Gardens by the Bay

What Gardens by the Bay does

Gardens by the Bay is a Singapore-based horticulture-themed leisure destination and registered charity (Institution of Public Character) operating a 101-hectare waterfront garden estate at Marina Bay. The attraction's core physical product comprises two proprietary cooled conservatories — the 1.2-hectare Flower Dome replicating a cool-dry Mediterranean/semi-arid subtropical climate, and the 0.8-hectare Cloud Forest replicating a cool-moist tropical montane climate with a 30-metre mountain and waterfall — supported by 25-50 metre Supertree structures with integrated solar panels and rainwater harvesting, plus a lake-based natural water filtration and irrigation system. The estate houses over 1.5 million plants from every continent except Antarctica and has welcomed 115 million cumulative visitors, with 16 million+ in 2025 alone.

The Gardens monetizes through a diversified revenue mix: per-attraction ticket sales (Flower Dome, Cloud Forest, Floral Fantasy, OCBC Skyway), corporate and wedding venue hire at Supertree Grove, IMBA Theatre, and Ficus Room, retail via eShop and on-site gift shops, F&B concessions (Satay by the Bay, Pollen), tiered Friends of the Gardens annual memberships ($1K-$10K Platinum tiers) and the new Gardens Rewards loyalty programme, plus tax-deductible donations and Platinum corporate sponsorships (Tote Board, Far East Organization, OCBC). Go-to-market is direct-to-consumer via ticket.gardensbythebay.com.sg and on-site counters, supplemented by travel-agency reseller partnerships for international tourists.

Customer segments span domestic families, international tourists, schools (curriculum-aligned programmes), corporate event organisers, wedding clients, social service beneficiaries (Gift of Gardens has served ~300,000 people since 2012), and persons with disabilities served through a dedicated accessibility pipeline (Quiet Mornings, sensory tours, robotic guide dog from Q3 2026, AiSee AI wearable from Q1 2027). A flagship pipeline of rotating floral displays (Tulipmania, Sakura, Spring Blossoms, Blue Beauties, Orchid Extravaganza) and branded exhibitions (Disney Garden of Wonder, David Hockney, Botero, C.J. Hendry pop-ups) drives recurring visitation and tour-group inclusion. The platform is anchored by a multi-year expansion (Wetlands by the Bay with teamLab museum, Bay East Garden, Bay South-Bay East Bridge) scheduled to progressively open from 2027 through 2028.

Name

Gardens by the Bay

Legal name

Gardens by the Bay

Website

https://gardensbythebay.com.sg

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Gardens by the Bay is a Singapore registered charity operating a 101-hectare waterfront horticulture destination at Marina Bay, serving tourists, residents, schools, and corporate clients through cooled conservatories, Supertree Grove, IMBA Theatre, exhibitions, memberships, and venue hire.

Ownership category

akta.pro rank

Product category

Tourist Attractions and Botanical Gardens

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Parks, Gardens & Botanical Attractions (THAJACAH)

akta.pro secondary industries

Seasonal Color, Planting & Horticultural Services (BPABADAL), Horticulture, Nursery & Greenhouse Operations (EDAOAOAB)

Keywords

• Botanical garden attractions
• Cooled conservatory experiences
• Horticulture leisure destination
• Corporate event venue hire
• Floral display exhibitions

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Attraction Ticket Sales: Revenue from admission tickets to Flower Dome, Cloud Forest, Floral Fantasy, OCBC Skyway, and other paid attractions. Tickets priced at $12 for adults and $8 for children for Disney Garden of Wonder.
2. Venue Hire: Corporate events, weddings, solemnisations, and private functions held at Gardens venues including Supertree Grove, IMBA Theatre, Ficus Room at Active Garden, and various event spaces.
3. Retail Operations: eShop (shop.gardensbythebay.com.sg) and on-site gift shops selling merchandise, plants, and souvenirs. Retail pop-ups at events like Children's Festival.
4. Food & Beverage: Multiple F&B outlets including Satay by the Bay, Pollen restaurant, and various casual dining spaces operated by third-party partners. Revenue share or rental arrangements with F&B operators.
5. Donations and Sponsorships: Gardens by the Bay is a registered charity and Institution of Public Character (IPC), accepting tax-deductible donations. Corporate sponsors and individual donors support various programs. Gardens Partner Programme offers tiered memberships from $1,000 to $10,000 annually.
6. Friends of the Gardens Membership: Annual membership program offering complimentary access to five main attractions, invitations to signature events, and exclusive privileges.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Gardens by the Bay is a horticulture-themed leisure destination operating a 101-hectare waterfront garden attraction in Singapore, featuring two energy-efficient cooled conservatories (Flower Dome and Cloud Forest), iconic Supertree structures with solar harvesting, the elevated OCBC Skyway, and rotating floral displays and exhibitions. The Gardens sells attraction admission tickets, hosts corporate events and weddings across multiple venue spaces, operates a retail eShop for merchandise, and delivers educational programs for schools alongside community outreach initiatives for persons with disabilities. Revenue is diversified across ticket sales, venue hire, retail, F&B partnerships, corporate sponsorships, recurring memberships, and tax-deductible donations as a registered charity.

