What Vibrant Wellness does

Vibrant Wellness is a precision diagnostics company operating a CLIA-certified and CAP-accredited clinical laboratory in Santa Clara, California, through its affiliate Vibrant America, LLC. The company offers a portfolio of specialty lab tests organized as the Zoomer series (Gut, Food, Cardio, Hormone, Neural, Toxin, Nutrient, Cellular, Immune, and Foundation Zoomers), supplemented by Infection Tests and Genetic Tests including CardioX Genetics, Toxin Genetics, and the Régénère Skin Care Genetics panel. The underlying technology platform comprises proprietary silicon-based peptide microarrays and mass spectrometry (LC-MS/MS and GC-MS/MS) systems developed in-house, validated in part by a peer-reviewed Nature Scientific Reports publication for tickborne pathogen detection. Distribution runs through a Provider Portal that serves qualified healthcare providers, a Provider Directory that helps patients find practitioners familiar with Vibrant testing, and a Patient Portal (My Wellness) for kit tracking, payments, and result access.

The company operates a strictly cash-pay model since February 2020, declining to accept commercial, private, or Medicare insurance. Tests are pre-paid by providers or patients through the Provider Portal, with payment plans available via Afterpay and Klarna and HSA/FSA eligible. Revenue is generated on a one-time purchase basis per test ordered, with pricing disclosed through the portal's Test Price Calculator. Customer acquisition is driven by a multi-channel strategy combining clinical content (Vibrant Clinical Insights blog, The Vibrant Wellness Podcast), provider education (webinars, clinical liaisons), thought-leadership events (the Vibrant Longevity Summit in Austin), and earned media coverage in healthcare publications. As of October 2024, the company holds approval to operate across all 50 U.S. states, and is structured with two wholly-owned subsidiaries, Vibrant America, LLC for lab operations and Vibrant Genomics, LLC for genomic services.

Name

Vibrant Wellness

Legal name

Vibrant Wellness, LLC

Website

https://vibrant-wellness.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Vibrant Wellness is a CAP-accredited precision diagnostics lab in Santa Clara, CA, offering proprietary microarray- and mass spectrometry-based specialty lab tests (Zoomer portfolio covering gut, hormone, cardio, toxin, and genetic panels) to healthcare providers and their patients on a cash-pay basis across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Specialty Diagnostic Laboratory Testing

NAICS

Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Specialty & Biomarker Laboratory Services (Immunoassays/Flow/Cytometry) (HLAGAEAB)

akta.pro secondary industries

Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC), Proteomics & Mass Spectrometry Services (HLAGANAB)

Keywords

• Specialty lab testing
• Precision diagnostics
• Microarray testing
• Food sensitivity testing
• Longevity biomarkers

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Laboratory Testing Services: One-time purchase of specialized lab tests ordered by healthcare providers for their patients. Tests are pre-paid before processing. The company accepts various payment methods including debit, credit, FSA, HSA, and third-party payment plans (Afterpay, Klarna). No insurance (including Medicare/Medicaid) is accepted - all tests are cash-pay only.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Vibrant Wellness operates a CLIA-certified, CAP-accredited laboratory that develops and runs proprietary specialty diagnostic tests, branded as the "Zoomer" portfolio, using in-house silicon-based peptide microarray and mass spectrometry technologies. The tests, which include Gut Zoomer, Food Zoomer, Cardio Zoomer, Neural Zoomer, Toxin Zoomer, Hormone Zoomer, Nutrient Zoomer, Cellular Zoomer, Immune Zoomer, Foundation Zoomer, Infection Tests, and Genetic Tests, are ordered by healthcare providers through the Provider Portal on a cash-pay, pre-paid basis, and supported by software for ordering, reporting, tracking, analytics, and personalized dietary/nutritional recommendations.

Product overview

Vibrant Wellness is a precision diagnostics company offering a portfolio of 'Zoomer' specialty lab tests organized around health categories including gut health, food sensitivity, cardiovascular, neurological, hormone, nutrient, cellular, immune, and foundational health. The core offering consists of proprietary microarray and mass spectrometry-based testing panels (Gut Zoomer, Food Zoomer, Cardio Zoomer, Neural Zoomer, Toxin Zoomer, Hormone Zoomer, Nutrient Zoomer, Cellular Zoomer, Immune Zoomer, Foundation Zoomer) plus Infection Tests and Genetic Tests (CardioX Genetics, Toxin Genetics, Oxidative Stress Genetics). These tests are supported by a technology platform including Provider Portal for ordering and reporting, Patient Portal (My Wellness) for result access, and software for ordering, reporting, tracking, analytics, and workflow automation. The company operates a CLIA-certified and CAP-accredited lab in Santa Clara, California.

Differentiator

Problem solved

Functional benefit

Brands

• Zoomer Portfolio: Comprehensive biomarker panels including Gut Zoomer, Food Zoomer, Cardio Zoomer, Hormone Zoomer, Toxin Zoomer, Cellular Zoomer, Neural Zoomer, Nutrient Zoomer, Immune Zoomer, and Foundation Zoomer.

