Vitalidad Movement Arts Center

What Vitalidad Movement Arts Center does

Vitalidad Movement Arts Center (VMAC) is a Portland, Oregon-based nonprofit dance studio operated by Portland Cultural Dance Collective (PCDC), a registered 501(c)(3) (Tax ID 81-3588033). Founded in 2015, VMAC relocated to a new four-studio facility at 2648 E. Burnside St. in October 2023 with approximately 5,200 sqft of usable space (Studios A–D sized 2,000, 1,500, 1,000, and 700 sqft) equipped with hardwood floors, professional sound, dimmable lighting, and separate climate controls. It serves adult learners and youth in the Portland metro area with partner dance classes (Salsa, Bachata, Brazilian Zouk, Casino, Lindy Hop, Balboa, West Coast Swing), solo styles (Hip Hop, Breaking, Vogue, KPop, Bellydance, Sexy Heels, Funk/CampbellLock, Jazz Funk), private lessons, workshops with visiting instructors, and regular social dance events.

The studio runs on a diversified revenue model including drop-in passes ($20), 5- and 10-class punch cards ($90 and $170), monthly partner-dance cycle passes ($75–$93), unlimited monthly subscriptions ($239 including Sunday Socials), private lessons at instructor-set rates, workshops priced $30–$55, studio rentals to fitness, daycare, preschool, and church tenants, online instructional video sales, branded apparel and dance shoes, and tax-deductible donations funneled through PCDC and Zeffy. Youth programming is operated under a separate sub-brand, VMAC NextGen, via vmacnextgen.com. Operations are supported by a 1–10 person team of front-desk staff and instructors, with scheduling and payments handled on the MindBody platform and growth driven by community events, visiting instructors, and organic social channels (Instagram, Facebook groups). AI, app, and proprietary technology exposures are negligible.

Name

Vitalidad Movement Arts Center

Legal name

Portland Cultural Dance Collective

Website

https://vmacpdx.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Vitalidad Movement Arts Center is a Portland, Oregon nonprofit dance studio, operated by Portland Cultural Dance Collective (501(c)(3)), offering group classes, private lessons, workshops, socials, youth programs (VMAC NextGen), studio rentals, and instructional videos to adults and children in the Portland metro area.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Dance studio services
• Partner dance classes
• Youth dance programs
• Studio rental services
• Movement arts instruction

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Class Registrations: Revenue from drop-in passes, multi-class punch cards, monthly cycle passes, and unlimited memberships for various dance styles including Salsa, Bachata, Zouk, Hip Hop, and more.
2. Private Lessons: One-on-one instruction with VMAC instructors, priced varies per instructor.
3. Studio Rental: Rental of four studio spaces (2,000 sqft, 1,500 sqft, 1,000 sqft, 700 sqft) to fitness businesses, kids programs, daycares, preschools, churches, and wellness practitioners.
4. Online Videos: Sale of instructional videos including Salsa Turns & Spins ($10), Salsa Follows Styling, and Intro to Pachanga for home practice.
5. Dance Shoes and Apparel: Sale of dance shoes and VMAC-branded merchandise through the studio and online shop.
6. Donations and Fundraising: As a 501(c)(3) nonprofit, VMAC accepts donations to support financial assistance programs and community programming.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Vitalidad Movement Arts Center (VMAC) is a Portland-based dance studio operated by the 501(c)(3) nonprofit Portland Cultural Dance Collective. It sells in-person group dance classes across 15+ partner and solo styles (Salsa, Bachata, Brazilian Zouk, Casino, Lindy Hop, West Coast Swing, Hip Hop, Breaking, Vogue, KPop, Bellydance, etc.), private lessons, workshops, dance socials, a youth program (VMAC NextGen), studio rentals to outside instructors and businesses, online instructional videos, and branded dance apparel.

Product overview

Vitalidad Movement Arts Center (VMAC) is a nonprofit dance studio operated by Portland Cultural Dance Collective (PCDC), offering a comprehensive range of movement arts classes and services. The studio provides partner dances (Bachata, Balboa, Brazilian Zouk, Casino/Cuban Salsa, Lindy Hop, Salsa, West Coast Swing), solo dances (Bellydance, Breaking, Funk/CampbellLock, Hip Hop, Jazz Funk, KPop, Sexy Heels, Vogue), youth programs under VMAC NextGen, private lessons, workshops, dance socials, studio rentals, and retail (dance shoes, apparel). The organization functions as a community-oriented dance education center with a mission focused on cultural education, community building, and equitable access to movement arts.

