FitPic

What FitPic does

FitPic is a privately held, early-stage company founded in 2024 and headquartered in San Francisco, California. According to its brief public description, FitPic is intended to be a mobile application that bridges fitness tracking with social connectivity, positioning itself in the consumer health-and-fitness software market. However, the company is at a pre-launch stage: its website (getfitpic.com) currently displays a Porkbun domain parking placeholder rather than a live product, no app is available in app stores, and no products-and-services catalog has been disclosed in the input data.

The company has secured a single seed/pre-seed round of $12,000 dated 2024-03-04, with investors and lead investor undisclosed; the round size is materially below typical seed benchmarks and is consistent with a friends-and-family or founder-funded capitalization rather than institutional venture backing. FitPic operates with 1-10 employees and has no disclosed management team, no technology stack documentation, no revenue model, no pricing structure, and no customer or user base information. Its only known third-party relationship is with Porkbun as domain registrar and hosting provider, which is an operational rather than commercial partnership.

Name

FitPic

Website

https://getfitpic.com

Company type

Private

Founded year

2024

Headcount range

1–10 employees

Short description

FitPic is an early-stage, San Francisco-based startup founded in 2024 that aims to launch a mobile app combining fitness tracking with social connectivity for consumer users. The product is not yet publicly available.

Ownership category

akta.pro rank

Product category

Fitness Tracking Software

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)

Keywords

• Fitness tracking app
• Social fitness platform
• Workout sharing
• Mobile fitness
• Fitness community

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Core offering

FitPic is described as a comprehensive mobile app intended to combine fitness tracking with social connectivity, enabling users to log workouts and share them with others in a community setting. The product is positioned for individual users on mobile devices. No live product, downloads, user base, or feature documentation is available in the supplied sources.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PorkbunminorOthersPorkbun is the domain registrar and hosting provider for the FitPic domain (getfitpic-com.l.ink). The website is powered by Porkbun's infrastructure, with Porkbun providing the domain services and website hosting platform.

Recent moves3 records

Expansion highlights1 record

Direct peers

• Jefit: Jefit is a longstanding workout-tracking app with community sharing, progress photos, and social profiles — a directly comparable feature surface to a "FitPic"-style fitness + social app.
• Strava: Strava is the dominant fitness-tracking app with built-in social feed, clubs, and activity sharing — the exact category FitPic targets. It is the canonical direct peer for any consumer fitness + social app.
• MyFitnessPal: MyFitnessPal combines personal fitness/health tracking with a large social/community layer. It is a direct competitor to FitPic on both the tracking and social-connectivity dimensions of the proposition.
• Nike Run Club: Nike Run Club pairs GPS run tracking with social leaderboards, coached plans, and friend-sharing features, making it a direct peer to a fitness-tracking-plus-social mobile app aimed at consumers.
• Hevy (Stronger): Hevy is a workout-tracking app that grew rapidly by leaning heavily on community/social features such as friend feed and shared routines. It is a direct peer for a consumer fitness-tracking social app.

Broad incumbents

• Fitbit: Fitbit (now Google) operates a broad fitness-tracking and wearables platform with social challenges and friend feeds. It is a broader incumbent covering the same consumer fitness/social space as FitPic.
• Peloton App: Peloton provides guided fitness content with social leaderboards, tags, and friend activity. It overlaps with FitPic on community-driven fitness tracking even though it is centered on class content.
• MapMyRun (Under Armour): MapMyRun combines GPS workout tracking with a friend feed, challenges, and community routes. It is a broader incumbent in the same fitness-tracking + social category.
• Apple Fitness+: Apple Fitness+ integrates workout tracking, sharing, and social activity within Apple's ecosystem. It is a broad incumbent with overlapping fitness-tracking-plus-social functionality.

Emerging players

• Freeletics: Freeletics is a consumer AI-driven fitness coaching app with social/community elements. It is comparable on the AI-personalized fitness side and overlapping on social engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/getfitpic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FitPic