On the Run
OnTheRun is an Indian direct-to-consumer health food brand offering clean-label, no-added-sugar energy bars, protein bars, breakfast cereals, trail mixes, and gift hampers to health-conscious urban consumers and fitness enthusiasts, sold via its website and marketplaces including Amazon and BigBasket.
- Company typePrivate
- Founded2020
- HeadquartersPune, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What On the Run does
OnTheRun is a Pune-based, Indian direct-to-consumer health food brand operated by Stayfit Enterprize Pvt. Ltd., founded in 2014 and operating with 11-50 employees. The company produces kitchen-crafted, all-natural packaged foods positioned around a 'Tasty Always, Artificial Never' clean-label ideology: no added sugar, no preservatives, no artificial colors, and predominantly gluten-free and vegan. The product portfolio spans 56+ SKUs across energy bars (Fig & Date, Hazelnut Magic, Oats & Apricot, Choco Crunch), protein bars (10g and 20g variants), breakfast cereals (5 Grain Cereal featuring jowar, amaranth, wheat, rice, and ragi sweetened with kakvi liquid jaggery), SuperGrain Pops, Crunchy Granola cups, Coffee Bites, flavored trail mixes (Peri Peri, Thai Chili, Orange Pepper, Indian Masala), festive and corporate gift hampers, and subscription kits. Product formulations incorporate functional Indian ingredients such as ashwagandha, turmeric, millets, and dates, combining traditional nutrition profiles with modern convenience formats.
The business model is multi-channel consumer packaged goods. Primary revenue streams are one-time direct product sales through the own e-commerce website (ontherun.in) and third-party marketplaces (Amazon India, BigBasket, curefit, Urban Platter, Dorabjee's), supplemented by a subscription program (Subscribe & Save with 10-15% tiered discounts on curated Breakfast Kit and Mid-Meal Hunger Kit) and a corporate/bulk gifting channel. Pricing is positioned at accessible mass-market levels (energy bars ₹225-290 per 6-pack; protein bars ₹425-710 per 6-pack; trail mixes ₹135-300 per 6-pack; gift hampers ₹349-1,200), with free shipping across India above ₹1,000. Target customer segments are health-conscious urban professionals, fitness enthusiasts and athletes, and corporate/festive gifting buyers. The company is founder/bootstrapped-owned with no disclosed external institutional or venture capital backing; cumulative disclosed funding across three small rounds in 2016-2017 totals approximately $238,000, and no revenue, ARR, or GMV has been disclosed.
On the Run firmographics
Firmographics- Name
- On the Run
- Legal name
- Stayfit Enterprize Pvt. Ltd.
- Website
- https://ontherun.in
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OnTheRun is an Indian direct-to-consumer health food brand offering clean-label, no-added-sugar energy bars, protein bars, breakfast cereals, trail mixes, and gift hampers to health-conscious urban consumers and fitness enthusiasts, sold via its website and marketplaces including Amazon and BigBasket.
- Ownership category
- akta.pro rank
On the Run industry classification
Industry- Product category
- Health Foods / Natural Packaged Snacks
- NAICS
- Other Snack Food Manufacturing (311919), Snack Food Manufacturing (31191)
- SIC
- Food And Kindred Products (2000), Cookies & Crackers (2052)
- akta.pro primary industry
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
- akta.pro secondary industries
- Health/Protein Snack Bars Manufacturing (AFAKAIAN), Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI), Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG), Health Food & Supplement Stores (CRAHAEAC)
Keywords
Where On the Run is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
On the Run business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Direct-to-consumer sales of health food products including energy bars, protein bars, breakfast cereals, trail mixes, coffee bites, and gift hampers through own e-commerce platform and third-party marketplaces.
- Subscription Services: Subscribe & Save program offering 10% discount for one-month subscriptions and 15% discount for three-month subscriptions on curated product kits (Breakfast Kit, Mid-Meal Hunger Kit).
- Corporate/Bulk Orders: Customized packaging, gift hampers, and bulk orders for corporate gifting and events. Direct engagement for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Product Pricing |
| Subscription | Monthly | Subscription Tiers |
| Unit Pricing | Pay-as-you-go | Combo/Bundle Pricing |
| Unit Pricing | Pay-as-you-go | Gift Hamper Pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
On the Run product offering
Product offeringCore offering
OnTheRun manufactures and sells a portfolio of 100% natural, kitchen-crafted packaged health foods — including energy bars, protein bars, multi-grain breakfast cereals, supergrain pops, flavored trail mixes, coffee bites, crunchy granola, and curated gift hampers — formulated with no added sugar, no preservatives, and no artificial ingredients. Products target health-conscious urban consumers and fitness enthusiasts, and are sold via the company's own e-commerce site, subscription kits, major Indian marketplaces (Amazon, BigBasket, curefit), and physical retail stores.
