Max-bone
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Max-bone does
Max-bone is a Los Angeles-based direct-to-consumer pet brand founded in 2016 by Parisa Fowles-Pazdro (CEO & Creative Director). The company designs and sells fashion-forward dog products across multiple categories: carriers, leashes, harnesses and collars, apparel (raincoats, puffer vests, knit jumpers), toys, grooming products, beds, bowls, and freeze-dried food. Products are manufactured in partnership with factories that produce human apparel and accessories, applying human-grade quality, fit, and material standards (recycled nylon, BPA-free food-grade silicone, vegan down alternative fill, genuine leather trimming) to the pet category. The brand's core technology is product design and supply chain curation rather than a software platform.
The business operates on a multi-channel go-to-market: primary sales occur through owned DTC e-commerce (maxbone.com and the dedicated food.maxbone.com subdomain), supplemented by a wholesale program that includes a dedicated line at Anthropologie, international placement at Galeries Lafayette (Paris) and Isetan (Tokyo), and pop-up activations at Nordstrom and The Standard High Line. Pricing is unit-based across most categories, with a subscription pricing model available for the MB Eats freeze-dried food line. High-profile collaborations—Marc Jacobs, Christian Cowan, Netflix franchises (Stranger Things, Bridgerton, Love Is Blind), Free People, and Hollywood Heart—function as a core demand-generation and brand-awareness engine, producing limited-edition drops of themed variations across the existing product portfolio. The company is privately held with 11-50 employees, has raised two funding rounds (2019 led by Colle Capital Partners, 2020 from Third Summit Capital) with undisclosed amounts, and has earned media coverage in Forbes, WWD, Goop, and Inc. Magazine.
Max-bone firmographics
Firmographics- Name
- Max-bone
- Legal name
- maxbone
- Website
- https://maxbone.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Max-bone industry classification
Industry- Product category
- Pet Accessories
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)
- akta.pro secondary industry
- Pet Bedding, Crates & Carriers Retail (CRALAHAF)
Keywords
Where Max-bone is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Max-bone business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Direct Product Sales: Max-bone generates revenue primarily through direct-to-consumer sales of pet essentials across multiple categories including bags, leashes, apparel, food, grooming, toys, beds, and bowls. Products are sold at fixed price points via the e-commerce platform, with occasional bundle discounts. This is a one-time purchase model with no recurring revenue component for physical goods.
- Subscription (Food): Max-bone offers a subscription option for its freeze-dried food products (MB Eats / food.maxbone.com), enabling recurring purchases of pet meals and treats on a scheduled delivery basis.
- Wholesale: Max-bone sells products wholesale to retailers, as indicated by the presence of a wholesale page and a dedicated maxbone for Anthropologie line of products sold through Anthropologie's retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Toys and accessories (entry-level) |
| Unit Pricing | Pay-as-you-go | Apparel and outerwear (mid-range) |
| Unit Pricing | Pay-as-you-go | Premium bundles and carriers (high-end) |
| Subscription | Monthly | Freeze-dried food (subscription available) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Max-bone product offering
Product offeringCore offering
Max-bone designs, curates and sells a premium, design-forward line of pet products including carrier bags, leashes, harnesses, collars, apparel (raincoats, puffer vests, jumpers), toys, grooming products, beds, bowls and mats, and freeze-dried pet food and treats. Products are manufactured via human-apparel-grade factories and sold direct-to-consumer through maxbone.com and food.maxbone.com, alongside wholesale through premium retailers and limited-edition co-branded capsules with fashion designers and entertainment franchises.
Product overview
Max-bone is a modern pet care company offering a curated selection of dog products across multiple categories including carriers, leashes, harnesses, apparel, toys, grooming, and food. The company operates as a one-stop shop for pet essentials with an emphasis on design-forward, functional products. The product portfolio includes core product lines (walking accessories like the Go! With Ease Leash Bundle and Easy Fit Harness, carriers such as the Global Citizen Pet Carrier Bag and Eco Packable Sling, apparel including the Talon Raincoat and Arabella Puffer Vest, toys, grooming products, and food/treats) alongside numerous brand collaborations with fashion designers (Christian Cowan), artists (Hattie Stewart, Derrick Adams), entertainment properties (Marc Jacobs, Stranger Things, Bridgerton, Love Is Blind, Hollywood), and retailers (Anthropologie, Free People). The collaborations typically produce themed variations of existing products (plush toys, jumpers, raincoats, leashes, carrier bags) rather than entirely new product categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Go! With Ease Leash Bundle Bestselling walk set bundle combining a hands-free multi-function leash, Easy Fit harness and small pouch for everyday walking; leash is wearable around the waist or shoulder, harness features breathable mesh lining with front and back D-ring placements.
