Napton Cidery

What Napton Cidery does

Napton Cidery is a family-owned craft cider producer founded in 2015 by Jolyon and Charlotte Olivier, operating from Holroyd House Farm at Napton on the Hill, Southam, Warwickshire. The company produces award-winning ciders, perry, and apple brandy from 100% pure apple juice pressed from traditional unsprayed orchards in Herefordshire, using wild yeast fermentation and oak cask aging for premium expressions such as the limited Oak-Aged Cider (6.4% ABV) and Apple Brandy (43% ABV). Its core range includes Peacemaker (4.6%), Duchess (3.4%), Butterbox (5.4%), and Major (6.0%), all gluten-free and vegan with no concentrates, sweeteners, or artificial additives.

The business serves three customer segments through a multi-channel model: UK on-trade pubs and bars (50-60+ independent establishments across the Midlands served via a dedicated field sales team under Head of Sales Chris Beaver and supported by the Club Napton trade rewards programme), national retail (Ocado, Amazon, The National Trust, and Waitrose from May 2026), and direct-to-consumer (e-commerce shop with a 10%-discount monthly subscription, plus on-site taproom experiences including Cider Tour & Tasting at £15, Ploughman's evenings at £32, Cidermaker's Table Tour at £28, and private events for up to 60 guests). Revenue mechanics combine transactional wholesale and retail cider sales, recurring subscription deliveries, and paid experiential services.

The company holds B Corp Certification (only UK B Corp cider maker using British fruit), an International Perry Competition gold for World's Best Still Perry 2024, and multiple IWSC and International Cider Challenge medals. Capital structure is private and family-controlled, with a community share scheme (Napton Cidery Core Community) supplementing a 2018 community funding round. Headcount is in the 1-10 range with active expansion through a Key Account Manager hire in late 2025. Production has scaled from 2,000 litres in 2015 to over 160,000 litres annually.

Name

Napton Cidery

Legal name

Napton Cidery Ltd.

Website

https://naptoncidery.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Napton Cidery is a family-owned British craft cider producer founded in 2015, serving UK on-trade pubs, national retailers (Ocado, Amazon, Waitrose), and direct consumers with award-winning ciders, perry, and apple brandy made from 100% British apples in unsprayed Herefordshire orchards.

Ownership category

akta.pro rank

Product category

Craft Cider Production

NAICS

Beverage Manufacturing (3121), Distilleries (31214), Drinking Places (Alcoholic Beverages) (722410)

SIC

Beverages (2080)

akta.pro primary industry

Cider & Perry Producers & Brands (CRADAIAE)

akta.pro secondary industries

Cider & Perry Production (AFAFAAAD), Cideries & Meadery Tasting Rooms (THAFALAI)

Keywords

• Craft cider production
• Apple brandy distillation
• Perry manufacturing
• On-trade cider wholesale
• Orchard-based beverages

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Cider Product Sales: Direct-to-consumer e-commerce sales of ciders (Peacemaker, Duchess, Butterbox, Major, Oak-Aged, Vintage Perry) and Apple Brandy. Subscription option for monthly deliveries with 10% discount. Trade/wholesale sales to pubs and retailers.
2. On-Trade Wholesale: Draught and packaged cider sales to 50+ pubs across Midlands. Club Napton rewards programme for stockists.
3. Retail Distribution: National listings with The National Trust, Ocado, Amazon. Waitrose listings from May 2026.
4. Events and Experiences: Paid events including Cider Tour & Tasting (£15), Ploughman's & Cider Tasting (£32), Cider Maker's Table Tour (£28). Private event bookings for up to 60 guests.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Napton Cidery produces and sells award-winning craft ciders, perry, apple brandy, and apple cider vinegar made from 100% pure apple juice sourced from traditional unsprayed orchards in Herefordshire. The portfolio includes session ciders (Peacemaker 4.6%, Duchess 3.4%, Butterbox 5.4%, Major 6.0%), limited-edition Oak-Aged Cider and Vintage Perry (both 750ml), and 43% ABV Apple Brandy distilled on site. The company also operates a taproom and offers paid tours, tastings, private events, and a monthly consumer subscription service, alongside wholesale distribution to pubs and national retailers.

