Rutgers University–New Brunswick
Rutgers University–New Brunswick is the flagship public research campus of The State University of New Jersey, serving more than 50,000 undergraduate, graduate, and professional students across five New Brunswick/Piscataway campuses with tiered tuition, state appropriations, and federal research funding.
- Company typePublic
- Founded1766
- HeadquartersNew Brunswick, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Rutgers University–New Brunswick does
Rutgers University–New Brunswick is the flagship campus of Rutgers, The State University of New Jersey, a public, non-profit research university founded in 1766 and operating five distinct campuses (Busch, College Avenue, Cook/Douglass, Livingston) in New Brunswick and Piscataway, New Jersey. It serves more than 50,000 students across undergraduate, graduate, and professional programs delivered through schools and colleges including Arts and Sciences, Engineering, Rutgers Business School, Mason Gross School of the Arts, the Graduate School of Applied and Professional Psychology (GSAPP), the Ernest Mario School of Pharmacy, and the Edward J. Bloustein School of Planning and Public Policy. The university received 89,400 undergraduate applications for the 2024-2025 academic year and has been ranked a Top 20 public university by U.S. News & World Report for four consecutive years.
The technology stack includes the ScarletHub student portal (financial aid, billing, registration, records), Audinate Dante Director-managed AV infrastructure across distributed facilities, the Amber molecular simulation software developed by Rutgers emeritus professor David Case and used worldwide in drug discovery and computational chemistry, the Living-Learning Community housing infrastructure, and the IDEA Innovation Studio (Hatchery) for design thinking and entrepreneurship. Revenue is generated through five streams: tiered undergraduate and graduate tuition (in-state vs. out-of-state), state appropriations as The State University of New Jersey, federal and foundation research grants (NIH, DOE, NSF, Moore Foundation), philanthropy and endowments administered by the Rutgers University Foundation, and corporate/foundation community partnership funding (e.g., Johnson & Johnson for Advancing Community Development). Customer segments include prospective and current undergraduates, graduate and professional students, first-generation and low-income students served by Rutgers Future Scholars, RU1ST, the Educational Opportunity Fund, and the Scarlet Guarantee (covering tuition for families earning up to $65,000), as well as transfer and non-traditional students, international students, civically engaged students, veterans, and community partners and nonprofits in New Brunswick and Piscataway.
Rutgers University–New Brunswick firmographics
Firmographics- Name
- Rutgers University–New Brunswick
- Legal name
- Rutgers, The State University of New Jersey
- Website
- https://newbrunswick.rutgers.edu
- Company type
- Public
- Founded year
- 1766
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Rutgers University–New Brunswick is the flagship public research campus of The State University of New Jersey, serving more than 50,000 undergraduate, graduate, and professional students across five New Brunswick/Piscataway campuses with tiered tuition, state appropriations, and federal research funding.
- Ownership category
- akta.pro rank
Rutgers University–New Brunswick industry classification
Industry- Product category
- Public Higher Education and Research University
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (611310), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Polytechnic & Applied Sciences Universities (EDAHAEAB)
Keywords
Where Rutgers University–New Brunswick is headquartered
LocationHeadquarters
- HQ city
- New Brunswick
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Rutgers University–New Brunswick business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Tuition and Fees: Rutgers generates revenue from undergraduate and graduate tuition, with tiered pricing for in-state (New Jersey) and out-of-state students. Financial aid and Scarlet Guarantee tuition assistance are offered to eligible families. Additional fees apply for specific programs, housing, and dining.
- State Appropriations: As The State University of New Jersey, Rutgers receives significant ongoing state government funding that supports operations, financial aid programs (including the Educational Opportunity Fund), and capital investments.
- Research Grants and Contracts: Federal and foundation research grants (e.g., Gordon and Betty Moore Foundation $1.5M postdoctoral grant, NIH, DOE) provide substantial revenue supporting faculty research, laboratory infrastructure, and graduate student stipends.
- Philanthropy and Endowments: Private donations and endowment income support named scholarships, faculty chairs, capital projects, and programs. The Rutgers University Foundation manages major gift campaigns and the Support Rutgers giving platform.
