What Marc Jacobs does

Marc Jacobs International, LLC is a privately held American fashion house founded in 1984 by designer Marc Jacobs, who remains Founder and Creative Director. Headquartered in New York, the company designs, produces, and retails ready-to-wear apparel, handbags, small leather goods, footwear, jewelry, accessories, fragrance, and color cosmetics. Signature product franchises include The Tote Bag family (sold across leather, canvas, jacquard, denim, mesh, straw/woven, and nylon executions), The Snapshot camera bag, the newly introduced Scene Bag, the Daisy fragrance line, and the Heaven youth-leaning diffusion sub-brand. The company operates a single direct-to-consumer e-commerce platform at marcjacobs.com, complemented by physical retail stores, department-store and specialty wholesale, licensed beauty and fragrance through Coty (with Sephora distribution), a kidswear line via Disney collaborations sold at Kids Around, and global pop-up activations.

The company is in the midst of a transformative ownership transition. LVMH Moët Hennessy Louis Vuitton, which acquired Marc Jacobs in 1997 and owned it for nearly 30 years, agreed on May 15, 2026 to sell the brand to a 50/50 joint venture between WHP Global (parent of Toys 'R' Us, Vera Wang, Rag & Bone) and G-III Apparel Group for $850 million; G-III is separately investing approximately $500 million to operate the global business under an exclusive multi-decade license running through December 2041. Marc Jacobs Beauty, originally launched in 2013 and shuttered in 2021 after LVMH's Kendo partnership ended, was relaunched on June 1, 2026 under Coty's license at Sephora and marcjacobs.com with seven color cosmetics SKUs priced $26-$42.

Marc Jacobs generates revenue through a hybrid model combining DTC e-commerce (with Klarna BNPL and Global-e cross-border checkout), physical retail, wholesale to department stores and specialty retailers, beauty/fragrance licensing royalties from Coty, and brand IP licensing royalties under the post-2026 ownership structure. Marketing channels include a new 'Question Marc' social-first storytelling platform (debuting with the Rachel Sennott microdrama 'The Scene'), the Sofia Coppola documentary 'Marc by Sofia' released March 2026, immersive pop-ups at Nordstrom, Galeries Lafayette Paris, Isetan Tokyo, and The Standard High Line NYC, plus co-branded collaborations spanning Disney, A.P.C., Dr. Martens, Converse, Brompton, Mattel Barbie, Gibson, Edglrd, and China Airlines. Pricing spans accessible premium to accessible luxury: tote bags $150-$598, sneakers ~$228, beauty $26-$42, with premium A.P.C. capsule pieces up to $1,295 and frequent 50% MARCDOWN promotions.

Name

Marc Jacobs

Legal name

Marc Jacobs International, LLC

Website

https://marcjacobs.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Marc Jacobs is a privately held New York-based designer fashion house founded in 1984, retailing apparel, handbags, footwear, accessories, and licensed beauty and fragrance through DTC e-commerce, physical stores, wholesale, and a Coty-operated Sephora distribution partnership, currently transitioning ownership from LVMH to a WHP Global/G-III Apparel Group joint venture.

Ownership category

akta.pro rank

Product category

Luxury Fashion (Designer Apparel, Handbags, Accessories, and Licensed Beauty)

NAICS

Jewelry, Luggage, and Leather Goods Retailers (4583), Clothing and Clothing Accessories Retailers (45811), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Leather Goods & Handbags (CRAKAFAB)

akta.pro secondary industries

Luxury Fashion Licensing & Brand Extensions (Fragrance/Beauty/Home) (CRAAAFAO), Wallets & Cardholders (Small Leather Goods) (CRAAAJAC), Handbags & Fashion Bags Manufacturing (IMAOAHAA)

