What VIVERE does

VIVERE GmbH is a Hamburg, Germany-based vertically integrated FMCG manufacturer and consumer goods incubation company founded in 2013. It operates a portfolio of more than 12 owned sub-brands and approximately 300 products across six categories: Beauty (Prowess, Lincoln, Portion, Neatly), Wellness & Health (Aeon Labs, Gonaturals), Baby, Pet Care (Belly), and Garden & Home (Cura Lignum, Repell Shield, Garten Glück), with an additional Lifestyle brand (Axletic) for athlete-oriented products. The company is positioned as 'data-driven' and 'AI-powered' and manages the full lifecycle in-house: product ideation, scientific R&D, formulation, sustainable packaging, certified manufacturing, e-commerce, distribution, and after-sales service.

The underlying platform combines scientific research, data-driven product development, AI-assisted innovation, integrated German manufacturing, and consumer e-commerce. VIVERE offers B2B services in three forms: white-label products (pre-developed, market-tested formulas with 6-8 week turnaround), private-label products (bespoke formulations and packaging with 3-9 month turnaround), and wholesale of market-proven bestseller SKUs. Customers include established brands expanding their portfolios, influencers launching branded lines, and companies seeking innovation support. The company holds PETA-certified cruelty-free status for its cosmetic, pet care, home & garden, and wellness formulations.

Go-to-market is enterprise B2B sales executed through direct consultation and website inquiry forms, with LinkedIn as the primary social channel and the company website as the main lead-generation surface. Distribution is global in scope, delivered through direct enterprise sales, inside-sales via the website, and brand-distribution partnerships where manufactured products are sold through clients' own retail and e-commerce channels. Pricing is quote-based and varies by product type and customization level; minimum order quantities vary by SKU.

Name

VIVERE

Legal name

VIVERE GmbH

Website

https://vivere.io

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

VIVERE GmbH is a Hamburg-based vertically integrated FMCG manufacturer operating a data-driven consumer goods incubation platform with 12+ owned sub-brands across 6 categories and B2B white-label, private-label, and wholesale manufacturing services for brands and influencers.

Ownership category

akta.pro rank

Product category

FMCG Contract Manufacturing

akta.pro primary industry

Beauty & Personal Care DTC (CRAFACAB)

Keywords

• Private label manufacturing
• White label FMCG
• Consumer goods incubation
• Contract manufacturing services
• Brand development platform

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Label Manufacturing: Bespoke product development tailored to unique client needs, including custom formulations, packaging, and branding for long-term success. Revenue generated through customized manufacturing contracts with B2B clients.
2. White Label Products: Pre-developed, market-tested formulas sold to clients with custom branding for fast and cost-effective market entry. Shorter sales cycle with lower customization requirements.
3. Wholesale Bestsellers: Resale of market-proven products with strong sales track record. High-margin, ready-to-sell solutions for fast revenue growth with marketing materials and support provided.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

VIVERE is a vertically integrated FMCG manufacturer and innovation house that develops, formulates, packages, certifies and distributes consumer products across six categories — Beauty, Wellness & Health, Baby, Pet Care, Garden & Home, and Lifestyle — through more than 12 proprietary sub-brands and a B2B services portfolio covering white label, private label and wholesale production. The company pairs traditional German manufacturing with a proprietary data-driven incubation platform and AI-powered innovation capabilities to bring consumer goods from concept to shelf.

Product overview

VIVERE is a pioneer in data-driven consumer goods incubation based in Hamburg, Germany. The company operates as a vertically integrated FMCG manufacturer managing the entire process in-house—from product ideation and R&D to sustainable packaging and certified manufacturing. Their portfolio consists of over 12 sub-brands across 6 main categories: Beauty (Prowess, Lincoln, Portion, Neatly), Wellness & Health (Aeon Labs, Gonaturals), Baby, Pet Care (Belly), Home & Garden (Cura Lignum, Repell Shield, Garten Glück), and Lifestyle (Axletic). For B2B clients, they offer white label products (pre-developed formulas with 6-8 week turnaround), private label products (custom formulations with 3-9 month turnaround), and wholesale of bestseller products. The company positions itself as AI-powered and science-driven with a mission to create innovative product solutions for everyday consumer problems.

