MatterKind
MatterKind is an enterprise marketing services platform under IPG that integrates technology, data, and inventory to help global brands manage and activate their audiences through identity resolution, audience modeling, and martech services.
- Company typePrivate
- Founded1969
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What MatterKind does
MatterKind is described in the available firmographic data as a marketing services platform that integrates technology, data, and inventory to manage clients' audiences, founded in 2009 and headquartered in San Francisco with 501–1,000 employees. The detailed product, technology, and operational data aggregated in the input describes an enterprise data and identity platform (the Acxiom business under IPG) whose capabilities appear closely linked to MatterKind's positioning, given shared corporate parentage under The Interpublic Group of Companies (NYSE: IPG). The platform centers on connected identity resolution (Acxiom Real ID), customer data management, privacy-safe Data Clean Rooms, and Infobase-powered audience modeling, supported by a data foundation of 1.2 trillion first-party records managed monthly, 10K+ attributes, and a 2.6 billion addressable global audience across 36 data services markets.
The go-to-market is enterprise-led and consultative, evidenced by the "Speak to an expert" call-to-action, the absence of published pricing, and named customers including L'Oréal, Chase, Unilever, TransUnion, Southwest Airlines, Scott's Miracle-Gro, Upwork, and Heathrow. Vertical coverage spans automotive, healthcare, pharmaceutical, hospitality, financial services, insurance, technology, retail, travel and entertainment, and telecommunications. Service lines extend beyond data products to include Martech Services and a Salesforce practice, providing professional services revenue and embedding the platform into enterprise CRM environments.
The business model combines subscription and usage-based arrangements on the data and identity solutions side with professional services revenue from martech implementation and Salesforce integration work. The company is a wholly-owned subsidiary of IPG following a 2018 acquisition valued at approximately $2.3 billion, giving it access to holding-company scale while operating under its own brand identity. Revenue, deal terms, and pricing are not publicly disclosed. The leadership team, as captured in the input, includes a global CEO (Erica Schmidt), managing partner (Max Bublitz), global CFO (Asad Husain), SVPs across new business, programmatic, addressable strategy, and a Business Head for India.
MatterKind firmographics
Firmographics- Name
- MatterKind
- Legal name
- Acxiom LLC
- Website
- https://cadreon.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MatterKind is an enterprise marketing services platform under IPG that integrates technology, data, and inventory to help global brands manage and activate their audiences through identity resolution, audience modeling, and martech services.
- Ownership category
- akta.pro rank
MatterKind industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)
- akta.pro secondary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where MatterKind is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
MatterKind business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Data and Identity Solutions: Enterprise data solutions including identity resolution, customer data management, and audience targeting. Revenue generated through subscription and usage-based arrangements with enterprise clients.
- Martech Services: Professional services including Salesforce practice, marketing technology implementation and modernization services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
MatterKind product offering
Product offeringCore offering
MatterKind is a marketing services platform that integrates technology, data, and media inventory to plan, buy, and activate audience-based campaigns for brands and agencies. It delivers programmatic media buying, advanced TV, and addressable strategy capabilities that enable clients to identify, reach, and measure target audiences across digital and connected-TV channels. The platform is operated as a subsidiary within the Interpublic Group (IPG) ecosystem.
Product overview
Acxiom is a data and marketing technology company offering a platform of connected identity and data solutions. The core offering centers on Acxiom Real ID, which unifies, cleans, and prepares customer data across the marketing ecosystem. Additional products include Identity Solutions for audience targeting, Customer Data Management platform, Data Clean Rooms for privacy-safe collaboration, and Consumer Marketing Data packages. The portfolio is complemented by professional services including Martech Services, Salesforce Practice, Data Analytics Solutions, and Prospecting Solutions, enabling brands to identify, engage, and influence audiences driving growth.
Differentiator
Problem solved
Functional benefit
Brands
- Acxiom Real ID: Connected identity solution enabling brands to own their data, identity, and agentic future.
- Acxiom Infobase
Products and services
- MatterKind Marketing Services Platform Integrated marketing services platform that combines technology, data, and media inventory to plan, activate, and manage audience-based campaigns for brands and agencies.
- Programmatic Media Buying Programmatic media buying service enabling automated, data-driven ad purchases across digital channels for brand and agency clients.
- Advanced TV Activation Advanced TV activation service delivering addressable TV campaigns across connected TV and addressable linear inventory for brand marketers.
- Addressable Strategy and Activation Strategic planning and execution of addressable media campaigns across channels, led by national and regional strategy leads to deliver audience-targeted activations for brands.
- New Business and Client Solutions New business and client solutions service that designs tailored marketing activations and onboards new enterprise clients onto the MatterKind platform.
