Ideal Living
Ideal Living is a privately held wellness-tech company that designs and sells air purifiers (AirDoctor) and reverse osmosis water systems (AquaTru) to health-conscious consumers and commercial customers across offices, healthcare, schools, fitness, and hospitality in the US, Canada, and select international markets.
- Company typePrivate
- Founded1999
- HeadquartersSherman Oaks, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ideal Living does
Ideal Living Management, LLC is a Sherman Oaks, California-based wellness-technology company that designs, manufactures, and sells air and water purification products under two flagship brands: AirDoctor (air purifiers) and AquaTru (reverse osmosis water systems). The portfolio spans residential hardware — AirDoctor 3000/5000 consumer units ($349-$699) and AquaTru countertop/under-sink purifiers ($249-$449) — and commercial-grade systems, including the AquaTru Pro bottle-filling station launched in 2026 for fitness and high-traffic venues, plus the AirDoctor AD2000, AD2500, ADE-200, and ADE-300 commercial units. Core technology is the proprietary UltraHEPA filter, independently tested to capture particles 100x smaller than standard HEPA and validated against live SARS-CoV-2, alongside NSF/ANSI 42, 53, and 372-certified four-stage reverse osmosis that removes 84 listed contaminants including PFAS, lead, microplastics, and chlorine.
Ideal Living firmographics
Firmographics- Name
- Ideal Living
- Legal name
- Ideal Living Management, LLC
- Website
- https://idealliving.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ideal Living is a privately held wellness-tech company that designs and sells air purifiers (AirDoctor) and reverse osmosis water systems (AquaTru) to health-conscious consumers and commercial customers across offices, healthcare, schools, fitness, and hospitality in the US, Canada, and select international markets.
- Ownership category
- akta.pro rank
Ideal Living industry classification
Industry- Product category
- Air and Water Purification Appliances
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Electric Housewares & Fans (3634), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- HVAC Air Filtration & Air Purifier Installation (HSAOAIAC)
- akta.pro secondary industries
- Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH), Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)
Keywords
Where Ideal Living is headquartered
LocationHeadquarters
- HQ city
- Sherman Oaks
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ideal Living business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Hardware Product Sales: One-time hardware sales of air purifiers (AirDoctor 3000, 5000, AD2500) and water purifiers (AquaTru countertop, under-sink, Pro commercial units). Products sold at various price points from $299 to $699 for consumer units, with commercial/enterprise pricing available via quote.
- Amazon Marketplace Sales: Products sold through Amazon in the US and Canada, providing access to Prime customers and expanded reach.
- Affiliate/Referral Program: Partners earn commission on qualifying sales generated through their unique affiliate links. Referral fees paid monthly based on gross sales excluding tax and shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AquaTru Countertop - $299 (Retail $449) |
| One time/ perpetual license | Pay-as-you-go | AquaTru Connect - $449 retail |
| One time/ perpetual license | Pay-as-you-go | AquaTru Classic Under Sink - $249 (Retail $299) |
| One time/ perpetual license | Pay-as-you-go | AquaTru Alkaline Under Sink - $269 (Retail $319) |
| One time/ perpetual license | Pay-as-you-go | AirDoctor 3000 - $349 (Retail $629) |
| One time/ perpetual license | Pay-as-you-go | AirDoctor 5000 - $699 (Retail $999) |
| One time/ perpetual license | Pay-as-you-go | AquaTru Under Sink Gen 2 - $395 retail |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Ideal Living product offering
Product offeringCore offering
Ideal Living designs, manufactures, and distributes consumer and commercial air purification and water filtration hardware under its AirDoctor and AquaTru brands. The company sells UltraHEPA air purifiers, NSF-certified reverse osmosis water purification systems for countertop, under-sink, and commercial bottle-filling use, and complementary wellness devices such as AromaTru waterless aromatherapy diffusers, via brand websites, Amazon, an enterprise sales team, affiliate partners, and international distributors.
