UpSpring

What UpSpring does

UpSpring (legal entity: UPSPRING LLC) is an Austin, Texas-based private consumer health company founded in 2005 that develops and markets natural, drug-free supplements and wellness products targeted at women during pregnancy, postpartum, and lactation. Its product portfolio centers on three registered-trademark brands: Milkflow® (fenugreek-, blessed thistle-, and moringa-based lactation supplements delivered in drink mixes, capsules, and gummies, including fenugreek-free variants), Stomach Settle® (lemon-ginger-honey nausea relief drops and gummies, sugar-free prebiotic fiber gummies built on GoFOS®), and Milkscreen® (alcohol detection strips for breast milk), alongside a small apparel/postpartum-care line and a customizable Travel Pack bundle.

The company operates a hybrid direct-to-consumer and retail distribution model. Its Shopify-powered e-commerce site (myupspring.com) handles DTC sales with unit prices ranging from $10.99 to $19.99, free shipping above $25, and subscription options, while distribution is augmented by shelf placement across Amazon, Walmart, CVS, Target, Walgreens, Meijer, H-E-B, and iHerb. Marketing is primarily organic and earned-media driven, with social presence on Facebook, Instagram, and TikTok, an educational blog, and placements in outlets including The Ellen Show, The Doctors, USA Today, The Bump, Delish, and What to Expect.

UpSpring is founder-led by co-founder and CEO Lisa Rowe and appears to be primarily bootstrapped, with a single disclosed external capital event — a $2.6M financing in February 2008 — and no reported parent company, institutional investors, or subsequent funding rounds. The company employs 11–50 people and positions itself as a category specialist in women's health adjacencies (lactation, morning sickness, postpartum recovery, gut health) rather than a generalist supplement brand.

Name

UpSpring

Legal name

UPSPRING LLC

Website

https://upspringbaby.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

UpSpring is an Austin-based private consumer health company founded in 2005 that sells natural, drug-free supplements and wellness products — including lactation support, nausea relief, and alcohol test strips — to expecting and postpartum women via DTC e-commerce and major US retailers.

Ownership category

akta.pro rank

Product category

Maternal and Women's Health Supplements

NAICS

Food (Health) Supplement Retailers (456191), Nonchocolate Confectionery Manufacturing (31134)

SIC

Dairy Products (2020), Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

akta.pro secondary industry

Prenatal & Postnatal Maternal Nutrition (Lactation Support) (CRADAEAJ)

Keywords

• Lactation supplements
• Postpartum wellness products
• Morning sickness relief
• Women's nutritional supplements
• Prenatal health supplements

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer Product Sales: UpSpring generates revenue through direct sales of wellness supplements and products via its e-commerce website. Products include lactation supplements, nausea relief drops/gummies, fiber gummies, hydration drink mixes, and alcohol test strips sold at various price points ranging from $10.99 to $19.99 per unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels3 records

Core offering

UpSpring develops, markets, and sells a portfolio of natural, drug-free women's wellness supplements focused on pregnancy, postpartum, and lactation needs. Its flagship branded lines are Milkflow® (lactation support drink mixes, capsules, and gummies formulated with fenugreek, blessed thistle, and moringa), Stomach Settle® (morning sickness/nausea relief drops, gummies, and prebiotic fiber gummies), and Milkscreen® (alcohol test strips for breast milk). Products are sold direct-to-consumer through its Shopify-powered website and distributed through major U.S. retailers.

Product overview

UpSpring is a women's health and wellness company that has been dedicated to empowering women with natural, high-quality health solutions since 2005. The company's product portfolio consists of two core branded lines: Milkflow (lactation support supplements) and Stomach Settle (nausea and digestive relief products), along with Milkscreen (alcohol testing strips for breast milk). Milkflow products include drink mixes (immune support, electrolytes, energy formulations in various flavors including fenugreek-free options), capsules, and gummies (fenugreek and moringa variants) designed to enhance breast milk supply. Stomach Settle offerings include morning sickness relief drops and gummies, nausea relief drops in multiple flavors (lemon ginger honey, mint), and sugar-free fiber gummies with prebiotic fiber for gut health. The company also offers a customizable Travel Pack bundle. All products are positioned for women during pregnancy, postpartum, and breastfeeding stages, with distribution through major retailers including Amazon, Walmart, CVS, Target, Walgreens, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Milkflow: Lactation support supplements including drink mixes, capsules, and gummies designed to enhance breast milk supply.
• Stomach Settle
• Milkscreen

