, weekday lunch buffets, catering for 10–200+ guests, sports viewing events (e.g., soccer screenings), and a school/nonprofit fundraising program that returns 15–20% of event sales to participating groups. A rewards program (Peter Piper Pizza Rewards) issues 10 Piper Points per $1 spent, redeemable for food, gameplay, and prizes, and a Summer Pass subscription is sold in three tiers ($29.99 / $45.99 / $99.99 for two-month terms) across Phoenix, Tucson, and Albuquerque.
Revenue is generated transactionally across food and beverage sales, birthday party packages, catering, arcade play points, gift card sales (online, in-restaurant, and via Target, Fry's, Ralphs, and Kroger), fundraiser events, and the Summer Pass subscription. Distribution is omnichannel across dine-in, carryout, and delivery through the company website and a mobile app, with a Peter Piper Pizza Express sub-brand operating delivery-and-carryout-only in Phoenix and Tucson (no dining room or games). The technology stack is entirely third-party — NCR for POS, First Data for payment processing, Olo for online ordering, Cashstar/Givex for gift cards — with no proprietary AI/ML, data, or model assets disclosed.
Peter Piper Pizza firmographics
Firmographics- Name
- Peter Piper Pizza
- Legal name
- PETER PIPER, LLC
- Website
- http://peterpiperpizza.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Peter Piper Pizza operates 115+ family entertainment center and pizza restaurant locations across Arizona, New Mexico, Texas, and Mexico, serving families with children through scratch-made pizzas, arcade games (Funpass), birthday parties, catering, and fundraising programs under CEC Entertainment ownership.
- Ownership category
- akta.pro rank
Peter Piper Pizza industry classification
Industry- Product category
- Family Entertainment Centers
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
Keywords
Where Peter Piper Pizza is headquartered
LocationHeadquarters
- HQ city
- Glendale
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Peter Piper Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food and Beverage Sales: Dine-in, delivery, and carryout sales of hand-crafted pizzas, wings, appetizers, salads, and desserts at company-owned locations
- Birthday Party Packages: All-inclusive birthday party packages including food, gameplay, reserved tables, decorations, and party host services
- Catering Services: Corporate events, family gatherings, graduation parties, and holiday celebrations with pizza, wings, salads, and desserts for groups of 10-200+ people
- Arcade Games (Funpass): RFID-based game card system where customers purchase play points to activate arcade games and earn e-tickets for prizes
- School Fundraiser Programs: Organizations host fundraisers and receive 15-20% of qualifying sales back to their group
- Gift Cards: Sale of gift cards through company website, mobile app, and select retailers (Target, Fry's, Ralphs, Kroger)
- Loyalty/Rewards Program: Peter Piper Pizza Rewards program where members earn 10 Piper Points per $1 spent on qualifying purchases, redeemable for food, gameplay, and prizes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Summer Pass 2026 - Basic |
| Subscription | Pay-as-you-go | Summer Pass 2026 - Mid-Tier |
| Subscription | Pay-as-you-go | Summer Pass 2026 - Premium |
| Unit Pricing | Pay-as-you-go | Funpass Card Activation |
| Subscription | Multi-year contract | Birthday Party Packages |
| Transaction based/ take rate | Pay-as-you-go | Catering Delivery Fee |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Peter Piper Pizza product offering
Product offeringCore offering
Peter Piper Pizza operates a chain of company-owned family entertainment centers that combine handcrafted pizzas made from scratch daily with arcade gameplay, birthday party hosting, catering, and seasonal promotions. Its two formats are full-service restaurants featuring dining rooms, game rooms with the proprietary Funpass system, and party rooms, and Peter Piper Pizza Express locations offering delivery and carryout only with no dining or games.