Keywords

• Designer fashion
• Luxury handbags
• Ready-to-wear apparel
• Fashion accessories
• Beauty cosmetics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-consumer e-commerce: Sales via marcjacobs.com across bags, wallets, ready-to-wear, shoes, jewelry, accessories, beauty and fragrance, and the Heaven line; supported by Klarna installments and Global-e for international orders
2. Wholesale and concession retail: Sales through department stores, specialty retailers and branded physical stores; under the new WHP Global/G-III joint venture, G-III will operate the global DTC and wholesale businesses of Marc Jacobs
3. Beauty and fragrance licensing (Coty): Coty Inc. holds the beauty license and relaunched Marc Jacobs Beauty on June 1, 2026 at Sephora and marcjacobs.com with products priced $26–$42, following Coty's acquisition of the license after the Kendo (LVMH) partnership expired
4. Fragrance line sales: Marc Jacobs Fragrances Daisy line (Daisy, Daisy Eau So Fresh, Daisy Love, and the Daisy Glow Limited Edition Collection launched globally on January 1) sold in partnership with Coty, with refreshed bottle designs targeting fashion-fragrance fusion
5. Brand IP licensing and joint venture royalties: Following LVMH's sale of Marc Jacobs to a 50/50 WHP Global / G-III Apparel Group joint venture for $850M, the JV retains the brand IP while G-III operates the global business under an exclusive multi-decade license through December 2041 with auto-renewal options, structuring revenue as long-duration licensing royalties
6. Co-branded and licensing partnerships: Revenue from brand collaborations (e.g., China Airlines 'Born for the Journey' amenity kit, Disney kids apparel collection, A.P.C. capsule, Converse/Dr. Martens/Converse Chuck 70 sneakers, Brompton bikes, Mattel Barbie, Gibson guitars, Edglrd metaverse) where Marc Jacobs participates in capsule or co-branded commercial programs

Pricing tiers

Go-to-market motion5 records

Distribution channels8 records

Core offering

Marc Jacobs designs, manufactures, and retails luxury apparel, signature handbags (The Tote Bag franchise, The Snapshot, The Scene), wallets, footwear, jewelry, and accessories under the eponymous Marc Jacobs brand and the youth-leaning Heaven diffusion line. The portfolio also includes licensed beauty (Marc Jacobs Beauty color cosmetics relaunched June 1, 2026) and fragrance (Daisy franchise) lines distributed in partnership with Coty. Distribution spans owned DTC e-commerce, branded physical stores, wholesale to department stores and specialty retailers, beauty retail via Sephora, pop-up activations, and co-branded collaborations.

Product overview

Marc Jacobs operates a single unified direct-to-consumer commerce platform (marcjacobs.com) built on Salesforce Commerce Cloud / Demandware that surfaces a portfolio of luxury fashion and licensed beauty products organized as one core brand umbrella plus a youth-leaning diffusion line. The portfolio centers on signature handbags (The Tote Bag family in Crossbody/Mini, Small, Medium, and Large executions plus The Snapshot camera bag and The Scene Bag), supported by Wallets (Mini Compact, Billfold, Top Zip Multi, Card Case, Continental), Shoes (anchored by the new 400 Bleecker Runner and Dr. Martens / Converse collaborations), Ready To Wear (Tops, Bottoms, Dresses, Outerwear, Kids), Jewelry (notably The Tote Bag Ring and charm pieces), and Accessories (Straps, Charms, Sunglasses). The Heaven sub-brand extends the same platform with its own diffusion RTW, bags, and jewelry. The licensed beauty and fragrance business — Marc Jacobs Beauty (relaunched June 1, 2026 under Coty) and Marc Jacobs Fragrances (Daisy franchise, including Daisy Glow) — is merchandised via the same site under Beauty & Fragrance (Eyes, Lips, Face, Fragrance, Accessories). Layered on top of the catalog are customization and storytelling modules — Bark Jacobs (pet-portrait customization), Question Marc (social-first microdrama platform launched in 2026 with 'The Scene'), and themed capsules such as Camp Marc, The Zodiac Capsule, The City Capsule Collection, the Joy Artist Capsule, and collaborations with A.P.C., Disney, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Heaven by Marc Jacobs: Sub-brand offering ready-to-wear, bags, and jewelry targeting a younger audience, operated as a distinct line under marcjacobs.com.
• Marc Jacobs Beauty
• Bark Jacobs