- Talon Raincoat Water-repellent dog raincoat with traditional anorak styling, snap-off hood, adjustable cuffs, drawstrings, flap pockets, mesh lining and leash opening.
- Arabella Puffer Vest Sleeveless puffer vest with snap fastening, leash hole and vegan down alternative fill, designed with new fit technology for greater range of motion.
- Global Citizen Pet Carrier Bag Airline-compliant premium pet carrier with cotton canvas body, mesh panels, genuine leather trimming and washable faux sherpa-lined bed; holds up to 20 lbs with integrated interior hook safety fastening.
- Eco Packable Sling Carrier Sling carrier made with recycled nylon from repurposed water bottles, featuring optimal strap size for closer fit, safety latch and two zipper pockets; recommended for dogs under 10 lbs.
- Christian Cowan x maxbone Jumper Acrylic knit jumper with feather accents co-designed with fashion designer Christian Cowan, featuring a runway-inspired playful aesthetic and maxbone's chunky knit silhouette.
- Hattie Stewart x Marc Jacobs x maxbone Collection Limited-edition collaboration featuring British artist Hattie Stewart's iconic daisy print on a range of pet products including plush toys, raincoats, leashes, collars and carrier bags, released as part of the Marc Jacobs 'Joy' theme campaign.
- Derrick Adams x Marc Jacobs x maxbone Collection Limited-edition leash and collar collaboration featuring contemporary artist Derrick Adams's artwork, built with durable nylon webbing and luxe hardware for the Marc Jacobs 'Joy' theme capsule.
- Stranger Things x maxbone Collection Collaboration with Netflix's Stranger Things featuring Hawkins High Bomber Jacket, Signature Hoodie, WSQK Puffer Vest, Hellfire T-Shirt, Demogorgon Plush Toy and Walk Set.
- Bridgerton x maxbone Collection Bridgerton-themed collaboration including Society Paper Plush Toy, Walk Set with Go With Ease Bundle, Carrier Bag and Pouch.
- Love Is Blind x maxbone Collection Love Is Blind-themed collaboration featuring Walk Set and Jumper with show-inspired designs.
- maxbone x Hollywood Heart Collection Hollywood Heart charitable collaboration including Heart Jumper, Action Plush Toy and Walk Set.
- maxbone for Anthropologie Collection Anthropologie-exclusive collection featuring Floral Jumper, Quilted Jacket and Après Jumper distributed through Anthropologie's retail and e-commerce channels.
- maxbone x FP Movement Easy Fit Jacket Co-developed Easy Fit Jacket with Free People Movement sold through Free People's retail and e-commerce channels.
- Easy Fit Harness Dog harness with soft neoprene construction, maximum adjustability, breathable mesh lining and front and back D-ring placements, including a back-panel handle for assistance.
- maxbone Life Jacket Dog life jacket with adjustable Velcro closure, sturdy buckles and reflective stripes; available in six sizes with adjustable support for boat trips and water activities.
- Commuter Carrier Bag Carrier bag for modern dog owners with adjustable straps and locking clamp, magnetic closure, removable padded mat, safety tether and multiple pockets; recommended for dogs up to 15 lbs.
- City Carrier Bag Bestselling tote-style dog carrier bag designed for everyday city use.
- Go Everywhere Backpack Pet backpack carrier designed for transporting dogs on the go.
- All-In-One Travel Carrier Versatile travel carrier for pets.
- Honeycomb Balance Toy BPA-free, dishwasher-safe rubber toy in honeycomb shape made with food-grade silicone; serves as stress reliever, boredom buster and treat dispenser; strong bite resistance.
- Large Twisted Rope Toy Eco-friendly poly-cotton rope toy with woven ball and large loop for chewing and tug-of-war; suitable for medium to large dogs.
- Decagon Rubber Toy Durable rubber chew toy made with 100% natural rubber, engineered for fetching, tugging and chewing; BPA-free, food-grade silicone construction.
- Elsie Elephant Plush Toy Bestselling plush elephant toy for dogs in a chic, whimsical design intended for fetch, chew and snuggle.
- Holiday Ornament Plush Toy Festive ornament-shaped plush toy with soft polyester fabrication, squeaker, rope hang loop and metallic embroidery.