Products and services

• Milkflow® + Immune Support Drink Mix (Orange Mango, 16 ct) Lactation drink mix containing Vitamins C & D for immune support and herbal galactagogues to enhance breast milk supply; targeted at breastfeeding mothers.
• Milkflow® + Electrolytes Drink Mix (Berry, 16 ct) Electrolyte-enhanced lactation drink mix in berry flavor formulated to support hydration and enhance breast milk supply.
• Milkflow® + Electrolytes Drink Mix (Fenugreek-free, Blueberry Açaí, 16 ct) Fenugreek-free electrolyte lactation drink mix in blueberry açaí flavor, designed for mothers who avoid fenugreek but want breast milk supply support.
• Milkflow® + Energy Drink Mix (Chocolate, 16 ct) Chocolate-flavored lactation drink mix with B Vitamins for energy support and breast milk supply enhancement.
• Milkflow® + Immune Support Drink Mix (Fenugreek-free, Elderberry Lemonade, 16 ct) Fenugreek-free elderberry lemonade lactation drink mix with Vitamins C & D for immune support and breast milk supply support.
• Milkflow® Fenugreek and Blessed Thistle Capsules (100 ct) Capsule supplement made with milk-optimizing herbs (fenugreek and blessed thistle) designed to enhance breast milk supply; sold in 100-count bottles.
• Milkflow Fenugreek Lactation Gummies (Grape Flavor, 60 ct) Grape-flavored fenugreek gummies formulated to support lactation and energy during breastfeeding.
• Milkflow Moringa Lactation Gummies (Green Apple Flavor, 60 ct) Green apple-flavored moringa-based gummies providing a natural way to support breast milk supply.
• Milkscreen® Alcohol Test Strips for Breast Milk Test strips designed to detect the presence of alcohol in breast milk for breastfeeding mothers; sold starting at $16.99.
• Stomach Settle® Morning Sickness Relief Drops (Lemon Ginger Honey) Natural drops made with lemon, ginger, and honey providing relief for occasional morning sickness, postpartum nausea, bloating, and gas.
• Stomach Settle® Nausea Relief Drops (Lemon Ginger Honey, 28 ct) Lemon ginger honey drops providing relief for occasional upset stomach and tummy troubles.
• Stomach Settle® Nausea Relief Drops (Mint, 28 ct) Mint-flavored drops providing relief for occasional nausea and tummy troubles.
• UpSpring Stomach Settle® Gummies (50 ct) Gummies providing relief for occasional upset tummy and digestive discomfort.
• UpSpring Stomach Settle® Sugar Free Fiber Gummies Sugar-free strawberry-flavored fiber gummies with GoFOS® prebiotic fiber designed to support gut health.
• Stomach Settle® Morning Sickness Gummies Natural, non-drowsy, drug-free gummies made with clean ingredients designed to ease morning sickness and nausea; safe for mother and baby.
• UpSpring Travel Pack (Pick 3 Out of 5) Customizable wellness-on-the-go bundle allowing customers to pick 3 travel-sized products from a selection of 5, priced at $15.99 per bundle.
• Single-Pack 6ct Gummies Customizable wellness-on-the-go single-pack of 6-count gummies priced at $10.99.

Quantifiable outcome

• 95% of moms surveyed believed they saw an increase in breast milk supply after using Milkflow
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pink Stork: Women's wellness brand offering fertility, pregnancy, postpartum, and lactation supplements. Overlaps directly with UpSpring across the maternal journey and uses similar DTC + retail (Amazon, Target) distribution.
• Motherlove Herbal: Long-standing lactation supplement company (founded 1990) selling capsules, liquids, and herbal blends for milk supply and postpartum recovery. Direct competitor in the natural/holistic lactation niche.
• Legendairy Milk: Direct-to-consumer lactation supplement brand selling capsules, drink mixes, and tinctures with fenugreek and other galactagogue ingredients. Highly comparable to UpSpring's Milkflow line in target customer, active ingredients, and product format.
• Boobie Bar: Lactation snack and supplement brand selling bars, drink mixes, and supplements aimed at breastfeeding mothers. Competes in the same postpartum/lactation occasion and retail shelf set as Milkflow.
• Mommy Bliss: Maternal and infant wellness brand offering pregnancy nausea, constipation, and lactation supplements including products with similar botanical ingredients (ginger, fennel) used in UpSpring's Stomach Settle line.

Broad incumbents

• Frida (fridababy): Broader postpartum and baby care brand offering maternal recovery products alongside infant care. Overlaps with UpSpring in the postpartum life stage but at a larger scale and with a wider product portfolio.
• The Honest Company: Public CPG company selling baby, personal care, and wellness products including prenatal vitamins. Competes indirectly through its maternal wellness range and national retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UpSpringBaby
• Instagraminstagram.com/myupspring
• TikToktiktok.com/@myupspring?_t=ZP-8yDM6CXSmXn&_r=1
• Xx.com/UpSpring_Baby
• LinkedInlinkedin.com/company/upspring-baby

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UpSpring