Flexware

What Flexware does

FlexWare Ltd is a privately held, Kiwi-owned electronics engineering and software design consultancy headquartered in Auckland, New Zealand, founded in 2008. The firm employs approximately 20 staff and operates as a professional services business delivering end-to-end product development services spanning hardware design, embedded firmware, IoT systems, cloud/backend infrastructure, mobile and web applications, and full-stack software. Core technical differentiators include ultra-low power electronics (with demonstrated 5+ year battery life on two D-cell deployments), robust fault-tolerant over-the-air bootloaders, RTOS firmware, and emerging work in Non-Terrestrial Network satellite IoT modules. Service engagement models range from full-cycle R&D and product development to design reviews, team augmentation, component sourcing, and fixed-term contract engineering placements.

Name

Flexware

Legal name

FlexWare Ltd

Website

https://flexware.co.nz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

FlexWare is an Auckland-based electronics engineering and software design consultancy serving startups, mid-sized firms, and enterprises with end-to-end product development across hardware, embedded firmware, IoT, cloud, and software since 2008.

Ownership category

akta.pro rank

Product category

Engineering Consulting Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)

Keywords

• Electronics engineering consultancy
• Embedded systems development
• Firmware development services
• IoT systems integration
• Software design services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Engineering Consulting Services: FlexWare provides professional engineering consulting services including R&D and product development, design reviews, team augmentation, and component sourcing. Revenue is generated through billable engineering hours and project-based engagements. Services span electronics engineering, firmware development, software development, and IoT systems integration.
2. Contract Engineering Positions: Hiring of electronics engineers on contract basis (6-month contracts with possibility of extension), ranging from 0.8 to 1.0 FTE. Revenue generated through staffing/contracting arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

FlexWare is an electronics engineering and software design consultancy that provides end-to-end product development services, from R&D and prototyping through to manufacturing-ready hardware. The company delivers multidisciplinary engineering across embedded firmware, IoT systems, cloud backends, mobile and web applications, and electronic hardware design for startups, mid-market companies and enterprises in New Zealand and internationally.

Product overview

FlexWare is a New Zealand-owned and operated technology consultancy operating since 2008 in the electronics engineering and software design sector. The company operates as a unified service portfolio rather than a platform-plus-modules architecture, offering end-to-end product development from design through to implementation. Their core services include R&D & Product Development, Design Reviews, Team Enhancement (specialist knowledge and capacity), and Component Sourcing. These core offerings are supported by technical capabilities across Apps Development (web, mobile, cross-platform, UX), Cloud Systems (backend, database, AWS/Azure/Google Cloud), IoT Systems (ultra-low power, Wi-Fi, BLE/Bluetooth), Software Development (full-stack, front-end, machine learning), Firmware Development (embedded systems, connected, low power), and Hardware Design (high volume manufacture, prototype, commercially viable). The company specialises in developing sophisticated embedded and mobile systems with real world mechanical interface for local and international clients.

Differentiator

Problem solved

Functional benefit

Products and services

• R&D and Product Development
• Design Reviews
• Team Enhancement Services
• Component Sourcing
• Apps Development
• Cloud Systems
• IoT Systems
• Software Development
• Firmware Development
• Hardware Design

Quantifiable outcome

• 5+ year battery life achieved on underground IoT sensor deployment
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Globex EngineeringcoreStrategic or Co-development Partner · 1 January 2025Globex Engineering led the mechanical design for collaborative IoT projects, including underground sensor systems. They handled sealed enclosure design, structural resilience under vehicle loads, and antenna protection while maintaining elegant form factors.
• Glyn High Tech DistributioncoreTechnology or Integration · 1 January 2025Glyn High Tech Distribution supplied specialized hydrology sensors, high-performance communication modems, and precisely matched antennas for IoT projects. They provided sensors optimized for accurate in-ground data collection and RF expertise.
• BovoniccoreStrategic or Co-development Partner · 1 November 2024FlexWare supported Bovonic in developing the QuadSense product, attending their grand opening event in Bay of Plenty which marked the commercial launch of QuadSense in the AgriTech space.
• She SharpminorGTM or Marketing PartnerShe Sharp is a community organization supporting women in STEM. FlexWare participates in their end-of-year events and supports their initiatives to promote diversity in technology.
• IEEEminorOthersFlexWare maintains a partnership with IEEE as a professional engineering organization member.
• University of Auckland Faculty of EngineeringcoreStrategic or Co-development PartnerFlexWare partners with the University of Auckland Faculty of Engineering for summer internships, final year project support, and student mentorship. They attend Engineering Final Year Project Display Day and sponsor student research projects.
• Lynfield CollegeminorGTM or Marketing PartnerFlexWare sponsors Lynfield College's Girl Powered events and visits to discuss STEM education importance with students.
• Summer of TechminorOthersFlexWare participates in Summer of Tech internship program for New Zealand students.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Capgemini Engineering: Large-scale engineering services arm of Capgemini covering embedded systems, IoT, and digital manufacturing. Competes with FlexWare for enterprise product engineering work but as part of a much broader portfolio.
• Tata Consultancy Services (TCS): Global IT services and engineering firm with dedicated embedded systems and IoT engineering practice. Competes for the same enterprise clients as FlexWare on product engineering work.
• Thoughtworks: Global technology consultancy delivering custom software, embedded, and IoT engineering to enterprise clients. Comparable to FlexWare in consultative delivery model but with a much larger engineering base.
• Infosys Engineering Services: Engineering services arm of Infosys covering embedded software, IoT, and digital engineering. Comparable to FlexWare in capability scope but operates at enterprise scale with global delivery.
• Cognizant: Global IT and engineering services provider with IoT and embedded engineering practices. Overlaps with FlexWare on enterprise product engineering programs but at materially larger scale.
• Wipro Engineering: Engineering services business of Wipro with significant embedded, IoT, and connected product capabilities. Competes with FlexWare on large engineering engagements and offers global delivery scale.

Direct peers

• Cambridge Consultants: Product development and engineering consultancy specializing in deep-tech, wireless, and embedded systems. Comparable to FlexWare in the breadth of hardware-to-software product delivery and the high-complexity client engagements.
• Sagentia: Science and engineering consultancy delivering product development and R&D services across medical, industrial, and consumer IoT. Overlaps directly with FlexWare's electronics-to-cloud full-stack offering and project-based engagement model.
• Cyient: Global engineering and embedded systems services firm with strong IoT, firmware, and product engineering capabilities. Comparable to FlexWare in technical scope but operates at significantly greater scale.
• Plextek: UK-based electronics design consultancy offering embedded systems, RF/wireless, and IoT product development services. Closely comparable in size, scope, and technical specialization to FlexWare, serving clients needing low-power, connected devices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flexware-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flexware