Make It. MSP.
Make It. MSP. is a regional talent and business attraction initiative operated by GREATER MSP Partnership, a 501(c)(3) nonprofit serving the Minneapolis-Saint Paul metro through coordinated industry platforms and corporate-sponsored economic development programs.
- Company typePrivate
- Founded2015
- HeadquartersSaint Paul, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Make It. MSP. does
Make It. MSP. is a regional talent attraction and quality-of-life branding initiative operated by GREATER MSP Partnership, a 501(c)(3) nonprofit economic development organization serving the Minneapolis-Saint Paul metropolitan region. It serves prospective residents considering relocation, employers and site selection consultants evaluating the metro, and the broader investor base that funds regional economic development. The "product" is a coordinated regional narrative — including the Make It. MSP. brand, an annual Regional Indicators Dashboard, and cross-cluster industry platforms — rather than a discrete commercial offering.
The core platforms housed under the initiative include MBOLD (a coalition focused on the consumer food and agriculture cluster), MedTech 3.0 (medical technology industry coordination), MN SAF Hub (sustainable aviation fuel), Business Bridge (succession and growth resources for second-stage companies), the Microelectronics Workforce Partnership, and the Regional Air Services Partnership. The underlying technology stack is conventional — a marketing website, dashboards, and partner coordination tools — rather than a proprietary software platform, and the organization reports 1–10 employees.
Revenue mechanics are non-commercial. As a 501(c)(3), GREATER MSP is funded by corporate contributions from its named investor base (Wells Fargo, General Mills, Medtronic, U.S. Bank, Ecolab, Mayo Clinic, Target), supplemented by public-sector partners and program-specific grants. There are no priced SaaS products, no transaction fees, and no commercial revenue lines; value capture is reputational and indirect, measured in attracted employers, retained workforce, and coordinated cluster outcomes rather than top-line revenue.
Make It. MSP. firmographics
Firmographics- Name
- Make It. MSP.
- Legal name
- GREATER MSP Partnership
- Website
- https://makeitmsp.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Make It. MSP. is a regional talent and business attraction initiative operated by GREATER MSP Partnership, a 501(c)(3) nonprofit serving the Minneapolis-Saint Paul metro through coordinated industry platforms and corporate-sponsored economic development programs.
- Ownership category
- akta.pro rank
Where Make It. MSP. is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Make It. MSP. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Non-profit economic development funding: Greater MSP operates as a 501(c)(3) non-profit organization funded by regional investors including major employers. Federal EIN: 27-4026636. Revenue comes from investor contributions and partnerships rather than product/service sales.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Make It. MSP. product offering
Product offeringCore offering
Make It. MSP. is a free, non-commercial regional branding and talent-attraction initiative under the GREATER MSP Partnership that markets the Minneapolis-Saint Paul region to prospective residents and relocating businesses. It provides information on cost of living, education, lifestyle, and regional career opportunities, and acts as a front door to the broader Greater MSP partnership's business-investment facilitation, site selection, and incentives coordination services.
Product overview
Make It. MSP. is a regional branding and quality-of-life initiative under the Greater MSP Partnership, designed to attract talent and businesses to the Minneapolis-Saint Paul region. It is not a software product, technology platform, or SaaS offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Make It. MSP. Regional Attraction Initiative
Companies that use Make It. MSP.
Customer profileSegments2 records
Ideal customer profiles2 records
Make It. MSP. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Make It. MSP. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- NLC Health VenturescoreNLC Health Ventures, a world-leading venture builder in health and medtech based in the Netherlands, partnered with Minnesota MedTech 3.0 to connect European medtech startups to Minnesota's medical technology ecosystem.
- MBOLDflagshipMBOLD brings together leading food and agriculture companies, researchers, and producers to accelerate solutions for a more sustainable global food system. Part of Greater MSP's strategic platforms under the Our Partnership section.
- MedTech 3.0flagshipMinnesota MedTech 3.0 mobilizes the region's world-leading medical technology ecosystem to define the next era of healthcare innovation. Industry, research, and clinical leaders work together to shape the future of MedTech.
