True North Advisors
True North Advisors is a Dallas-based, fee-only multi-family office managing over $5.6B for high-net-worth individuals, business owners, and institutions, offering integrated wealth planning, investment management, and a proprietary alternatives platform called Western Alternative Strategies.
- Company typePrivate
- Founded2000
- HeadquartersDallas, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What True North Advisors does
True North Advisors is a privately held, fee-only multi-family office and registered investment adviser founded in 2000 and headquartered in Dallas, Texas. The firm manages over $5.6B in assets under management (as of December 31, 2025) for high-net-worth individuals and families, business owners and entrepreneurs preparing for liquidity events, and institutional clients including foundations, endowments, and non-profits. True North operates seven offices across Texas (Dallas, Austin, Fort Worth, Kerrville), California (Danville, Santa Monica), and the New York Metro area (Chatham, NJ), supported by an integrated tech stack that includes Tamarac and Black Diamond for client reporting and Pershing, Schwab Institutional, and Fidelity as custodians.
The firm's core offering bundles wealth planning (family governance, multi-generational transfer, tax and estate strategy, philanthropy, business exit planning) with discretionary and non-discretionary investment management spanning public and private markets. Its proprietary Western Alternative Strategies (WAS) platform provides institutional-quality access to private equity, venture capital, private credit, and hedge funds through co-mingled Limited Partnerships; WAS manages approximately $1.7B and, in March 2026, listed Tail Risk and Multi-Strategy solutions on iCapital Marketplace to extend distribution beyond True North's own client base. Additional product lines include a Family Wealth outsourced-CIO practice for ultra-high-net-worth families, dedicated Institutional Services for endowments and foundations, and a Pre-Transaction Planning practice targeting business owners pre-exit. Thought-leadership channels include the Decision Points podcast and an annual Fort Worth Investment Symposium.
True North generates revenue through AUM-based advisory fees under a fee-only fiduciary model with no commission compensation, supplemented by fees on the Western Alternative Strategies platform. In January 2024, the firm closed a minority equity investment from HGGC (a $7B PE firm) and Wealth Partners Capital Group to fund an acquisition strategy; this was followed by the September 2024 acquisition of Clear Rock Advisors ($470M AUM) and the July 2025 acquisition of Blue Investment Partners ($353M AUM), expanding the firm into Austin/Kerrville and the West Coast / NY Tri-State area respectively. Management retained control throughout. The firm is SEC-registered (CRD 116048) under the Investment Advisers Act of 1940 and has been consistently recognized on Forbes' Top RIA list (2023-2025).
True North Advisors firmographics
Firmographics- Name
- True North Advisors
- Legal name
- True North Advisors, LLC
- Website
- https://truenorthadvisors.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- True North Advisors is a Dallas-based, fee-only multi-family office managing over $5.6B for high-net-worth individuals, business owners, and institutions, offering integrated wealth planning, investment management, and a proprietary alternatives platform called Western Alternative Strategies.
- Ownership category
- akta.pro rank
True North Advisors industry classification
Industry- Product category
- Wealth Management and Multi-Family Office Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
- akta.pro secondary industries
- Private Banking & UHNW Wealth Advisory (FSAEABAC), Financial Planning–Led RIAs (FSAAACAB)
Keywords
Where True North Advisors is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
True North Advisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advisory Fee / AUM-Based Management: Fee-only registered investment adviser model where revenue is generated based on assets under management. The firm manages over $5.6B in AUM as of December 31, 2025, with $1.033B+ in alternative public and private market investments
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
True North Advisors product offering
Product offeringCore offering
True North Advisors is a fee-only registered investment adviser that delivers integrated wealth planning, investment management, and transaction advisory services to high-net-worth individuals, families, business owners, and institutional clients. The firm operates a multi-family office model and provides clients access to institutional-quality investment solutions, including proprietary and third-party alternative investments through its Western Alternative Strategies (WAS) platform. Advisory offerings span investment policy development, portfolio construction, asset allocation, multi-generational wealth transfer, and pre-transaction planning services for business owners and entrepreneurs.
Product overview
True North Advisors operates as a multi-family office wealth management firm offering a unified platform of wealth and investment services. The core offering combines wealth planning (including family governance, tax strategies, estate planning, and business exit planning) with investment management across public and private markets. The Western Alternative Strategies (WAS) platform is a key differentiator, providing institutional-quality alternative investments including private equity, venture capital, private credit, and hedge funds. The firm also offers dedicated Institutional Services for foundations and endowments, an outsourced Family Wealth/CIO practice, and Pre-Transaction Planning services for business owners. The Decision Points Podcast serves as an educational resource for entrepreneurs.
Differentiator
Problem solved
Functional benefit
Brands
- Western Alternative Strategies: Institutional alternative investment platform offering Tail Risk and Multi-Strategy Limited Partnership solutions, providing access to private market opportunities for qualified investors through iCapital Marketplace.
Products and services
- Wealth Management and Multi-Family Office Services Integrated wealth planning and investment management services for high-net-worth individuals, families, business owners, and entrepreneurs. Includes financial planning, investment policy development, asset allocation, portfolio construction, multi-generational wealth transfer planning, and concierge family-office support.
- Family Wealth / Outsourced Chief Investment Officer (OCIO) Outsourced CIO and discretionary investment management service for ultra-high-net-worth families. Provides full institutional-quality investment management typically reserved for large institutions, delivered to family offices and family principals.
- Institutional Services Institutional investment advisory services for foundations, endowments, corporate retirement plans, and other institutions. Includes investment policy statement development, strategic asset allocation, portfolio construction, risk management, and ongoing governance support.
