Motivate Our Minds
Motivate Our Minds is a Muncie, Indiana-based nonprofit founded in 1987 that delivers after-school enrichment and free Game-Based Learning summer camp programming for K-8 students, combining academic tutoring, STEM, arts, and life skills through community partnerships and volunteer-driven instruction.
- Company typePrivate
- Founded1987
- HeadquartersMuncie, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Motivate Our Minds does
Motivate Our Minds is a 501(c)(3) nonprofit organization founded in 1987 by Mary Dollison and Raushanah Shabazz in Muncie, Indiana, originally launched as a six-week summer program held in the founder's living room. The organization delivers after-school enrichment programming for students in grades K-8, operating daily from 2:45 p.m. to 6:00 p.m. at its 2023 E Highland Ave. facility, alongside a free Game-Based Learning (GBL) Summer Camp in partnership with Innova Academy for students in grades 3-6 (two sessions planned for 2026). Its programmatic surface spans academic tutoring (literacy, math, ILEARN/IREAD preparation, homework help), STEM, chess, choir, gardening, financial literacy (via First Merchants Bank), and character-building clubs (Girl Coalition, Science Buddies), supplemented by field trips to Ball State University, Westwind Farm, and the Muncie Children's Museum.
Motivate Our Minds firmographics
Firmographics- Name
- Motivate Our Minds
- Legal name
- Motivate Our Minds, Inc.
- Website
- https://motivateourminds.org
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Motivate Our Minds is a Muncie, Indiana-based nonprofit founded in 1987 that delivers after-school enrichment and free Game-Based Learning summer camp programming for K-8 students, combining academic tutoring, STEM, arts, and life skills through community partnerships and volunteer-driven instruction.
- Ownership category
- akta.pro rank
Motivate Our Minds industry classification
Industry- Product category
- Youth Education and Afterschool Enrichment Services
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE)
Keywords
Where Motivate Our Minds is headquartered
LocationHeadquarters
- HQ city
- Muncie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Motivate Our Minds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations and Sponsorships: Primary revenue source comprising individual donations, corporate sponsorships, and meal/snack sponsorship programs. Donors can sponsor a month of snacks/meals for students, become corporate sponsors, or make general financial contributions. The organization also participates in Amazon Smile and Kroger Community Rewards programs for passive donations.
- Tuition Payments: Afterschool enrichment tuition is paid by families on a sliding scale — weekly ($10), monthly ($40), semester ($160), or full-year ($315). Semester and annual rates include discounts (10% and 15% respectively). Registration fee of $25 per student. These fees represent a partial cost offset given the program's community focus.
- Before & After Hours Enrichment Fees: Fee-based extended-day program for working families attending the GBL Summer Camp. Families pay $50 per session (per student) for morning (7:50–9:00 AM) and/or afternoon (3:00–5:30 PM) enrichment. This is an add-on to the free summer camp program.
- Endowment and Planned Giving: Accepts donations to a designated endowment fund through the Community Foundation of Muncie, as well as planned giving/estate contributions.
- Golf Outing Fundraiser: Annual golf outing event at Crestview Golf Course serves as a fundraising event with team entry, company banner/logo placement, and hole sponsorship tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Free Summer Camp (GBL) |
| Unit Pricing | Pay-as-you-go | Before & After Hours Enrichment (Summer Camp Add-on) |
| Subscription | One time/ perpetual license | Afterschool Registration |
| Unit Pricing | Pay-as-you-go | Afterschool Weekly Rate |
| Unit Pricing | Pay-as-you-go | Afterschool Sibling Rate |
| Subscription | Monthly | Afterschool Monthly Rate |
| Subscription | Multi-year contract | Afterschool Semester Rate (10% discount) |
| Subscription | Multi-year contract | Afterschool Full Year Rate (15% discount) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Motivate Our Minds product offering
Product offeringCore offering
Motivate Our Minds is a volunteer nonprofit organization that educates students in grades K-8 through daily afterschool enrichment programs and a free Game-Based Learning summer camp. Programs include homework help, literacy and math instruction aligned with state standards, STEM, arts, financial literacy, and character-building clubs, delivered on-site at its Muncie, Indiana facility and through partner sites.