Products and services

• The Tote Bag Marc Jacobs's signature icon tote bag, the brand's flagship handbag franchise, available in multiple sizes, materials, and colorways for everyday luxury carry.
• The Snapshot Marc Jacobs's camera-style crossbody bag, a primary signature handbag alongside The Tote Bag.
• The Scene Bag New signature Marc Jacobs handbag introduced in 2026, tied to the Question Marc 'The Scene' microdrama campaign and positioned as a warm-weather carry.
• Wallets Marc Jacobs small leather goods category spanning Large Wallets, Small Wallets, Wristlets, and Card Cases, including the Leather Mini Compact, Billfold, Top Zip Multi, Continental Wallet, and Card Case formats.
• Marc Jacobs Beauty Licensed color cosmetics brand relaunched under Coty's license, offering Eyes, Face, and Lips products at accessible premium price points ($26-$42) at Sephora and marcjacobs.com.
• Marc Jacobs Fragrances Licensed fragrance line anchored by the Daisy franchise, including the Daisy Glow Limited Edition Collection with refreshed neon packaging, distributed in partnership with Coty.
• Jewelry Marc Jacobs jewelry line covering Necklaces, Bracelets, Earrings, and Rings in gold- and silver-plated brass, including signature novelty pieces like The Tote Bag Ring and charm jewelry.
• Shoes Marc Jacobs footwear line covering Sneakers, Sandals, Boots, Flats, and Heels, anchored by the 400 Bleecker Runner and including brand collaborations on Dr. Martens and Converse silhouettes.
• Ready To Wear Marc Jacobs ready-to-wear apparel line covering Dresses, Tops, Bottoms, Outerwear, and The Kids Collection, including runway-inspired items such as the Tweed Mini Skirt and Charm Logo Shrunken Tee.
• Accessories Marc Jacobs accessories category covering Straps, Charms, Sunglasses, Travel Accessories, and Hats, Scarves, and Belts.
• Heaven by Marc Jacobs Marc Jacobs's youth-leaning diffusion sub-brand offering its own Ready To Wear, Bags, and Jewelry for a younger audience, operated as a distinct line under marcjacobs.com.
• Marc Jacobs x A.P.C. Capsule Fall 2025 collegiate-inspired capsule collaboration between Marc Jacobs and A.P.C., featuring reimagined totes, jackets, loafers, and jewelry at premium pricing ($130–$1,295).
• Joy Artist Capsule Limited-edition 55-style artist capsule co-created with Derrick Adams, David Shrigley, and Hattie Stewart, priced $65–$325, paired with eight global lifestyle collaboration partnerships (Converse, Brompton, Mattel Barbie, Gibson, etc.).
• Marc Jacobs x Disney Kids Apparel Third Marc Jacobs/Disney collaboration producing a tennis-inspired Spring/Summer 2026 kidswear collection for ages 2-12, including sweatshirts, t-shirts, sneakers, caps, and bags priced $58–$168.

Quantifiable outcome

• $850 million sale price of the brand from LVMH to WHP Global/G-III JV
• +5 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

27 partnerships are on record, tiered flagship, core and minor.

