New Look Vision Group
New Look Vision Group is Canada's largest optical retailer and a leading North American luxury eyewear operator, running 475+ stores under multiple banners including IRIS, New Look Eyewear, Vogue Optical, and Luxury Optical Holdings. Privately held by FFL Partners and CDPQ since 2021.
- Company typePrivate
- Founded1986
- HeadquartersMontréal, Canada
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What New Look Vision Group does
New Look Vision Group Inc. is a Canadian eyewear retailer and the largest luxury optical retailer in North America, operating more than 475 stores across Canada and the United States through a multi-brand portfolio. Mass-market Canadian banners include New Look Eyewear, IRIS The Visual Group, Vogue Optical, Greiche & Scaff, The Vision Clinic, LookSecure, and Triscoffin; U.S. and luxury-positioned banners include Edward Beiner, Morgenthal Frederics, Robert Marc, Black Optical, Europtics, Georgetown Optician, and the December 2021-acquired Luxury Optical Holdings business unit (34 locations operated as a separate BU). The IRIS business unit also underwrites the IRIS Mundial social-responsibility initiative for eye care in underdeveloped countries.
The company operates state-of-the-art in-house optical laboratories that supply both captive retail and third-party wholesale channels and support custom-tailored eyewear product development. Its technology layer includes an omni-channel platform enabling online prescription eyewear purchasing (validated in partnership with the Université de Montréal School of Optometry) and a July 2025 Affirm partnership providing pay-over-time consumer financing at all 475+ stores. Revenue is generated primarily through direct-to-consumer retail sales of prescription eyewear, frames, lenses, and contact lenses, supplemented by professional optometry services and wholesale optical distribution. Retail pricing is not publicly disclosed and varies by banner, product, and prescription.
Following a 2021 going-private transaction in which FFL Partners and CDPQ acquired the company at CA$50.00 per share in an all-cash Plan of Arrangement (delisting from the TSX where it had traded as BCI), the company has continued an acquisition-led roll-up strategy. The most recent disclosed fiscal year (FY2018) reported CA$291.0M in revenue (27.0% YoY growth) and CA$54.1M in adjusted EBITDA (28.5% YoY growth), with 21 consecutive quarters of comparable store sales growth and net debt / adjusted EBITDA reduced to 2.76x from 3.80x the prior year. Post-privatization financial data is no longer publicly disclosed.
New Look Vision Group firmographics
Firmographics- Name
- New Look Vision Group
- Legal name
- New Look Vision Group Inc.
- Website
- https://newlookvision.ca
- Company type
- Private
- Founded year
- 1986
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Short description
- New Look Vision Group is Canada's largest optical retailer and a leading North American luxury eyewear operator, running 475+ stores under multiple banners including IRIS, New Look Eyewear, Vogue Optical, and Luxury Optical Holdings. Privately held by FFL Partners and CDPQ since 2021.
- Ownership category
- akta.pro rank
Where New Look Vision Group is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
New Look Vision Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail optical sales: Direct retail sales of prescription eyewear, frames, lenses, and eye care products through 475+ owned and operated stores across North America under multiple brand banners. This is the primary revenue stream with $291.0M in revenue in fiscal 2018.
- Wholesale optical products: Wholesale distribution of optical products, supported by state-of-the-art in-house laboratories, expanded through the Luxury Optical Holdings acquisition.
- Product development: Product development activities including custom-tailored eyewear offerings, supported by cutting-edge optical labs.
- Professional eye care services: Eye examinations and professional optometry services offered through owned retail locations and IRIS The Visual Group network.
- Financing-driven sales (Affirm): Consumer financing arrangement through Affirm enabling biweekly or monthly payments for eyewear purchases, expanding basket size and conversion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-over-time financing via Affirm at checkout |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
New Look Vision Group product offering
Product offeringCore offering
New Look Vision Group operates a multi-brand optical retail platform across North America through 475+ owned stores under banners including IRIS The Visual Group, New Look Eyewear, Vogue Optical, Edward Beiner, Morgenthal Frederics, and Black Optical. The company sells prescription eyewear, frames, lenses, contact lenses, sunglasses, and provides professional eye examinations, supported by state-of-the-art in-house optical laboratories that also serve wholesale customers.