Product overview

Napton Cidery is a craft cider producer offering a portfolio of award-winning ciders and perry, spirits (Apple Brandy), and Apple Cider Vinegar. Core products include Peacemaker (medium dry, 4.6%), Duchess (blackcurrant, 3.4%), Butterbox (bold medium, 5.4%), and Major (smooth dry, 6.0%). Limited editions include Oak-Aged Cider (6.4%) and Vintage Perry (4.6%), plus Apple Brandy spirits (43.0%). The business operates a taproom venue and offers experiential services including Cider Tours, Cidermaker's Table Tours, and Ploughman's evenings. A trade programme (Club Napton) supports wholesale partners. All ciders are gluten-free, suitable for vegans, and made from 100% British apples from unsprayed orchards in Herefordshire.

Differentiator

Problem solved

Functional benefit

Products and services

• Peacemaker Medium Dry Cider Medium dry craft cider at 4.6% ABV, 500ml. Best-selling light, crisp session cider with authentic fresh apple taste, naturally gluten-free and suitable for vegans, no artificial flavourings, concentrates, or sweeteners.
• Duchess Blackcurrant Cider Blackcurrant craft cider at 3.4% ABV, 500ml. Fruity and refreshing cider bursting with British blackcurrants, naturally gluten-free, vegan, with no artificial flavourings, concentrates, or sweeteners.
• Butterbox Bold Medium Cider Bold medium craft cider at 5.4% ABV, 500ml. Rich in tannins with caramel sweetness, made from British apples grown in unsprayed orchards, naturally gluten-free and vegan with no artificial additives.
• Major Smooth Dry Cider Smooth dry craft cider at 6.0% ABV, 500ml. Complex bittersweet character with fresh apple aroma, made for purists seeking a smooth, no-nonsense finish from 100% British apples.
• Oak-Aged Cider (Limited Edition) Limited edition oak-aged craft cider at 6.4% ABV, 750ml. Matured in own oak casks for a minimum of six months, fermented slowly with wild yeasts from a blend of carefully selected apples, offering rich depth with gentle oak warmth.
• Vintage Perry (Limited Edition) Limited edition perry at 4.6% ABV, 750ml, beautifully clear and lightly sparkling, crafted from a curated blend of two Herefordshire vintages and fermented with wild yeasts. Awarded gold — World's Best Still Perry 2024 — plus IWSC Alternative Drinks silver 2023.
• Apple Brandy Apple cider brandy at 43.0% ABV (35cl and 70cl). Distilled five times from Napton cider and matured in oak casks for a minimum of six months, producing a smooth golden spirit with apple aromas.
• Apple Cider Vinegar Natural apple cider vinegar containing 'the Mother' (Mycoderma Aceti), made from the juice of eight British apples per bottle, marketed for numerous health benefits.
• Taproom On-site taproom and shop at Holroyd House Farm, Napton on the Hill, Warwickshire, serving the full product range including limited edition ciders, apple cider vinegar, craft beer, wine, spirits, and cocktails from local producers.
• Cider Tour & Tasting Guided tour of the production facilities with tasting of five ciders plus an Apple Brandy sample, £15 per person including a £15 booking deposit.
• Cidermaker's Table Tour One-hour in-depth cider experience hosted by cider maker Nick, including an orchard walk, in-depth cider talk, and a three-cheese platter, priced at £28 per person on selected Saturdays at 12pm.
• Ploughman's & Cider Tasting Evening event combining a ploughman's supper with six cider samples and a guided tasting tour, £32 per person running 7:00-9:00pm, requires a £32 booking deposit.
• Private Events Venue Hire Venue hire for private celebrations including birthdays, weddings, and corporate events in the converted milking shed taproom at Holroyd House Farm, accommodating packages for up to 60 guests with a minimum of 25 guests.
• Club Napton (Trade Rewards Programme) Free rewards programme for pubs and bars serving Napton cider on draught, structured as a three-stage plan to grow draught sales with perks including £100 in takeaway vouchers and a celebratory keg.