• Coty Inc.flagshipOEM/ Whitelabel/ Licensing PartnerCoty Inc. announced the launch of Marc Jacobs Beauty, a reimagined color cosmetics brand, in collaboration with Marc Jacobs, planning a U.S. launch May 28, 2026 and broader release June 1, 2026 at Sephora and marcjacobs.com. Coty acquired the beauty license after the prior LVMH-owned Kendo partnership expired; Coty also handles the Marc Jacobs Fragrances portfolio including the Daisy line and Daisy Glow Limited Edition Collection
• WHP GlobalflagshipStrategic or Co-development PartnerWHP Global (parent of Toys 'R' Us) co-formed a 50/50 joint venture with G-III Apparel Group to acquire the Marc Jacobs brand from LVMH for $850 million ($425M each); WHP Global will lead licensing operations, while the deal brings Marc Jacobs into a portfolio alongside Vera Wang, Rag & Bone, and Toys 'R' Us, pushing WHP Global's projected annual retail sales above $9.5 billion across 80+ countries
• G-III Apparel GroupflagshipStrategic or Co-development PartnerG-III Apparel Group formed a 50/50 joint venture with WHP Global to jointly own Marc Jacobs IP and will separately invest approximately $500 million to acquire and operate the global Marc Jacobs business under a long-term licensing arrangement through December 2041, with auto-renewal options; deal pending regulatory approval, expected to close in G-III's fiscal Q3 2027
• LVMH Moët Hennessy Louis VuittonflagshipOthersLVMH owned the Marc Jacobs brand for nearly 30 years and agreed to sell it for $850M as part of portfolio optimization amid declining revenues in fashion and leather goods (down 8% last year and 9% in Q1 2026); Transition Services Agreement planned to ensure seamless operational transition; Marc Jacobs remains Founder and Creative Director under new ownership
• DisneycoreStrategic or Co-development PartnerThird collaboration between Marc Jacobs and Disney producing a tennis-inspired kids apparel collection for Spring/Summer 2026 targeting children ages 2–12, including sweatshirts, t-shirts, sneakers, caps and bags priced $58–$168; available on Kids Around's official website and at select retail locations; partnership originated in 2015
• A.P.C.coreStrategic or Co-development PartnerFall 2025 capsule collaboration featuring reimagined iconic styles including totes, jackets, loafers, and jewelry aligned with the collegiate-inspired fashion trend; pieces priced between $130 and $1,295; debuted October 2, 2025
• Sofia CoppolacoreGTM or Marketing PartnerSofia Coppola directed the 70-minute documentary 'Marc by Sofia' about the 12-week process of creating Marc Jacobs' 2024 spring fashion show; the film weaves archival '90s NYC footage with intimate moments and was released in March 2026, deepening the brand's cultural storytelling
• Rachel SennottcoreGTM or Marketing PartnerPre-Fall 2026 campaign collaboration in which actress Rachel Sennott wrote and starred in the three-minute microdrama 'The Scene' set in Manhattan; debut release from the new Question Marc social-first storytelling platform; represents Marc Jacobs' deliberate pivot away from traditional fashion photography
• China AirlinescoreGTM or Marketing PartnerFirst airline collaboration between Marc Jacobs and an airline; produced the 'Born for the Journey' upgraded amenity kit co-designed with Danish lifestyle brand FRAMA; launched on Prague service March 28, 2026, rolling out to Americas, Europe and Australia long-haul routes from May
• SephoraflagshipChannel Partner/ Reseller/ DistributorPrimary third-party US retail partner for the relaunched Marc Jacobs Beauty color cosmetics line; launched May 28, 2026 with broader release June 1, 2026 across seven initial SKUs (Flashes Mascara, Drawn This Way Eyeliner, Born Star Eyeshadow, Joystick Blush Stick, Legally Bronze Bronzer, Money Shot Highlighter Gel, Heart On Lipstick)
• Kids AroundcoreChannel Partner/ Reseller/ DistributorOfficial retail partner for the Marc Jacobs × Disney third collaboration kids apparel Spring/Summer 2026 collection
• ConverseminorStrategic or Co-development PartnerCollaboration on the Chuck 70 sneaker; part of Marc Jacobs' expanded footwear portfolio alongside the 400 Bleecker Runner ($228) and Dr. Martens Kiki boot collaboration
• Dr. MartensminorStrategic or Co-development PartnerCollaboration on the Kiki boot as part of Marc Jacobs' expanded sneaker and footwear portfolio blending nostalgic design with contemporary innovation
• BromptonminorStrategic or Co-development PartnerOne of eight global collaboration partnerships under Marc Jacobs' Joy theme launched September 2025, spanning Brompton bikes alongside Converse sneakers, Mattel Barbie dolls, Gibson guitars, and other lifestyle brands
• Mattel (Barbie)minorStrategic or Co-development PartnerCollaboration on Mattel Barbie dolls as one of eight global Joy-themed partnerships launched September 2025 across lifestyle brand categories
• Gibson (guitars)minorStrategic or Co-development PartnerCollaboration on Gibson guitars as one of eight global Joy-themed partnerships launched September 2025
• Hattie StewartminorStrategic or Co-development PartnerCo-creator of the Joy artist capsule with Derrick Adams and David Shrigley (55 limited-edition styles priced $65–$325); also collaborated on a pet-related raincoat with Maxbone as part of the Bark Jacobs program
• MaxboneminorStrategic or Co-development PartnerCollaboration on a pet raincoat as part of the Bark Jacobs pet-themed product line extension
• Derrick AdamsminorStrategic or Co-development PartnerContemporary artist co-creating the Joy limited-edition capsule collection (with David Shrigley and Hattie Stewart), 55 styles priced $65–$325
• David ShrigleyminorStrategic or Co-development PartnerContemporary artist co-creating the Joy limited-edition capsule collection with Derrick Adams and Hattie Stewart, available via pop-up shops at Nordstrom, The Standard High Line NYC, Galeries Lafayette Paris, and Isetan Tokyo
• NordstromcoreChannel Partner/ Reseller/ DistributorHosted immersive pop-up shop for Marc Jacobs' Joy artist capsule collection, alongside The Standard High Line NYC, Galeries Lafayette Paris, and Isetan Tokyo
• Galeries LafayettecoreChannel Partner/ Reseller/ DistributorHosted pop-up activation in Paris for the Joy artist capsule collection, supporting Marc Jacobs' global lifestyle retail strategy
• IsetancoreChannel Partner/ Reseller/ DistributorHosted pop-up activation in Tokyo for the Joy artist capsule collection
• Lyas (Elias Medini)minorGTM or Marketing PartnerFrench fashion content creator Lyas (Elias Medini) partnered with Marc Jacobs to host a brand watch party during fashion month, building on his established La Watchparty event series that attracts thousands of attendees seeking fashion community and inclusion
• Global-ecoreTechnology or IntegrationInternational shipping and checkout partner for sales outside the US and Canada on marcjacobs.com; payment is collected and processed by Global-e for cross-border orders with linked Terms and Conditions for International Shipments
• FRAMAminorStrategic or Co-development PartnerDanish lifestyle brand FRAMA co-designed the 'Born for the Journey' upgraded amenity kit with Marc Jacobs for the China Airlines collaboration
• The Sato ProjectminorOthersMarc Jacobs-supported charity dedicated to rescuing abandoned and abused dogs from Puerto Rico; has rescued and rehabilitated over 1,400 dogs and continues systemic change work through education and partnerships