Product overview
New Look Vision Group operates a platform-plus-modules architecture centered on a leading Canadian eye care retail business supported by a portfolio of acquired optical retail brands across Canada and North America. Its core Canadian banners include New Look Eyewear, IRIS The Visual Group, Vogue Optical, Greiche & Scaff, The Vision Clinic, and LookSecure, and the December 2021 acquisition of Luxury Optical Holdings (LOH) added a separate luxury business unit comprising Edward Beiner, Morgenthal Frederics, Robert Marc, Black Optical, Europtics, and Georgetown Optician, along with Triscoffin. The IRIS business unit also underwrites the IRIS Mundial social-responsibility initiative. Together these banners operate more than 475 stores across North America.
Differentiator
Problem solved
Functional benefit
Brands
- Edward Beiner: Luxury optical retailer based in Florida.
- Greiche & Scaff
- IRIS The Visual Group
- LookSecure
- New Look Eyewear
- The Vision Clinic
- Vogue Optical
- Robert Marc
- Black Optical
- Europtics
- Georgetown Optician
- Morgenthal Frederics
- Triscoffin
- Luxury Optical Holdings (LOH)
Products and services
- Prescription Eyewear
Quantifiable outcome
- 21 consecutive quarters of comparable store sales growth
- +5 more outcomes
Companies that use New Look Vision Group
Customer profileSegments4 records
Ideal customer profiles3 records
New Look Vision Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
New Look Vision Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- AffirmcoreAffirm, a pay-over-time fintech platform, partnered with New Look Vision Group to offer flexible payment options to eyewear customers at more than 475 stores across North America. Customers approved at checkout can split purchases into biweekly or monthly payments with no late fees or hidden charges. The deal marks Affirm's notable expansion in the Canadian market.
- Luxury Optical Holdings (LOH)flagshipNew Look Vision Group acquired Luxury Optical Holdings, a leading luxury optical retailer in the United States. The deal involves LOH's 34 locations and brands, with plans to operate LOH as a separate business unit. The acquisition expands retail and wholesale operations and product development in North America.
- The Vision CliniccoreNew Look Vision Group Inc. completed the acquisition of The Vision Clinic, adding it to the company's portfolio of optical retail banners.
- IRIS Ontario Roll-up AcquisitioncoreNew Look Vision Group announced a roll-up acquisition in the Ontario market under the IRIS The Visual Group banner, continuing its consolidation strategy in the Canadian optical industry.
- Edward BeinercoreNew Look Vision Group Inc. completed the acquisition of Edward Beiner, a luxury optical retailer based in Florida, extending the company's luxury optical footprint into the United States.
- Black OpticalcoreNew Look Vision Group entered a partnership with Black Optical, a luxury optical retailer, expanding the company's luxury optical portfolio.
Recent moves8 records
Expansion highlights5 records
New Look Vision Group competitors and assessment
Company assessmentBroad incumbents
- LensCrafters: Large US optical retail chain owned by EssilorLuxottica, offering prescription eyewear, eye exams, and contact lenses in mall-based and standalone locations. Comparable to NLVG as a major North American optical retailer with a multi-location footprint, though at substantially greater scale.
- Pearle Vision: Established North American optical retail chain owned by EssilorLuxottica, offering eye exams, prescription eyewear, and contact lenses through franchise and corporate locations. Comparable to NLVG as a multi-store optical retailer serving mass-market consumers, though operating as part of a much larger global parent.
