Chasing The Stigma
Chasing The Stigma is a UK national mental health charity operating the Hub of Hope, the country's largest directory of over 14,000 mental health services, serving 300,000+ users annually alongside employer training and public-sector adoption.
- Company typePrivate
- Founded2013
- HeadquartersLiverpool, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Chasing The Stigma does
Chasing The Stigma is a UK-registered national mental health charity founded in 2013 by CEO Jake Mills following his personal experience with depression and a suicide attempt. Headquartered in Liverpool (Burlington House, Crosby Road North), the charity operates with a 1-10 employee team and is supported by a Board of Trustees currently chaired by Amy Yarker. Its mission is to normalise and humanise mental health conversations and ensure clear pathways to support across the UK.
The charity's core product is the Hub of Hope, the UK's largest and most comprehensive directory of community mental health services, listing over 14,000 services that are human-checked and reviewed by a quality assurance team. The platform is delivered as a free website (hubofhope.co.uk) and as native iOS and Android apps, and is integrated into NHS digital channels (NHS 111, NHS.uk, NHS App) and formally adopted by Wigan Council. Complementary offerings include the Ambassador of Hope one-hour mental health awareness training (over 20,000 individuals trained) and its Plus variant, the Club of Hope monthly giving community, and Hope in the Community physical wellbeing spaces.
Revenue is generated through multiple streams: headline sponsorship from Priory (since 2024), B2B Professional Package licences (12-month organisational licences with training and analytics), monthly individual giving through Club of Hope, corporate fundraising partnerships, and individual donations via JustGiving. The charity raised approximately $69,048 from Nominet UK in 2019, with no further disclosed funding events. It operates as a non-profit with no parent company and is not publicly traded.
Chasing The Stigma firmographics
Firmographics- Name
- Chasing The Stigma
- Legal name
- Chasing the Stigma
- Website
- https://chasingthestigma.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Chasing The Stigma is a UK national mental health charity operating the Hub of Hope, the country's largest directory of over 14,000 mental health services, serving 300,000+ users annually alongside employer training and public-sector adoption.
- Ownership category
- akta.pro rank
Chasing The Stigma industry classification
Industry- Product category
- Mental Health Services Directory
- NAICS
- Individual and Family Services (6241), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Mental Health & Crisis Support Services (BPAGACAD)
- akta.pro secondary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
Keywords
Where Chasing The Stigma is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Chasing The Stigma business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Sponsorship (Priory): Priory, a leading independent provider of mental health and adult social care services in the UK, has been the headline sponsor of the Hub of Hope since 2024. Their support enables Chasing the Stigma to keep the Hub of Hope free to the general public.
- Professional Package Licensing: Organizational licensing of the Hub of Hope for workplace use, including 12-month licence, Ambassador of Hope training, ready-to-use materials, and twice yearly analytics reports. Licensing professional use funds the human work behind the Hub of Hope including checking and updating services, maintaining the platform, and providing guidance and training to organisations.
- Club of Hope (Monthly Giving): Monthly giving subscription programme supporting the vital work behind the Hub of Hope. Members contribute regularly to help keep the Hub of Hope free.
- Corporate Fundraising Partnerships: Fundraising partnerships unite teams around shared purpose, boosting morale, strengthening workplace culture, and connecting colleagues through meaningful activity.
- Individual Donations: Individual giving through JustGiving platform and direct donations to support the charity's mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Hub of Hope - Free Public Access |
| Subscription | Annual | Hub of Hope Professional Package |
| Subscription | Monthly | Club of Hope - Monthly Giving |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Chasing The Stigma product offering
Product offeringCore offering
Chasing the Stigma operates the Hub of Hope, the UK's largest and most comprehensive directory of community mental health services, listing over 14,000 local, national, NHS, voluntary and community services searchable by postcode. The charity delivers the Ambassador of Hope one-hour mental health awareness training (with an extended Plus variant), runs the Club of Hope monthly giving programme, and licenses the Hub of Hope Professional Package to organisations for workplace mental health signposting.
Product overview
Chasing the Stigma is a UK-based national mental health charity operating primarily through its flagship Hub of Hope platform — the UK's largest and most comprehensive directory of community mental health services, listing over 14,000 services and supporting over 300,000 users annually with over one million searches per year. The Hub of Hope is available as a free public web application and mobile app (iOS and Android). Complementing the directory, the Ambassador of Hope programme provides one-hour mental health awareness training (with an extended Plus variant), having equipped over 20,000 individuals across the UK. The Hub of Hope Professional Package offers a twelve-month organisational licence with training, materials, and analytics. The Club of Hope is a monthly subscription fundraising community supporting the Hub of Hope's continued free availability.