Quantifiable outcome

• Presses over 160,000 litres per year
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• WaitrosecoreChannel Partner/ Reseller/ Distributor · 1 May 2026Midlands store listings confirmed for May 2026 launch.
• The National TrustcoreChannel Partner/ Reseller/ DistributorNational listings partnership for Napton cider products through The National Trust retail outlets.
• OcadocoreChannel Partner/ Reseller/ DistributorNational online retail listing. Products launched on Ocado with presence in Cider Festival promotions alongside brands like Inch's, Thatchers, and Westons.
• AmazoncoreChannel Partner/ Reseller/ DistributorNational marketplace listing for Napton cider products.
• Napton Village StorescoreChannel Partner/ Reseller/ DistributorLocal stockist since 2015. Supplies Ploughman's platters for tasting events at the cidery. Stock local vegetables, meat and dairy including Napton Water Buffalo produce.
• Napton Water BuffalominorStrategic or Co-development PartnerLocal supplier of buffalo meat for Napton Buffalo burgers served at BBQ events. Shares sustainable ethos.
• Warwickshire Wildlife TrustminorGTM or Marketing PartnerSupported through donations (£540+ in 2025/26) and charitable giving. Part of sustainability commitment.
• Napton Football ClubminorGTM or Marketing PartnerClub sponsor supporting local community. Partnership announced in 2020.
• Local Orchards (Herefordshire)coreOthersPartnerships with traditional unsprayed orchards in Herefordshire including Colin's 9-acre orchard growing Michelin, Dabinett and Yarlington Mill varieties. Supports sustainable British farming.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Dunkertons Cider: Herefordshire-based organic craft cider producer using traditional apple varieties. Shares Napton's regional Herefordshire sourcing, organic/sustainable positioning, and craft on-trade distribution model.
• Cotswold Cider Company: Gloucestershire-based craft cidermaker with on-site taproom, traditional production, and regional on-trade distribution. Closely comparable on Midlands/south-central UK craft positioning, family-run operations, and direct-to-consumer taproom model.
• Aspall Cyder: Suffolk-based heritage craft cyder maker with premium positioning and broad UK grocery distribution. Most directly comparable as a craft cider peer; Napton's new Head of Sales (Chris Beaver) joined from Aspall, underscoring operational comparability.
• Ross-on-Wye Cider & Perry: Herefordshire craft cidermaker specialising in traditional single-varietal ciders and perries from unsprayed orchards. Closely comparable on provenance-led, single-estate craft positioning and perry category leadership.
• Hogan's Cider: Staffordshire-based craft cidermaker producing traditional, premium ciders from locally sourced apples. Comparable on craft positioning, regional UK on-trade distribution, and traditional production methods.
• Oliver's Cider: Herefordshire craft cider and perry producer focused on traditional, single-varietal and keeved ciders. Highly comparable on craft positioning, traditional production methods, and perry specialism that overlaps with Napton's Vintage Perry.

Broad incumbents

• Bulmers (Magners / C&C Group): UK's mainstream cider mass-market leader (owned by C&C Group). Represents the dominant commercial incumbent whose brand power, pricing, and grocery presence define the competitive baseline Napton must overcome.
• Westons Cider: Long-established Herefordshire cider producer with broad UK and international distribution. Shares Napton's regional heritage and Ocado shelf placement; represents the large-scale heritage benchmark in the same county.
• Thatchers Cider: One of the UK's largest family-owned cider producers (Somerset) with national grocery distribution including Ocado. Co-listed with Napton on Ocado, representing the scaled craft-heritage incumbent against which Napton competes for shelf space.

Regional players

• Sheppy's Cider: Long-established Somerset family-run cidermaker with on-site taproom, shop, and experiential offerings. Comparable as a multi-generational family UK cider producer combining DTC taproom, retail, and trade distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/naptoncidery

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Napton Cidery