Product overview
Motivate Our Minds operates as a single integrated educational enrichment organization offering a unified program of afterschool and summer learning opportunities. The core offerings consist of the Afterschool Program (grades 1-8) delivering daily academic and enrichment activities, and the GBL Summer Camp (Game-Based Learning Summer Camp) in partnership with Innova Academy for grades 3-6. Add-on services include Before & After Hours Enrichment for extended summer camp coverage. These are supplemented by specialized program components including the Growing Entrepreneurs Garden, Girl Coalition, Chess Club, Science Buddies, and First Merchants Bank Financial Literacy instruction. The organization does not operate a technology platform with modular architecture; rather, it delivers all programs through in-person instruction at its facility.
Differentiator
Problem solved
Functional benefit
Products and services
- Afterschool Program Daily afterschool enrichment program for students in grades 1-8 in Muncie, Indiana, offering homework help, reading and writing instruction aligned with National Reading Panel concepts, and enrichment clubs led by community leaders; runs 2:45-6:00 PM weekdays.
- GBL Summer Camp (Game-Based Learning Summer Camp) Free summer camp for students in grades 3-6, partnering with Innova Academy to deliver game-based learning using digital games, board games, or scavenger hunts that teach reading, writing, math, science, collaboration, and critical thinking skills.
- Before & After Hours Enrichment Fee-based extended-day enrichment program for families needing extended summer camp coverage, offering morning activities with breakfast and afternoon hands-on enrichment including culinary lessons, gardening, carpentry, construction skills, reading, and choir; $50 per session per student.
Quantifiable outcome
- Science Fair success: 3rd place in Junior Physics and Astronomy, 3rd place in Elementary division, and Honorable Mention in Elementary Division at Ball State Science Fair (February 2024).
- +1 more outcomes
Companies that use Motivate Our Minds
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Motivate Our Minds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Motivate Our Minds partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Innova AcademycoreMotivate Our Minds partners with Innova Academy to deliver the Game-Based Learning (GBL) Summer Camp for students in grades 3–6. Innova Academy provides its facilities for the camp, while Motivate Our Minds brings its enrichment expertise and staff. This is a flagship annual summer program with two sessions in 2026 (June 1–26 and July 6–30).
- Girl Coalition of IndianacoreGirl Coalition, inspired by Girl Scouts, provides weekly programming at Motivate Our Minds for 3rd, 4th, and 5th grade girls. The program builds character, confidence, and courage. Sessions run Thursdays 4–5 PM with an average of 13 participants. The organization meets students where they are and brings its own facilitators.
- First Merchants BankminorFirst Merchants Bank visits Motivate Our Minds every Wednesday to teach students financial literacy, introducing basic concepts of banking, saving, and money management to young learners.
- Ball State UniversitycoreBall State University students serve as volunteers and mentors at Motivate Our Minds, assisting with Science Buddies projects (helping students prepare for the Ball State Science Fair). Ball State's Field Station and Rinard Orchid Greenhouse serve as field trip destinations. An Orchestra Indiana group from Ball State performed and provided instrument demos for students.
- Westwind Farm and FiberminorStudents visited Westwind Farm and Fiber on September 26th as part of the fall enrichment program, where they petted and fed animals, learned about sheep shearing and fiber production, and participated in farm games.
- Hoosier Wildlife Rescue and RehabilitationminorMs. Rebecca Orr from Hoosier Wildlife Rescue and Rehabilitation visited Motivate Our Minds on October 22nd with animal ambassadors to teach students about wildlife rescue, animal adaptations, and Indiana wildlife.
- Muncie Children's MuseumminorStudents participated in a community mural project ('A Beautiful Community') with artist Carol J. Daugherty at the Muncie Children's Museum over the summer. In November, students visited the museum to view the completed mural and hear the artist speak about perseverance.
- Orchestra IndianaminorOrchestra Indiana brought instruments (violin, viola, flute) to Motivate Our Minds for students to try and discover, as part of a music enrichment experience during February 2024.
