Legendairy Milk

Name

Legendairy Milk

Legal name

Legendairy Milk

Website

https://legendairymilk.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Legendairy Milk is a women-owned supplement brand offering fenugreek-free lactation products, women's wellness supplements, and baby/toddler essentials. Founded in 2014 by Luna Feehan, the company sells primarily direct-to-consumer and expanded into Target stores nationwide in 2026.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619), Health and Personal Care Retailers (456), Drugs and Druggists' Sundries Merchant Wholesalers (4242)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Prenatal & Postnatal Maternal Nutrition (Lactation Support) (CRADAEAJ)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Lactation supplements
• Women's health products
• Breastfeeding support
• Postnatal wellness
• Baby toddler vitamins

Headquarters

HQ city

Pflugerville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue channel through owned e-commerce storefront selling lactation supplements, women's health products, and baby/toddler supplements directly to consumers. Products sold as one-time purchases or through subscription/auto-replenishment.
2. Retail Distribution: Revenue from wholesale distribution through Target stores and Target.com. The April 2026 expansion into Target represents significant retail distribution channel growth.
3. Wholesale/B2B: Wholesale portal available for retailers to purchase Legendairy Milk products for resale. Become a Retailer program mentioned on website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Legendairy Milk designs, markets, and sells a portfolio of fenugreek-free, clinically-backed dietary supplements for breastfeeding mothers, women across life stages, and infants/toddlers. Its product range covers lactation support, prenatal/postnatal nutrition, hormone balance, hydration, beauty (hair/skin/nails), sleep, energy, GLP-1 support, and baby vitamins/probiotics, alongside breastfeeding accessories such as silicone collection cups and flange sizing kits. Products are sold direct-to-consumer via the company's Shopify storefront, through subscription/auto-replenishment, and via retail distribution including Target.

Differentiator

Problem solved

Functional benefit

Products and services

• Bestseller Bundle Curated multi-product bundle combining Legendairy Milk lactation supplements to support milk production, let-downs, and milk enrichment; priced at $117.00 (was $137.97) with up to 25% bundle savings; over 12,000 verified reviews.
• Liquid Gold® Organic Lactation Blend Premium organic lactation supplement formulated to support mammary growth and prolactin release for increased milk supply; $45.99 per bottle; over 4,000 verified reviews.
• Pump Princess™ Organic Lactation Blend Organic lactation supplement formulated to support milk flow during pumping sessions for breastfeeding and pumping mothers.
• Cash Cow® Organic Lactation Blend Organic prenatal and postnatal lactation supplement providing foundational support for milk supply during pregnancy and breastfeeding.
• Milkapalooza® Organic Lactation Blend Organic lactation supplement focused on prolactin support to enhance milk production for breastfeeding mothers.
• Lechita® Organic Lactation Blend Organic lactation supplement formulated to address gas and colic concerns in breastfed babies through maternal supplementation.
• Lactivist® Alcohol-Free Alcohol-free lactation supplement providing immune support for breastfeeding mothers.
• Organic Sunflower Lecithin Organic sunflower-derived lecithin supplement to address clogged ducts and support overall breast health during lactation.
• Lacta-Biotic® Probiotic lactation supplement designed to support gut health and breast health through beneficial bacteria for nursing mothers.
• Brewer's Yeast Powder Traditional galactagogue powder supplement derived from brewer's yeast used to support healthy milk supply in breastfeeding mothers.
• She's Flowing Lactation Drink Mix Convenient drink mix format combining lactation support with hydration benefits, designed as an on-the-go solution for breastfeeding mothers; $29.99 per unit.
• Silicone Collection Cups Hands-free silicone breast shields for milk collection during breastfeeding or pumping, holding up to 8 oz.
• Flange Sizing Starter Kit Kit to help breastfeeding mothers determine correct breast shield size for optimal pumping comfort and efficiency.
• GLP-1 Support Women's health supplement designed to support individuals using GLP-1 medications, helping with craving support and weight management.
• Bloat Baddie™ Digestive Support Women's health supplement formulated to support digestive health and reduce bloating.
• Miss Bliss™ Anti-Stress Support Women's health supplement providing anti-stress, relaxation, and mood balance support; 63 verified reviews.
• She's Thirsty® Coconut Water Electrolyte Mix Coconut water-based electrolyte drink mix for hydration and energy support, particularly designed for breastfeeding mothers; 410 verified reviews.
• She's Glowing™ Collagen Peptides & Fiber Powder Women's health supplement combining collagen peptides and fiber for skin health and overall wellness.
• Dynamic Duo® AM/PM Prenatal & Postnatal Comprehensive prenatal and postnatal vitamin system with AM and PM formulations supporting fertility health, preconception, and maternal nutrition.
• Myo & D-Chiro Inositol Women's health supplement containing myo-inositol and D-chiro inositol for hormone balance and fertility support.
• Mane Event™ Hair, Skin, & Nails

