Everyday Health

What Everyday Health does

Everyday Health, Inc. is a digital health media platform founded in 1996 and headquartered in New York, operating as a wholly owned subsidiary of Ziff Davis (NASDAQ: ZD). The company publishes medically reviewed health and wellness content across an A-Z health conditions database, nutrition and fitness sections, news, and product reviews, supported by a network of 1000+ medical experts including 100+ board-certified physicians. Its product surface extends beyond editorial into interactive tools (Symptom Checker, Body Type Quiz, hydration/fiber/protein/weight-loss calculators), a Find a Doctor marketplace (everydayhealth.care), and a Drugs & Supplements reference database, distributed through a website, topic-specific email newsletters, and active social channels including Facebook (1.4M), Pinterest (3.6M), Instagram, YouTube, and TikTok.

The platform operates a freemium content model serving health-conscious consumers, patients researching specific conditions, and healthcare seekers looking for specialists. Revenue is generated primarily through three streams: digital advertising (display and sponsored content from health and wellness brands), affiliate and referral revenue from product reviews (supplements, fitness equipment, health devices), and marketplace services via the Find a Doctor directory. The company expanded its portfolio in March 2025 through the acquisition of theSkimm, a digital media property extending its reach into women's lifestyle and newsletter content. The company does not disclose direct consumer pricing or subscription fees, as core content is freely accessible.

Technically, the platform is built around a content management and editorial workflow with medical expert review gating, a structured health conditions taxonomy, and an ecosystem of interactive web tools. The company does not expose a public API and has no documented AI/ML capabilities, integrations, or app presence in available source data. With 501-1,000 employees and operating geographies concentrated in the United States, Everyday Health functions as a mature, advertising-supported health publishing business within the broader Ziff Davis media portfolio.

Name

Everyday Health

Legal name

Everyday Health, Inc.

Website

https://everydayhealth.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Everyday Health is a New York-based digital health media platform, founded in 1996 and a subsidiary of Ziff Davis, that publishes medically reviewed health content, interactive wellness tools, a Find a Doctor marketplace, and product reviews for health-conscious consumers in the United States.

Ownership category

akta.pro rank

Product category

Digital Health Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Offices of Physicians (6211), Broadcasting and Content Providers (516)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Health, Wellness & Patient Communities (MPACAJAL)

akta.pro secondary industries

Patient Education, Content & Personalized Journey Orchestration (HLACAEAE), Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Digital health media
• Health content publishing
• Wellness information platform
• Medical content publisher
• Healthcare advertising network

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Advertising: Display advertising, sponsored content, and promotional articles on the platform. The company serves health and wellness advertisers seeking to reach their health-conscious consumer audience.
2. Affiliate/Referral Revenue: Product recommendations and reviews with affiliate links, particularly in wellness products, supplements, fitness equipment, and health devices. Also includes Amazon deals content.
3. Marketplace Services: Find a Doctor service (everydayhealth.care) connecting users with healthcare providers across specialties including cardiologists, dermatologists, gastroenterologists, OB/GYN, orthopedic surgeons, pediatricians, and primary care.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Everyday Health operates a consumer-facing digital health media platform that publishes medically-reviewed health information, condition-specific content, wellness articles, and the latest medical news for individuals seeking reliable health guidance. The platform combines editorial content with interactive tools such as a Symptom Checker, body and nutrition calculators, and a Find a Doctor marketplace that connects users with healthcare providers across multiple specialties. Revenue is generated primarily through digital advertising, sponsored content, and affiliate product recommendations.

Product overview

Everyday Health operates as a unified health content and wellness platform offering expert-backed health information through its core website. The platform combines editorial content with interactive tools, featuring Product Reviews for health product recommendations, a Find a Doctor search tool, and a suite of Health Calculators (Body Type Quiz, Symptom Checker, Fiber Calculator, Hydration Calculator, Protein Calculator, Weight Loss Calculator). Additional offerings include the Workouts & Activities Resource Center for fitness content and a Drugs & Supplements Database. The company expanded its digital media portfolio through the March 2025 acquisition of theSkimm.

Differentiator

Problem solved

Functional benefit

Products and services

• Everyday Health Core Platform The primary health information website delivering medically-reviewed content on health conditions, wellness, nutrition, fitness, and medical news to consumers seeking trusted health guidance.
• Find a Doctor

Quantifiable outcome

• 20+ years of trusted health publishing experience
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• theSkimmcoreStrategic or Co-development Partner · 19 March 2025Everyday Health acquired theSkimm, a digital media property, expanding its audience reach and content distribution capabilities in the women's lifestyle and wellness space.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• WebMD: WebMD is the most direct competitor: a consumer-facing health information platform with condition databases, a doctor directory, symptom checker, and a similar ad-supported / marketplace revenue mix targeting the same patient/consumer audience.
• Healthline Media: Healthline is a leading health and wellness content publisher with medically reviewed articles, product reviews, and a newsletter business. It is a direct content competitor for the same long-tail health SEO keywords and the same wellness-advertiser spend.
• Verywell Health: Verywell Health is a Dotdash Meredith property publishing medically reviewed health content, condition guides, and wellness articles. It competes head-to-head with Everyday Health for SEO traffic, editorially reviewed health content, and wellness advertiser dollars.
• Medical News Today: Medical News Today is a Healthline-owned health news and condition content site targeting similar consumer search intent for medical information, news, and wellness advice, with overlapping ad inventory and affiliate revenue.
• Sharecare: Sharecare combines consumer health content with a doctor directory, symptom checker, and digital health platform — directly overlapping with Everyday Health's content-plus-marketplace positioning, and a comparable B2B health advertiser value proposition.

Emerging players

• Zocdoc: Zocdoc is the leading doctor-discovery and online-booking marketplace, directly competing with Everyday Health's Find a Doctor product. It represents the logical evolution of the directory category Everyday Health is trying to expand into.

Broad incumbents

• GoodRx: GoodRx is a broader consumer health platform that combines drug-pricing tools, telehealth, and condition content. It overlaps with Everyday Health's pharmacy/supplement content and represents a potential partner or acquirer for condition-specific monetization.
• Cleveland Clinic Health Essentials: Cleveland Clinic Health Essentials is a health-system-operated consumer health content site with medically vetted articles. It competes for the same authoritative health content niche but is anchored in a clinical institution rather than a publishing brand.
• Harvard Health Publishing: Harvard Health Publishing distributes consumer-facing health content from Harvard Medical School, competing in the high-trust end of the same category Everyday Health operates in, and representing a benchmark for medically authoritative consumer health publishing.

Others

• SingleCare: SingleCare is a prescription discount and consumer health services platform with adjacent content and tools. It is a thematic adjacent — same consumer health wallet, with overlapping advertiser base but not a direct content competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/everydayhealth
• Facebookfacebook.com/everydayhealth
• Instagraminstagram.com/everydayhealth
• TikToktiktok.com/@everydayhealth
• Pinterestpinterest.com/everydayhealth
• Xx.com/EverydayHealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everyday Health