- American Hometown BandminorA jazz ensemble from American Hometown Band performed for students, teaching them about jazz history, African roots of the genre, and the sounds of various instruments including soprano sax, alto sax, drums, keyboards, and upright bass.
- Muncie Food HubminorMuncie Food Hub partners with Motivate Our Minds to distribute free fresh produce to the community every Wednesday afternoon. Students and families benefit from this food access program.
- Purdue Extension – Delaware CountyminorDelaware County Purdue Extension co-sponsors the weekly free fresh produce distribution at Motivate Our Minds alongside the Muncie Food Hub, supporting community nutrition.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Motivate Our Minds competitors and assessment
Company assessmentDirect peers
- Boys & Girls Clubs of Muncie: Local affiliate of Boys & Girls Clubs of America providing afterschool and youth development programming to Muncie youth; the most directly comparable mission-aligned competitor for the same families and donor dollars.
- After-School All-Stars: National nonprofit delivering comprehensive afterschool programming to underserved K-12 youth with a multi-disciplinary enrichment mix (STEM, arts, sports) closely paralleling Motivate Our Minds' holistic model.
- YMCA of Muncie: Local YMCA provides afterschool care, enrichment, and youth development programming to Muncie families, competing for both enrollment and volunteer/funding support.
- Horizons for Youth (Muncie): Operates summer learning programs serving Muncie-area youth to prevent summer slide; directly comparable to MOM's free GBL Summer Camp in both mission and free-tuition structure.
Broad incumbents
- 4-H (Purdue Extension - Delaware County): Already a partner of MOM through fresh produce distribution; operates youth development programs emphasizing life skills, citizenship, and STEM that overlap directly with MOM's enrichment portfolio.
- Communities In Schools of Indiana: Statewide nonprofit placing coordinators inside schools to deliver integrated student supports, overlapping MOM's mission of wraparound enrichment for at-risk K-8 students in Muncie.
Regional players
- Big Brothers Big Sisters of East Central Indiana: Regional youth mentoring nonprofit sharing Muncie's catchment and leveraging volunteer mentors; comparable in operating model and reliance on community relationships.
Others
- Heart of Indiana United Way: Major Muncie-area funding intermediary and existing MOM donor pathway; comparable in funding-source strategy and donor stewardship practices for community-based programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Motivate Our Minds social profiles
Digital presenceMotivate Our Minds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motivate Our Minds leadership team
Management profileNumber of profiles
Profiles4 records
Motivate Our Minds funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motivate Our Minds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motivate Our Minds
What does Motivate Our Minds do?
Motivate Our Minds is a volunteer nonprofit organization that educates students in grades K-8 through daily afterschool enrichment programs and a free Game-Based Learning summer camp. Programs include homework help, literacy and math instruction aligned with state standards, STEM, arts, financial literacy, and character-building clubs, delivered on-site at its Muncie, Indiana facility and through partner sites.
Is Motivate Our Minds a public or private company?
Motivate Our Minds is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Motivate Our Minds founded?
Motivate Our Minds was founded in 1987. It employs 11 to 50 people.
Where is Motivate Our Minds based?
Motivate Our Minds is headquartered in Muncie, United States, in the North America region.
How does Motivate Our Minds make money?
Five revenue lines are on record. Donations and Sponsorships are the primary driver. The others are tuition Payments, before & After Hours Enrichment Fees, endowment and Planned Giving and golf Outing Fundraiser.
Who are Motivate Our Minds's main competitors?
Direct peers on record are Boys & Girls Clubs of Muncie, After-School All-Stars, YMCA of Muncie and Horizons for Youth (Muncie). Broad incumbents are 4-H (Purdue Extension - Delaware County) and Communities In Schools of Indiana. Big Brothers Big Sisters of East Central Indiana is listed as a regional player. Heart of Indiana United Way is listed as an others.
Does Motivate Our Minds have an API?
No public API is recorded for Motivate Our Minds.
What industry is Motivate Our Minds in?
Motivate Our Minds's product category is Youth Education and Afterschool Enrichment Services. Its primary akta.pro industry code is EDAMAIAE, Growth Mindset, Motivation & Goal-Setting Programs. Its NAICS code is 611710 and its SIC code is 8200.