Products and services

• Gut Zoomer Comprehensive gut health test that analyzes how gut and brain function interact to shape digestion, energy, mood, and resilience; designed for healthcare providers to order for patients.
• Food Zoomer Food sensitivity test that clarifies how the body reacts to common foods, helping providers guide smarter, more comfortable eating decisions for patients.
• Cardio Zoomer Cardiovascular health test that maps cardiovascular risk by analyzing metabolic, vascular, inflammatory, and genetic factors for provider-ordered patient assessment.
• Neural Zoomer Neurological health test that examines how immune activity shapes brain and nerve function, influencing focus, mood, and neurological balance; designed for provider use.
• Toxin Zoomer Toxicity assessment providing insight into how everyday toxin exposures and the body's detoxification capacity influence patient health.
• Hormone Zoomer Wet urine hormone and longevity panel that explores how hormone and stress patterns shape energy, mood, sleep, weight, cycles, and resilience, measuring 20+ adrenal hormones, 30+ sex hormones, 13 endocrine disruptors, and oxidative stress/bone turnover markers.
• Nutrient Zoomer Nutrient analysis test that clarifies how well the body absorbs, uses, and needs key nutrients for everyday health; ordered by providers for patient nutritional assessment.
• Cellular Zoomer Cellular health test providing insight into how cells make energy, handle stress, and support long-term vitality; designed for provider-ordered patient evaluation.
• Immune Zoomer Immune system test that examines how immune activity may affect different body systems and contribute to persistent, ongoing symptoms in patients.
• Foundation Zoomer Baseline health test that surveys how key body systems work together to support overall health, providing a foundation for provider-ordered wellness assessments.
• Infection Tests Panel for detecting infectious diseases including tick-borne pathogens and vector-borne infections, leveraging Vibrant's automated protein microarray platform validated in Nature Scientific Reports.
• Genetic Tests Genetic testing panels including CardiaX Genetics, Toxin Genetics, Oxidative Stress Genetics Panel, and Régénère Skin Care Genetics, offered through Vibrant Genomics, LLC.
• Provider Portal Healthcare provider-facing portal at portal.vibrant-wellness.com for ordering tests, viewing patient results, accessing the Test Price Calculator, and creating diet/nutrition plans and protocols for patients.
• Patient Portal (My Wellness) Patient-facing portal for accessing test results, tracking kit status, making payments, and communicating with clinical specialists.

Quantifiable outcome

• 99-100% specificity and up to 100% sensitivity for tickborne disease detection
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

One partnership is on record.

• Vibrant America, LLCcoreOthersVibrant America is an affiliated clinical laboratory entity that processes tests and generates results for Vibrant Wellness. It operates as a CLIA-certified and CAP-accredited lab and received NY State approval in October 2024, enabling services across all 50 states.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Genova Diagnostics: Specialty clinical laboratory offering functional medicine and wellness panels (gut, hormones, nutrition, cardiometabolic) to healthcare providers. Directly comparable to Vibrant's Zoomer portfolio and cash-pay/provider-channel model.
• Mosaic Diagnostics (formerly Great Plains Laboratory): Specialty lab focused on functional and integrative medicine testing including organic acids, toxins, and gut panels. Competes with Vibrant for the same naturopathic and functional medicine provider base.
• Doctor's Data: Specialty laboratory providing stool, toxic metals, hormones, and nutritional testing to functional/integrative practitioners. Closely comparable on cash-pay model and Zoomer-style panel breadth.
• SpectraCell Laboratories: Specialty lab known for micronutrient and cardiometabolic testing panels sold through healthcare providers. Overlaps directly with Vibrant's Nutrient Zoomer and Cardio Zoomer offerings.

Broad incumbents

• Cleveland HeartLab (Quest Diagnostics): Cardiovascular inflammation and specialty biomarker lab acquired by Quest. Comparable on Cardio Zoomer/Heart Zoomer content but operates at incumbent scale with broader insurance reimbursement.
• Quest Diagnostics: Largest U.S. clinical lab network with growing specialty/functional panels. Competes indirectly as it expands into wellness and inflammation testing outside its traditional insurance-reimbursed core.
• Labcorp: Major national clinical lab with specialty diagnostics offerings. Comparable on testing menu breadth but relies on insurance reimbursement, contrasting Vibrant's cash-pay model.

Emerging players

• Everlywell: Direct-to-consumer at-home testing company with hormone, food sensitivity, and gut panels. Overlaps with Vibrant's consumer-side demand but competes via different distribution (DTC vs. provider-mediated).
• Thorne: Health and wellness company combining supplements with diagnostic testing through Thorne HealthSpan. Comparable audience (longevity/health-optimization consumers) and overlapping product breadth.
• Ulta Lab Tests: Online direct-access lab testing marketplace offering consumer-ordered panels without provider involvement. Adjacent business model competing for Vibrant's cash-pay patient base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VibrantWellnessLabs/podcasts
• Xx.com/Vibrant_lab
• Facebookfacebook.com/VibrantAmerica

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vibrant Wellness