The Hartford
The Hartford is a 200+ year-old public U.S. property and casualty insurance and employee benefits company serving AARP members aged 50+, 1.3 million+ small businesses, midsize/large commercial enterprises, and employers through independent agents, AARP direct channels, and digital platforms.
- Company typePublic
- Founded1810
- HeadquartersHartford, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What The Hartford does
The Hartford (NYSE: HIG) is a 200+ year-old U.S. property and casualty insurance and employee benefits company that distributes products through independent agents and brokers, a direct AARP-endorsed channel, and digital self-service platforms. Its core offerings include AARP auto and homeowners insurance (the only national program endorsed by AARP since 1984), small and midsize/large commercial P&C, commercial auto, workers' compensation, cyber, and group benefits (disability, life, and supplemental health). The company also operates Hartford Funds, an asset management business with approximately $160B in AUM that is being divested to Wellington Management for ~$1.9B NPV in a transaction expected to close in Q1 2027.
The Hartford's technology stack includes the FleetAhead telematics program (GPS, video, onboard diagnostics), the Prevail digital small business platform, the HartConnect HR technology platform for benefits producers, the API-powered Centro Benefits Research integration, and a multi-year cloud migration to Amazon targeting 75% completion by end of 2027. AI/ML capabilities are deployed across proactive risk prevention, underwriting, claims, and operations, with a dedicated Chief AI and Analytics Officer hired in late 2025 and over $500M in annual technology investment.
The business model is primarily subscription/recurring insurance premiums across P&C and group benefits, supplemented by investment income on the float (net investment income rose to $2.9B in 2025 from $2.6B in 2024) and fee-based services. Pricing is quote-based for commercial lines and subscription-based for personal lines (AARP auto starts at $87/month; commercial auto averages $574/month). The Hartford reported full-year 2025 net income of $3.8B, Q1 2026 net income of $851M (+36% YoY), and 20.3% trailing 12-month core earnings ROE, with $617M returned to shareholders in Q1 2026 through buybacks and dividends.
The Hartford firmographics
Firmographics- Name
- The Hartford
- Legal name
- The Hartford Insurance Group, Inc.
- Website
- https://thehartford.com
- Company type
- Public
- Founded year
- 1810
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- The Hartford is a 200+ year-old public U.S. property and casualty insurance and employee benefits company serving AARP members aged 50+, 1.3 million+ small businesses, midsize/large commercial enterprises, and employers through independent agents, AARP direct channels, and digital platforms.
- Ownership category
- akta.pro rank
The Hartford industry classification
Industry- Product category
- Property and Casualty Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Agencies and Brokerages (524210), Direct Life Insurance Carriers (524113)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Auto & Fleet Insurance (FSAJAMAB)
- akta.pro secondary industries
- Commercial Property Insurance (FSAJACAE), Surplus Lines Property (CAT/High-Hazard) (FSAJAGAB), Group Variable Universal Life (GVUL) (FSAIADAD)
Keywords
Where The Hartford is headquartered
LocationHeadquarters
- HQ city
- Hartford
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Hartford business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Property & Casualty Insurance Premiums: Core P&C insurance operations including Business Insurance (6% written premium growth in Q1 2026), Personal Insurance, and commercial lines generating written premiums with 4% growth. Earned premium rose 6% with significant improvement in personal lines combined ratio.
- Employee Benefits: Group benefits including disability, life, and supplemental health insurance. Sales up 53% in Q1 2026. The Hartford ranks among top 10 largest disability insurance companies in US.
- Investment Income: Net investment income rose to $2.9 billion from $2.6 billion. Fund management through Hartford Funds with ~$160 billion in assets under management prior to Wellington acquisition.
- Fee-Based Services: Emerging embedded insurance and digital distribution models. Share repurchases and dividend distributions represent capital return mechanisms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AARP Auto Insurance - Monthly subscription starting at $87/month |
| Usage-based | Monthly | Commercial Auto Insurance - Average $574/month or $6,884/year |
| Subscription | Monthly | Personal Auto Insurance - Average $153/month for full coverage |
| Subscription | Annual | Bundle Discount - Save up to $1,000 when combining auto and home |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
The Hartford product offering
Product offeringCore offering
The Hartford is a diversified insurance and financial services company selling property and casualty insurance, group employee benefits, and mutual funds. Personal lines are sold primarily through the exclusive AARP endorsement covering auto, home, and specialty vehicles, while commercial lines (workers' compensation, general liability, professional liability, commercial auto, cyber) are distributed through independent agents and brokers to small, midsize, and large businesses. Employee benefits including group disability, life, and supplemental health are sold to employers through benefits brokers with HR technology integration.