Product overview

Gardens by the Bay is an award-winning 101-hectare waterfront garden destination in Singapore featuring two cooled conservatories (Flower Dome and Cloud Forest), iconic Supertree structures, multiple themed gardens, and the IMBA Theatre immersive arts venue. The Gardens operates on a platform model with core paid attractions (conservatories, OCBC Skyway, Floral Fantasy), free outdoor areas, rotating seasonal floral displays (Tulipmania, Sakura, Spring Blossoms, Blue Beauties, Orchid Extravaganza), ticketed exhibitions and events (Disney Garden of Wonder, Children's Festival, IMBA Theatre shows), community programmes (Gift of Gardens, sensory tours), membership offerings (Gardens Rewards, Friends of the Gardens), and upcoming developments (Wetlands by the Bay with teamLab museum, Bay South-Bay East Bridge). The Gardens also provides accessibility technologies including a robotic guide dog and AiSee wearable device for visitors with visual impairments.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Dome A 1.2-hectare cooled conservatory replicating the cool-dry Mediterranean and semi-arid subtropical climate, featuring diverse plant collections from South America, USA, South Africa, Madagascar, Western Australia, and the Mediterranean Basin, designed for general visitors, tourists, and school groups.
• Cloud Forest A 0.8-hectare cooled conservatory replicating the cool-moist climate of tropical montane regions, featuring a 30-meter tall mountain with a waterfall and diverse plant life, designed for general visitors, tourists, and educational groups.
• Floral Fantasy A four-zone biophilic landscape featuring immersive floral artistry with digital art installations and thematic exhibitions such as Disney Garden of Wonder, designed for families, tourists, and Disney enthusiasts.
• OCBC Skyway An elevated walkway suspended 22 meters above ground between Supertrees, offering panoramic views of the Gardens and Marina Bay skyline for general visitors and tourists.
• Supertree Observatory An observation deck atop one of the Supertrees providing elevated views of the Gardens and surrounding area for general visitors and tourists.
• IMBA Theatre Singapore's first large-scale immersive arts venue hosting rotating exhibitions such as David Hockney and Botero, designed for art enthusiasts, families, and cultural visitors.
• Disney Garden of Wonder A floral topiary showcase at Floral Fantasy featuring 23 Disney and Pixar character topiaries across five themed areas including Frozen, Disney Princesses, Hundred Acre Wood, Toy Story 5, and Go Local, designed for families and Disney enthusiasts.
• Nature and Sustainability Tours Guided tours exploring biodiversity, ecology, climate change, sustainable features, and plants in the Gardens, supported by Keppel, designed for general visitors, tourists, and educational groups seeking deeper nature understanding.
• Gardens Rewards A loyalty programme exclusively for Singapore Residents aged 13 years and above, offering instant rewards and exclusive benefits for members.
• Friends of the Gardens Membership Annual membership programme offering complimentary access to five main attractions, invitations to signature events, and unique Gardens experiences for individual members and families.
• Gift of Gardens Community Programme Community outreach initiative providing complimentary access to Gardens by the Bay for local residents with disabilities or limited means, including Quiet Mornings for individuals with autism and sensory tours for persons with visual impairment.

Quantifiable outcome

• Over 115 million visitors welcomed since opening
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core, supporting and flagship.

