Heart of Indiana United Way

What Heart of Indiana United Way does

Heart of Indiana United Way is a 501(c)(3) community-impact nonprofit founded in 1925/1926 and headquartered in Muncie, Indiana, with a regional office in Anderson. It serves residents of five east-central Indiana counties — Delaware, Madison, Henry, Randolph, and Fayette — and employs between 11 and 50 people. Leadership is anchored by CEO and President Jenni Marsh, and the organization is identified by EIN 35-0996148. The affiliate operates under the United Way brand umbrella and is approaching its centennial in 2026.

Programmatically, the organization delivers a portfolio of community services organized under the THRIVE Network umbrella. Core lines include the Two-Generation Approach, Youth Opportunity (Read and Achieve), Financial Security, Healthy Communities (CKF), Community Resilience, Equity, Thrive Coaching, Trauma-Informed Childcare Training, the Find Help resource platform, and Heart to Heart Talks. These programs are not technology products but coordinated service and referral interventions delivered with partner agencies, employers, and schools across the five-county footprint.

The revenue model is donation-dependent: annual workplace giving campaigns, individual gifts, planned giving through the Legacy Society, non-cash gifts, and the newly launched Next Century Fund capital vehicle. There is no commercial product, no fee-for-service line, and no disclosed AI or proprietary technology platform. In 2026 the organization received the Madison County Chamber of Commerce Nonprofit of the Year award and deepened its partnership with ALICE Indiana Partners to address working-poor financial insecurity. Strategic posture is therefore that of a stable, locally embedded community foundation entering a centennial capital campaign rather than a growth-stage enterprise.

Name

Heart of Indiana United Way

Legal name

Heart of Indiana United Way

Website

https://heartofindianaunitedway.org

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Heart of Indiana United Way is a community-impact nonprofit, founded 1925/1926 and headquartered in Muncie, Indiana, that delivers education, financial-security, health, and resilience programs across Delaware, Madison, Henry, Randolph, and Fayette counties, funded primarily through workplace donations and planned giving.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Other Individual and Family Services (624190), Community Housing Services (62422), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), K–12 Support & School Improvement Nonprofits (BPAGADAB)

Keywords

• Community fundraising
• Nonprofit social services
• Donor mobilization
• Community resource navigation
• Financial coaching services

Headquarters

HQ city

Muncie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Campaign Contributions: Heart of Indiana United Way generates revenue primarily through charitable donations from individuals, corporations, and workplace giving campaigns. The organization accepts various giving methods including one-time donations, recurring contributions, and campaign pledges.
2. Planned Giving and Legacy Society: The organization offers planned giving options through its Legacy Society, allowing donors to make future gifts through wills, estates, and long-term giving strategies. This creates a sustainable revenue stream for generations.
3. Non-Cash Gifts: Heart of Indiana United Way accepts smart giving options including Qualified Charitable Distributions (QCD) from IRAs, Donor-Advised Funds (DAF), stocks, cryptocurrency, and other non-cash assets, providing diverse giving mechanisms for donors.
4. Next Century Fund: A flexible funding initiative that provides rapid-response resources to families in crisis situations, ensuring funding is available when families cannot wait. This fund supports the organization's ability to respond to urgent community needs.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Heart of Indiana United Way is a nonprofit community organization that mobilizes donors, volunteers, and partner agencies across five Indiana counties to advance youth opportunity, financial security, healthy communities, community resilience, and equity. It delivers coordinated social services through the THRIVE Network (financial coaching, job support, housing assistance), operates the Next Century Fund for rapid-response crisis funding, runs resource navigation via the Find Help portal, provides free trauma-informed childcare training workshops, and accepts charitable contributions including planned giving through its Legacy Society.

Product overview

Heart of Indiana United Way operates as a nonprofit social services organization offering a portfolio of interconnected community programs rather than a technology product. The core offerings include the THRIVE Network for coordinated family support (job assistance, financial coaching, housing), the Next Century Fund for flexible crisis funding, and the Legacy Society for planned giving. Additional programs span youth opportunity, financial security, healthy communities, community resilience, and equity initiatives. Services include Thrive Coaching, resource navigation, trauma-informed childcare training, and community dialogue programs. The organization mobilizes communities across Delaware, Madison, Henry, Randolph, and Fayette Counties in Indiana to close gaps and open opportunities for families to thrive.