Product overview
Peter Piper Pizza is a family entertainment center and pizza restaurant chain combining handcrafted pizzas made from scratch daily with arcade games, birthday party hosting, and catering services. The company operates two distinct formats: full-service locations featuring dine-in, carryout, delivery, and extensive game rooms with the proprietary Funpass system; and Express locations offering carryout and delivery only without dining or games. Core products include handcrafted pizzas (Classic Pepperoni, Cheese, 5-Meat Supreme, Chicago Classic, California Veggie, NY 3 Cheese), chicken wings, breadsticks, desserts (Cinnamon Crunch, seasonal Raspberry Lemon Crunch), and beverages. Entertainment offerings center on the Funpass arcade game system, birthday party packages, weekday lunch buffet, and special events including soccer screenings. Additional services include catering for office parties and gatherings, fundraiser hosting for schools and organizations, a loyalty rewards program (Peter Piper Pizza Rewards) with mobile app, gift cards, and Club Piper email marketing. The company targets families with children and positions itself as an all-in-one destination combining food, games, and celebrations.
Differentiator
Problem solved
Functional benefit
Brands
- Peter Piper Pizza Express: A delivery and carryout-only concept with no dining room or games, featuring a streamlined menu focused on handcrafted pizzas for pick-up and delivery orders.
Products and services
- Handcrafted Pizza Handcrafted pizzas made on dough prepared from scratch daily, topped with fresh hand-chopped ingredients including pepperoni, mozzarella, and a variety of toppings; sold to dine-in, carryout, and delivery customers across all locations.
- Traditional Wings Bone-in chicken wings offered in Buffalo Mild, Buffalo Hot, BBQ, and Lemon Pepper sauces and rubs, sold across all restaurant formats.
- Boneless Wings Boneless chicken wing options for guests preferring boneless over traditional wings.
- Handmade Breadsticks Breadsticks brushed with garlic butter, parmesan, and herbs, served with marinara sauce.
- Garlic Cheese Bread Pan dough topped with mozzarella and cheddar cheeses, brushed with garlic butter and Italian spices.
- French Fries
Quantifiable outcome
- Read Better Be Better program students scored 4.9 percentile points higher on Arizona's statewide reading test
- +2 more outcomes
Companies that use Peter Piper Pizza
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Peter Piper Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Peter Piper Pizza partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Read Better Be BettercoreAnnual Slice of Knowledge Foundation campaign partners with Read Better Be Better nonprofit to support youth literacy programs for K-8 students in Phoenix, Tucson, and Albuquerque. Customers donate $2 at register or round up online orders, with proceeds funding Read Better Be Better's peer-guided reading programs.
- Children's Miracle Network HospitalscoreThird annual heart-shaped pizza campaign with $1 from every pizza sold benefiting 11 affiliated CMN hospitals across Arizona, California, New Mexico, and Texas. Funds allocated to Greatest Needs at local hospitals. 2025 campaign raised over $27,000.
- Phoenix Children's HospitalcoreHoliday Toyland partnership supporting toys and gifts for children undergoing treatment at Phoenix Children's. Company matches customer donations up to $2,500 to maximize impact during holiday season.
- EviteminorFree digital party invitation service partner allowing birthday party hosts to send Peter Piper Pizza invitations through Evite platform.
- TargetminorRetail gift card distribution partner. Gift cards available for purchase at select Target locations alongside Fry's, Ralphs, and Kroger.
- Fry'sminorRetail gift card distribution partner. Gift cards available for purchase at select Fry's locations alongside Target, Ralphs, and Kroger.
- RalphsminorRetail gift card distribution partner. Gift cards available for purchase at select Ralphs locations alongside Target, Fry's, and Kroger.
- KrogerminorRetail gift card distribution partner. Gift cards available for purchase at select Kroger locations alongside Target, Fry's, and Ralphs.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Peter Piper Pizza competitors and assessment
Company assessmentDirect peers
- Gatti's Pizza: Regional pizza-and-game-room chain in the South-Central US offering buffet dining, arcade play areas, and birthday party packages. Closest direct competitor to Peter Piper's dine-in / arcade hybrid model outside the Chuck E. Cheese family.
