Rutgers University–New Brunswick

What Rutgers University–New Brunswick does

Rutgers University–New Brunswick is the flagship campus of Rutgers, The State University of New Jersey, a public, non-profit research university founded in 1766 and operating five distinct campuses (Busch, College Avenue, Cook/Douglass, Livingston) in New Brunswick and Piscataway, New Jersey. It serves more than 50,000 students across undergraduate, graduate, and professional programs delivered through schools and colleges including Arts and Sciences, Engineering, Rutgers Business School, Mason Gross School of the Arts, the Graduate School of Applied and Professional Psychology (GSAPP), the Ernest Mario School of Pharmacy, and the Edward J. Bloustein School of Planning and Public Policy. The university received 89,400 undergraduate applications for the 2024-2025 academic year and has been ranked a Top 20 public university by U.S. News & World Report for four consecutive years.

The technology stack includes the ScarletHub student portal (financial aid, billing, registration, records), Audinate Dante Director-managed AV infrastructure across distributed facilities, the Amber molecular simulation software developed by Rutgers emeritus professor David Case and used worldwide in drug discovery and computational chemistry, the Living-Learning Community housing infrastructure, and the IDEA Innovation Studio (Hatchery) for design thinking and entrepreneurship. Revenue is generated through five streams: tiered undergraduate and graduate tuition (in-state vs. out-of-state), state appropriations as The State University of New Jersey, federal and foundation research grants (NIH, DOE, NSF, Moore Foundation), philanthropy and endowments administered by the Rutgers University Foundation, and corporate/foundation community partnership funding (e.g., Johnson & Johnson for Advancing Community Development). Customer segments include prospective and current undergraduates, graduate and professional students, first-generation and low-income students served by Rutgers Future Scholars, RU1ST, the Educational Opportunity Fund, and the Scarlet Guarantee (covering tuition for families earning up to $65,000), as well as transfer and non-traditional students, international students, civically engaged students, veterans, and community partners and nonprofits in New Brunswick and Piscataway.

Name

Rutgers University–New Brunswick

Legal name

Rutgers, The State University of New Jersey

Website

https://newbrunswick.rutgers.edu

Company type

Public

Founded year

1766

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Rutgers University–New Brunswick is the flagship public research campus of The State University of New Jersey, serving more than 50,000 undergraduate, graduate, and professional students across five New Brunswick/Piscataway campuses with tiered tuition, state appropriations, and federal research funding.

Ownership category

akta.pro rank

Product category

Public Higher Education and Research University

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (611310), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Polytechnic & Applied Sciences Universities (EDAHAEAB)

Keywords

• Public higher education
• Undergraduate degree programs
• Graduate professional studies
• Research university services
• Continuing education programs

Headquarters

HQ city

New Brunswick

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Rutgers generates revenue from undergraduate and graduate tuition, with tiered pricing for in-state (New Jersey) and out-of-state students. Financial aid and Scarlet Guarantee tuition assistance are offered to eligible families. Additional fees apply for specific programs, housing, and dining.
2. State Appropriations: As The State University of New Jersey, Rutgers receives significant ongoing state government funding that supports operations, financial aid programs (including the Educational Opportunity Fund), and capital investments.
3. Research Grants and Contracts: Federal and foundation research grants (e.g., Gordon and Betty Moore Foundation $1.5M postdoctoral grant, NIH, DOE) provide substantial revenue supporting faculty research, laboratory infrastructure, and graduate student stipends.
4. Philanthropy and Endowments: Private donations and endowment income support named scholarships, faculty chairs, capital projects, and programs. The Rutgers University Foundation manages major gift campaigns and the Support Rutgers giving platform.
5. Community Partnership Funding: Corporate and foundation grants for community engagement programs, such as Johnson & Johnson's funding for the Advancing Community Development program and the IDEA Design Research Internship.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels10 records

Core offering

Rutgers University–New Brunswick provides undergraduate, graduate, and professional degree programs across schools and colleges including Arts and Sciences, Engineering, Business, Mason Gross School of the Arts, GSAPP, Pharmacy, and Rutgers Health. It operates Living-Learning Community housing, student support services (Rutgers Future Scholars, Scarlet Guarantee, EOF), the IDEA Academy, and clinical training centers (Center for Psychological Services) serving more than 50,000 students across five campuses.