Product overview
Ideal Living is a wellness-tech company offering a portfolio of air purification and water filtration products. The product line centers on two core brands: AirDoctor air purifiers (including residential models 3000 and 5000, and commercial models AD2000, AD2500, ADE-200, and ADE-300) and AquaTru water purifiers (including countertop, under sink, and commercial Pro series). The AquaTru line includes the Classic Under Sink and Alkaline Under Sink variants, while the AquaTru Pro and On-Wall Bottle Filler serve commercial/fitness facility markets. Additional brand AromaTru offers waterless aromatherapy diffusers. Products are designed for both consumer residential use and enterprise/business solutions across settings including offices, schools, healthcare, hotels, restaurants, and fitness centers.
Differentiator
Problem solved
Functional benefit
Products and services
- AirDoctor 3000 UltraHEPA air purifier with dual-sided filtration capturing particles as small as 0.003 microns (100x smaller than standard HEPA), priced at $349 versus $629 retail, targeted at residential consumers.
- AirDoctor 5000 Most powerful and quietest AirDoctor purifier with dual-sided UltraHEPA filtration plus VOC filters for odors and gases, priced at $699 versus $999 retail, targeted at residential consumers seeking premium performance.
- AirDoctor Commercial Series (AD2000, AD2500, ADE-200, ADE-300) Commercial-grade AirDoctor air purifier models (AD2000, AD2500, ADE-200, ADE-300) designed for business environments including offices, schools, healthcare, hotels, restaurants, and fitness centers, sold via the enterprise sales team at quote-based pricing through enterprise.idealliving.com.
- AquaTru Countertop Classic countertop reverse osmosis water purifier requiring no installation or plumbing changes, priced at $299 versus $449 retail, marketed to residential consumers for drinking and cooking water.
- AquaTru Connect Wi-Fi connected countertop AquaTru purifier with built-in water quality sensors and compatibility with the AquaTru smart app for real-time filter life, water consumption, and water quality monitoring, priced at $449 retail.
- AquaTru Classic Under Sink Under-sink reverse osmosis water purifier providing unlimited pure water with a dedicated faucet at the kitchen sink and no requirement to empty or refill tanks, priced at $249 versus $299 retail.
- AquaTru Alkaline Under Sink Under-sink reverse osmosis water purifier with alkaline enhancement for elevated pH drinking water, priced at $269 versus $319 retail.
- AquaTru Under Sink (2nd Generation) Second-generation under-sink reverse osmosis water purifier with smart leak detection, filter replacement alerts, and simplified installation that removes 84 contaminants including PFAS, microplastics, and lead and is NSF certified, priced at $395 retail.
- AquaTru Pro Premium commercial bottle-filling station for fitness facilities and commercial spaces using four-stage Ultra Reverse Osmosis filtration that removes 99.9% of 84 contaminants including lead, PFOS, PFOA, fluoride, chlorine, and microplastics, offered in three configurations from boutique studios up to high-traffic facilities serving 100 people, priced via enterprise quote.
- AquaTru On-Wall Bottle Filler On-wall touch-free bottle filling system for high-traffic educational and fitness facilities, providing chilled filtered water and certified to UL 399 for product and water safety, sold through the AquaTru Pro enterprise channel.
- AromaTru Waterless aromatherapy diffuser brand in the Ideal Living family, sold as a complementary wellness device under the AromaTru name.
Quantifiable outcome
- 99.99% of particles as small as 0.003 microns captured (100x smaller than HEPA standard)
- +5 more outcomes
Companies that use Ideal Living
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles6 records
Ideal Living technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Ideal Living partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Transform Our World Hawaii / Pastor Allen Cardines (Lahaina)coreAirDoctor collaborated with Pastor Allen Cardines from Transform Our World Hawaii to provide air purifiers and filters to 102 families in Lahaina, Maui following the devastating wildfire. The effort addressed lingering smoke hazards and toxins in the air from the fire that took 98 lives.
- CatCafe LoungeminorAirDoctor donated 3 air purifiers to the CatCafe Lounge, Los Angeles' first and only non-profit cat cafe, to address pet hair and dander issues in the space housing 20-30 adoptable cats.
- DigDeep (Navajo Water Project)coreIdeal Living donated $50,000 to DigDeep's Navajo Water Project, which provides clean water to communities across the Navajo Nation reservation in Arizona, New Mexico, and Utah. The reservation is home to 173,000 people, 30% of whom live without running water or toilets. The project is Indigenous-led and Indigenous-staffed, run by Executive Director Emma Robbins.
