What LatinoLEAD does

LatinoLEAD is a 501(c)(3) nonprofit organization founded in 2013 and headquartered in Saint Paul, Minnesota (with a secondary North House office in Minneapolis), that mobilizes a network of more than 3,500 Latine professionals across education, healthcare, civic engagement, nonprofit, business, STEM, and corporate leadership sectors. Originally incubated as an initiative of The Minneapolis Foundation, the organization became an independent nonprofit in 2020 under CEO Irma Márquez Trapero. Its portfolio centers on three flagship programs: the Avanzando Liderazgo Program (ALP), a six-month leadership development experience with personal coaching, wellness stipends, and culturally specific curriculum (~$5,000 per-participant value, free to fellows with scholarships); Conecta y Celebra On Campus, a youth mentorship program for Latine college students ages 18-24 funded in part by a Minnesota DEED youth grant; and LíderCon, an annual two-day leadership conference now in its 5th year.

The organization generates revenue through five streams: individual donations (GiveMN), corporate and organizational program sponsorships (with six named major sponsors for 2025 including Best Buy, U.S. Bank, Target, Old National Bank, PCL Construction, and Minnesota Bank & Trust), tiered LíderCon ticket sales ($275-$375), foundation grants (notably $30,000 from Otto Bremer Trust in August 2022), and optional employer contributions of $5,000 per ALP participant. LatinoLEAD does not operate proprietary technology; it uses a commodity stack of Wix (website), EveryAction (email/donation management), Google Forms (applications), and Eventbrite (event registration), with no AI/ML capabilities in evidence.

Its go-to-market is community-led and event-driven, built around coalition activities through the Minnesota Latino Leadership Alliance (MiLLA, 11 organizations), the cross-racial LinkingLeaders coalition, and partner distribution via 30+ university, nonprofit, and corporate HR/DEI relationships. Recognition includes the 2023 Outstanding Community Builder Award from the Minnesota Council of Latino Affairs and 2020 COVID-19 Leadership recognition from Governor Tim Walz.

Name

LatinoLEAD

Legal name

LatinoLEAD

Website

https://latinoleadmn.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

LatinoLEAD is a Minnesota-based 501(c)(3) nonprofit that mobilizes a network of 3,500+ Latine professionals through leadership development (ALP), youth mentorship (Conecta y Celebra), an annual conference (LíderCon), and advocacy coalitions, funded by individual donations, corporate sponsorships, and foundation grants.

Ownership category

akta.pro rank

Product category

Community Leadership Development

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Educational Support Services (611710), Professional and Management Development Training (61143), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Civic, Citizenship & Community Engagement Education (EDAAAEAI)

akta.pro secondary industries

Community Engagement & Social Integration Programs (Clubs, Events, Volunteering) (EDAIAKAE), Cultural, Identity & Inclusion Programs (EDALAHAF)

Keywords

• Leadership development programs
• Community network organization
• Professional mentorship services
• Policy advocacy initiatives
• Cultural community building

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donations supporting leadership programs, advocacy, and community events. Donations can be made through GiveMN platform.
2. Program Sponsorships: Corporate and organizational sponsorships for programs like ALP, LíderCon, Conecta y Celebra, and events. Sponsors receive brand visibility, exhibit space, and VIP access.
3. Conference Revenue: LíderCon annual conference generates revenue through ticket sales at tiered pricing ($275-$375). Tickets include entry, meals, and sponsor gifts.
4. Grants & Foundation Support: Funding from foundations and government grants. LatinoLEAD was established as an initiative of The Minneapolis Foundation and received DEED youth grant through the State of Minnesota.
5. Employer Contributions for ALP: While ALP is free for participants, employers are encouraged to contribute $5,000 per participant from professional development funds.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

LatinoLEAD is a Minnesota-based nonprofit network that delivers leadership development, youth mentorship, advocacy, and convening services for Latine professionals and college students. Its portfolio includes the six-month Avanzando Liderazgo Program (ALP), the Conecta y Celebra youth mentorship program, the annual LíderCon conference, the Education Action Team and Economic & Workforce Development advocacy programs, and the Minnesota Latino Leadership Alliance (MiLLA) coalition. Programs are offered free to participants and funded through donations, sponsorships, grants, and conference ticket revenue.