- Bonnie Bunny Plush Toy Bunny-shaped plush toy from the Play collection intended for fetch and snuggle.
- Coat Therapy Brush Grooming brush for dog coat care.
- Calming Shampoo Calming dog shampoo from the Beauty grooming collection.
- Smellin' Good Coat Spray Body and coat spray for dogs from the Beauty grooming collection.
- Deep Cleanse Shampoo Dispensing Brush Combined shampoo and brush product for deep cleansing dog grooming.
- Rubber Travel Bowl Collapsible rubber travel bowl for dogs in multiple colors including Mint, Lavender, Peach, Light Grey and Sand.
- Bubble Bowls & Mat Set Set of two bubble-shaped silicone bowls with non-slip base and matching mat; microwave safe, BPA-free, holds up to 6 cups and protects floors from spills.
- Square Bowls & Mat Set Set of two square-shaped silicone bowls with matching mat, holding up to 4.5 cups of kibble or water.
- Oval Mat Non-toxic silicone mat with raised lip to prevent spills, designed to add elegance to a pet's dining space.
- MB Easy Waste Bag Holder Easy waste bag holder accessory for dog owners.
- Enrichment Tether Toy Tether toy designed for dog enrichment and mental stimulation.
- Signature Collar Dog collar from the Signature line.
- Hazel Leash Leash from the Hazel collection.
- Hazel Collar Collar from the Hazel collection.
- Davos Bed Premium dog bed.
- Dream Cloud Futon Cashmere futon bed for dogs.
- Les Alpes Jumper Alpine-style knit sweater for dogs.
- Ski Jumper Ski-inspired dog jumper sweater.
- Harvest Beef Freeze Dried Treats Freeze-dried beef treats for dogs from the Treats collection.
- Freeze-Dried Raw Turkey Recipe Freeze-dried raw turkey dog food formulated with turkey, spinach, sweet potato, chia seeds, cranberries, coconut oil and fish oil; available via subscription for recurring delivery.
- Go! With Ease Hands Free Leash Hands-free leash wearable around the waist or shoulder using ultra-resistant hardware, with adjustable waist and shoulder attachment pieces and screw-fastening clips.
- Go! With Ease Pouch Small walking pouch with zipper security closure, interior card slots and velcro cuff fastening, sized to hold keys and credit cards.
- Mini GO! With Ease Hands Free Leash Smaller version of the hands-free leash designed for smaller dogs.
- Mesh Sling Carrier Lightweight mesh sling carrier designed for small dogs.
- MB Eats Freeze-Dried Food Subscription Recurring subscription delivery service for maxbone's freeze-dried dog food and treats via food.maxbone.com, allowing pet owners to schedule ongoing meal and treat purchases.
Companies that use Max-bone
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Max-bone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Max-bone partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Marc JacobsflagshipMarc Jacobs and Max-bone have an ongoing collaboration partnership spanning multiple product lines including plush toys, raincoats, leashes, collars, puffer vests, and sling carriers. The collaboration features artwork from artists Hattie Stewart and Derrick Adams as part of Marc Jacobs' 'Joy' theme campaign. The partnership includes aMarc Jacobs 'Bark Jacobs' pet portrait customization program and a Sofia Coppola-directed documentary 'Marc by Sofia.' Products are sold through both brands' channels and at pop-up shops globally.
- Hattie StewartcoreBritish artist Hattie Stewart collaborated with Marc Jacobs and Max-bone to create limited-edition prints featuring her iconic daisy artwork, applied to a range of pet products including plush toys, raincoats, leashes, collars, and puffer vests.
- Derrick AdamscoreContemporary artist Derrick Adams collaborated with Marc Jacobs and Max-bone on a limited-edition leash featuring his iconic artwork, with the product sold as part of the Marc Jacobs 'Joy' theme capsule collection.
- Christian CowancoreBritish designer Christian Cowan partnered with Max-bone on multiple limited-edition pet apparel products including feathered jumpers, gemstone jumpers, holiday glitz jumpers, and walk sets. The collaboration brings Cowan's signature playful, fashion-forward aesthetic to pet clothing.
- Netflix (Stranger Things)coreMax-bone partnered with Netflix's Stranger Things to create a limited-edition collection featuring Demogorgon plush toys, Hawkins High bomber jackets, WSQK puffer vests, signature hoodies, Hellfire t-shirts, and poop bag rolls. The collaboration taps into the show's cult fanbase.
- Netflix (Love Is Blind)minorMax-bone collaborated with Netflix's Love Is Blind reality show on a limited-edition plush toy and walk set, targeting the show's devoted fan community.
