PicMonkey
PicMonkey is a Seattle-based, subscription-based photo editing and graphic design platform that enables SMBs, marketers, and individual creators to produce visual content across web, iOS, and Android, monetizing via self-serve subscriptions.
- Company typePrivate
- Founded2012
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What PicMonkey does
PicMonkey is a Seattle-based, private visual communications platform founded in 2012 that enables non-designers and designers to produce photo edits, graphics, and marketing visuals through a unified web and mobile product. Its core technology is a cloud-based editor accessible via web browser and native iOS and Android apps, combining a photo editor (Touch Up, Color Changer, Background Remover, Edge Sketch, Posterize) with a graphic design suite, 9,000+ vector graphics, hundreds of fonts, thousands of templates, and integrated stock imagery from Shutterstock. The platform is organized around template-driven workflows for social media, presentations, flyers, logos, business cards, and brand identity, with a centralized Brand Kit for storing logos, fonts, and colors across designs.
The company monetizes through a subscription-based, product-led growth model: users sign up directly on the website, access a free trial, and convert to paid plans for full feature access, templates, and stock assets. Distribution is fully self-serve across web and mobile app stores, with no disclosed enterprise sales motion, channel partners, or reseller relationships. The customer base spans individual content creators, small businesses and marketers, and brand builders, with named brand logos (Allstate, Amazon, Dell, Google, Hilton, PwC, L'Oréal, Yelp, among others) displayed as trust signals on the marketing site. PicMonkey last raised disclosed capital in 2015 with a $41 million Spectrum Equity round and operates with 11-50 employees.
PicMonkey firmographics
Firmographics- Name
- PicMonkey
- Legal name
- PicMonkey
- Website
- https://picmonkey.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PicMonkey is a Seattle-based, subscription-based photo editing and graphic design platform that enables SMBs, marketers, and individual creators to produce visual content across web, iOS, and Android, monetizing via self-serve subscriptions.
- Ownership category
- akta.pro rank
PicMonkey industry classification
Industry- Product category
- Online Photo Editing and Graphic Design Software
- NAICS
- Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Photography & Photo Production (BPAFAIAF)
Keywords
Where PicMonkey is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
PicMonkey business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue: Subscription-based access to photo editing and design tools. Users can start with a free trial, then convert to paid subscription for full access to features, templates, and stock assets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free trial followed by subscription plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
PicMonkey product offering
Product offeringCore offering
PicMonkey is a cloud-based photo editing and graphic design platform accessible via web browser, iOS, and Android applications. It provides tools for photo retouching (Touch Up, Background Remover, Color Changer), artsy effects (Edge Sketch, Posterize), and design creation through a template-driven workflow covering social media posts, logos, flyers, presentations, business cards, and brand assets. The platform integrates millions of stock images and videos from Shutterstock and a Brand Kit for managing logos, fonts, and colors.
Product overview
PicMonkey is a unified online photo editing and graphic design platform that offers a comprehensive suite of tools for creating visual content. The core product is the Photo Editor combined with Design Tools, which together provide capabilities for photo retouching, effect application, and design creation across multiple formats. The platform integrates template-based workflows, offering pre-designed assets for social media (Facebook, Instagram, YouTube, Pinterest), presentations, marketing materials, and branding. Additional features include Collage creation, Branding tools (logo maker, business card maker, Brand Kit), Graphics library (9,000+ assets), and Stock Photos & Video from Shutterstock. The platform is accessible via web browser and mobile apps (iPhone and Android).
Differentiator
Problem solved
Functional benefit
Products and services
- Photo Editor
Companies that use PicMonkey
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
PicMonkey technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
PicMonkey partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShutterstockcoreShutterstock provides integrated stock photo and video assets directly within the PicMonkey platform. Users can access millions of high-quality stock images from Shutterstock without leaving the PicMonkey editor. This integration enhances the platform's value proposition by providing diverse visual assets for designs.
