YoungMinds
- Company typePrivate
- Founded1993
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
YoungMinds firmographics
Firmographics- Name
- YoungMinds
- Legal name
- Young Minds Trust Company
- Website
- https://youngminds.org.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
YoungMinds industry classification
Industry- Product category
- Youth Mental Health Charity Services
- NAICS
- Child and Youth Services (62411), Child and Youth Services (624110)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
- akta.pro secondary industries
- Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)
Keywords
Where YoungMinds is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
YoungMinds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Donations and Fundraising: YoungMinds relies on public donations and fundraising activities as its primary revenue source. The charity runs annual campaigns like Hello Yellow, accepts one-time and recurring donations through its website, and encourages fundraising through events and community activities.
- Merchandise Shop: Online shop selling branded merchandise with standard and express delivery options. Postage and packaging fees vary by weight (from £2.95 for 0-250g to £16.95 for 5001g+).
- Training and Publications: YoungMinds books training sessions and sells publications as additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard delivery (0-250g) |
| Unit Pricing | Pay-as-you-go | Standard delivery (251-500g) |
| Unit Pricing | Pay-as-you-go | Standard delivery (501-999g) |
| Unit Pricing | Pay-as-you-go | Standard delivery (1000-2000g) |
| Unit Pricing | Pay-as-you-go | Standard delivery (2001-5000g) |
| Unit Pricing | Pay-as-you-go | Standard delivery (5001g+) |
| Unit Pricing | Pay-as-you-go | Express delivery |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
YoungMinds product offering
Product offeringCore offering
YoungMinds is a UK-registered mental health charity that provides free mental health information, advice, and support services for children and young people up to age 25, parents, carers, and professionals. Its core offerings include the Parents Helpline telephone service, online guides and resources, the Parent Helpfinder tool, the YoungMinds mobile app, and youth voice programmes (Blogger Pool and Writers Programme) that empower young people to share their experiences. The charity also drives systemic change through policy advocacy campaigns such as Hello Yellow, #EndTheWait, and Future Minds.
Product overview
YoungMinds operates as a UK-based mental health charity providing a unified platform of digital services for young people's mental health. The core offering consists of an informational website platform with guided content navigation for young people, parents, and professionals; a Parents Helpline for direct support; and the YoungMinds Blog featuring young people's stories. Supporting content programmes include the Blogger Pool (flexible writing opportunities) and the Writers Programme (structured year-long training with creative output). The organization runs major campaigns including Hello Yellow (annual fundraising), #EndTheWait (policy advocacy), and Future Minds (coalition-based government lobbying). Additional services include a mobile app, an online shop, and the Parent Helpfinder tool. The portfolio functions as a comprehensive mental health support ecosystem combining information, peer support, professional guidance, and systemic advocacy.
Differentiator
Problem solved
Functional benefit
Brands
- Writers Programme: A year-long programme for young people with experience of struggling with their mental health, providing training through fortnightly writers' group sessions and culminating in a self-published creative writing product.
- Blogger Pool
- EndTheWait
- Future Minds
Products and services
- Parents Helpline A telephone helpline service providing information and advice to parents and carers about their child or young person's mental health. Operated by YoungMinds with monitored and recorded calls under Legitimate Interest for training and quality assurance.
- YoungMinds Mobile App A mobile application providing information about children and young people's mental health for general information purposes. Restricted to users aged 13-25 and intended to help users develop general information published by YoungMinds.
- Parent Helpfinder An online tool that helps parents and carers find the right mental health support for their child based on their specific needs and situation.
- Writers Programme A year-long programme (October to July) for young people aged 14-25 with experience of struggling with their mental health. Participants receive training through fortnightly online writers' group sessions, develop skills in creating mental health content, and collaborate to produce a self-published creative writing product.
- Blogger Pool A community programme for young people who sign up and receive bi-monthly emails with blog topic ideas and prompts. Bloggers can submit content which, if suitable, is edited and published on the YoungMinds blog.
- YoungMinds Online Shop An e-commerce store selling branded merchandise to support the charity, with standard and express delivery options and tiered postage pricing based on order weight.
- YoungMinds Blog A blog platform where young people share their mental health experiences, tips, and advice to support others, featuring both showcase blogs and regularly updated content on various mental health topics.
Quantifiable outcome
- 13,887 young people under 25 participated in the Big Young People's Survey 2022
- +3 more outcomes
Companies that use YoungMinds
Customer profileSegments3 records
Ideal customer profiles3 records
YoungMinds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
YoungMinds partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Marks & Spencer (M&S)coreM&S partnership indicated through logo display on YoungMinds website footer. M&S has also promoted mental health initiatives and called on UK government for policy reforms to support youth employment, indicating shared commitment to youth wellbeing.