- Community Partnership Funding: Corporate and foundation grants for community engagement programs, such as Johnson & Johnson's funding for the Advancing Community Development program and the IDEA Design Research Internship.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | In-State (New Jersey Resident) Undergraduate Tuition |
| Subscription | Annual | Out-of-State Undergraduate Tuition |
| Subscription | Annual | Graduate and Professional Studies Tuition |
| Subscription | Annual | Distinguished Fellowship Awards |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels10 records
Rutgers University–New Brunswick product offering
Product offeringCore offering
Rutgers University–New Brunswick provides undergraduate, graduate, and professional degree programs across schools and colleges including Arts and Sciences, Engineering, Business, Mason Gross School of the Arts, GSAPP, Pharmacy, and Rutgers Health. It operates Living-Learning Community housing, student support services (Rutgers Future Scholars, Scarlet Guarantee, EOF), the IDEA Academy, and clinical training centers (Center for Psychological Services) serving more than 50,000 students across five campuses.
Product overview
Rutgers University–New Brunswick is The State University of New Jersey, organized into five distinct local campuses (Busch, College Avenue, Cook/Douglass, Livingston, and Douglass) serving more than 50,000 students. The institution offers over 750 student organizations and provides a portfolio of academic programs through its schools and colleges, including the School of Arts and Sciences, School of Engineering, Rutgers Business School, Mason Gross School of the Arts, Graduate School of Applied and Professional Psychology (GSAPP), and Rutgers Health. Student-facing platforms include ScarletHub (portal for financial aid, billing, registration), the IDEA Academy (innovation and entrepreneurship), and Living-Learning Community housing. The university operates clinical service centers including the GSAPP Center for Psychological Services, supports first-generation and low-income students through Rutgers Future Scholars and Scarlet Guarantee, and hosts community engagement programs such as the Bonner Leaders program and Advancing Community Development.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Degree Programs
Quantifiable outcome
- Top 20 public university in the nation for 4 consecutive years (U.S. News & World Report)
- +7 more outcomes
Companies that use Rutgers University–New Brunswick
Customer profileNamed customers18 records
Segments8 records
Ideal customer profiles4 records
Rutgers University–New Brunswick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Rutgers University–New Brunswick partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- TORSHcoreTORSH and Rutgers University jointly launched the SESEBA (Supporting Effective Schools for English Learners Through Evidence-Based Approaches) initiative aimed at improving instruction for Dual Language Learners in U.S. school systems. The program offers a scalable, research-based framework integrated into TORSH Talent to support educators and school leaders with tools and professional development options.
- New Brunswick TomorrowcoreRutgers-New Brunswick partners with New Brunswick Tomorrow, a nonprofit organization, through the Advancing Community Development program. Students worked on a marketing plan for Live Well-Vivir Bien New Brunswick, a platform providing awareness of health and wellness resources for city residents.
- Carnegie Foundation for the Advancement of TeachingcoreThe Carnegie Foundation reaffirmed Rutgers-New Brunswick's community engagement classification following a comprehensive institutional self-study involving faculty, staff, students, and administrators. The classification, held since 2009, places Rutgers among top-tier institutions nationally in community engagement.
- Bonner FoundationcoreRutgers-New Brunswick Bonner Leaders are part of the national Bonner Foundation network of colleges and universities committed to sustained community engagement. The highly selective program typically receives over 250 applications for 10-15 spots annually. Bonner Leaders partner with community organizations in New Brunswick and Piscataway, contributing over 50,800 hours of engagement during the 2024-2025 academic year.
- U.S. News & World ReportminorU.S. News & World Report's annual college rankings have consistently placed Rutgers-New Brunswick as a Top 20 public university for four consecutive years, driving application volume and institutional reputation. Rankings use 30 metrics across seven categories focusing on value, outcomes, and cost.
- Fulbright Program (U.S. Department of State)coreRutgers-New Brunswick has been named a Top Fulbright Producer for 15 consecutive years. The Office of Distinguished Fellowships guides students through Fulbright applications, and Rutgers has produced numerous Fulbright English Teaching Assistants (e.g., Evan Charles Keeton in Taiwan).
