Nationwide

What Nationwide does

Nationwide is a Fortune 100 mutual insurance and financial services company founded in 1926 and headquartered at One Nationwide Plaza, Columbus, Ohio. Owned by its policyholders rather than external shareholders, the company serves US consumers, small and mid-sized businesses, and employer benefit buyers through a diversified portfolio spanning personal insurance (auto, homeowners, life, pet, umbrella, identity theft), commercial insurance (businessowners policy, general liability, workers' compensation, agribusiness, specialty and excess & surplus lines), and investment and retirement products (annuities, mutual funds, variable insurance trust funds, personal retirement plans, and multi-life coverage for key personnel). The company operates through 11+ wholly-owned subsidiaries including Nationwide Life Insurance Company, Nationwide Life and Annuity Insurance Company, Veterinary Pet Insurance Company, Allied Insurance, AMCO Insurance, Harleysville Insurance, National Casualty, Nationwide Securities LLC, Nationwide Trust Company FSB, and Nationwide Fund Distributors LLC. Distribution is multi-channel, combining an extensive nationwide independent agent network with direct digital self-service via the website and mobile app, plus dedicated financial professionals for complex investment and retirement products.

The company's core technology includes telematics-based usage-based insurance programs (SmartRide for personalized driving feedback, SmartMiles for pay-per-mile pricing, and Focused Driving Rewards for safer-driving incentives across more than 40 states), smart home device integration that ingests sensor data for loss prevention discounts, and call center analytics with insurance scoring models that use payment history and credit data to predict future claims and detect fraud. Bundled auto and home policies yield average annualized savings of $1,032 per customer. Revenue is generated primarily through recurring property and casualty insurance premiums, life insurance premiums, investment management and distribution fees from annuities and mutual funds, and employer stop loss premiums following the 2025 acquisition of Allstate's employer stop loss segment for $1.25 billion. Nationwide reported a 37% increase in net operating income in 2025 and has committed $1.5 billion in technology and AI investment through 2028 to support customer service, innovation, and operational efficiency. AM Best affirmed the credit ratings of Nationwide Mutual Insurance Company, Nationwide Property and Casualty Group, and Nationwide Life Insurance Company in 2025. Operating geographies are exclusively United States, with a first international expansion signaled in December 2025 through an anchor partnership in the UK-based 'Women backing Women' fund of funds.

Name

Nationwide

Legal name

Nationwide Mutual Insurance Company

Website

https://nationwide.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Nationwide is a Fortune 100 mutual insurance and financial services company offering personal and commercial insurance (auto, home, life, pet, business), plus annuities, mutual funds, and retirement products to US consumers, SMBs, and employer benefit buyers through agents, digital channels, and financial professionals.

Ownership category

akta.pro rank

Product category

Insurance and Financial Services

NAICS

Insurance Carriers (5241), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Life Insurance (6311)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industries

Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK), Traditional Long-Term Care (LTC) Insurance (FSAIAJAA), Annuity + LTC / Long-Term Care Riders (FSAIAJAC), Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)

Keywords

• Property casualty insurance
• Life insurance
• Retirement planning
• Business insurance
• Usage based insurance

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Property & Casualty Insurance: Nationwide generates primary revenue from property and casualty insurance premiums including auto, homeowners, renters, motorcycle, boat, RV, and business insurance policies. Premiums are collected on a subscription/recurring basis with policy renewals driving ongoing revenue.
2. Life Insurance: Revenue from life insurance products including term life, whole life, and variable life insurance policies with premium payments.
3. Investment & Retirement Products: Revenue from investment products including mutual funds, annuities, and retirement plans. Fees include fund management fees, sales charges, and distribution fees from underlying fund options.
4. Employee Benefits: Revenue from employer stop loss insurance, group health plans, retirement plans, and multi-life insurance targeting small businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nationwide is a mutual insurance and financial services company that underwrites and distributes personal insurance (auto, homeowners, renters, life, pet, umbrella, identity theft), commercial insurance (businessowners policy, workers' compensation, general liability, agribusiness, management liability, excess and surplus), and investment and retirement products (personal retirement plans, annuities, mutual funds, variable insurance products, and brokerage services through Nationwide Securities). It distributes these offerings through a national network of insurance agents, its website, a mobile app, and dedicated financial professionals.

Product overview

Nationwide is a Fortune 100 insurance and financial services company offering a comprehensive portfolio of products across personal insurance (auto, homeowners, life, pet, umbrella, identity theft), business insurance (BOP, general liability, workers' compensation, agribusiness, specialty lines), and investment/retirement products (annuities, mutual funds, variable insurance products, retirement plans). The company operates through multiple sub-brands including Nationwide Securities LLC, Excess & Surplus Lines, and various P&C and life insurance affiliates. Usage-based insurance programs (SmartRide, SmartMiles, Focused Driving Rewards) and smart home integration differentiate its personal insurance offerings, while the medical stop loss acquisition from Allstate expands its employee benefits portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• SmartRide: Usage-based insurance program that provides personalized feedback for safe driving decisions and discounts on insurance premiums.
• SmartMiles
• Focused Driving Rewards
• Nationwide Destination
• The Best of America
• America's marketFLEX
• Nationwide YourLife