Differentiator

Problem solved

Functional benefit

Brands

• Prowess: Provides unique expertise and tools backed by modern science to resolve any hair-related problem
• Lincoln
• Portion
• Axletic
• Aeon Labs
• Gonaturals
• Belly
• Neatly
• Cura Lignum
• Repell Shield
• Garten Glück

Products and services

• White Label Products Pre-developed, ready-to-brand FMCG formulations sold by VIVERE to businesses that put their own label on the product. Targets brands, retailers, creators and entrepreneurs seeking fast time-to-shelf with low MOQs.
• Private Label Products Custom-developed FMCG products formulated, packaged and certified to a buyer's specific requirements. For brands and retailers needing a tailored product rather than an off-the-shelf white label offering.
• Bestseller Wholesale Wholesale program reselling VIVERE's proven bestsellers to retailers and resellers across multiple consumer categories.
• Full Service Funnel End-to-end partnership covering product, brand, and e-commerce launch support — taking a customer from initial product concept through to online retail launch.
• VIVERE Sub-brand Portfolio (12+ brands) VIVERE's own consumer brand portfolio of 12+ sub-brands across Beauty, Wellness & Health, Baby, Pet Care, Garden & Home and Lifestyle categories. Sold directly through retail and distribution channels.

Quantifiable outcome

• 1M+ units sold in 2022
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maesa: US-based private label beauty and personal care manufacturer that incubates and produces brands for retailers and influencers. Directly comparable to VIVERE's white-label/private-label B2B services model and multi-brand incubation approach.
• HCT Group: Contract manufacturer specializing in beauty, skincare, and color cosmetics for indie and established brands. Closely comparable to VIVERE's vertically integrated B2B manufacturing services and brand incubation capabilities.
• Cosmacon GmbH: German-based private label and contract manufacturer for cosmetics and personal care products. Direct regional peer to VIVERE with overlapping white-label manufacturing, formulation, and Made-in-Germany positioning.
• Mana Products: Leading US private label and contract manufacturer for prestige beauty and skincare brands. Comparable to VIVERE in serving B2B clients with custom formulations, packaging, and full-service brand development.
• DECIEM (The Ordinary): Multi-brand beauty incubator built around science-driven, data-led product development. Highly comparable to VIVERE's model of operating multiple owned sub-brands under a science and data platform.

Broad incumbents

• THG (The Hut Group): UK-listed multi-brand beauty and wellness platform with vertically integrated manufacturing (THG Ingenuity) and owned brands. Comparable to VIVERE's incubation-plus-manufacturing model but at significantly larger scale and broader category coverage.
• Beiersdorf AG: German global personal care leader (NIVEA, Eucerin) with large-scale captive manufacturing capabilities. Comparable as a German FMCG personal care manufacturer with premium positioning and global distribution reach that exceeds VIVERE's scale.
• Henkel AG: German multinational FMCG company with beauty care, laundry, and adhesives businesses. Comparable as a broad German FMCG incumbent with manufacturing scale, though VIVERE operates in a more specialized contract/private-label niche.
• Coty Inc. Global beauty manufacturer with portfolio of owned and licensed brands across fragrance, color cosmetics, and skincare. Comparable to VIVERE's beauty category focus and manufacturing capabilities, but at much larger scale and broader geographic reach.
• Oddity Tech: Tech-enabled multi-brand beauty and wellness platform (IL MAKIAGE, SpoiledChild) using data-driven product development. Comparable to VIVERE's data-driven, AI-powered, multi-brand incubation thesis, though Oddity operates at significantly larger public-company scale.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/viveregmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVERE