Franklin Synergy Bank

What Franklin Synergy Bank does

Franklin Synergy Bank, doing business as FirstBank, is a privately held community bank headquartered in Nashville, Tennessee, founded in 1906 in Scotts Hill, Tennessee. The bank operates 90 full-service branches across Tennessee, Alabama, Georgia, Kentucky, and North Carolina, holding $16.5 billion in total assets as of March 31, 2026, and is organized under a financial holding company structure with FB Financial Corporation as the intermediate entity. Its subsidiaries span FB Financial (lending, investment, and insurance), FirstBank Mortgage, FirstBank Insurance, Investor's Title Company, FirstBank Investment Partners, and the retained-brand Farmers Bank of Lynchburg.

FirstBank serves a diversified customer base including individual consumers, small-to-medium businesses, government and public entities, manufactured housing customers, and high-net-worth wealth clients. Personal banking products include five checking tiers (Essential, FirstRewards, Interest, Swipe Smart, USA for Seniors), savings vehicles (FirstUp, Companion, CDs at 3.80% APY for 6- and 30-month terms, HSA, FirstRate Money Market), debit and credit cards, and personal lending. Business banking covers FirstBusiness Checking, FirstCommercial Checking, commercial money market accounts, business lending, treasury management (Positive Pay, ACH Block, ACH origination, wires), and a dedicated Business Banking App. Specialty offerings include Manufactured Homes Financing, residential mortgage lending, trust and estate services, and investment advisory through a partnership with Raymond James Financial Services Advisors.

The bank monetizes primarily through net interest spreads on deposits and loans, supplemented by fee income from treasury management, card services, mortgage origination, manufactured housing financing, insurance, and investment advisory. Distribution is omnichannel, combining physical branches with mobile apps (iOS/Android), online banking, Zelle P2P payments, mobile wallets, and a contact center. Underlying technology is a standard digital banking platform with 256-bit encryption, fraud alerting, and configurable account alerts; no proprietary AI/ML capabilities are disclosed. The bank was acquired into and rebranded through acquisitions including MidSouth Bank (2014) and Farmers Bank of Lynchburg, with $20 million in funding raised in June 2016.

Name

Franklin Synergy Bank

Legal name

FirstBank

Website

https://firstbankonline.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Franklin Synergy Bank, operating as FirstBank, is a Nashville-headquartered community bank founded in 1906 with $16.5 billion in assets and 90 branches across Tennessee, Alabama, Georgia, Kentucky, and North Carolina, serving consumers, SMBs, government entities, and manufactured housing borrowers with deposit, lending, mortgage, treasury, and wealth services.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221), Portfolio Management and Investment Advice (523940)

SIC

State Commercial Banks (6022), National Commercial Banks (6021), Functions Related To Depository Banking, Nec (6099), Investment Advice (6282)

akta.pro primary industry

Savings Banks (Public/State-Owned) (FSABAKAK)

akta.pro secondary industries

Federations/Centrals & Cooperative Banking Networks (2nd-Tier Co-ops) (FSABAEAL), Mutual Savings Banks & Mutual Thrifts (FSABAEAD), Core Banking & Ledger Systems (Cloud Core, Deposits, Accounts) (FSAGAAAC)

Keywords

• Community banking services
• Personal lending products
• Commercial lending services
• Treasury management solutions
• Mortgage and wealth services

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Deposit Services: FirstBank offers various checking and savings accounts, money market accounts, and certificates of deposit (CDs) that generate revenue through interest rate spreads
2. Lending Services: Personal lending, business lending, and mortgage lending services generate interest income
3. Credit Cards: Debit and credit card services including FirstBank Platinum card
4. Treasury Management: Business treasury management services including online banking and cash management
5. Trust Services: Trust services for wealth management
6. Investment Services: Investment services through FirstBank Investment Partners (Raymond James Financial Services Advisors)

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Franklin Synergy Bank operates as a full-service community bank providing deposit products (checking, savings, money market, CDs), personal and commercial lending, mortgage financing, treasury management for businesses, wealth and trust services, and investment advisory through a Raymond James partnership. Services are delivered via 90 full-service branches across the southeastern U.S. and a digital platform with mobile and online banking.

Product overview

FirstBank operates as a full-service community bank offering a comprehensive suite of banking products and services through a multi-channel distribution model. The core digital banking platform (FirstBank Online Banking) serves as the primary interface for both personal and business customers, accessible via web and dedicated mobile apps for iOS and Android. Personal banking products center around checking accounts (Essential Checking, FirstRewards Checking, Interest Checking, Swipe Smart Checking, and USA Checking for Seniors) and savings vehicles (FirstUp Savings, Companion Savings, Certificate of Deposit with 6 and 30-month terms, Health Savings Account, and money market accounts). Business banking offerings include FirstBusiness Checking, FirstCommercial Checking, commercial money market accounts, business lending, and Treasury Management services. Specialized divisions include FirstBank Mortgage for residential lending, Manufactured Homes Financing for manufactured housing purchases, FirstBank Investment Partners (a Raymond James partnership) for wealth management, and Trust Services for estate and fiduciary needs. The bank also provides debit and credit cards with fraud protection and mobile wallet support, account alerts, and overdraft protection services. With $16.5 billion in assets and 90 full-service branches across the southeastern United States, FirstBank maintains its headquarters in Nashville, Tennessee.