• RoamAssistcoreTechnology or Integration · 22 March 2026Local technology company developing a robotic guide dog to assist visually impaired visitors navigate Flower Dome. The robotic guide dog will be pre-programmed with the conservatory layout, provide audio instructions, and sense obstructions. Will be available for rent at no charge from Q3 2026.
• SG Enable (Enabling Lives Initiative Grant)coreStrategic or Co-development Partner · 22 March 2026Development of robotic guide dog and AiSee wearable AI device supported by the Enabling Lives Initiative (ELI) Grant, funded by Tote Board and managed by SG Enable. Supports Gardens by the Bay's accessibility initiatives.
• St. Andrew's Autism CentresupportingStrategic or Co-development Partner · 22 March 2026Co-development of online sensory map for visitors with autism, using past data to identify sensory stress levels in various areas at different times. Map going live June 2026.
• Youth Corps Singapore (National Youth Council)supportingStrategic or Co-development Partner · 22 March 2026Partnership to strengthen youth volunteerism in Gardens programs. Gardens aims to increase youth volunteers engaged to 3,000 by 2028. Currently over 1,000 youths have volunteered.
• Singapore Tourism BoardflagshipStrategic or Co-development PartnerGovernment tourism body supporting major Gardens by the Bay events including Children's Festival and Disney Garden of Wonder. Joint marketing and promotional activities to position Singapore as a premier family destination.
• Disney (The Walt Disney Company)flagshipStrategic or Co-development PartnerCollaborative partner for Disney Garden of Wonder topiary exhibition at Floral Fantasy. Second edition running June 2026 to March 2027 featuring 23 Disney and Pixar character topiaries. Supported by Singapore Tourism Board.
• Families for Life (FFL)coreStrategic or Co-development PartnerPartnership to offer up to 10,000 complimentary IMBA Theatre tickets to Singaporean families attending FFL's National Family Festival events, as part of Singapore's Marriage and Parenthood Reset.
• People's Association (PA)coreStrategic or Co-development PartnerPartnership offering complimentary IMBA Theatre tickets to families attending PA's Family PLAYGround parenting workshops. Part of whole-of-society effort to support Singaporean families.
• Embassy of Japan to SingaporesupportingStrategic or Co-development PartnerPartner for Sakura 2026 floral display coinciding with 60 years of diplomatic relations between Singapore and Japan. Spotlights Ishikawa Prefecture's cultural heritage.
• Embassy of the Kingdom of the Netherlands in SingaporesupportingStrategic or Co-development PartnerPartner for Tulipmania 2026, presenting Dutch art and culture through tulip displays. Includes new tulip variety Tulipa 'Kaki' gifted by Netherlands to Singapore.
• Embassy of the Republic of Türkiye in SingaporesupportingStrategic or Co-development PartnerPartner for Blue Beauties floral display showcasing Ottoman Empire through hydrangeas and Topkapi Palace recreation. Display runs until June 21, 2026.
• Shanghai Gardens GroupsupportingStrategic or Co-development PartnerChinese landscape company collaborating on Spring Blossoms: Gallop into Prosperity Chinese New Year display featuring Jiangnan-style garden aesthetics.
• teamLabflagshipStrategic or Co-development PartnerInternational art collective developing a 12,000 sqm museum at Wetlands by the Bay featuring first-ever multi-sensory indoor and outdoor voyage experience. Construction commencing Q1 2027, progressive opening targeted end 2028.
• IMBA TheatrecoreStrategic or Co-development PartnerSingapore's first large-scale immersive arts venue hosting exhibitions including David Hockney: Bigger & Closer and Botero: A Life in Fullness. Gardens by the Bay venue for family-friendly initiatives with FFL and PA.
• Singapore Tourism Board (endorsement)supportingGTM or Marketing PartnerSTB endorsed C.J. Hendry's Flower Market and JuJu World pop-up events at Gardens by the Bay as additions to Singapore's world-class arts and culture lineup.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Universal Studios Singapore: Singapore-based theme park competing for international tourist ticket spend and family day-trip itineraries; representative of broader paid-attraction competition for the discretionary entertainment dollar in the Singapore tourism market.
• Mandai Wildlife Reserve: Singapore-based integrated nature attractions cluster (Singapore Zoo, Night Safari, River Wonders, upcoming Rainforest Wild Asia); the most direct Singapore competitor for nature-based family tourism spend and education-mandated school group visits.

Direct peers

• Dubai Miracle Garden: UAE-based themed floral attraction operating on similar logic of large-scale themed floral displays in a hot-climate setting; comparable in attraction-style ticketing, seasonal floral content refreshes, and appeal to international tourist segments in a non-traditional climate.
• Gardens of Versailles: Historic French formal garden estate operating as a major ticketed cultural attraction with seasonal floral displays, conservatory-style orangerie, and venue hire; comparable as a globally iconic garden attraction combining horticulture, heritage tourism, and event revenue.
• Singapore Botanic Gardens: Singapore's UNESCO World Heritage botanical garden operated by NParks; comparable as a domestic heritage horticulture attraction with similar plant curation mandate, school programs, and free/paid attraction split — the closest geographic peer competing for the same resident and tourist leisure wallet.
• Royal Botanic Gardens, Kew: UK's flagship botanical garden attraction and UNESCO World Heritage site; highly comparable as a globally recognized botanical garden with paid conservatories (e.g., Princess of Wales Conservatory), ticketed seasonal exhibitions, retail, venue hire, and a charitable operating model.
• New York Botanical Garden: Major US urban botanical garden with paid conservatory experience, signature seasonal flower shows (e.g., Orchid Show), educational programming, and venue hire; a strong benchmark for membership/donation-supported, large-scale horticultural destination economics.
• Longwood Gardens: One of the world's premier horticultural display gardens in Pennsylvania, USA; comparable scale of paid conservatories, signature seasonal floral displays, evening light shows, and a non-profit operating model with corporate sponsorship and membership tiers — Gardens by the Bay's CEO Felix Loh serves on its international visiting committee.

Broad incumbents

• EPCOT (Walt Disney World): Disney-owned theme park with permanent horticultural festival programming (International Flower & Garden Festival), greenhouses, and immersive experiences; comparable given Gardens by the Bay's Disney Garden of Wonder partnership and overlapping audience of family-and-flower tourism.

Others

• teamLab Planets / teamLab Borderless: International digital art collective that is both a content partner (teamLab museum at Wetlands by the Bay, opening 2028) and a competing immersive art destination in Tokyo and other cities; relevant ecosystem participant shaping visitor expectations for immersive experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GardensbytheBay
• YouTubeyoutube.com/channel/UCiMqLsZ-WHUStvqBRoZB_eA
• Facebookfacebook.com/gardensbythebay
• LinkedInlinkedin.com/company/gardens-by-the-bay
• Instagraminstagram.com/gardensbythebay
• TikToktiktok.com/@gardensbythebay

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gardens by the Bay