World Wide Generation

What World Wide Generation does

World Wide Generation (WWG) is a London, United Kingdom–based, private for-profit company founded in 2016 that markets itself as a mission-driven sustainability platform. According to its own description, WWG "champions the use of data for the reporting of sustainability & measures the impact" through a product called G17Eco, positioning the company in the ESG/sustainability data and impact measurement category. Its stated functional purpose is to address global sustainability challenges via "transparent impact initiatives and collaborative ecological solutions."

The company's underlying technology is summarized under the proprietary platform name G17Eco, but no technical architecture, modules, data sources, integrations, or capabilities are publicly disclosed. The company's website (worldwidegeneration.co) is accessible but renders only authentication-related pages (Login, Register, Forgot Password, Reset Password) with no marketing copy, product detail, customer case studies, or pricing surface area. The firm has no disclosed management team, named customers, partnerships, awards, patents, or certifications in the available record.

The business model is not disclosed: revenue mechanics, pricing models, customer segments, distribution channels, and go-to-market motion are all listed as unknown. WWG is recorded as having between 11 and 50 employees and a single disclosed capital event — a November 2019 funding round from Eagle Venture Fund with an undisclosed amount — leaving no observable commercialization signal in the dataset.

Name

World Wide Generation

Legal name

World Wide Generation

Website

https://worldwidegeneration.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

World Wide Generation is a London-based private company founded in 2016 that operates the G17Eco platform to measure and report on sustainability and environmental impact for organizations pursuing transparent ecological initiatives.

Ownership category

akta.pro rank

Product category

Sustainability Reporting Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB)

akta.pro secondary industries

Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ), Climate & Emissions Data Management (Data Lake, Integration, APIs) (EUABAEAC), Climate Target-Setting, Transition Planning & Performance Management Platforms (EUABAEAF), Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE), Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Sustainability reporting
• ESG data platform
• Environmental impact measurement
• Carbon emissions tracking
• Ecological data analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

World Wide Generation operates the G17Eco platform, which champions the use of data for sustainability reporting and measures the impact of ecological initiatives. The platform supports transparent impact initiatives and collaborative ecological solutions for organizations seeking to track and report on sustainability outcomes.

Product overview

World Wide Generation is described as a mission-driven platform dedicated to driving global sustainability and prosperity through transparent impact initiatives and collaborative ecological solutions. The available source data does not provide details on specific named products, modules, or a platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• G17Eco Platform Data-driven platform for sustainability reporting and measuring the impact of ecological initiatives, designed for organizations executing sustainability and ESG programs.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Plan A: Plan A is a Berlin-based ESG and carbon management SaaS for SMBs and corporates, providing carbon accounting, decarbonization, and CSRD reporting — overlapping closely with WWG's reported offerings.
• Greenly: Greenly offers a carbon accounting SaaS platform focused on SMBs and mid-market companies, directly comparable in scope and target segment to WWG's sustainability reporting platform.
• Sphera: Sphera provides ESG performance, carbon, and product stewardship software for large enterprises. It is a direct competitor in the sustainability data and disclosure space where WWG operates.
• Persefoni: Persefoni is a climate management and accounting platform serving enterprises and financial institutions with carbon footprint calculation and disclosure — a direct functional competitor to WWG's sustainability reporting offering.
• Workiva: Workiva is a cloud platform for ESG, sustainability, and regulatory reporting, widely used by enterprises for CSRD, SEC, and GRI-aligned disclosures — a comparable disclosure and reporting platform to WWG's G17Eco.
• Sweep: Sweep is a sustainability data and carbon management platform designed for mid-market and enterprise customers — a direct competitor in the ESG/carbon reporting software category.
• Emitwise: Emitwise provides carbon accounting and product-level footprint software for manufacturers and consumer goods companies, directly comparable as a sustainability data and disclosure platform.
• Watershed: Watershed is a leading enterprise carbon accounting and sustainability reporting platform, directly comparable as a software vendor helping companies measure, report, and reduce emissions — the same core value proposition as WWG's G17Eco platform.

Broad incumbents

• Salesforce Net Zero Cloud: Salesforce Net Zero Cloud is a sustainability management product within the broader Salesforce CRM ecosystem, providing carbon accounting and ESG reporting to enterprises — a broad incumbent competing for the same sustainability software budget as WWG.
• Microsoft Sustainability Manager: Microsoft Sustainability Manager is a sustainability data and ESG reporting solution within the Microsoft Cloud, targeting large enterprises for carbon accounting and disclosure — a broad incumbent in the same category.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/WorldWide_Gen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Wide Generation