Rollout.io

What Rollout.io does

Rollout.io is an advanced feature management solution, founded in 2014 in Tel Aviv, Israel, that gives engineering and product teams controlled feature rollouts and post-deployment feature control. The platform's core technology is a feature flag management system that decouples code delivery from customer exposure and offers Git-native release controls, real-time exposure adjustment, sophisticated targeting rules, full audit/attribution history, and flag impression analytics. These capabilities were integrated into CloudBees Unify Feature Management following Rollout.io's acquisition by CloudBees, where the product is sold as part of a broader enterprise DevOps platform (alongside CloudBees CI, Release Orchestration, Security and Compliance, Smart Tests, and Analytics).

The company is funded by early-stage venture capital: a 2015 seed round of $2,000,000 led by Canaan Partners Israel with 2B Angels, PLUS Ventures, and Star Farm Ventures, and a 2016 round of $1,000,000 led by Sweet Capital, totaling $3,000,000 in disclosed funding. The go-to-market is enterprise-focused, with quote-based annual subscriptions, 'Book a demo' and 'Try for free' CTAs, and named deployments at Salesforce, Autodesk, IHG, IRS, Bosch, Synaptics, Visa, Adobe, Acquia, and American Express Global Business Travel. Customer concentration is in regulated and software-intensive industries — enterprise software, financial services, government, automotive, semiconductor, and retail/hospitality — where audit, compliance, and controlled releases carry material business risk. Leadership is Erez Rosovsky (CEO and co-founder), Eyal Keren (CTO and co-founder), and Shimi Kiviti (VP R&D).

Name

Rollout.io

Legal name

CloudBees, Inc.

Website

https://rollout.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Rollout.io is a Tel Aviv-based feature management platform, founded in 2014, that lets engineering and product teams control feature rollouts, targeting, and exposure post-deployment. It was acquired by CloudBees and is now sold as CloudBees Unify Feature Management to enterprise and government customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Feature Management Software Subscription: CloudBees Unify Feature Management is offered as a software platform requiring subscription. Evidence of 'Book a demo' and 'Try for free' CTAs indicate enterprise sales motion with potential free trial offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Rollout.io is an advanced feature management solution that gives engineering and product teams feature control post-deployment, enabling safer releases through feature flagging, target groups, and real-time exposure adjustment. The product, now sold as CloudBees Unify Feature Management, decouples code delivery from customer exposure with Git-native release controls and auditable release decisions.

Product overview

CloudBees offers a unified DevOps platform called CloudBees Unify, which serves as a system of control across the software development lifecycle. The platform comprises multiple integrated capabilities: Feature Management (feature flags for controlled rollouts), CI/CD Workflows (pipeline automation), Security and Compliance (governance and audit trails), Smart Tests (AI-driven testing), Release Orchestration (multi-tool release coordination), and Analytics (delivery metrics and insights). These modules work together to enable enterprises to ship continuously while maintaining control, visibility, and governance at scale.

Differentiator

Problem solved

Functional benefit

Brands

• CloudBees Unify: Enterprise platform providing shared language across the SDLC, connecting release decisions, governance, and visibility across DevOps toolchain.
• CloudBees CI
• CloudBees Smart Tests

Products and services

• Feature Management Feature flag management solution that decouples code delivery from customer exposure, enabling controlled feature rollouts, real-time exposure adjustments, target-group rules, and auditable release governance for engineering and product teams at enterprise organizations.

Quantifiable outcome

• 90% reduction in MTTR (Mean Time To Recovery)
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationCloudBees CI is available on Amazon EKS (Elastic Kubernetes Service). Salesforce case study mentions moving software development to CloudBees CI on Amazon EKS, indicating deep integration and deployment partnership with AWS cloud infrastructure.
• SalesforcecoreTechnology or IntegrationEnterprise customer and integration partner. Salesforce migrated software development to CloudBees CI on AWS EKS, improving productivity and security for the Salesforce platform delivery.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LaunchDarkly: LaunchDarkly is the market-leading feature management platform offering feature flags, experimentation, and release management. It is the closest direct competitor to Rollout.io, targeting the same enterprise engineering audiences with comparable flag management, targeting rules, and audit capabilities.
• Split.io (Harness): Split.io provides feature flagging and feature experimentation as part of Harness's broader DevOps platform. It directly competes with Rollout.io in the controlled rollout and experimentation space, serving similar enterprise engineering and product teams.
• Optimizely: Optimizely's feature experimentation platform provides feature flags, A/B testing, and rollout controls. It targets product and engineering teams with comparable use cases to Rollout.io, particularly around experimentation-driven releases.
• Harness: Harness is a continuous delivery / DevOps platform that bundles feature flags, CI/CD, and release orchestration. Its feature flag module competes head-on with Rollout.io while its broader platform overlaps with CloudBees (Rollout.io's acquirer).

Broad incumbents

• GitLab: GitLab is a broad DevOps platform whose CI/CD and release orchestration capabilities increasingly bundle feature flags into a unified workflow. As a broad incumbent, it competes with Rollout.io by absorbing feature management into a single-vendor DevOps platform purchase.

Emerging players

• Eppo: Eppo offers feature flagging and product analytics-driven experimentation aimed at engineering and product teams. It overlaps with Rollout.io's controlled-rollout and experimentation capabilities for mid-market and enterprise customers.
• Statsig: Statsig is a fast-growing feature flagging and product experimentation platform that competes with Rollout.io for engineering-driven rollout decisions and experimentation. It is a more recent entrant but increasingly winning enterprise deals in the same category.
• GrowthBook: GrowthBook is an open-source feature flagging and A/B testing platform. As open-source alternatives gain traction, it represents a margin and pricing pressure point for Rollout.io in the feature management category.
• ConfigCat: ConfigCat is a feature flag service for SaaS applications with developer-friendly APIs and SDKs. It addresses a similar developer persona to Rollout.io for feature rollout use cases, primarily at smaller scale.

Others

• CloudBees: CloudBees acquired Rollout.io and now sells its feature management capabilities as part of the CloudBees Unify platform. Although no longer a competitor, it is the relevant ecosystem context for understanding Rollout.io's product, distribution, and customer base trajectory.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RolloutIO
• LinkedInlinkedin.com/company/rollout-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rollout.io