Differentiator

Problem solved

Functional benefit

Products and services

• THRIVE Network A coordinated wraparound support network providing job support, financial coaching, and housing assistance to families experiencing homelessness or crisis across Delaware, Madison, Henry, Randolph, and Fayette Counties, designed to move families from crisis to stability.
• Next Century Fund A flexible funding initiative providing rapid-response financial resources to families in crisis when traditional assistance programs cannot move quickly enough, supporting the organization's ability to address urgent community needs.
• Legacy Society Planned giving program enabling donors to make arrangements through wills, estates, and long-term giving strategies that ensure the organization's funding readiness continues for generations.
• Thrive Coaching Personalized one-on-one coaching services connecting individuals and families to financial coaching, job support, and resources for long-term stability, delivered through case management relationships.
• Find Help / Resource Navigation A resource navigation service that helps community members find food, housing, health coverage, and other support services across the five-county service area.
• Trauma-Informed Childcare Training Free workshops equipping early childhood professionals with practical strategies to better support children and families impacted by trauma, expanded across east central Indiana.
• Heart to Heart Talks Community engagement initiative that engages neighbors in meaningful conversations about local community issues, building connections and informing the organization's work.
• Donation and Giving Programs Charitable giving programs enabling individuals, workplaces, and corporations to support the organization's mission through one-time donations, recurring contributions, campaign pledges, planned giving through the Legacy Society, and non-cash gifts via QCDs, IRAs, Donor-Advised Funds, stocks, and cryptocurrency.

Quantifiable outcome

• A mother and two children achieved housing stability within six months through THRIVE Network support
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ALICE Indiana PartnerscoreStrategic or Co-development Partner · 1 January 2026Heart of Indiana United Way partners with ALICE Indiana to release and communicate ALICE (Asset Limited, Income Constrained, Employed) data showing that 46% of households in the five-county region struggle to afford basics. This data partnership informs community planning and demonstrates the scope of need the organization addresses.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Indianapolis Foundation: A large, established Indiana community foundation with a broader multi-county service footprint and substantially greater assets. Comparable in its donor-advised fund and grantmaking function, but operates at a significantly larger scale than Heart of Indiana.
• United Way Worldwide: The national umbrella organization governing the United Way network to which Heart of Indiana United Way belongs. Provides brand standards, campaign infrastructure, and national partnerships that shape how Heart of Indiana operates.

Regional players

• Ball Brothers Foundation: A Muncie-based private foundation with deep local roots in Delaware and east central Indiana. Operates a grantmaking model rather than a service-delivery model, but competes for the same donor pool and influences regional philanthropic priorities.

Direct peers

• United Way of Delaware: A peer state-level United Way affiliate serving Delaware with a near-identical operating model (community campaigns, impact areas, volunteer mobilization). Provides a useful benchmark for affiliate-scale operating budgets and program design.
• United Way of Central Indiana: A larger Indiana-based United Way affiliate serving the Indianapolis region with a comparable model of community fundraising, donor-advised funds, and program funding across education, income, and health. Directly comparable in mission, governance structure, and campaign-driven revenue model.
• Madison County Community Foundation: A county-focused community foundation serving Anderson and Madison County, which is one of the five counties in Heart of Indiana's service area. Directly comparable in donor-advised fund and grantmaking operations within an overlapping geography.
• Indiana United Ways: The state association of Indiana United Way affiliates, providing shared services, advocacy, and statewide coordination. Heart of Indiana United Way is a member affiliate; the two are structurally and operationally intertwined across the same United Way network framework.
• Community Foundation of Muncie and Delaware County: A local community foundation headquartered in Muncie with overlapping service geography (Delaware County), comparable donor-advised fund and grantmaking operations, and competition for the same regional philanthropic dollars.

Emerging players

• Second Harvest Food Bank of East Central Indiana: A regional food bank operating across east central Indiana, addressing one of the core basic needs (food insecurity) that Heart of Indiana helps families navigate. Comparable on service-area geography and overlapping client population, though focused exclusively on food distribution.
• Habitat for Humanity of Delaware and Blackford Counties: A regional housing-focused nonprofit operating within Heart of Indiana's service area. Comparable in mission overlap (housing stability for working families) but specializes in a single issue area, where Heart of Indiana's THRIVE Network takes a more integrated approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/inunitedways
• Facebookfacebook.com/heartofindianauw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart of Indiana United Way