- Pre-Transaction Planning Pre-transaction planning advisory service for business owners and entrepreneurs preparing for liquidity events such as the sale of their business. Helps align the owner's personal balance sheet, financial plan, and investment strategy ahead of the transaction.
- Western Alternative Strategies (WAS) Proprietary alternative investment platform offering clients access to institutional-quality alternative strategies, including hedge fund, private equity, private credit, real assets, and tail-risk solutions. Provides access that individual investors typically cannot obtain on their own.
Quantifiable outcome
- 95% client retention rate (required for D Magazine award eligibility)
- +1 more outcomes
Companies that use True North Advisors
Customer profileSegments3 records
Ideal customer profiles4 records
True North Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
True North Advisors partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered acquired and core.
- Blue Investment PartnersacquiredTrue North acquired Blue Investment Partners, a firm based in Danville, CA with $353 million in AUM as of June 30, 2025. The acquisition expanded True North's presence on the West Coast and in the New York Tri-State area, with founders Brett Hoover and Matt Dublin joining as Partners.
- Clear Rock AdvisorsacquiredTrue North acquired Clear Rock Advisors, a wealth management firm with $470 million in AUM, expanding True North's presence in Austin and Kerrville, Texas. Clear Rock's team joined True North bringing expertise in serving high-net-worth families.
- iCapital MarketplacecoreWestern Alternative Strategies, True North's alternative investment platform, launched Tail Risk and Multi-Strategy Limited Partnership solutions on iCapital Marketplace, making these institutional-quality alternative investments available to qualified investors through the platform.
Scale indicators12 records
Recent moves8 records
Expansion highlights5 records
True North Advisors competitors and assessment
Company assessmentDirect peers
- Bessemer Trust: Privately held multi-family office and wealth advisory firm serving ultra-high-net-worth families with integrated investment management, wealth planning, and trust services—a near-direct functional and segment analog to True North Advisors.
- Geneva Capital Group: Multi-family office providing wealth management, investment advisory, and family office services to HNW/UHNW clients; comparable integrated planning-and-investing platform for similar HNW/UHNW client profiles.
- Cresset Capital: Multi-family office and private investment firm serving HNW/UHNW families and business owners with integrated wealth planning, alternative investments, and family office services—matches True North's positioning and offerings.
- Mariner Wealth Advisors: Large, PE-backed RIA roll-up serving HNW clients through acquired advisory firms; comparable to True North's PE-backed acquisition strategy and broad wealth-advisory service mix.
- Mercer Advisors: National RIA roll-up providing wealth management, estate planning, and tax services to HNW households using an acquisition-driven model; highly analogous to True North's M&A-driven scaling approach.
- Glenmede: Independent, privately held investment and wealth management firm with multi-family office capabilities, serving HNW/UHNW families and institutions with integrated investment and planning services.
Broad incumbents
- Rockefeller Capital Management: Large, branded private wealth and asset management firm serving UHNW families, providing investment advisory, family office, and wealth planning services that overlap with True North's full offering.
- J.P. Morgan Private Bank: Global private bank providing wealth management, investment advisory, and credit solutions to UHNW clients; competes for the same HNW/UHNW segment as True North but within a much larger banking platform.
- Goldman Sachs Private Wealth Management: Premier private wealth franchise serving ultra-high-net-worth clients with investment management, lending, and planning services; broad incumbent competitor overlapping True North's high-net-worth focus.
Emerging players
- Corient: Fast-growing, PE-backed national RIA serving ultra-high-net-worth individuals with integrated wealth management; comparable HNW/UHNW client niche and acquisition-driven scaling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
True North Advisors social profiles
Digital presenceTrue North Advisors compliance and trust
Trust signalCompliance1 record
True North Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
True North Advisors leadership team
Management profileNumber of profiles
Profiles1 record
True North Advisors subsidiaries and ownership
Company hierarchySubsidiaries3 records
True North Advisors funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True North Advisors M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True North Advisors
What does True North Advisors do?
True North Advisors is a fee-only registered investment adviser that delivers integrated wealth planning, investment management, and transaction advisory services to high-net-worth individuals, families, business owners, and institutional clients. The firm operates a multi-family office model and provides clients access to institutional-quality investment solutions, including proprietary and third-party alternative investments through its Western Alternative Strategies (WAS) platform. Advisory offerings span investment policy development, portfolio construction, asset allocation, multi-generational wealth transfer, and pre-transaction planning services for business owners and entrepreneurs.
Is True North Advisors a public or private company?
True North Advisors is a private company. It is classified as private equity controlled and is currently operating.
When was True North Advisors founded?
True North Advisors was founded in 2000. It employs 101 to 250 people.
Where is True North Advisors based?
True North Advisors is headquartered in Dallas, United States, in the North America region.
How does True North Advisors make money?
One revenue line is on record: advisory Fee / AUM-Based Management.
Who are True North Advisors's main competitors?
Direct peers on record are Bessemer Trust, Geneva Capital Group, Cresset Capital, Mariner Wealth Advisors, Mercer Advisors and Glenmede. Broad incumbents are Rockefeller Capital Management, J.P. Morgan Private Bank and Goldman Sachs Private Wealth Management. Corient is listed as an emerging player.
Does True North Advisors have an API?
No public API is recorded for True North Advisors.
What industry is True North Advisors in?
True North Advisors's product category is Wealth Management and Multi-Family Office Services. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAEABAC, Private Banking & UHNW Wealth Advisory. Its NAICS code is 523940 and its SIC code is 6282.