Quantifiable outcome
- 2X more conversions of ideal prospects
- +4 more outcomes
Companies that use MatterKind
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles1 record
MatterKind technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
MatterKind partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SalesforcecoreSalesforce practice offering implementation, consulting, and integration services. Deep integration with Salesforce platform for CRM-connected marketing solutions.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
MatterKind competitors and assessment
Company assessmentDirect peers
- LiveRamp: LiveRamp is a leading identity resolution and data collaboration platform serving the same enterprise brand and agency customers. It is the closest direct competitor to Acxiom's Real ID and Data Clean Rooms, offering comparable RampID and clean room functionality.
- Salesforce Customer Data Platform: Salesforce CDP and Marketing Cloud directly compete with Acxiom's Customer Data Management and Martech Services. Notably, Salesforce is both an Acxiom technology partner (Salesforce Practice) and a competitor, creating a coopetitive dynamic typical of the data/CRM stack.
- Epsilon (Publicis): Epsilon is Publicis Groupe's data-driven marketing unit, offering identity, audience targeting, and customer data solutions directly comparable to Acxiom's Real ID and Consumer Marketing Data products. Like Acxiom, it sits inside a major advertising holding company and serves Fortune 500 brands.
Broad incumbents
- The Trade Desk: The Trade Desk is a leading independent programmatic ad-buying platform that competes with MatterKind's programmatic media buying business. While Trade Desk is buy-side focused and Acxiom/MatterKind span data + activation, both target the same agency and brand buyers in the programmatic ecosystem.
- Adobe Experience Cloud: Adobe Experience Cloud (including Real-Time CDP, Audience Manager, and Adobe Analytics) competes with Acxiom's customer data platform and identity offerings. Adobe is a much larger incumbent with broader martech stack, providing an alternative for enterprise customers evaluating CDP investments.
- Experian Marketing Services: Experian's Marketing Services division offers audience targeting, identity, and analytics drawing on its proprietary credit-bureau data, comparable to Acxiom's data-licensed audience products. Both serve financial services and consumer verticals with data-driven marketing.
- Oracle Advertising and Customer Experience: Oracle's CX/Advertising portfolio (built on the acquired DataFox, Moat, and Grapeshot) competes in data, identity, and audience analytics for enterprise marketing, with overlapping CDP and consumer data offerings. Larger and more diversified than Acxiom, with deeper enterprise software distribution.
Emerging players
- TransUnion (TruAudience): TransUnion's TruAudience data marketing platform leverages the bureau's identity graph to compete in audience targeting and identity resolution, similar to Acxiom's Infobase and Real ID. As an existing Acxiom partner (per the customer list), it represents both a collaboration and competitive overlap.
- Lotame: Lotame is an independent data collaboration and identity platform offering clean rooms and audience solutions directly competitive with Acxiom Real ID and Data Clean Rooms, particularly for publishers and mid-market brands. Smaller scale but feature-focused challenger.
- InfoSum: InfoSum is a federated data collaboration platform competing in the data clean room and identity space, with privacy-first architecture that positions it against Acxiom's Data Clean Rooms. Smaller and venture-backed but technologically focused on privacy-enhancing collaboration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MatterKind social profiles
Digital presenceMatterKind compliance and trust
Trust signalCompliance1 record
MatterKind financial estimates
Financial estimateRevenue estimate
Valuation estimate
MatterKind leadership team
Management profileNumber of profiles
Profiles8 records
MatterKind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MatterKind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MatterKind
What does MatterKind do?
MatterKind is a marketing services platform that integrates technology, data, and media inventory to plan, buy, and activate audience-based campaigns for brands and agencies. It delivers programmatic media buying, advanced TV, and addressable strategy capabilities that enable clients to identify, reach, and measure target audiences across digital and connected-TV channels. The platform is operated as a subsidiary within the Interpublic Group (IPG) ecosystem.
Is MatterKind a public or private company?
MatterKind is a private company. It is classified as corporate owned and is currently operating.
When was MatterKind founded?
MatterKind was founded in 1969. It employs 501 to 1,000 people.
Where is MatterKind based?
MatterKind is headquartered in San Francisco, United States, in the North America region.
How does MatterKind make money?
Two revenue lines are on record. Data and Identity Solutions are the primary driver. The others are martech Services.
Who are MatterKind's main competitors?
Direct peers on record are LiveRamp, Salesforce Customer Data Platform and Epsilon (Publicis). Broad incumbents are The Trade Desk, Adobe Experience Cloud, Experian Marketing Services and Oracle Advertising and Customer Experience. Emerging players are TransUnion (TruAudience), Lotame and InfoSum.
Does MatterKind have an API?
No public API is recorded for MatterKind.
What industry is MatterKind in?
MatterKind's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAHAJAN, Data Platform & Audience Insights (CDP, Data Warehouse, Attribution), with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 541830 and its SIC code is 7370.