Differentiator

Problem solved

Functional benefit

Brands

• VMAC NextGen: Youth dance program offering non-competitive dance classes for preschoolers, kids, and teens in styles including Hip Hop, K-Pop, Latin Dance, Jazz & Ballet, and Breaking.

Products and services

• Group Dance Classes In-person group dance instruction for adults 16+ in 15+ partner and solo dance styles, structured in progressive levels from beginner through advanced.
• Private Lessons One-on-one dance instruction with VMAC instructors for individuals seeking personalized skill development; pricing varies per instructor.
• Workshops and Special Events Limited-duration workshops and special events led by guest or staff instructors, lasting 1.5 to 3 hours, focused on specific dance styles or techniques.
• Dance Socials Recurring community dance social events providing practice time and social connection across Salsa/Bachata, Zouk, and Kizomba rooms.
• VMAC NextGen Youth Dance Program Non-competitive youth dance program for preschoolers, kids, and teens covering Hip Hop, K-Pop, Latin Dance, Jazz & Ballet, Breaking, and more.
• Studio Rental Rental of four equipped studio spaces to outside businesses including fitness studios, kids programs, daycares, preschools, churches, and wellness practitioners.
• Online Instructional Videos Digital instructional dance videos sold online for home practice, including Salsa Turns & Spins, Salsa Follows Styling, and Intro to Pachanga.
• Dance Shoes and Apparel Retail sale of dance shoes and VMAC-branded apparel via the studio and online storefront.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Portland Cultural Dance Collective (PCDC)coreStrategic or Co-development PartnerVMAC is operated by Portland Cultural Dance Collective (PCDC), a registered 501(c)(3) nonprofit organization (Tax ID 81-3588033). PCDC's mission is to promote happiness, vitality, and longevity through movement arts with focus on cultural education, community building, and equitable access. PCDC manages the nonprofit structure enabling financial assistance programs and donations.
• Deblin & AdaylcoreStrategic or Co-development PartnerDeblin & Adayl are the primary Brazilian Zouk instructors at VMAC, teaching Zouk levels 1-3 and Head Motion programs. They maintain their own Instagram presence (@deblinandadayl) and lead the Portland Zouk community, managing Facebook groups and organizing the local Zouk scene.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Broadway Dance Center: NYC-based multi-style dance studio offering classes across dozens of genres from beginner to professional levels. Comparable to VMAC in offering diverse dance styles, multi-tier subscription/punch card pricing, workshops with visiting instructors, and a community-driven studio model.
• Peridance Capezio Center: Long-established NYC dance studio offering a wide range of styles with progressive curricula and drop-in/class package pricing. Similar to VMAC in targeting adult learners seeking both recreational and skill-development pathways in multiple dance genres.
• Millennium Dance Complex: Large Los Angeles dance studio known for hip-hop and urban styles, offering workshops with celebrity instructors and class packages. Comparable to VMAC in solo dance offerings (Hip Hop, Breaking, Vogue) and event/workshop-driven customer acquisition.
• Steps on Broadway: Iconic NYC dance studio offering diverse styles with drop-in and class-card pricing models. Similar to VMAC in serving adult hobby dancers with flexible attendance options across multiple dance genres.
• Mark Morris Dance Center: Brooklyn-based nonprofit dance center offering community classes, youth programs, and workshops in multiple styles. Closest peer to VMAC's nonprofit structure with comparable mission around community access and cultural programming.

Broad incumbents

• Arthur Murray Dance Studios: National franchise of ballroom and partner dance studios focused primarily on private lessons and social dance. Comparable to VMAC in partner dance offerings (Salsa, Bachata, Swing) but operates at much larger scale as a franchise system.
• Fred Astaire Dance Studios: National ballroom and Latin dance studio franchise with hundreds of locations. Comparable to VMAC in partner dance focus but with a private-lesson-led business model versus VMAC's group-class emphasis.
• Alvin Ailey American Dance Theater: Major nonprofit dance organization offering classes, workshops, and community programs with focus on diversity and access. Comparable to VMAC's nonprofit mission, BIPOC prioritization, and cultural dance education orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vmacpdx
• Instagraminstagram.com/portlandzouk
• Xx.com/vmacpdx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitalidad Movement Arts Center