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Mansur Gavriel: Mansur Gavriel is an emerging designer handbag brand known for modern minimalist leather totes and bucket bags. Its tote-led product strategy and DTC-led growth model overlap meaningfully with Marc Jacobs' Tote Bag franchise.

Direct peers

• Furla: Furla is an Italian leather goods house specializing in handbags and small leather accessories at comparable accessible-luxury price points. Both brands compete directly in the leather handbag category and share a multi-channel DTC, department store, and travel-retail distribution strategy.
• Michael Kors: Michael Kors is a directly comparable accessible-luxury lifestyle brand spanning handbags, ready-to-wear, footwear, and accessories at overlapping price tiers. Both brands rely heavily on handbag franchises, department store wholesale, and a global DTC footprint.
• Tory Burch: Tory Burch operates a comparable accessible-luxury fashion house spanning handbags, shoes, ready-to-wear, and beauty. Both brands combine designer-led creative direction with global DTC, department store wholesale, and licensed beauty/fragrance extensions.
• Coach: Coach is an American accessible-luxury leather goods and accessories brand with a comparable price ladder (handbags, wallets, ready-to-wear) and similar DTC + wholesale + outlet distribution model. Both brands target the same aspirational luxury consumer and share signature handbag franchises as their primary revenue driver.
• Kate Spade: Kate Spade is a direct peer in accessible-luxury handbags, small leather goods, and lifestyle accessories under Tapestry. Overlapping price points, customer demographic, and category mix make it one of the closest comparables for Marc Jacobs' handbag and RTW business.

Broad incumbents

• Celine: Celine is an LVMH-owned luxury house offering handbags, ready-to-wear, shoes, and accessories at a higher price tier. As a sibling brand under LVMH until 2026, it provides context on luxury handbag category dynamics that affect Marc Jacobs' positioning.
• Fendi: Fendi is an LVMH-owned luxury fashion house with deep handbag heritage (Baguette, Peekaboo) overlapping with Marc Jacobs' leather goods focus. Operating as a broad incumbent in the luxury leather goods category, it provides benchmark pricing and brand positioning context.
• Loewe: Loewe is an LVMH-owned luxury leather goods and fashion house anchored by signature handbag franchises (Puzzle, Hammock). As a luxury leather goods incumbent, it shares the brand-led, design-IP-driven model that Marc Jacobs also relies on.

Others

• Rag & Bone: Rag & Bone is a contemporary fashion brand also owned by WHP Global, making it a portfolio peer under the new Marc Jacobs parent. It offers adjacent ready-to-wear and denim context for WHP Global's brand-management strategy around Marc Jacobs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marcjacobsintl
• YouTubeyoutube.com/user/MarcJacobs
• Facebookfacebook.com/marcjacobsintl
• Instagraminstagram.com/marcjacobs
• TikToktiktok.com/@marcjacobs
• LinkedInlinkedin.com/company/marc-jacobs

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marc Jacobs