Quantifiable outcome

• Over 10 million products sold
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• TargetcoreChannel Partner/ Reseller/ Distributor · 27 April 2026Target has become a key retail distribution partner for Legendairy Milk. The April 2026 expansion brings Legendairy Milk's women's health product line into Target stores nationwide and on Target.com. This retail expansion represents a significant milestone, extending the brand's reach from lactation support to broader women's health products including hydration, hair/skin health, mood support, blood sugar balance, and everyday wellness supplements.

Scale indicators5 records

Direct peers

• Pink Stork: Pink Stork sells women's wellness supplements spanning fertility, prenatal, postpartum, lactation, and beauty—directly competing with Legendairy's expanded multi-category women's health assortment and DTC-first go-to-market motion.
• Motherlove Herbal Company: Motherlove is a heritage lactation supplement brand offering herbal tinctures and capsules (fenugreek and fenugreek-free lines) for milk supply, positioning it as a long-standing direct competitor in the same niche and natural channel.
• Mommy Bliss: Mommy Bliss offers lactation supplements, prenatal vitamins, and baby/toddler remedies through DTC and major retail (Target, Walmart), making it a direct same-shelf competitor at mass and a category analogue for Legendairy's product mix and retail expansion trajectory.
• UpSpring: UpSpring makes lactation support supplements (Milk Stork, Milkapalooza overlap) and postpartum/postnatal products targeting the same breastfeeding mother persona via DTC and retail—closely comparable in product format and target buyer.
• Needed: Needed offers practitioner-formulated prenatal, postnatal, and women's fertility supplements with a strong DTC subscription model, directly overlapping Legendairy's prenatal/postnatal and women's health expansion products and premium positioning.
• Milky Mama: Milky Mama sells lactation supplements, drink mixes, and lactation cookies directly to breastfeeding mothers via DTC e-commerce—closely overlapping Legendairy's core SKU set, customer persona, and fenugreek-sensitive positioning.
• Boobie Bar: Boobie Bar sells lactation cookies and snack-form galactagogues to breastfeeding mothers, occupying the same niche and overlapping Legendairy's Brewer's Yeast Powder and drink mix SKUs with similar DTC mechanics.

Broad incumbents

• Ritual: Ritual is a venture-backed DTC supplement brand offering prenatal, women's multivitamins, and women's health products with broad retail presence—a comparable brand archetype but at significantly greater scale, marketing budget, and category breadth.
• Garden of Life (Nestlé Health Science): Garden of Life sells prenatal, women's health, and supplement lines widely at Target, Whole Foods, and mass—a relevant incumbent because Legendairy now competes for the same Target shelf space with vastly greater catalog depth and corporate backing.

Emerging players

• Majka: Majka is a smaller maternal nutrition brand offering lactation bites, powders, and supplements—overlapping Legendairy's lactation core with a similar fenugreek-free positioning and emerging DTC/community-led model.

Market position

Customer concentration

• Facebookfacebook.com/LegendairyHerbs
• Instagraminstagram.com/legendairymilk/?hl=en
• Pinterestpinterest.com/Legendairyherbs
• TikToktiktok.com/@legendairymilk
• LinkedInlinkedin.com/company/legendairy-milk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legendairy Milk