Product overview
The Hartford is a diversified property and casualty insurance and employee benefits company offering a multi-line portfolio across personal lines (AARP auto and homeowners), commercial insurance (small, midsize, and large business), and group benefits. Its personal insurance products — centered on the exclusive AARP Auto and Home Insurance Program — are distributed through agents and directly, while commercial lines including workers' compensation, general liability, professional liability, commercial auto, and cyber insurance are sold through independent agents and brokers with digital platform support via Prevail and Producer View. Employee Benefits are distributed through brokers and feature the HartConnect HR technology platform. Specialty offerings include classic car insurance (via Hagerty/Nutmeg), RV insurance (via Nutmeg), and fleet telematics (FleetAhead). The company also operates Hartford Funds (being divested to Wellington Management). The portfolio is supported by a technology transformation program investing over $500M annually in AI, cloud, and digital platforms across five global technology hubs.
Differentiator
Problem solved
Functional benefit
Brands
- Hartford Funds: Asset management arm of The Hartford offering mutual funds and investment products. Being sold to Wellington Management in 2026.
- Prevail
- FleetAhead
Products and services
- AARP Auto Insurance Program The only auto insurance program endorsed by AARP, offering customizable coverage for drivers aged 50 and older, with exclusive member benefits, discounts, accident forgiveness, disappearing deductible, and lifetime car repair assurance.
- AARP Homeowners Insurance Customizable homeowners insurance for AARP members providing financial protection for homes and belongings against covered losses, with liability protection and bundling discounts when combined with auto coverage.
- Small Business Insurance
- Midsize and Large Business Insurance Specialized commercial insurance for midsize and large enterprises requiring standard or complex coverages including workers' compensation, property, casualty, and specialty lines, supported by dedicated underwriting expertise and risk engineering services.
- Employee Benefits Group benefits including voluntary benefits, absence and leave management, disability insurance, and customized industry-specific insurance solutions for employers, distributed through brokers and producers with HR technology integration via HartConnect.
- Commercial Auto Insurance Commercial auto insurance protecting businesses and employees on the road while using company-owned vehicles, covering bodily injury liability, property damage liability, collision, comprehensive, medical payments, and hired/non-owned auto exposures.
- FleetAhead Program Commercial fleet telematics program combining GPS tracking, video monitoring, and onboard diagnostics with risk management expertise, designed to reduce collision frequency, lower claim costs, and improve driver safety outcomes for commercial fleet operators.
- Prevail Personal Lines Platform Digital agency platform for personal insurance products enabling small business customers to quote, bind, and manage policies online, with expansion to 6 states by end of 2025 and 30 states targeted by 2026 using AI for underwriting, claims, and operational efficiency.
- HartConnect HR Technology Platform HR technology platform for employee benefits producers and employers, providing digital tools for benefits administration, quoting, enrollment, and management integrated with The Hartford's benefits product portfolio.
- Classic Car Insurance Classic and collector car insurance offered through a partnership with Hagerty (Nutmeg Insurance Agency), covering vehicles manufactured in 1979 or earlier with agreed value coverage, flexible usage terms, and 24/7 roadside assistance with guaranteed flatbed towing.
- RV Insurance Recreational vehicle insurance through The Hartford's Nutmeg Insurance Agency, covering motorhomes, travel trailers, and campers with custom coverages including total loss settlement, emergency expense coverage, and full-timer liability.
- Cyber Insurance Cyber insurance coverage protecting businesses against digital risks, offered as part of commercial insurance products and through partnerships such as the Xerox TriShield 360 solution built on Palo Alto Networks Cortex XDR.
- Hartford Funds Asset management brand offering mutual funds, college savings plans (Smart529), and safe haven accounts, administered by Wellington Management, which is acquiring Hartford Funds in a deal expected to close Q1 2027.
Quantifiable outcome
- FleetAhead program reduces collision frequency by 33% and claim costs by 50%
- +8 more outcomes
Companies that use The Hartford
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
The Hartford technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature5 records
The Hartford partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Wellington ManagementcoreWellington Management agreed to acquire Hartford Funds from The Hartford in a transaction valued at approximately $1.9 billion net present value. Wellington will integrate Hartford Funds into its U.S. wealth business and currently sub-advises 83% of Hartford Funds' assets through an existing partnership dating back to 1978. Deal expected to close Q1 2027 pending regulatory approvals.
- HagertycoreThe Hartford partners with Hagerty for classic car insurance through Nutmeg Insurance Agency. Hagerty provides specialized collector car coverage including Guaranteed Value coverage, flexible usage terms, and 24/7 roadside assistance with guaranteed flatbed towing. Hagerty is trusted by owners of over 1 million classic and collector cars.
- University of Connecticut (UConn)minorResearch partnership examining extreme heat's effects on worker health and productivity, and changing energy systems including data center demands. Initial investment of nearly $200,000 as part of broader $1.5 million commitment through 2029. Collaboration includes piloting heat-management programs with businesses through the Korey Stringer Institute and sustainability research fellowship at UConn's College of Engineering.
- Xerox CorporationminorXerox launched Xerox TriShield 360 Cyber Solution built on Palo Alto Networks Cortex XDR, integrating cybersecurity protection with cyber insurance coverage from The Hartford. Delivered through Xerox's services ecosystem for SMB customers.
- Main Street AmericaminorThe Hartford committed $2 million multi-year initiative expanding its Small Business Accelerator Grant Program in partnership with Main Street America. Program will award up to 15 grants over two years to help small businesses access affordable commercial spaces and support networks.