Differentiator
Problem solved
Functional benefit
Brands
- Hub of Hope: The UK's leading mental health support directory, bringing together thousands of local, national, NHS, voluntary and community services in one searchable place.
- Ambassador of Hope
- Club of Hope
- Hope in the Community
Products and services
- Hub of Hope The UK's largest and most comprehensive directory of community mental health services, providing a searchable database of over 14,000 services. Free for public use via website, allowing users to search by postcode and filter by support need to find local, national, NHS, voluntary and community mental health services. Every service is human-checked, reviewed regularly, and provides human-led support.
- Hub of Hope Mobile App Free mobile application available on iOS App Store and Google Play Store, providing on-the-go access to the Hub of Hope mental health service directory. Users enter their postcode, apply filters, and browse available mental health support services directly from their smart device.
- Ambassador of Hope One-hour mental health awareness training programme equipping individuals with the knowledge, confidence, and practical tools to have open conversations about mental health, support themselves and others, spot signs of poor mental health, and respond in a mental health emergency. Delivered in-person and online. Over 20,000 individuals have been trained across the UK.
- Ambassador of Hope Plus An extended, more in-depth version of the standard Ambassador of Hope training, featuring scenarios tailored to the specific situations a client's teams are most likely to encounter.
- Hub of Hope Professional Package A twelve-month licence package for organisations that want a supported, credible way to promote the Hub of Hope within their workplace. Includes Ambassador of Hope training, ready-to-use introduction materials, and twice-yearly analytics reports on usage, trends, and areas of need. Designed for contained or internal use such as a team, service, project, or defined community. Separate Partnership Licences are available for wider or public-facing use.
- Club of Hope A monthly giving subscription community that supports the ongoing operation of the Hub of Hope. Members contribute recurring donations to help keep the UK's most comprehensive mental health support directory free and accessible.
Quantifiable outcome
- 20,000+ individuals trained in Ambassador of Hope mental health awareness
- +3 more outcomes
Companies that use Chasing The Stigma
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles1 record
Chasing The Stigma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Chasing The Stigma partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, primary and secondary.
- Wigan CouncilcoreWigan Council is the first local authority in the UK to formally adopt Hub of Hope, helping make mental health support more visible, accessible and easier to navigate across the borough.
- The Royal FoundationcoreChasing the Stigma is a founding member of The Royal Foundation's new National Suicide Prevention Network, announced on World Mental Health Day. Working alongside The Royal Foundation to shape a shared vision for the next three years and build a clear, collective plan for action.
- Student RoostprimaryPartnership through #BehindEveryDoor initiative supporting students with mental health awareness. Over 86,000 students supported through the partnership. Students can search for support wherever they are in the UK.
- South London and Maudsley NHS Trust (SLaM)coreChasing the Stigma is working with South London and Maudsley NHS Trust on their 24/7 Neighbourhood Mental Health Centres pilot, as announced in the government's mental health services development. Also working with several other partners on potential sites.
- HelloBenchprimaryOfficial charity partnership with HelloBench. The first HelloBench outside Berkshire launched in Cirencester, offering a simple place to pause, reflect, talk, or scan the QR code for instant access to Hub of Hope. More HelloBenches planned for communities across the UK.
- Liverpool Film OfficesecondaryPartnership to support mental health awareness in the film and TV industry. Chasing the Stigma attended the Northern Film and TV Gala Dinner and Crew Catch Up events to share about the Hub of Hope.
- United UtilitiessecondaryPartnership connecting with United Utilities teams at their All Colleague Event across the North West, promoting mental health support through the Hub of Hope.
- Fusion StudentssecondaryPartnership supporting student wellbeing events, helping students know where to turn for support especially when living away from home.
- Head On Campaign (20+ charities)corePartnership of 20+ mental health charities calling for a modern mental health system where everyone can access the right support, at the right time. Chasing the Stigma is proud to be part of the coalition pushing for political focus on mental health.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Chasing The Stigma competitors and assessment
Company assessmentEmerging players
- YoungMinds: YoungMinds is a UK charity focused on children and young people's mental health. Comparable for Chasing the Stigma's youth and student-focused work (BehindEveryDoor partnership, Fusion Students, Student Roost), but YoungMinds specializes in young people rather than operating a broad service directory.