- EssilorLuxottica: World's largest eyewear company combining lens manufacturing (Essilor) with the largest retail optical network (LensCrafters, Pearle Vision, Sunglass Hut) and luxury brands (Ray-Ban, Oakley). Directly comparable to NLVG as the dominant optical retail and wholesale incumbent in North America.
- Visionworks: US optical retail chain owned by VSP Vision Care, offering eye exams, prescription eyewear, and contact lenses through hundreds of locations. Comparable to NLVG as a multi-location North American optical retailer, with overlapping customer base in mass-market prescription eyewear and similar in-store service model.
- Costco Optical: Optical department within Costco Wholesale warehouse clubs across North America, offering eye exams and prescription eyewear at value pricing. Comparable to NLVG as a North American optical retailer competing for the same consumer prescription eyewear spend, with a differentiated warehouse-club distribution model.
Regional players
- Clearly (formerly Clearly Contacts): Canadian online-first optical retailer selling prescription glasses, sunglasses, and contact lenses, headquartered in Vancouver. Comparable to NLVG as a Canadian optical retailer competing for the same consumer vision correction spend, but focused on online channels versus NLVG's store-heavy model.
Direct peers
- Warby Parker: Direct-to-consumer eyewear retailer with both online and physical retail stores across North America, vertically integrated with its own brands. Comparable to NLVG as a North American optical retailer competing for the same consumer eyewear spend, though with a single brand versus NLVG's portfolio approach.
- MyEyeDr. US-based optical retail chain offering eye exams, prescription eyewear, and contact lenses across hundreds of locations, primarily on the US East Coast and Midwest. Comparable to NLVG as a multi-store optical retailer pursuing a roll-up acquisition strategy in a fragmented market, and now under PE ownership.
- Hakim Optical: Canadian optical retail chain with locations primarily in Ontario, offering eye exams, prescription eyewear, and contact lenses. The closest direct competitor to NLVG in the Canadian mass-market optical retail segment, particularly overlapping with the IRIS The Visual Group banner.
Emerging players
- Zenni Optical: Online-only direct-to-consumer eyewear retailer known for extremely low-priced prescription glasses, headquartered in California. Comparable to NLVG as a competitor for prescription eyewear consumer dollars in North America, particularly threatening NLVG's value-tier positioning via price disruption.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
New Look Vision Group social profiles
Digital presenceNew Look Vision Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Look Vision Group leadership team
Management profileNumber of profiles
Profiles9 records
New Look Vision Group subsidiaries and ownership
Company hierarchySubsidiaries14 records
New Look Vision Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Look Vision Group M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Look Vision Group
What does New Look Vision Group do?
New Look Vision Group operates a multi-brand optical retail platform across North America through 475+ owned stores under banners including IRIS The Visual Group, New Look Eyewear, Vogue Optical, Edward Beiner, Morgenthal Frederics, and Black Optical. The company sells prescription eyewear, frames, lenses, contact lenses, sunglasses, and provides professional eye examinations, supported by state-of-the-art in-house optical laboratories that also serve wholesale customers.
Is New Look Vision Group a public or private company?
New Look Vision Group is a private company. It is classified as private equity controlled and is currently acquired.
When was New Look Vision Group founded?
New Look Vision Group was founded in 1986. It employs 1,001 to 5,000 people.
Where is New Look Vision Group based?
New Look Vision Group is headquartered in Montréal, Canada, in the North America region.
How does New Look Vision Group make money?
Five revenue lines are on record. Retail optical sales are the primary driver. The others are wholesale optical products, product development, professional eye care services and financing-driven sales (Affirm).
Who are New Look Vision Group's main competitors?
Broad incumbents on record are LensCrafters, Pearle Vision, EssilorLuxottica, Visionworks and Costco Optical. Clearly (formerly Clearly Contacts) is listed as a regional player. Direct peers are Warby Parker, MyEyeDr. and Hakim Optical. Zenni Optical is listed as an emerging player.
Does New Look Vision Group have an API?
No public API is recorded for New Look Vision Group.