Product overview

LatinoLEAD is a network-based nonprofit organization offering a portfolio of interconnected leadership development programs and community services for Latine professionals in Minnesota. The core programs include the Avanzando Liderazgo Program (ALP), a six-month intensive leadership training; Conecta y Celebra On Campus, a youth mentorship initiative; and LíderCon, the annual leadership conference. These programs are supported by advocacy initiatives through the Education Action Team and Economic & Workforce Development, as well as the Minnesota Latino Leadership Alliance (MiLLA) coalition. Additional member services include the Voices of LatinoLEAD content series, a Career Center job board, the Nuestra Fuerza newsletter, and community events. The organization mobilizes a network of over 3,500 Latine professionals across education, healthcare, civic engagement, nonprofit, business, STEM, and corporate leadership sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Avanzando Liderazgo Program (ALP): A Latine-centered training program designed to support leaders with developing skills and networks for their leadership journey. A six-month experience tailored for Latine professionals offering personal leadership coaching, wellness practices, and culturally rich curriculum.
• Conecta y Celebra
• LíderCon
• Minnesota Latino Leadership Alliance (MiLLA)

Products and services

• Avanzando Liderazgo Program (ALP) A six-month leadership development program for Latine professionals featuring personal leadership coaching, wellness practices, group development, and a culturally rich curriculum. Participants receive mentorship, mental health stipends, and join a network of changemakers across Minnesota. The program admits approximately 18 applicants per cohort through competitive selection.
• Conecta y Celebra On Campus Youth mentorship and professional development program for Latine college students ages 18-24, providing one-on-one mentorship, skill-building workshops, career readiness, and community celebration. Includes mentorship matching and monthly workshops delivered at partner college campuses. Free for both students and mentors.
• LíderCon Annual Leadership Conference Minnesota's premier annual Latine leadership conference featuring visionary executives, entrepreneurs, and change makers. Includes keynotes, breakout sessions, networking opportunities, and cultural celebration over two days. Tickets are tiered by registration period from $275 (Early Bird) to $375 (Late Admission).
• Minnesota Latino Leadership Alliance (MiLLA) A coalition program uniting 11 Latino-led organizations and allies for collective policy advocacy on equity, inclusion, and opportunity across Minnesota. Coordinates cross-organization advocacy campaigns, shared resources, and unified voice on legislative priorities.
• Education Action Team (EAT) Advocacy initiative focused on expanding access, equity, and excellence in learning for Latine students through promoting bilingual education, college readiness, and developing pathways for future educators. Operates in partnership with educators, families, and allied organizations.
• Economic & Workforce Development Program Initiative strengthening Latine small businesses, expanding workforce development, and supporting generational wealth building through partnerships and policies that advocate for affordable housing, access to capital, and economic mobility.
• LatinoLEAD Career Center Job board platform connecting Latine professionals with employers across Minnesota, allowing job seekers to find open positions and employers to post career opportunities targeting the Latine talent pipeline.
• Community Events Program Regular community gatherings, networking mixers, policy forums, and cultural celebrations including AfroLatinidad events, policy roadmaps, and youth programming. Open to network members and the broader Latine community across Minnesota.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered major, core and minor.