- Gates Cambridge Scholarship TrustcoreThe Gates Cambridge Scholarship program selects approximately 80 scholars annually. Rutgers-New Brunswick has produced 12 Gates Cambridge Scholars as of 2026 (including Cassandra Vega in 2026), with the Office of Distinguished Fellowships supporting applications.
- New Jersey Department of Human ServicescoreRutgers University Behavioral Healthcare operates the Mom2Mom and Mom2Mom Adult helplines 24/7 in partnership with the New Jersey Department of Human Services. The program, with a staff of 9 peer support specialists in Piscataway, handles approximately 19,000 caregiver contacts annually.
- NJ PBS (New Jersey Public Media)minorState of the Arts, a program of NJ PBS, featured Rutgers music professor Min Kwon and her America/Beautiful project in a 10-minute video profile, amplifying the Rutgers-New Brunswick Laureate program and university arts programming to New Jersey audiences.
- Live Well-Vivir Bien New BrunswickminorA community health platform providing awareness of health and wellness resources available for New Brunswick city residents. Rutgers students in the Advancing Community Development program worked with the platform, developed by New Brunswick Tomorrow, to create marketing materials and content.
- Urban Health CollaborativeminorThe Urban Health Collaborative, a New Brunswick nonprofit focused on reducing health disparities and addressing adverse childhood experiences such as food insecurity, partners with Rutgers through Bonner Leaders and Scarlet Service Internships for community engagement and research support.
- Eagleton Institute of PoliticscoreThe Eagleton Institute of Politics at Rutgers-New Brunswick partners with community engagement programs, civic education initiatives, the Undergraduate Associates Program, Lloyd C. Gardner Fellowship, and Café Democracy series. Student body president Christopher Godoy has spent two years volunteering with Eagleton on civic engagement research.
- Death of Classical (concert series)minorDeath of Classical concert series at Green-Wood Cemetery Catacombs in Brooklyn hosts Min Kwon's America/Beautiful 250 performances twice nightly, providing a venue for Rutgers faculty artistry and extending the reach of Rutgers programming to New York City audiences.
Scale indicators22 records
Recent moves6 records
Expansion highlights6 records
Rutgers University–New Brunswick competitors and assessment
Company assessmentMarket position
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
Rutgers University–New Brunswick social profiles
Digital presenceRutgers University–New Brunswick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rutgers University–New Brunswick leadership team
Management profileNumber of profiles
Profiles4 records
Rutgers University–New Brunswick subsidiaries and ownership
Company hierarchySubsidiaries20 records
Rutgers University–New Brunswick funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rutgers University–New Brunswick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rutgers University–New Brunswick
What does Rutgers University–New Brunswick do?
Rutgers University–New Brunswick provides undergraduate, graduate, and professional degree programs across schools and colleges including Arts and Sciences, Engineering, Business, Mason Gross School of the Arts, GSAPP, Pharmacy, and Rutgers Health. It operates Living-Learning Community housing, student support services (Rutgers Future Scholars, Scarlet Guarantee, EOF), the IDEA Academy, and clinical training centers (Center for Psychological Services) serving more than 50,000 students across five campuses.
Is Rutgers University–New Brunswick a public or private company?
Rutgers University–New Brunswick is a public company. It is classified as state government owned and is currently operating.
When was Rutgers University–New Brunswick founded?
Rutgers University–New Brunswick was founded in 1766. It employs 5,001 to 10,000 people.
Where is Rutgers University–New Brunswick based?
Rutgers University–New Brunswick is headquartered in New Brunswick, United States, in the North America region.
How does Rutgers University–New Brunswick make money?
Five revenue lines are on record. Tuition and Fees are the primary driver. The others are state Appropriations, research Grants and Contracts, philanthropy and Endowments and community Partnership Funding.
Does Rutgers University–New Brunswick have an API?
No public API is recorded for Rutgers University–New Brunswick.
What industry is Rutgers University–New Brunswick in?
Rutgers University–New Brunswick's product category is Public Higher Education and Research University. Its primary akta.pro industry code is EDAHAEAB, Polytechnic & Applied Sciences Universities. Its NAICS code is 6113 and its SIC code is 8200.