- Health Action AllianceminorThe Hartford supports the Extreme Weather + Work initiative presented by Mercer to help employers prepare workers for extreme weather-related disruptions. Initiative launches with 11 founding member companies including Bristol Myers Squibb, CVS Health, Disney, and Elevance Health. Over 80% of U.S. workers experienced extreme weather-related job disruptions in the past year.
- Active MindsminorThe Hartford renewed partnership with Active Minds to sponsor the 2026 national tour of Send Silence Packing, a traveling mental health exhibit featuring 100 backpacks representing personal stories of loss, survival, and healing. Exhibit has engaged over one million individuals across 350-plus communities since 2008.
- Hartford InsurTech HubminorCo-funded by Cigna, Travelers, and The Hartford, the Hartford InsurTech Hub accelerated three cohorts of InsurTech companies between 2018-2020, selecting 11 companies from approximately 100 applicants through competitive pitch and interview process.
Scale indicators14 records
Recent moves9 records
Expansion highlights7 records
The Hartford competitors and assessment
Company assessmentDirect peers
- Travelers Companies: Direct peer as a major US P&C carrier with overlapping commercial lines (workers' comp, commercial auto, property) and personal lines; co-investor in SuretyBind alongside The Hartford and a comparable multi-channel distribution model through independent agents.
- Liberty Mutual Insurance: Large US P&C carrier with overlapping personal and commercial auto, homeowners, and small business lines; co-investor in SuretyBind and a comparable agent-distribution model targeting similar customer segments.
- Allstate Corporation: Major US personal lines insurer with strong direct-to-consumer digital distribution; competes directly with The Hartford in personal auto and homeowners, and increasingly in small commercial.
- Chubb Limited: Global P&C insurer with a strong US commercial and specialty franchise; co-founder of SuretyBind with The Hartford and a direct competitor in middle-market commercial and excess/surplus lines.
- Unum Group: Leading US group disability and life insurance carrier with overlapping employee benefits offerings; directly competes with The Hartford in employer-sponsored disability, life, and absence management benefits.
- CNA Financial Corporation: US-focused P&C carrier with strong small commercial and middle-market presence, overlapping with The Hartford's commercial auto, workers' comp, and specialty lines.
- Hanover Insurance Group: Regional P&C insurer focused on small and middle-market commercial and personal lines through independent agents; comparable business mix and distribution model to The Hartford's core commercial operations.
- Progressive Corporation: Leading US personal auto insurer with a digitally native, direct-to-consumer model and telematics leadership (Snapshot); directly competes with The Hartford in commercial auto and personal auto.
Broad incumbents
- American International Group (AIG): Large diversified global insurer with significant US commercial P&C and specialty lines; broader portfolio than The Hartford but overlapping in middle-market commercial and specialty insurance.
- Lincoln Financial Group: Mid-sized US life and disability insurer and employee benefits provider; directly comparable to The Hartford's Employee Benefits segment (group disability, life, absence management) with similar broker distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Hartford social profiles
Digital presenceThe Hartford compliance and trust
Trust signalCompliance1 record
The Hartford financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Hartford leadership team
Management profileNumber of profiles
Profiles6 records
The Hartford subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Hartford funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Hartford M&A and investment
M&A and investmentM&A8 records
Investments15 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Hartford
What does The Hartford do?
The Hartford is a diversified insurance and financial services company selling property and casualty insurance, group employee benefits, and mutual funds. Personal lines are sold primarily through the exclusive AARP endorsement covering auto, home, and specialty vehicles, while commercial lines (workers' compensation, general liability, professional liability, commercial auto, cyber) are distributed through independent agents and brokers to small, midsize, and large businesses. Employee benefits including group disability, life, and supplemental health are sold to employers through benefits brokers with HR technology integration.
Is The Hartford a public or private company?
The Hartford is a public company. It is classified as public and is currently operating.
When was The Hartford founded?
The Hartford was founded in 1810. It employs 5,001 to 10,000 people.
Where is The Hartford based?
The Hartford is headquartered in Hartford, United States, in the North America region.
How does The Hartford make money?
Four revenue lines are on record. Property & Casualty Insurance Premiums are the primary driver. The others are employee Benefits, investment Income and fee-Based Services.
Who are The Hartford's main competitors?
Direct peers on record are Travelers Companies, Liberty Mutual Insurance, Allstate Corporation, Chubb Limited, Unum Group, CNA Financial Corporation, Hanover Insurance Group and Progressive Corporation. Broad incumbents are American International Group (AIG) and Lincoln Financial Group.
Does The Hartford have an API?
Yes. The Hartford integrated with Centro Benefits Research's API-powered RFP and quoting platform to enhance digital broker-carrier connectivity and automate benefits marketing workflows.
What industry is The Hartford in?
The Hartford's product category is Property and Casualty Insurance. Its primary akta.pro industry code is FSAJAMAB, Commercial Auto & Fleet Insurance, with a secondary code of FSAJACAE, Commercial Property Insurance. Its NAICS code is 524126 and its SIC code is 6411.