Product overview
OnTheRun is an Indian health food company owned by Stayfit Enterprize Pvt. Ltd., based in Pune. The company offers a portfolio of 100% natural, kitchen-crafted healthy snacks and breakfast foods with no added sugar, no preservatives, and no artificial ingredients. The product portfolio centers around four main categories: Energy Bars (including Fig & Date, Hazelnut Magic, Oats & Apricot, and Choco Crunch variants), Protein Bars (10g and 20g protein options), Breakfast Cereals (5 Grain Cereal in various flavors including chocolate and plant protein variants), and Supergrain Pops (Corn & Rice, Finger Millet & Rice, Sorghum & Rice flavors). Supporting categories include Coffee Bites, Seasoned Trail Mixes (Peri Peri, Thai Chili, Orange Pepper, Indian Masala), Crunchy Granola, and Gift Hampers. The company also offers subscription kits (Breakfast Kit, Mid-Meal Hunger Kit) and various combo products (Netflix Combo, Busy Bee Breakfast Combo, Stocked & Loaded, The Picnic Power Pack, Pro Athlete Combo, Power Pack Combo). Products are sold online through their website and through retail partners including Amazon, BigBasket, and curefit. The company slogan is 'Tasty Always, Artificial Never' and emphasizes functional well-being through natural ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Fig & Date Energy Bar
- Hazelnut Magic Energy Bar
- Oats & Apricot Energy Bar
- Assorted Box Energy Bars
- 10g Protein Bars (6 pack)
- 20g Protein Bars (6 pack)
- 5 Grain Cereal (Pack of 6)
- 5 Grain Cereal Chocolate Large
- 5 Grain Cereal Plant Protein Large
- Supergrain Pops
- Crunchy Granola
- Coffee Bites
- Indian Masala Trail Mix
- Peri Peri Trail Mix
- Thai Chili Trail Mix
- Orange Pepper Trail Mix
- Breakfast Kit (Subscribe & Save)
- Mid-Meal Hunger Kit (Subscribe & Save)
- Festive Corporate Hamper
- Festive Special Hamper
- Premium Hamper
- Fitness Festive Hamper
- Healthy Duo Hamper
- Netflix Combo
- Busy Bee Breakfast Combo
- Stocked & Loaded Combo
- The Picnic Power Pack
- Pro Athlete Combo
- Power Pack Combo
Quantifiable outcome
- Top seller product (Fig & Date bar) rated 5.00 out of 5 by customers
- +1 more outcomes
Companies that use On the Run
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
On the Run technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
On the Run partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
On the Run competitors and assessment
Company assessmentBroad incumbents
- MTR Foods: Established Indian packaged-foods brand with broad breakfast, snack and ready-to-eat categories; broader incumbent competing for the same breakfast/snack shelf space but on a wider portfolio.
- Yoga Bar (note: re-counted) — replace with Kellanova (Kellogg's India): Multinational cereal and snack-bar incumbent in India whose breakfast-cereal and snack-bar SKUs compete directly with OnTheRun's 5-Grain Cereal and protein/energy bar lines via modern trade.
Direct peers
- RiteBite Max Protein: India-focused protein-bar and sports-nutrition brand; the closest crossover with OnTheRun's 10g/20g protein-bar line serving the same fitness and pre/post-workout use case.
- Farmley: Indian D2C brand in healthy snacking (trail mixes, makhana, nut-butters, bars); shares gourmet healthy-snack positioning, multi-channel DTC/marketplace presence, and target demographic with OnTheRun.
- Soulfull: India-based breakfast/snack brand emphasising millets and whole grains (5-Grain, muesli, snack bars); near-direct competitor in the breakfast-cereal and grain-bar categories.
- Eat Better: Indian no-preservative healthy snack brand (millets, trail mixes, snack bars); closely comparable product mix and similar clean-label, mid-premium price positioning for urban consumers.
- Yoga Bar: India-based D2C healthy-snack brand with overlapping energy/protein/muesli bars and breakfast cereals; directly competes with OnTheRun for the same clean-label, urban health-conscious consumer.
- The Whole Truth Foods: Indian no-additives snack and protein-bar D2C brand built on the same 'no preservatives / no added sugar' philosophy; competes head-to-head in clean-label snack bars and breakfast categories.
- True Elements: Mumbai-headquartered D2C maker of healthy snack bars, breakfast cereals, and seeds/muesli; highly overlapping assortment and similar urban D2C retail-distribution model.
Emerging players
- SnacKible: Indian D2C healthy-snack startup in baked and roasted snacks including bars and trail mixes; younger, narrower assortment but competing for the same millet/clean-label positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
On the Run social profiles
Digital presenceOn the Run financial estimates
Financial estimateRevenue estimate
Valuation estimate
On the Run leadership team
Management profileNumber of profiles
Profiles1 record
On the Run funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On the Run M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On the Run
What does On the Run do?
OnTheRun manufactures and sells a portfolio of 100% natural, kitchen-crafted packaged health foods — including energy bars, protein bars, multi-grain breakfast cereals, supergrain pops, flavored trail mixes, coffee bites, crunchy granola, and curated gift hampers — formulated with no added sugar, no preservatives, and no artificial ingredients. Products target health-conscious urban consumers and fitness enthusiasts, and are sold via the company's own e-commerce site, subscription kits, major Indian marketplaces (Amazon, BigBasket, curefit), and physical retail stores.
Is On the Run a public or private company?
On the Run is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On the Run founded?
On the Run was founded in 2020. It employs 11 to 50 people.
Where is On the Run based?
On the Run is headquartered in Pune, India, in the Asia region.
How does On the Run make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Services and corporate/Bulk Orders.
Who are On the Run's main competitors?
Broad incumbents on record are MTR Foods and Yoga Bar (note: re-counted) — replace with Kellanova (Kellogg's India). Direct peers are RiteBite Max Protein, Farmley, Soulfull, Eat Better, Yoga Bar, The Whole Truth Foods and True Elements. SnacKible is listed as an emerging player.
Does On the Run have an API?
No public API is recorded for On the Run.
What industry is On the Run in?
On the Run's product category is Health Foods / Natural Packaged Snacks. Its primary akta.pro industry code is CRADABAG, Snack Bars (Granola, Protein, Cereal Bars), with a secondary code of AFAKAIAN, Health/Protein Snack Bars Manufacturing. Its NAICS code is 311919 and its SIC code is 2000.