Product overview

Rutgers University–New Brunswick is The State University of New Jersey, organized into five distinct local campuses (Busch, College Avenue, Cook/Douglass, Livingston, and Douglass) serving more than 50,000 students. The institution offers over 750 student organizations and provides a portfolio of academic programs through its schools and colleges, including the School of Arts and Sciences, School of Engineering, Rutgers Business School, Mason Gross School of the Arts, Graduate School of Applied and Professional Psychology (GSAPP), and Rutgers Health. Student-facing platforms include ScarletHub (portal for financial aid, billing, registration), the IDEA Academy (innovation and entrepreneurship), and Living-Learning Community housing. The university operates clinical service centers including the GSAPP Center for Psychological Services, supports first-generation and low-income students through Rutgers Future Scholars and Scarlet Guarantee, and hosts community engagement programs such as the Bonner Leaders program and Advancing Community Development.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs

Quantifiable outcome

• Top 20 public university in the nation for 4 consecutive years (U.S. News & World Report)
• +7 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• TORSHcoreStrategic or Co-development PartnerTORSH and Rutgers University jointly launched the SESEBA (Supporting Effective Schools for English Learners Through Evidence-Based Approaches) initiative aimed at improving instruction for Dual Language Learners in U.S. school systems. The program offers a scalable, research-based framework integrated into TORSH Talent to support educators and school leaders with tools and professional development options.
• New Brunswick TomorrowcoreStrategic or Co-development PartnerRutgers-New Brunswick partners with New Brunswick Tomorrow, a nonprofit organization, through the Advancing Community Development program. Students worked on a marketing plan for Live Well-Vivir Bien New Brunswick, a platform providing awareness of health and wellness resources for city residents.
• Carnegie Foundation for the Advancement of TeachingcoreStrategic or Co-development PartnerThe Carnegie Foundation reaffirmed Rutgers-New Brunswick's community engagement classification following a comprehensive institutional self-study involving faculty, staff, students, and administrators. The classification, held since 2009, places Rutgers among top-tier institutions nationally in community engagement.
• Bonner FoundationcoreStrategic or Co-development PartnerRutgers-New Brunswick Bonner Leaders are part of the national Bonner Foundation network of colleges and universities committed to sustained community engagement. The highly selective program typically receives over 250 applications for 10-15 spots annually. Bonner Leaders partner with community organizations in New Brunswick and Piscataway, contributing over 50,800 hours of engagement during the 2024-2025 academic year.
• U.S. News & World ReportminorStrategic or Co-development PartnerU.S. News & World Report's annual college rankings have consistently placed Rutgers-New Brunswick as a Top 20 public university for four consecutive years, driving application volume and institutional reputation. Rankings use 30 metrics across seven categories focusing on value, outcomes, and cost.
• Fulbright Program (U.S. Department of State)coreStrategic or Co-development PartnerRutgers-New Brunswick has been named a Top Fulbright Producer for 15 consecutive years. The Office of Distinguished Fellowships guides students through Fulbright applications, and Rutgers has produced numerous Fulbright English Teaching Assistants (e.g., Evan Charles Keeton in Taiwan).
• Gates Cambridge Scholarship TrustcoreStrategic or Co-development PartnerThe Gates Cambridge Scholarship program selects approximately 80 scholars annually. Rutgers-New Brunswick has produced 12 Gates Cambridge Scholars as of 2026 (including Cassandra Vega in 2026), with the Office of Distinguished Fellowships supporting applications.
• New Jersey Department of Human ServicescoreStrategic or Co-development PartnerRutgers University Behavioral Healthcare operates the Mom2Mom and Mom2Mom Adult helplines 24/7 in partnership with the New Jersey Department of Human Services. The program, with a staff of 9 peer support specialists in Piscataway, handles approximately 19,000 caregiver contacts annually.
• NJ PBS (New Jersey Public Media)minorStrategic or Co-development PartnerState of the Arts, a program of NJ PBS, featured Rutgers music professor Min Kwon and her America/Beautiful project in a 10-minute video profile, amplifying the Rutgers-New Brunswick Laureate program and university arts programming to New Jersey audiences.
• Live Well-Vivir Bien New BrunswickminorStrategic or Co-development PartnerA community health platform providing awareness of health and wellness resources available for New Brunswick city residents. Rutgers students in the Advancing Community Development program worked with the platform, developed by New Brunswick Tomorrow, to create marketing materials and content.
• Urban Health CollaborativeminorStrategic or Co-development PartnerThe Urban Health Collaborative, a New Brunswick nonprofit focused on reducing health disparities and addressing adverse childhood experiences such as food insecurity, partners with Rutgers through Bonner Leaders and Scarlet Service Internships for community engagement and research support.
• Eagleton Institute of PoliticscoreStrategic or Co-development PartnerThe Eagleton Institute of Politics at Rutgers-New Brunswick partners with community engagement programs, civic education initiatives, the Undergraduate Associates Program, Lloyd C. Gardner Fellowship, and Café Democracy series. Student body president Christopher Godoy has spent two years volunteering with Eagleton on civic engagement research.
• Death of Classical (concert series)minorChannel Partner/ Reseller/ DistributorDeath of Classical concert series at Green-Wood Cemetery Catacombs in Brooklyn hosts Min Kwon's America/Beautiful 250 performances twice nightly, providing a venue for Rutgers faculty artistry and extending the reach of Rutgers programming to New York City audiences.

Scale indicators22 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rutgersnb
• YouTubeyoutube.com/channel/UCGjPemp7tb5ctujPtvyPSzw
• Facebookfacebook.com/RutgersNB
• LinkedInlinkedin.com/company/rutgersnb
• Instagraminstagram.com/rutgersnb

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries20 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rutgers University–New Brunswick