- Direct Relief (Ukraine)coreIdeal Living donated over $38,000 to Direct Relief for Ukraine relief efforts. Direct Relief is a nonprofit providing medical supplies and immediate relief to those affected by the Ukraine conflict, having delivered over 30 tons of medical aid. Ideal Living donated 10% of net proceeds from AirDoctor and AquaTru sales plus $3,000 from a 10-day fundraiser campaign.
- Second Chance Church / Pastor Derrick Aldridge (Flint)corePartnership with Pastor Derrick Aldridge of Second Chance Church in Flint, Michigan. AquaTru donated over $40,000 worth of water purifiers and 2,500+ KN95 masks to families most in need, including local nursing homes and assisted living facilities, during the Flint water crisis response.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ideal Living competitors and assessment
Company assessmentBroad incumbents
- Dyson: Premium household technology incumbent with the Dyson Purifier line of HEPA air purifiers; comparable in premium positioning and cross-category wellness brand-building, though much broader portfolio.
- Coway: South Korean incumbent and global leader in household water and air purifiers (Ico, Icon, and Airmega lines). Directly comparable as it sells both water and air purification devices under a single corporate brand across consumer and B2B channels.
- Brita: Category-defining incumbent in consumer water filtration (pitchers, dispensers, filters) owned by Clorox; overlaps with AquaTru on household water filtration and retail distribution.
Direct peers
- IQAir: Premium air purifier specialist (HealthPro Plus) that competes head-to-head with AirDoctor on third-party-validated high-end filtration for health-conscious consumers and clinical/office buyers.
- Pelican Water: US water treatment specialist offering whole-home filtration, reverse osmosis, and water softeners, including commercial bottle-free coolers overlapping with AquaTru Pro's fitness/commercial positioning.
- Levoit: Fast-growing DTC air purifier brand heavily sold on Amazon at similar price points ($100-$400) to AirDoctor; the most direct DTC channel competitor.
- Austin Air: US-based medical-grade air purifier specialist with comparable positioning to AirDoctor on clinical/health claims and the doctor- and wellness-recommender channel.
- Aquasana: Whole-home and under-sink water filtration brand with NSF-certified contaminant removal claims, directly comparable to AquaTru on filter certifications, DTC and Amazon channels, and consumer wellness positioning.
- Blueair: Premium consumer and commercial air purifier brand owned by Unilever; directly overlaps with AirDoctor on HEPA-class air purification for residential and small-business settings.
- Clearly Filtered: DTC water filter pitcher and under-sink brand competing with AquaTru on third-party-tested removal claims (PFAS, lead, microplastics) for health-conscious premium consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ideal Living social profiles
Digital presenceIdeal Living compliance and trust
Trust signalCompliance6 records
Ideal Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ideal Living leadership team
Management profileNumber of profiles
Profiles3 records
Ideal Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ideal Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ideal Living
What does Ideal Living do?
Ideal Living designs, manufactures, and distributes consumer and commercial air purification and water filtration hardware under its AirDoctor and AquaTru brands. The company sells UltraHEPA air purifiers, NSF-certified reverse osmosis water purification systems for countertop, under-sink, and commercial bottle-filling use, and complementary wellness devices such as AromaTru waterless aromatherapy diffusers, via brand websites, Amazon, an enterprise sales team, affiliate partners, and international distributors.
Is Ideal Living a public or private company?
Ideal Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ideal Living founded?
Ideal Living was founded in 1999. It employs 51 to 100 people.
Where is Ideal Living based?
Ideal Living is headquartered in Sherman Oaks, United States, in the North America region.
How does Ideal Living make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are amazon Marketplace Sales and affiliate/Referral Program.
Who are Ideal Living's main competitors?
Broad incumbents on record are Dyson, Coway and Brita. Direct peers are IQAir, Pelican Water, Levoit, Austin Air, Aquasana, Blueair and Clearly Filtered.
Does Ideal Living have an API?
No public API is recorded for Ideal Living.
What industry is Ideal Living in?
Ideal Living's product category is Air and Water Purification Appliances. Its primary akta.pro industry code is HSAOAIAC, HVAC Air Filtration & Air Purifier Installation, with a secondary code of HSAOANAH, Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration. Its NAICS code is 333413 and its SIC code is 3634.