Cresset
Cresset is an independent, client- and employee-owned multi-family office founded in 2017 that provides integrated wealth management, family office services, trust, and private investment access for ultra-high-net-worth families, entrepreneurs, and multi-generational clients across 20+ U.S. offices and $250B+ in combined AUM/AUA.
- Company typePrivate
- Founded2017
- HeadquartersChicago, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Cresset does
Cresset is an independent, client- and employee-owned multi-family office and private wealth management firm founded in 2017 by entrepreneurs Eric Becker and Avy Stein, headquartered in Chicago with 20+ offices across the United States and a professional staff of 356+. The firm serves ultra-high-net-worth families, CEO founders and entrepreneurs, multi-generational families, professional athletes and entertainers, and private equity/venture capital partners through two integrated product lines: Cresset Family Office Services (comprehensive financial planning, investment advisory, tax strategy, estate planning, trust services, banking and lending, insurance, CFO services, family governance, philanthropy, and lifestyle management) and Cresset Private Wealth Management (goals-based planning and tax-efficient portfolios under True Fiduciary Standards). Its platform includes direct access to institutional-quality private investments such as private equity, real estate, qualified opportunity zones, and private capital opportunities, plus specialized verticals including Cresset Sports & Entertainment and the Cresset Catalyst program for early-stage founders, with trust capabilities delivered through Cresset Trust Company and the legacy Connable Office platform.
Revenue is generated on a fee-based model tied to Assets Under Management and Advisement (AUM/AUA), currently totaling more than $250 billion across Cresset Asset Management ($78B direct management) and Assets Under Advisement spanning Monticello Associates, Connable Office, and CH Investment Partners (~$173B). Pricing is custom and quote-based, reflecting the personalized nature of family office engagements; the firm does not publish tiered pricing. Distribution is exclusively direct-to-client through relationship-based advisors with no digital self-service channel, supported by 80+ annual ecosystem events, thought-leadership content including The Long Game Podcast, and an aggressive breakaway advisor recruiting program that has attracted teams and individuals from J.P. Morgan, Goldman Sachs, Morgan Stanley, Bessemer Trust, BlackRock, and Bernstein Private Wealth Management.
Cresset has scaled primarily through M&A, completing acquisitions of Asset Management Advisors (2021), Cypress Wealth Advisors (2019), Evanston Advisors (2019), True Capital Management (2023), The Connable Office (2024), CH Investment Partners (2024), and the strategic combination with Monticello Associates (2025), supplemented by a $150 million minority investment from Constellation Wealth Capital in November 2024. Underlying technology includes internally deployed machine learning, generative AI, and transcription tools used for operational support such as search, summarization, content drafting, and meeting notes, with explicit policy that AI does not drive investment advice or portfolio decisions. Leadership transitioned in 2026 with the appointment of Susie Cranston as CEO effective April 15, 2026, while co-founders Becker and Stein remain active as Executive Co-Chairmen.
Cresset firmographics
Firmographics- Name
- Cresset
- Legal name
- Cresset Asset Management, LLC
- Website
- https://cressetcapital.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Cresset is an independent, client- and employee-owned multi-family office founded in 2017 that provides integrated wealth management, family office services, trust, and private investment access for ultra-high-net-worth families, entrepreneurs, and multi-generational clients across 20+ U.S. offices and $250B+ in combined AUM/AUA.
- Ownership category
- akta.pro rank
Where Cresset is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices24 records
Markets served
Cresset business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Assets Under Management (AUM) Fees: Fee-based revenue model derived from managing client assets under management and advisement. As a registered investment advisor, Cresset charges fees based on the value of assets under management.
- Family Office Services Fees: Comprehensive family office service fees for ultra-high-net-worth families including trust services, tax strategy, estate planning, and lifestyle management.
- Wealth Advisory Fees: Financial planning, investment advisory, and wealth strategy services for entrepreneurs, founders, and multigenerational families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom fee structure based on client wealth complexity and AUM |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Cresset product offering
Product offeringCore offering
Cresset operates as an independent multi-family office and private wealth management firm, providing integrated financial planning, investment advisory, tax strategy, estate planning, trust administration, private investment access, banking and lending solutions, CFO services, family governance, philanthropy, and lifestyle management for ultra-high-net-worth individuals, multi-generational families, entrepreneurs, and professional athletes. Services are delivered under a registered trademarked True Fiduciary Standards commitment through 20+ office locations across the United States.
Product overview
Cresset is an independent, client- and employee-owned multi-family office and private wealth management firm offering a unified integrated platform of services for ultra-high-net-worth families, entrepreneurs, CEO founders, and multi-generational families. The core offering consists of Cresset Family Office Services (comprehensive wealth advisory including financial planning, investment management, tax strategy, estate planning, trust services, banking and lending, insurance advisory, CFO services, family governance, philanthropy, and lifestyle management) and Cresset Private Wealth Management (goals-based planning, investment advisory, and tax-efficient strategies under fiduciary standards). The platform is enhanced by Private Investment Opportunities (access to institutional-quality private market investments), specialized verticals including Cresset Sports & Entertainment (for athletes and entertainers) and Cresset Catalyst (for early founders), and the acquired brand The Connable Office. Trust capabilities are provided through Cresset Trust Company. The firm also offers The Long Game Podcast as a thought leadership content initiative. Services are delivered through 20+ office locations nationwide with a team of over 350 professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Cresset Family Office Services Comprehensive family office solution covering financial planning, investment advisory, tax strategy, estate planning, trust services, private investment access, liquidity and exit planning, banking and lending solutions, insurance advisory, CFO services, family governance and education, philanthropic planning, lifestyle management, concentrated stock strategies, private aviation and travel coordination, and physical and cybersecurity protection. Designed for ultra-high-net-worth and multi-generational families.