- Papyrus (Prevention of Young Suicide): Papyrus is a UK charity dedicated to the prevention of young suicide, operating HOPELINEUK. Comparable for the suicide prevention and crisis intervention overlap with Chasing the Stigma's mission, though focused specifically on under-35s.
Broad incumbents
- Mind: Mind is the largest mental health charity in the UK, providing advice, support, and campaigns on mental health. Comparable as a UK mental health nonprofit with a national reach, but Mind operates a broader portfolio of services rather than a focused service directory like Chasing the Stigma's Hub of Hope.
- SANE: SANE is a UK mental health charity providing helpline support, research, and campaigning. Comparable as a UK mental health nonprofit with national reach and crisis support services, though with a narrower research-and-helpline remit compared to Chasing the Stigma's directory model.
- Mental Health Foundation: Mental Health Foundation is a UK charity focused on prevention, research, and public mental health. Comparable as a UK mental health nonprofit with national reach and policy influence, but with a broader research-driven remit rather than a service directory and crisis signposting platform.
- Rethink Mental Illness: Rethink Mental Illness is a major UK charity supporting people affected by mental illness through services, groups, and campaigning. Comparable as a UK mental health nonprofit with national reach and service directory-adjacent offerings, but with a much broader service portfolio than Chasing the Stigma.
Direct peers
- CALM (Campaign Against Living Miserably): CALM is a UK charity dedicated to preventing male suicide, offering a helpline and webchat. Comparable as a UK mental health crisis intervention charity targeting similar at-risk demographics with a national profile, though focused on male suicide prevention rather than broad service signposting.
- Togetherall: Togetherall is a UK-based digital mental health support platform offering peer support and resources, often commissioned by universities and employers. Comparable as a UK mental health digital platform targeting similar segments (students, workplace wellbeing) with a subscription/enterprise model that parallels Hub of Hope Professional.
- Shout: Shout is a UK-based 24/7 text crisis support charity and a founding partner of the Royal Foundation's National Suicide Prevention Network alongside Chasing the Stigma. Directly comparable as a UK mental health crisis support platform targeting similar users with digital-first delivery.
- Samaritans: Samaritans is a UK charity providing 24/7 emotional support to people in distress. Comparable as a UK mental health crisis intervention charity with national recognition; differs in operating a helpline rather than a service directory, but targets the same at-risk population and is also part of the Royal Foundation's suicide prevention network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Chasing The Stigma social profiles
Digital presenceChasing The Stigma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chasing The Stigma leadership team
Management profileNumber of profiles
Profiles6 records
Chasing The Stigma funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chasing The Stigma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chasing The Stigma
What does Chasing The Stigma do?
Chasing the Stigma operates the Hub of Hope, the UK's largest and most comprehensive directory of community mental health services, listing over 14,000 local, national, NHS, voluntary and community services searchable by postcode. The charity delivers the Ambassador of Hope one-hour mental health awareness training (with an extended Plus variant), runs the Club of Hope monthly giving programme, and licenses the Hub of Hope Professional Package to organisations for workplace mental health signposting.
Is Chasing The Stigma a public or private company?
Chasing The Stigma is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Chasing The Stigma founded?
Chasing The Stigma was founded in 2013. It employs 1 to 10 people.
Where is Chasing The Stigma based?
Chasing The Stigma is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Chasing The Stigma make money?
Five revenue lines are on record. Sponsorship (Priory) is the primary driver. The others are professional Package Licensing, club of Hope (Monthly Giving), corporate Fundraising Partnerships and individual Donations.
Who are Chasing The Stigma's main competitors?
Emerging players on record are YoungMinds and Papyrus (Prevention of Young Suicide). Broad incumbents are Mind, SANE, Mental Health Foundation and Rethink Mental Illness. Direct peers are CALM (Campaign Against Living Miserably), Togetherall, Shout and Samaritans.
Does Chasing The Stigma have an API?
No public API is recorded for Chasing The Stigma.
What industry is Chasing The Stigma in?
Chasing The Stigma's product category is Mental Health Services Directory. Its primary akta.pro industry code is BPAGACAD, Mental Health & Crisis Support Services, with a secondary code of BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits. Its NAICS code is 6241 and its SIC code is 8300.