• Best BuymajorGTM or Marketing Partner · 1 January 2025Corporate sponsor for LíderCon and community events. Provides brand visibility and support for Latine leadership programming.
• U.S. BankmajorGTM or Marketing Partner · 1 January 2025Corporate sponsor for LíderCon and community events. Supports equity and inclusion initiatives in Minnesota.
• Target (Bullseye)majorGTM or Marketing Partner · 1 January 2025Corporate sponsor supporting Latine leadership and community programming in Minnesota.
• Old National BankmajorGTM or Marketing Partner · 1 January 2025Corporate sponsor for LíderCon and community events supporting Latine economic advancement.
• PCL ConstructionmajorGTM or Marketing Partner · 1 January 2025Corporate sponsor supporting LíderCon and Latine leadership development in construction/STEM sectors.
• Minnesota Bank & TrustmajorGTM or Marketing Partner · 1 January 2025Corporate sponsor for LíderCon. Board member Johan Gomez Sang serves as Consumer Lending Officer.
• The Minneapolis FoundationcoreStrategic or Co-development PartnerFounding organization that established LatinoLEAD as an initiative in 2013. Provided organizational framework, initial funding, and continues as strategic partner. LatinoLEAD became independent 501(c)(3) in 2020.
• LinkingLeaderscoreStrategic or Co-development PartnerCoalition partnership uniting leaders across Native, African American, Latine, and Asian American communities to advance racial equity in Minnesota. Collaborative effort to redefine leadership and create diverse pathways for empowered leaders.
• People of Color Career FairmajorGTM or Marketing PartnerCollaboration connecting Latine professionals and students with employers, mentors, and opportunities. Bridges cultures and reimagines representation in the workplace.
• Minnesota Humanities CentermajorStrategic or Co-development PartnerKey partner for NUESTRO NORTE film project. CEO Kevin Lindsey spoke at screenings emphasizing mission to use humanities to amplify community stories and deepen understanding.
• Minnesota Council of Latino Affairs (MCLA)coreStrategic or Co-development PartnerGovernment partner for advocacy initiatives. Collaborated on Latino Youth Day at the Capitol, legislative advocacy, and Multilingual Excellence Awards.
• University of MinnesotamajorStrategic or Co-development PartnerAcademic partner supporting leadership programs and student engagement. Humphrey Policy Fellow program alumni connection.
• Metro State UniversitymajorStrategic or Co-development PartnerHost venue for LíderCon 2025 at 700 East Seventh Street, Saint Paul. Board member Dr. Beatriz DeSantiago serves as adjunct faculty.
• St. Thomas UniversitymajorStrategic or Co-development PartnerAcademic partner with HOLA Club student organization collaborating on student programming.
• Society of Hispanic Professional Engineers–Twin Cities (SHPE TC)majorStrategic or Co-development PartnerPartnered on inaugural Latino Youth Day at the Capitol, bringing technical/STEM perspective to civic engagement programming.
• Latinos in Comunidad (LIC)majorStrategic or Co-development PartnerGrassroots partner for Latino Youth Day at the Capitol, keeping advocacy efforts community-focused.
• COPAL (Comunidades Organizando el Poder y la Acción Latina)majorStrategic or Co-development PartnerCommunity partner including COPAL Youth Committee for advocacy and grassroots organizing initiatives.
• Esperanza UnitedmajorStrategic or Co-development PartnerPartner organization serving Latine community. Featured in MiLLA coalition and advocacy efforts.
• Make It MSPminorGTM or Marketing PartnerRegional initiative to attract and retain talent, especially people of color. CEO Irma Márquez Trapero serves on Leadership Council.
• Centro Tyrone GuzmanminorStrategic or Co-development PartnerCommunity partner organization serving Latine community through MiLLA coalition.
• Latino Chamber of MinnesotaminorStrategic or Co-development PartnerBusiness chamber partner supporting Latine economic development and entrepreneurship.
• Latino Economic Development Center (LEDC)minorStrategic or Co-development PartnerEconomic development partner supporting small business and workforce development initiatives.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• UnidosUS (formerly National Council of La Razo): The largest national Latino civil rights and advocacy nonprofit, operating through affiliate councils, leadership programs, and policy advocacy. Directly comparable to LatinoLEAD as a Latine-centered nonprofit advancing leadership, education, and economic opportunity at scale.
• Hispanic Association on Corporate Responsibility (HACR): A coalition advancing Hispanic inclusion in corporate leadership, corporate governance, and CSR. Directly comparable to LatinoLEAD's MiLLA coalition model and corporate sponsorship-driven programming like LíderCon.
• ALPFA (Association of Latino Professionals For America): A national Latino professional development organization offering leadership programs, networking, and career advancement. Directly comparable to LatinoLEAD's Avanzando Liderazgo Program (ALP) and Career Center services.
• Prospanica: The leading national organization for Hispanic MBAs and business professionals, with leadership development programs and corporate partnerships. Closely comparable to LatinoLEAD's professional networking mission and corporate sponsorship model.
• African American Leadership Forum (AALF): Twin Cities-based leadership coalition advancing Black Minnesotans into leadership. LatinoLEAD explicitly modeled its bylaws after AALF in 2017 and now partners through LinkingLeaders, making it the closest structural peer in mission and geography.
• National Hispanic Corporate Council: A membership-based organization of Fortune-class corporations advancing Hispanic market engagement and leadership. Directly comparable to LatinoLEAD in mobilizing corporate sponsors (Best Buy, U.S. Bank, Target) for Hispanic-focused programming.

Regional players

• Centro Tyrone Guzman: A leading Minnesota-based Latine nonprofit offering education, family, and community services. Co-member of the MiLLA coalition and complements LatinoLEAD's leadership focus with direct social services for the same Latine community.
• Latino Chamber of Minnesota: A Minnesota-based business association supporting Latine entrepreneurship and economic development. Comparable as a regional Latino networking and advocacy partner operating in the same geography as LatinoLEAD.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDVSVAOmuBp5rlFI33qgtyg
• Facebookfacebook.com/latinoleadmn
• LinkedInlinkedin.com/company/latinoleadmn
• Instagraminstagram.com/latinoleadmn

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LatinoLEAD