- Chuck E. Cheese: The closest comparable: a pizza-and-arcade family entertainment center chain. Operated by Peter Piper's own parent, CEC Entertainment, making it both a direct competitor and a corporate sibling — same core concept, same customer demographic, same FEC + pizza business model.
- Round Table Pizza: West Coast pizza chain with dine-in, party, and family-focused locations. Comparable on the handcrafted pizza and family-party positioning, though entertainment footprint is smaller than Peter Piper's.
- Godfather's Pizza: Midwest-rooted pizza franchise known for buffet, handcrafted pies, and party-pack catering. Comparable on the buffet / family / group-event monetization mix that anchors Peter Piper's lunch-day and party revenue.
Broad incumbents
- Dave & Buster's: Eat-and-play entertainment chain that pairs a full restaurant/bar program with an extensive arcade floor. Comparable on the food + games hybrid monetization model, though older teen/adult skew and national footprint differ from Peter Piper's younger-family positioning.
- Marco's Pizza: Fast-growing US pizza franchise with dine-in, carryout, delivery, and catering. Comparable on the catering and group-ordering service lines, but without the arcade / family entertainment differentiator.
- Pizza Hut: National pizza QSR with dine-in, party ordering, and book-it-for-birthdays programs. Wide portfolio overlap on pizza and birthday occasions, though not a gaming-arcade operator at Peter Piper's scale.
- Main Event Entertainment: Bowling, arcade, laser-tag, and food-and-beverage entertainment centers. Comparable on the entertainment-destination + F&B dual model and on birthday-party-heavy revenue mix.
Emerging players
- Topgolf: Tech-enabled driving-range entertainment venues with full bars/restaurants. Adjacent in the eat-and-play family entertainment segment with strong brand pull in the same demographic, though experiential format (golf) is a partial rather than direct overlap.
Others
- CEC Entertainment: Parent company of Peter Piper Pizza and operator of Chuck E. Cheese. Comparable as the consolidated FEC-and-pizza concept portfolio; relevant for understanding shared corporate strategy, capex allocation, and brand-portfolio trade-offs that affect Peter Piper.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Peter Piper Pizza social profiles
Digital presencePeter Piper Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peter Piper Pizza leadership team
Management profileNumber of profiles
Profiles1 record
Peter Piper Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peter Piper Pizza M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peter Piper Pizza
What does Peter Piper Pizza do?
Peter Piper Pizza operates a chain of company-owned family entertainment centers that combine handcrafted pizzas made from scratch daily with arcade gameplay, birthday party hosting, catering, and seasonal promotions. Its two formats are full-service restaurants featuring dining rooms, game rooms with the proprietary Funpass system, and party rooms, and Peter Piper Pizza Express locations offering delivery and carryout only with no dining or games.
Is Peter Piper Pizza a public or private company?
Peter Piper Pizza is a private company. It is classified as corporate owned and is currently operating.
When was Peter Piper Pizza founded?
Peter Piper Pizza was founded in 1973. It employs 1,001 to 5,000 people.
Where is Peter Piper Pizza based?
Peter Piper Pizza is headquartered in Glendale, United States, in the North America region.
How does Peter Piper Pizza make money?
Seven revenue lines are on record. Food and Beverage Sales are the primary driver. The others are birthday Party Packages, catering Services, arcade Games (Funpass), school Fundraiser Programs, gift Cards and loyalty/Rewards Program.
Who are Peter Piper Pizza's main competitors?
Direct peers on record are Gatti's Pizza, Chuck E. Cheese, Round Table Pizza and Godfather's Pizza. Broad incumbents are Dave & Buster's, Marco's Pizza, Pizza Hut and Main Event Entertainment. Topgolf is listed as an emerging player. CEC Entertainment is listed as an others.
Does Peter Piper Pizza have an API?
No public API is recorded for Peter Piper Pizza.
What industry is Peter Piper Pizza in?
Peter Piper Pizza's product category is Family Entertainment Centers. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants. Its NAICS code is 722511 and its SIC code is 5812.