- Netflix (Bridgerton)minorMax-bone partnered with Netflix's Bridgerton on a limited-edition Society Paper plush toy, walk set, carrier bag, and pouch, leveraging the show's period drama aesthetic.
- Free PeopleminorMax-bone partnered with Free People on the 'maxbone x FP Movement Easy Fit Jacket,' sold through Free People's retail and e-commerce channels.
- AnthropologiecoreMax-bone sells dedicated product lines (maxbone for Anthropologie) through Anthropologie's retail stores and e-commerce platform, including floral jumpers, quilted jackets, and après jumpers. This represents a branded wholesale/distribution partnership.
- Hollywood HeartminorMax-bone collaborated with Hollywood Heart on a limited-edition jumper and action plush toy, supporting the charity's mission through co-branded product.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Max-bone competitors and assessment
Company assessmentDirect peers
- BARK (BarkBox): Subscription-based dog products company (BarkBox) with a broader retail assortment including toys, apparel, and food; comparable target customer and dog-focused product mix, with larger scale.
- Wild One: Direct-to-consumer, design-forward dog accessories and supplies brand with a similar premium, minimalist aesthetic and a comparable range of carriers, leashes, harnesses, bowls, and toys.
- Canada Pooch: Premium dog apparel and accessories brand with a curated catalog of harnesses, outerwear, carriers, and toys; closely comparable positioning, price tiers, and fashion-led product ethos.
- Milk & Pepper: High-end fashion dog apparel and accessories brand focused on premium, runway-inspired dog clothing — overlaps Max-bone's fashion-collaboration and premium apparel strategy.
- P.L.A.Y. (Pet Lifestyle and You): Premium pet brand offering designer-inspired beds, toys, and accessories with sustainability and design-forward positioning; comparable in catalog breadth and premium aesthetic.
- Haute Diggity Dog: Fashion-driven dog toy and accessory brand that licenses pop-culture and luxury-brand parody concepts; comparable fashion-led, IP-inspired product approach to Max-bone's collaborations.
Emerging players
- Lupine Pet: Independent premium collar and leash brand with a strong direct-to-consumer and specialty retail presence; comparable in core walking-accessory categories and quality positioning.
Broad incumbents
- Petco: National specialty pet retailer carrying a wide range of premium and value pet products; overlaps with Max-bone as a broad incumbent expanding premium and own-brand offerings.
- Chewy: Largest US online pet retailer with a deep assortment across food, accessories, and apparel including premium brands; comparable distribution channel (online) and customer base.
Regional players
- Wagatame: Japan-based premium dog fashion brand known for stylish apparel and accessories; comparable fashion-led premium pet positioning with a strong regional (Japanese) customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Max-bone social profiles
Digital presenceMax-bone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max-bone leadership team
Management profileNumber of profiles
Profiles1 record
Max-bone funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max-bone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max-bone
What does Max-bone do?
Max-bone designs, curates and sells a premium, design-forward line of pet products including carrier bags, leashes, harnesses, collars, apparel (raincoats, puffer vests, jumpers), toys, grooming products, beds, bowls and mats, and freeze-dried pet food and treats. Products are manufactured via human-apparel-grade factories and sold direct-to-consumer through maxbone.com and food.maxbone.com, alongside wholesale through premium retailers and limited-edition co-branded capsules with fashion designers and entertainment franchises.
Is Max-bone a public or private company?
Max-bone is a private company. It is classified as venture growth investor backed and is currently operating.
When was Max-bone founded?
Max-bone was founded in 2016. It employs 11 to 50 people.
Where is Max-bone based?
Max-bone is headquartered in Los Angeles, United States, in the North America region.
How does Max-bone make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription (Food) and wholesale.
Who are Max-bone's main competitors?
Direct peers on record are BARK (BarkBox), Wild One, Canada Pooch, Milk & Pepper, P.L.A.Y. (Pet Lifestyle and You) and Haute Diggity Dog. Lupine Pet is listed as an emerging player. Broad incumbents are Petco and Chewy. Wagatame is listed as a regional player.
Does Max-bone have an API?
No public API is recorded for Max-bone.
What industry is Max-bone in?
Max-bone's product category is Pet Accessories. Its primary akta.pro industry code is CRALAHAM, Pet Apparel & Accessories Retail (Leashes, Collars, Clothing), with a secondary code of CRALAHAF, Pet Bedding, Crates & Carriers Retail. Its NAICS code is 45991 and its SIC code is 5600.