- Cresset Private Wealth Management Goals-based financial planning, investment advisory, tax-efficient portfolios, asset protection strategies, risk management, and wealth strategy delivered under True Fiduciary Standards.
- Private Investment Opportunities Sourcing and access to institutional-quality private market opportunities typically unavailable to individual investors, including private markets, tax-efficient investments, real estate, qualified opportunity zones, private capital, private equity secondaries, and curated fund vehicles.
- Cresset Trust Company Full array of trustee services including delegation or management of trust assets, operated as a Cresset subsidiary providing dedicated trust administration capabilities.
- The Connable Office Acquired multi-family office brand based in Kalamazoo, Michigan with over 130 years of operation history, now operating as part of Cresset's platform serving high-net-worth and ultra-high-net-worth clients.
- Cresset Catalyst Program designed for early-stage founders, providing guidance and support from the beginning of their business journey through growth and potential exit.
- Cresset Sports & Entertainment Specialized wealth management and family office services for professional athletes and entertainers, addressing the unique financial planning needs of this client segment, including brand protection, liquidity management, and lifestyle support.
Quantifiable outcome
- $250B+ Assets Under Management and Advisement as of April 2026
- +3 more outcomes
Companies that use Cresset
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Cresset technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Cresset partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Monticello AssociatescoreStrategic merger bringing $124 billion in assets to Cresset. The merger strengthened Cresset's position in the institutional market and expanded its footprint in Atlanta and Jackson Hole, Wyoming. Combined assets reached over $235 billion.
- CH Investment PartnerscoreAcquired by Cresset Asset Management on October 8, 2024. CH Investment Partners was a Dallas-based multi-family office and private investment firm. The acquisition expanded Cresset's AUM to over $62 billion and added 37 new employee partners.
- The Connable OfficecoreAcquired by Cresset Asset Management in June 2024. The Connable Office was a multi-family office based in Kalamazoo, Michigan with over 130 years of operation. The acquisition expanded Cresset's AUM to over $50 billion and enhanced trust and family office services.
Scale indicators9 records
Recent moves9 records
Expansion highlights5 records
Cresset competitors and assessment
Company assessmentDirect peers
- Bessemer Trust: Privately-held multi-family office serving UHNW families across generations. Bessemer is one of the most direct comparables to Cresset — both offer integrated family office services, trust, and private investment access to ultra-wealthy client bases.
- Rockefeller Capital Management: Independent multi-family office and wealth manager founded on a UHNW franchise. Overlapping platform in private investments, family office services, and breakaway recruiting makes it a direct peer.
- Mariner Wealth Advisors: Large independent RIA/multi-family office with a similar acquisitive growth strategy, broad UHNW service set, and significant AUM scale. Closely comparable in business model and target client.
- Brown Brothers Harriman: Private partnership providing private banking, wealth management, and investment services to UHNW families. Comparable long-tenured, privately-held multi-family office offering to a similar clientele.
- Creative Planning: Large independent RIA offering wealth management, tax, estate, and family office services nationally. Overlapping comprehensive advisory platform and aggressive organic and inorganic growth.
- Geneva Capital Group: Privately-held multi-family office serving UHNW families in the upper Midwest. Comparable scope of integrated family office services and target client segment.
Broad incumbents
- Goldman Sachs Private Wealth Management: Global incumbent serving UHNW clients with investment advisory, banking, and family office capabilities. Directly competes for the same UHNW families but as part of a much broader platform.
- J.P. Morgan Private Bank: Largest U.S. private bank serving UHNW clients globally with integrated advisory, lending, and capital markets. A primary destination from which Cresset recruits breakaway teams.
- Morgan Stanley Wealth Management: Wirehouse with a massive UHNW and family office franchise. Major recruiting source for Cresset and a competitor across the same client segments.
Emerging players
- Focus Financial Partners: RIA aggregator and partnership model for independent advisors. Comparable acquisitive growth strategy though its model centers on preserving entrepreneur-advisor autonomy versus Cresset's full integration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Cresset social profiles
Digital presenceCresset financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cresset leadership team
Management profileNumber of profiles
Profiles13 records
Cresset subsidiaries and ownership
Company hierarchySubsidiaries6 records
Cresset funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cresset M&A and investment
M&A and investmentM&A6 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cresset
What does Cresset do?
Cresset operates as an independent multi-family office and private wealth management firm, providing integrated financial planning, investment advisory, tax strategy, estate planning, trust administration, private investment access, banking and lending solutions, CFO services, family governance, philanthropy, and lifestyle management for ultra-high-net-worth individuals, multi-generational families, entrepreneurs, and professional athletes. Services are delivered under a registered trademarked True Fiduciary Standards commitment through 20+ office locations across the United States.
Is Cresset a public or private company?
Cresset is a private company. It is classified as management employee owned and is currently operating.
When was Cresset founded?
Cresset was founded in 2017. It employs 251 to 500 people.
Where is Cresset based?
Cresset is headquartered in Chicago, United States, in the North America region.
How does Cresset make money?
Three revenue lines are on record. Assets Under Management (AUM) Fees are the primary driver. The others are family Office Services Fees and wealth Advisory Fees.
Who are Cresset's main competitors?
Direct peers on record are Bessemer Trust, Rockefeller Capital Management, Mariner Wealth Advisors, Brown Brothers Harriman, Creative Planning and Geneva Capital Group. Broad incumbents are Goldman Sachs Private Wealth Management, J.P. Morgan Private Bank and Morgan Stanley Wealth Management. Focus Financial Partners is listed as an emerging player.
Does Cresset have an API?
No public API is recorded for Cresset.