Recent moves5 records
Expansion highlights4 records
PicMonkey competitors and assessment
Company assessmentDirect peers
- Fotor: Fotor is an online photo editor and design platform with templates, effects, and collage tools serving SMBs and individual creators. Its feature set and pricing tiers overlap directly with PicMonkey's photo editor plus template workflow.
- Stencil: Stencil is a lightweight online image creator for marketers, bloggers, and SMBs focused on quick social media and ad graphics. Its feature scope and SMB target customer closely align with PicMonkey's lower end of the design tools market.
- Desygner: Desygner is a freemium online design platform offering templates, brand kits, and document/marketing design tools for SMBs. It competes directly with PicMonkey on template-driven marketing design for small business users.
- Canva: Canva is the dominant horizontal design platform for non-designers and SMBs, offering templates, photo editing, brand kits, and stock libraries on web and mobile. It directly competes with PicMonkey for the same small business, marketer, and individual creator segments with a freemium SaaS model.
- Befunky: Befunky is a browser-based photo editor, collage maker, and graphic design tool for non-designers. It targets the same individual creator and SMB use cases as PicMonkey, including effects, retouching, and template-based design.
- Pixlr: Pixlr is a cloud-based photo editing suite (Pixlr E and Pixlr X) with AI-assisted editing tools. It serves SMB and prosumer users with editing and design workflows comparable to PicMonkey's photo editor and design tools.
- Snappa: Snappa is a graphic design tool focused on social media graphics, blog images, ads, and banners for non-designers and marketers. It targets a similar SMB use case to PicMonkey, though with a narrower feature set and template-first workflow.
- VistaCreate (formerly Crello): VistaCreate is a template-based graphic design platform for SMBs and individuals, backed by Vista's print and design ecosystem. It directly competes with PicMonkey on template libraries, format-specific designs, and subscription pricing for the SMB marketing audience.
- Adobe Express: Adobe Express (formerly Adobe Spark) provides template-driven design and quick photo/video editing targeting non-designers and SMBs. It overlaps directly with PicMonkey's value proposition and benefits from Adobe's Creative Cloud ecosystem and brand recognition.
Broad incumbents
- Adobe Photoshop Express: Adobe Photoshop Express is Adobe's lightweight, free photo editing offering targeting casual users and SMBs on mobile and web. While part of Adobe's broader Creative Cloud portfolio, it overlaps with PicMonkey's photo editing and quick design use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PicMonkey social profiles
Digital presencePicMonkey financial estimates
Financial estimateRevenue estimate
Valuation estimate
PicMonkey leadership team
Management profileNumber of profiles
Profiles8 records
PicMonkey funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PicMonkey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PicMonkey
What does PicMonkey do?
PicMonkey is a cloud-based photo editing and graphic design platform accessible via web browser, iOS, and Android applications. It provides tools for photo retouching (Touch Up, Background Remover, Color Changer), artsy effects (Edge Sketch, Posterize), and design creation through a template-driven workflow covering social media posts, logos, flyers, presentations, business cards, and brand assets. The platform integrates millions of stock images and videos from Shutterstock and a Brand Kit for managing logos, fonts, and colors.
Is PicMonkey a public or private company?
PicMonkey is a private company. It is classified as private equity controlled and is currently operating.
When was PicMonkey founded?
PicMonkey was founded in 2012. It employs 11 to 50 people.
Where is PicMonkey based?
PicMonkey is headquartered in Seattle, United States, in the North America region.
How does PicMonkey make money?
One revenue line is on record: subscription Revenue.
Who are PicMonkey's main competitors?
Direct peers on record are Fotor, Stencil, Desygner, Canva, Befunky, Pixlr, Snappa, VistaCreate (formerly Crello) and Adobe Express. Adobe Photoshop Express is listed as a broad incumbent.
Does PicMonkey have an API?
No public API is recorded for PicMonkey.
What industry is PicMonkey in?
PicMonkey's product category is Online Photo Editing and Graphic Design Software. Its primary akta.pro industry code is BPAFAIAF, Photography & Photo Production. Its NAICS code is 54143 and its SIC code is 7330.