Differentiator

Problem solved

Functional benefit

Brands

• FirstBank Mortgage: Mortgage lending services
• FirstBank Investment Partners
• FirstBank Insurance
• Farmers Bank of Lynchburg

Products and services

• Essential Checking Basic no-frills personal checking account offering essential banking features for everyday consumer transactions.
• FirstRewards Checking Interest-bearing personal checking account with rewards, no opening deposit required, no minimum balance to build interest, no monthly service charge, and refunded out-of-network ATM fees.
• Interest Checking Personal checking account that earns interest on deposited funds while providing full checking services.
• Swipe Smart Checking Fee-free debit card spending account designed to help consumers avoid overdraft fees.
• USA Checking for Seniors Personal checking account tailored for customers age 62 and older with age-specific features and benefits.
• Certificate of Deposit (CD) Fixed-term deposit product offering 3.80% APY on 6-month and 30-month terms.
• FirstUp Savings Personal savings account designed to help customers build savings with competitive rates.
• Companion Savings Personal savings account that pairs with a Certificate of Deposit to earn 3.40% APY on combined balances.
• Health Savings Account Tax-advantaged savings account for individuals with high-deductible health plans to save for medical expenses.
• FirstRate Money Market Money market savings account offering competitive interest rates with limited check-writing privileges.
• FirstBusiness Checking Business checking account designed for small to medium-sized businesses with everyday banking needs.
• FirstCommercial Checking Commercial checking account for larger businesses with higher transaction volumes and more complex banking needs.
• Public Funds Interest Checking Interest-bearing checking account for government entities and non-profit organizations to manage public funds.
• FirstBank Mortgage Residential mortgage lending division offering home purchase and refinance products, with dedicated mortgage representatives.
• Manufactured Homes Financing Specialized lending program for manufactured home purchases, including retail, community owner, and retailer financing options.
• FirstBank Investment Partners Investment advisory services offered through partnership with Raymond James Financial Services Advisors, providing financial advisors and investment management solutions.
• Treasury Management Cash management and treasury services for business customers including ACH origination, wire transfers, and fraud protection tools such as Positive Pay.
• Trust Services Estate planning, trust administration, and fiduciary services for wealth management and succession planning.
• Mobile Banking App Mobile application for iOS and Android devices enabling account access, transfers, mobile deposits, and account management on the go.
• Business Banking App Mobile banking application designed for business customers to manage business accounts, initiate transactions, and monitor cash flow.
• Debit and Credit Cards FirstBank-branded debit and credit cards including the FirstBank Platinum card, with fraud protection, rewards programs, and mobile wallet integration.

Quantifiable outcome

• Ranked #1 in Customer Satisfaction for Retail Banking in the South Central Region by JD Power
• +3 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Raymond James Financial Services AdvisorscoreImplementation/ SI/ Consulting PartnerFirstBank Investment Partners offers investment advisory services through Raymond James Financial Services Advisors, Inc. FirstBank and FirstBank Investment Partners are not registered broker/dealers and are independent of Raymond James Financial Services. Investment products are not deposits, not FDIC/NCUA insured, not insured by any government agency, not bank guaranteed, subject to risk and may lose value.
• ServePortcoreTechnology or IntegrationFirstBank uses ServePort as preferred platform for receiving electronic service of court-issued legal process including garnishments, levies, subpoenas, and search warrants. Provides secure transmission and timely handling of legal documents.
• EnergageminorStrategic or Co-development PartnerIndustry research company partnered with the Tennessean to conduct workplace surveys determining best companies to work for in Middle Tennessee.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pinnacle Financial Partners: Tennessee-headquartered community/commercial bank with similar size and a heavy Tennessee/Nashville concentration; competes directly with FirstBank for SMB and consumer deposits in Middle Tennessee.
• United Community Banks: Georgia-based community bank with similar size, branch-intensive model, and overlapping Southeast geography; competes in metro and secondary markets across FirstBank's footprint.
• SouthState Corporation: Southeast-focused commercial bank of comparable scale with consumer, mortgage, and wealth lines; competes directly for SMB and consumer relationships across the Carolinas, Georgia, and Tennessee.
• Renasant Corporation: Mississippi-headquartered community bank with strong Tennessee, Alabama, Georgia, and Mississippi presence; similar size, branch-based model, and customer segments.
• ServisFirst Bancshares: Alabama-based commercial bank with comparable Southeast footprint (Alabama, Tennessee, Georgia, North Carolina) and similar mix of business and consumer banking.
• Atlantic Union Bankshares: Virginia-based community/commercial bank of comparable scale; competes in adjacent Southeast markets and offers a similar mix of retail, mortgage, and wealth services.

Broad incumbents

• Regions Financial: Large Southeast-headquartered bank with material overlap in Tennessee, Alabama, Georgia, and the Carolinas; offers a broader product set but competes with FirstBank for retail and small-business customers.
• Truist Financial: Top-10 U.S. bank with dense branch and digital presence across the Southeast, including FirstBank's footprint; offers consumer, mortgage, wealth, and small-business products that overlap extensively.
• Synovus Financial: Mid-size Southeast bank headquartered in Georgia with comparable retail and commercial banking offerings; overlaps in Alabama, Georgia, Tennessee, and the Carolinas.
• Cadence Bank: Mid-size regional bank with operations across the Southeast and Texas; competes with FirstBank in Tennessee, Alabama, and Georgia with consumer, mortgage, and treasury management products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FranklinSynergy
• Facebookfacebook.com/franklinsynergybank
• LinkedInlinkedin.com/company/franklin-synergy-bank
• Instagraminstagram.com/firstbankonline

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin Synergy Bank