- Centre for Mental HealthcoreLeading national mental health charity partnering with YoungMinds in the Future Minds campaign alongside The Centre for Young Lives and the Children and Young People's Mental Health Coalition to elevate youth mental health on the Government agenda.
- The Centre for Young LivescoreNational charity partnering with YoungMinds in the Future Minds campaign to pool networks, expertise, and resources for a unified campaign ahead of the Spending Review and 10 Year Plan for Health.
- Children and Young People's Mental Health CoalitioncoreCoalition partner in the Future Minds campaign working to elevate youth mental health on the Government's agenda through pooled resources and unified policy advocacy.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
YoungMinds competitors and assessment
Company assessmentDirect peers
- The Mix: The Mix is a UK charity providing free, confidential support and information for under-25s via digital channels including webchat, phone, and online resources. It is a direct peer to YoungMinds in serving the same age group with multi-channel mental health and wellbeing support.
- Childline (NSPCC): Childline is the UK's free, private helpline for children and young people, operated by the NSPCC. It competes with YoungMinds for youth mental health awareness, donor support, and as a trusted first-contact support service for under-18s in distress.
- Place2Be: Place2Be is a UK children's mental health charity providing counselling and mental health support in schools. It overlaps with YoungMinds in the school-based youth mental health space and shares the policy-advocacy and professional-resource functions.
- Anna Freud Centre: Anna Freud Centre is a UK charity supporting children and young people's mental health through research, training, and service delivery. It is comparable to YoungMinds as a specialist in under-18 mental health with overlapping audiences of professionals, parents, and policymakers.
- Beat (Eating Disorders): Beat is the UK's leading eating disorder charity providing helplines, online support, and advocacy. It overlaps with YoungMinds as a specialist youth mental health charity and shares the helpline, fundraising, and policy-advocacy model.
- Centre for Mental Health: Centre for Mental Health is a UK charity producing research and policy analysis on mental health, including youth mental health. It is a coalition partner with YoungMinds on the Future Minds campaign and overlaps in policy advocacy targeting government funding decisions.
- Papyrus (Prevention of Young Suicide): Papyrus is a UK charity dedicated to the prevention of young suicide, providing a helpline (HOPELINEUK), training, and campaigning. It directly overlaps with YoungMinds in serving young people in mental health crisis and in policy advocacy for youth mental health services.
Emerging players
- Kooth: Kooth is a UK-based digital mental health platform providing free, anonymous online counselling and wellbeing support for children and young people commissioned by the NHS and local authorities. It is an emerging technology-led peer competing for the same young person audience via a more interactive service model.
Broad incumbents
- Mind: Mind is the UK's largest mental health charity providing advice, support, and campaigning across all age groups. While broader in scope than YoungMinds, it is a direct comparator for mental health information services, fundraising campaigns, and UK policy advocacy in the same donor and policymaker ecosystem.
- Samaritans: Samaritans is a UK charity providing emotional support 24/7 via phone, email, and letter to anyone in distress. While broader in age scope, it competes with YoungMinds for crisis-support attention and donor mindshare in the UK mental health charity landscape.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
YoungMinds social profiles
Digital presenceYoungMinds compliance and trust
Trust signalCompliance2 records
YoungMinds financial estimates
Financial estimateRevenue estimate
Valuation estimate
YoungMinds leadership team
Management profileNumber of profiles
Profiles1 record
YoungMinds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YoungMinds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YoungMinds
What does YoungMinds do?
YoungMinds is a UK-registered mental health charity that provides free mental health information, advice, and support services for children and young people up to age 25, parents, carers, and professionals. Its core offerings include the Parents Helpline telephone service, online guides and resources, the Parent Helpfinder tool, the YoungMinds mobile app, and youth voice programmes (Blogger Pool and Writers Programme) that empower young people to share their experiences. The charity also drives systemic change through policy advocacy campaigns such as Hello Yellow, #EndTheWait, and Future Minds.
Is YoungMinds a public or private company?
YoungMinds is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was YoungMinds founded?
YoungMinds was founded in 1993. It employs 11 to 50 people.
Where is YoungMinds based?
YoungMinds is headquartered in London, United Kingdom, in the Europe region.
How does YoungMinds make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are merchandise Shop and training and Publications.
Who are YoungMinds's main competitors?
Direct peers on record are The Mix, Childline (NSPCC), Place2Be, Anna Freud Centre, Beat (Eating Disorders), Centre for Mental Health and Papyrus (Prevention of Young Suicide). Kooth is listed as an emerging player. Broad incumbents are Mind and Samaritans.
Does YoungMinds have an API?
No public API is recorded for YoungMinds.
What industry is YoungMinds in?
YoungMinds's product category is Youth Mental Health Charity Services. Its primary akta.pro industry code is BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits, with a secondary code of HLAFACAL, Behavioral Health for Children & Adolescents (Youth Services). Its NAICS code is 62411 and its SIC code is 8300.