On the Run

What On the Run does

OnTheRun is a Pune-based, Indian direct-to-consumer health food brand operated by Stayfit Enterprize Pvt. Ltd., founded in 2014 and operating with 11-50 employees. The company produces kitchen-crafted, all-natural packaged foods positioned around a 'Tasty Always, Artificial Never' clean-label ideology: no added sugar, no preservatives, no artificial colors, and predominantly gluten-free and vegan. The product portfolio spans 56+ SKUs across energy bars (Fig & Date, Hazelnut Magic, Oats & Apricot, Choco Crunch), protein bars (10g and 20g variants), breakfast cereals (5 Grain Cereal featuring jowar, amaranth, wheat, rice, and ragi sweetened with kakvi liquid jaggery), SuperGrain Pops, Crunchy Granola cups, Coffee Bites, flavored trail mixes (Peri Peri, Thai Chili, Orange Pepper, Indian Masala), festive and corporate gift hampers, and subscription kits. Product formulations incorporate functional Indian ingredients such as ashwagandha, turmeric, millets, and dates, combining traditional nutrition profiles with modern convenience formats.

The business model is multi-channel consumer packaged goods. Primary revenue streams are one-time direct product sales through the own e-commerce website (ontherun.in) and third-party marketplaces (Amazon India, BigBasket, curefit, Urban Platter, Dorabjee's), supplemented by a subscription program (Subscribe & Save with 10-15% tiered discounts on curated Breakfast Kit and Mid-Meal Hunger Kit) and a corporate/bulk gifting channel. Pricing is positioned at accessible mass-market levels (energy bars ₹225-290 per 6-pack; protein bars ₹425-710 per 6-pack; trail mixes ₹135-300 per 6-pack; gift hampers ₹349-1,200), with free shipping across India above ₹1,000. Target customer segments are health-conscious urban professionals, fitness enthusiasts and athletes, and corporate/festive gifting buyers. The company is founder/bootstrapped-owned with no disclosed external institutional or venture capital backing; cumulative disclosed funding across three small rounds in 2016-2017 totals approximately $238,000, and no revenue, ARR, or GMV has been disclosed.

Name

On the Run

Legal name

Stayfit Enterprize Pvt. Ltd.

Website

https://ontherun.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

OnTheRun is an Indian direct-to-consumer health food brand offering clean-label, no-added-sugar energy bars, protein bars, breakfast cereals, trail mixes, and gift hampers to health-conscious urban consumers and fitness enthusiasts, sold via its website and marketplaces including Amazon and BigBasket.

Ownership category

akta.pro rank

Product category

Health Foods / Natural Packaged Snacks

NAICS

Other Snack Food Manufacturing (311919), Snack Food Manufacturing (31191)

SIC

Food And Kindred Products (2000), Cookies & Crackers (2052)

akta.pro primary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

akta.pro secondary industries

Health/Protein Snack Bars Manufacturing (AFAKAIAN), Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI), Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Healthy snack bars
• Natural energy bars
• Clean label foods
• Protein bars
• Breakfast cereals

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of health food products including energy bars, protein bars, breakfast cereals, trail mixes, coffee bites, and gift hampers through own e-commerce platform and third-party marketplaces.
2. Subscription Services: Subscribe & Save program offering 10% discount for one-month subscriptions and 15% discount for three-month subscriptions on curated product kits (Breakfast Kit, Mid-Meal Hunger Kit).
3. Corporate/Bulk Orders: Customized packaging, gift hampers, and bulk orders for corporate gifting and events. Direct engagement for enterprise customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

OnTheRun manufactures and sells a portfolio of 100% natural, kitchen-crafted packaged health foods — including energy bars, protein bars, multi-grain breakfast cereals, supergrain pops, flavored trail mixes, coffee bites, crunchy granola, and curated gift hampers — formulated with no added sugar, no preservatives, and no artificial ingredients. Products target health-conscious urban consumers and fitness enthusiasts, and are sold via the company's own e-commerce site, subscription kits, major Indian marketplaces (Amazon, BigBasket, curefit), and physical retail stores.

