What Myket does

Myket (مایکت) is an Iranian Android application store and digital entertainment platform, formally registered as Hootan Paars Smart Development Company (شرکت هوشمند گستر هوتن پارس) and headquartered in Tehran. Founded in 2011, the company operates a marketplace for Android applications and games, a streaming service for Persian-dubbed movies and series, an Android TV application, and a web-based streaming portal, serving Iranian consumers who face restricted access to Google Play Store and global streaming platforms due to international sanctions. The platform reports 29 million monthly active users, 140 million monthly downloads, 55 million active installs, 180 million monthly in-platform searches, and a streaming catalog of more than 140,000 films and series titles, supported by 101–250 employees and led by CEO Vahid Rahimian.

The platform combines app distribution, content streaming, developer tooling, and auxiliary media into a single ecosystem. Core products include the Myket Android app store, the Myket TV Android TV application, the myket.ir/video web streaming portal, the developer.myket.ir publishing portal, the Myket Magazine editorial property, and a lightly-described Myket AI Services section. Notable technical components include automatic data-file installation for data-heavy Android games, cross-platform availability across mobile, Android TV, and browser, and a built-in advertising system enabling in-app promotion by brands seeking to reach Iranian Android users.

Myket monetizes through two primary revenue streams: in-app and platform advertising sold to businesses targeting its 29 million MAU, and marketplace commissions on paid app downloads and in-app purchases. The platform is distributed free to consumers, with paid apps and streaming content priced individually by developers and rights holders. Distribution is entirely domestic to Iran, with the Myket app delivered directly from myket.ir. The customer base spans Iranian Android consumers (primary), Android developers and publishers (primary), and advertisers and brands (secondary), all served through a horizontal marketplace model without named anchor customers or enterprise contracts disclosed.

Name

Myket

Legal name

شرکت هوشمند گستر هوتن پارس (Hooteen Paars Smart Development Company)

Website

https://myket.ir

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Myket is an Iranian Android app store and streaming platform serving 29 million monthly active users with apps, games, and 140,000+ Persian-dubbed movies and series. It monetizes through in-app advertising and marketplace commissions, distributed domestically via mobile, Android TV, and web.

Ownership category

akta.pro rank

Product category

Mobile App Marketplace and Streaming

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Mobile App Stores & Marketplaces (BPAMADAA)

akta.pro secondary industries

Mobile App Stores (General) (MPAFACAC), Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE), Device & Client App Ecosystems for Cloud Gaming (TV/OTT apps, mobile clients, thin clients) (MPAFAHAG)

Keywords

• Android app store
• Mobile app marketplace
• Video streaming platform
• App distribution platform
• Digital content platform

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. In-app and platform advertising: Myket offers an advertising platform (تبلیغات) for businesses to promote their apps and services to the platform's large user base of 29 million monthly active users. Brands can advertise within the app store environment to reach Iranian Android users.
2. App marketplace revenue share / commissions: As an app marketplace, Myket likely takes a commission or revenue share from paid app downloads and in-app purchases. The platform hosts both free and paid applications across categories including games, social networking, education, and entertainment.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Myket operates an Android application store and digital entertainment platform serving Iranian users, enabling them to discover, download, and install Android apps and games as well as stream Persian-dubbed movies, series, and animations. The platform combines a mobile app marketplace with a streaming service, available across mobile, Android TV, and web, and includes a developer portal for third-party app publishing. It serves as the primary local alternative to Google Play for Iranian Android users, with 29 million monthly active users and 140 million monthly downloads.

Product overview

Myket is a comprehensive Iranian Android app store and digital entertainment platform consisting of a mobile app store (core product), Myket TV (Android TV streaming app), a web streaming platform, a developer portal, AI services section, and advertising solutions. The platform serves 29 million monthly active users with 140 million monthly downloads, offering Android apps, games, and Persian-dubbed movies/series across multiple genres including action, comedy, horror, drama, animation, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Myket Android App Store (مایکت)

Quantifiable outcome

• 29 million monthly active users
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cafebazaar: Cafebazaar is the other dominant Iranian Android app store, offering paid/free app distribution, in-app purchases, and developer tools. It is the most direct head-to-head competitor to Myket in the same Iranian market with overlapping user bases and commission models.

Broad incumbents

• Google Play Store: Google Play is the global benchmark Android app marketplace and the incumbent Myket effectively replaces for Iranian users. It offers the same app/game distribution and in-app purchase model at massive scale, and competes for global developer mindshare even where it is geo-blocked.
• Apple App Store: Apple's App Store is the global iOS marketplace and the defining app distribution platform. While Myket does not serve iOS, it competes for the same consumer mindshare (apps, games, digital content) and shares the marketplace-commission business model.
• Huawei AppGallery: Huawei AppGallery is a major third-party Android app store, particularly strong in Asia, the Middle East, and emerging markets where Google Play access is limited. It is comparable to Myket in serving users in markets where Google Play is restricted.
• Samsung Galaxy Store: Samsung's Galaxy Store is a pre-installed alternative Android marketplace shipped on Samsung devices. It is a broad incumbent that overlaps with Myket in app/game distribution, and is a relevant comparable for OEM-bundled app store economics.
• Amazon Appstore: Amazon Appstore is a third-party Android app marketplace with a long-standing presence on Fire devices and broader Android. Comparable to Myket as an alternative Android store monetizing through commissions and developer services.

Emerging players

• Aptoide: Aptoide is an independent Android app store and alternative-distribution platform with a global footprint, including emerging markets. It overlaps with Myket in offering an alternative to Google Play with developer self-publishing and a marketplace-commission model.
• TapTap: TapTap is a community-driven Android game discovery and distribution platform popular in Asia. It overlaps with Myket's game-discovery and install funnel, and is comparable as a non-Google Android storefront building a developer ecosystem.
• F-Droid: F-Droid is an open-source Android app catalog with a niche but loyal user base. It is comparable to Myket as a non-Google Android distribution channel, though narrower in scope and free/open-source focused.

Regional players

• Filimo: Filimo is a leading Persian-language subscription video-on-demand streaming service in Iran. It is comparable to Myket's streaming business in content, language (Persian dubbing/subtitles), and target audience (Iranian consumers), making it a streaming-side peer even though it is not an app store.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Myketappstore
• Facebookfacebook.com/MyketAppStore
• LinkedInlinkedin.com/company/myket

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myket