Products and services

• Auto Insurance Personal vehicle insurance covering cars, motorcycles, snowmobiles, ATVs, RVs, boats, scooters, and golf carts, including usage-based insurance options (SmartRide, SmartMiles) and standard coverages for individual consumers.
• Homeowners Insurance Coverage for homes, condos, and renters including property protection, liability coverage, and bundling discounts with auto insurance.
• Life Insurance Term life, whole life, long-term care, and variable life insurance products including the Nationwide YourLife series for personal protection and estate planning.
• Pet Insurance Insurance coverage for pets underwritten by Veterinary Pet Insurance Co. and National Casualty Co., offered in partnership with PetInsurance.com for quoting and onboarding.
• Umbrella Insurance Additional liability coverage providing extra protection beyond the limits of auto and homeowners insurance policies for individual consumers seeking higher liability limits.
• Identity Theft Protection Coverage and services including cyber protection to protect personal data and assist with identity restoration for individual consumers.
• Business Insurance Comprehensive business coverage including businessowners policy (BOP), general liability, commercial property, commercial auto, and specialty lines tailored to small and mid-sized businesses across multiple industries.
• Workers' Compensation Workers' compensation insurance covering employee injuries and related medical costs for businesses across multiple industries.
• Management Liability & Specialty Specialty insurance products including surety bonds and other management liability coverage for businesses needing protection beyond standard commercial policies.
• Employee Benefits Group benefits including retirement plans, health plans, medical stop loss, supplemental health (MedPair), and multi-life insurance for key personnel, targeting employers and small businesses.
• Medical Stop Loss Employer stop loss coverage for self-funded health plans, providing protection against catastrophic claims; expanded through the 2025 acquisition of The Allstate Corporation's employer stop loss segment.
• Personal Retirement Plans Individual retirement accounts (IRAs) and retirement planning products for personal investing and long-term savings.
• Annuities Fixed and variable annuity products for retirement income, including America's Future Horizon, America's marketFLEX, Destination series (B, L, EV, Navigator), and Best of America product lines.
• Mutual Funds Investment funds distributed by Nationwide Fund Distributors LLC, including Nationwide Variable Insurance Trust (NVIT) funds, for retail and variable insurance contract investment needs.
• SmartRide Usage-Based Insurance Usage-based telematics program providing personalized driving feedback to help auto policyholders earn insurance premium discounts based on actual driving behavior.
• SmartMiles Pay-Per-Mile Insurance Pay-per-mile usage-based insurance program that calculates auto premiums based on actual miles driven using telematics data.
• Agribusiness Insurance Specialized insurance coverage for farmers and agribusiness operators including farm property, crops, and liability tailored to the unique risks of agricultural operations.
• Excess & Surplus Lines Specialty insurance products available through Nationwide Excess and Surplus for non-standard coverage needs that fall outside standard admitted insurance markets.
• Nationwide Securities, LLC Brokerage Registered investment advisor and brokerage firm enabling investment and advice solutions with operational excellence and rigorous oversight for individual investors and financial professionals.
• Variable Insurance Products Variable life insurance and annuity products (including Nationwide YourLife variable universal life and the Destination and America's marketFLEX variable annuity series) with investment options in stock market sub-accounts.

Quantifiable outcome

• Average savings of $1,032 when bundling home and car insurance
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• PetInsurance.comminorChannel Partner/ Reseller/ DistributorNationwide partners with PetInsurance.com to offer pet insurance quotes through their website, providing integrated access to pet insurance products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• State Farm: Largest US personal lines P&C insurer and the closest direct competitor to Nationwide's auto and homeowners franchise, also operating as a mutual. Competes head-to-head through an exclusive agent network in personal and small commercial lines.
• Allstate: Major publicly traded US P&C insurer with overlapping auto, home, and small commercial lines. Direct competitor in personal auto and home, and the counterparty in Nationwide's $1.25B employer stop loss acquisition.
• Progressive: Largest US auto insurer by premiums, a direct competitor in personal auto with a strong direct-to-consumer and digital model. Comparable on usage-based insurance programs and bundled auto pricing strategy.
• Liberty Mutual Insurance: Diversified US P&C insurer offering personal, commercial, and specialty lines through agents and direct channels. Comparable to Nationwide's mid-market commercial package, workers' comp, and personal lines portfolio.
• GEICO: Berkshire Hathaway-owned auto insurer competing primarily on price and direct digital distribution. Direct competitor in personal auto, the segment where Nationwide's SmartRide and SmartMiles compete.
• MetLife: Major US life insurer and employee benefits provider with group life, disability, and retirement products. Comparable to Nationwide Life Insurance Company and the new employer stop loss segment.
• Prudential Financial: Diversified life insurer and retirement provider offering annuities, individual life, group insurance, and retirement plans. Comparable to Nationwide's annuity, life, and retirement plan franchises.
• The Hartford: P&C and group benefits insurer focused on SMBs and mid-market commercial accounts. Comparable to Nationwide's commercial package, workers' comp, and employee benefits offerings.

Broad incumbents

• Travelers: Large publicly traded P&C insurer with a strong commercial and specialty tilt. Comparable on business owners policy, workers' comp, and commercial package lines where Nationwide serves SMBs.
• AIG: Global insurance and financial services conglomerate with personal, commercial, and life lines plus retirement. Comparable to Nationwide at the diversified P&C plus life and annuities platform level, though materially larger and globally distributed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nationwide
• YouTubeyoutube.com/nationwide
• Facebookfacebook.com/nationwide
• LinkedInlinkedin.com/company/2340
• Instagraminstagram.com/nationwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments9 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nationwide