Product overview

OnTheRun is an Indian health food company owned by Stayfit Enterprize Pvt. Ltd., based in Pune. The company offers a portfolio of 100% natural, kitchen-crafted healthy snacks and breakfast foods with no added sugar, no preservatives, and no artificial ingredients. The product portfolio centers around four main categories: Energy Bars (including Fig & Date, Hazelnut Magic, Oats & Apricot, and Choco Crunch variants), Protein Bars (10g and 20g protein options), Breakfast Cereals (5 Grain Cereal in various flavors including chocolate and plant protein variants), and Supergrain Pops (Corn & Rice, Finger Millet & Rice, Sorghum & Rice flavors). Supporting categories include Coffee Bites, Seasoned Trail Mixes (Peri Peri, Thai Chili, Orange Pepper, Indian Masala), Crunchy Granola, and Gift Hampers. The company also offers subscription kits (Breakfast Kit, Mid-Meal Hunger Kit) and various combo products (Netflix Combo, Busy Bee Breakfast Combo, Stocked & Loaded, The Picnic Power Pack, Pro Athlete Combo, Power Pack Combo). Products are sold online through their website and through retail partners including Amazon, BigBasket, and curefit. The company slogan is 'Tasty Always, Artificial Never' and emphasizes functional well-being through natural ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Fig & Date Energy Bar
• Hazelnut Magic Energy Bar
• Oats & Apricot Energy Bar
• Assorted Box Energy Bars
• 10g Protein Bars (6 pack)
• 20g Protein Bars (6 pack)
• 5 Grain Cereal (Pack of 6)
• 5 Grain Cereal Chocolate Large
• 5 Grain Cereal Plant Protein Large
• Supergrain Pops
• Crunchy Granola
• Coffee Bites
• Indian Masala Trail Mix
• Peri Peri Trail Mix
• Thai Chili Trail Mix
• Orange Pepper Trail Mix
• Breakfast Kit (Subscribe & Save)
• Mid-Meal Hunger Kit (Subscribe & Save)
• Festive Corporate Hamper
• Festive Special Hamper
• Premium Hamper
• Fitness Festive Hamper
• Healthy Duo Hamper
• Netflix Combo
• Busy Bee Breakfast Combo
• Stocked & Loaded Combo
• The Picnic Power Pack
• Pro Athlete Combo
• Power Pack Combo

Quantifiable outcome

• Top seller product (Fig & Date bar) rated 5.00 out of 5 by customers
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MTR Foods: Established Indian packaged-foods brand with broad breakfast, snack and ready-to-eat categories; broader incumbent competing for the same breakfast/snack shelf space but on a wider portfolio.
• Yoga Bar (note: re-counted) — replace with Kellanova (Kellogg's India): Multinational cereal and snack-bar incumbent in India whose breakfast-cereal and snack-bar SKUs compete directly with OnTheRun's 5-Grain Cereal and protein/energy bar lines via modern trade.

Direct peers

• RiteBite Max Protein: India-focused protein-bar and sports-nutrition brand; the closest crossover with OnTheRun's 10g/20g protein-bar line serving the same fitness and pre/post-workout use case.
• Farmley: Indian D2C brand in healthy snacking (trail mixes, makhana, nut-butters, bars); shares gourmet healthy-snack positioning, multi-channel DTC/marketplace presence, and target demographic with OnTheRun.
• Soulfull: India-based breakfast/snack brand emphasising millets and whole grains (5-Grain, muesli, snack bars); near-direct competitor in the breakfast-cereal and grain-bar categories.
• Eat Better: Indian no-preservative healthy snack brand (millets, trail mixes, snack bars); closely comparable product mix and similar clean-label, mid-premium price positioning for urban consumers.
• Yoga Bar: India-based D2C healthy-snack brand with overlapping energy/protein/muesli bars and breakfast cereals; directly competes with OnTheRun for the same clean-label, urban health-conscious consumer.
• The Whole Truth Foods: Indian no-additives snack and protein-bar D2C brand built on the same 'no preservatives / no added sugar' philosophy; competes head-to-head in clean-label snack bars and breakfast categories.
• True Elements: Mumbai-headquartered D2C maker of healthy snack bars, breakfast cereals, and seeds/muesli; highly overlapping assortment and similar urban D2C retail-distribution model.

Emerging players

• SnacKible: Indian D2C healthy-snack startup in baked and roasted snacks including bars and trail mixes; younger, narrower assortment but competing for the same millet/clean-label positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ontherunin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On the Run