- MN SAF HubcoreThe Minnesota Sustainable Aviation Fuel Hub advances sustainable aviation fuel to reduce aviation emissions and strengthen a new clean energy industry. Greater MSP convenes partners across agriculture, energy, aviation, and government to scale production and adoption.
- Business BridgecoreBusiness Bridge partnership focused on regional economic development initiatives under Greater MSP's strategic platforms.
- Microelectronics Workforce PartnershipcorePartnership focused on workforce development for microelectronics industry in the Greater MSP region.
- Regional Air Services PartnershipminorPartnership focused on regional air services development and aviation infrastructure.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Make It. MSP. competitors and assessment
Company assessmentDirect peers
- Metro Atlanta Chamber: Chamber-led economic development arm that markets the Atlanta region to global investors and recruits business and talent. Comparable in convener role and investor-funded operating model.
- NYC Economic Development Corporation: Municipal economic development organization that drives business and workforce development across New York City. Comparable role even though it is city-owned rather than nonprofit-led.
- Pittsburgh Regional Alliance: Regional economic development organization serving the Pittsburgh metro, providing site selection and business-attraction services. Comparable as an investor-backed regional development body focused on a single metro.
- Bay Area Council Economic Institute: Regional policy and economic research organization for the San Francisco Bay Area that publishes indicators dashboards and convenes business leadership. Comparable as a regional convener and data-publisher.
- Greater Chicago Economic Development (World Business Chicago): Public-private partnership that promotes economic development for the Chicago region, coordinating business attraction and talent strategy. Comparable mission, with comparable investor/corporate funding model.
- Greater Cleveland Partnership: Cleveland-based regional economic development nonprofit that coordinates business attraction, talent development, and advocacy across the Cleveland metro. Directly comparable as a member-investor-funded regional development partnership.
- Greater Houston Partnership: Regional economic development partnership serving the Houston metro, comparable in structure, function, and member-funded 501(c)(3)-style operating model. Both serve as a coordinating body and brand platform for their respective metros.
- San Diego Regional Economic Development Corporation: Regional economic development organization serving San Diego County, providing business attraction, expansion support, and regional intelligence. Directly comparable in mandate and operating structure.
- Greater Nashville Regional Council: Regional council coordinating economic and community development across Middle Tennessee. Comparable mission of regional coordination, data publishing, and business attraction in a single metro footprint.
- Greater Phoenix Economic Council: Phoenix-based regional economic development council that markets the metro to businesses and talent, provides site selection services, and coordinates regional data. Comparable as an investor-funded regional economic development org.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Make It. MSP. social profiles
Digital presenceMake It. MSP. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make It. MSP. leadership team
Management profileNumber of profiles
Make It. MSP. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make It. MSP. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make It. MSP.
What does Make It. MSP. do?
Make It. MSP. is a free, non-commercial regional branding and talent-attraction initiative under the GREATER MSP Partnership that markets the Minneapolis-Saint Paul region to prospective residents and relocating businesses. It provides information on cost of living, education, lifestyle, and regional career opportunities, and acts as a front door to the broader Greater MSP partnership's business-investment facilitation, site selection, and incentives coordination services.
Is Make It. MSP. a public or private company?
Make It. MSP. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Make It. MSP. founded?
Make It. MSP. was founded in 2015. It employs 1 to 10 people.
Where is Make It. MSP. based?
Make It. MSP. is headquartered in Saint Paul, United States, in the North America region.
How does Make It. MSP. make money?
One revenue line is on record: non-profit economic development funding.
Who are Make It. MSP.'s main competitors?
Direct peers on record are Metro Atlanta Chamber, NYC Economic Development Corporation, Pittsburgh Regional Alliance, Bay Area Council Economic Institute, Greater Chicago Economic Development (World Business Chicago), Greater Cleveland Partnership, Greater Houston Partnership, San Diego Regional Economic Development Corporation, Greater Nashville Regional Council and Greater Phoenix Economic Council.
Does Make It. MSP. have an API?
No public API is recorded for Make It. MSP..