Ever.Ag

What Ever.Ag does

Ever.Ag is a privately held agricultural technology company headquartered in Lewisville, Texas, founded in 2005, that operates a vertically integrated platform serving the dairy, livestock, and agribusiness supply chains. The company builds AI-powered software, data, and risk management tools used by producers, cooperatives, processors, and retailers, with a named user base of 40,000+ across the United States, Canada, and Ireland. Its core product surface spans on-farm technology (Maternity Warden, Feed King, Feedlot IQ), milk procurement and logistics (Milk+, Trading Exchange, Roger, Transportation Optimization), in-plant processing optimization (MES, In-Plant ERP, Cheese Yield Optimization, Mass Balance, QA Studio, Energy Manager), ag retail ERP (Merchant Ag, FieldAlytics, CMS), commodity risk and brokerage (Vault, DRP/LRP insurance, grain and dairy brokerage), market intelligence (Insights Portal), and a multi-model generative AI assistant (Everett).

The company monetizes through four interlocking streams: SaaS subscriptions (per-seat or enterprise licensing, annual billing on quote-based terms), professional and managed services (dispatch, payroll, pooling, consulting), brokerage commissions on futures, options, and OTC trades, and insurance product distribution (DRP, LRP). The underlying technology is a federated stack of specialized modules integrated through shared data and 55+ partner APIs rather than a single monolithic platform, with cross-platform connections such as FieldAlytics-to-Merchant Ag and Roger-to-Merchant Ag creating interoperability lock-in. Domain depth stems from 20+ years of accumulated operational data across dairy, grain, and livestock markets, which feeds predictive and optimization models.

Ever.Ag distributes primarily through direct enterprise field sales with consultative selling, supported by industry events (World Dairy Expo, MILK Business Conference), an asset-light content engine (podcasts, webinars, market insights publications, case studies), and owned sub-brands (Merchant Ag, FieldAlytics, Roger, Milk+, Vault, Energy Manager, Ever.Ag Insights). The company is organized as Ever.Ag Corporation in Delaware with 11 wholly-owned subsidiaries built through a serial acquisition program including Dairy.com, EFC Systems, Blimling & Associates, and SilverLink Logistics. Named enterprise customers include Pfizer, Coles, Dairy Farmers of America, Foremost Farms, Southern States Cooperative, Wholestone Prestage, and Bulloch Fertilizer, alongside mid-market ag retailers such as American Plains Co-op.

Name

Ever.Ag

Legal name

Ever.Ag Corporation

Website

https://ever.ag

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Ever.Ag is a privately held agtech company providing AI-powered software, data, and risk management tools across the dairy, livestock, and agribusiness supply chains, serving producers, cooperatives, processors, and retailers with a federated platform of on-farm, logistics, ERP, and brokerage solutions.

Ownership category

akta.pro rank

Product category

Agricultural Technology Software

NAICS

Dairy Cattle and Milk Production (112120), Oilseed and Grain Farming (1111)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Seed & Trait Distribution (Dealer Networks) (AFABAJAD)

Keywords

• Agricultural software platforms
• Dairy supply chain technology
• Agribusiness ERP systems
• Livestock management solutions
• Agricultural risk management

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS/Software Subscriptions: Subscription-based access to the company's integrated software platforms including Merchant Ag ERP, FieldAlytics, Milk+, Roger, and other industry-specific solutions. Revenue derived from per-seat or enterprise licensing arrangements with agricultural businesses.
2. Professional Services: Implementation, consulting, and managed services including dispatch managed services, payroll managed services, and consulting engagements for supply chain optimization.
3. Brokerage Services: Dairy and grain brokerage services providing risk management through futures, options, and OTC trading. Revenue generated through commissions on executed trades.
4. Insurance Products: Dairy Revenue Protection (DRP), LRP, and other insurance products for agricultural risk management.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels9 records

Core offering

Ever.Ag is an agricultural technology company that sells integrated software platforms and managed services across the dairy, livestock/animal protein, and agribusiness supply chains. Its offerings include ERP and digital agronomy systems (Merchant Ag, FieldAlytics), supply chain and logistics platforms (Milk+, Roger, Trading Exchange), on-farm monitoring (Maternity Warden, Feedlot IQ), in-plant processing optimization (MES, Cheese Yield Optimization, Energy Manager), and risk management, brokerage, and insurance products supported by an AI-powered market intelligence portal.

Product overview

Ever.Ag is an agricultural technology company offering a comprehensive platform across three core sectors: Dairy, Agribusiness, and Livestock & Animal Protein. The product portfolio includes industry-specific ERP systems (Merchant Ag for ag retail, In-Plant ERP for dairy processing), supply chain management solutions (Milk+, Trading Exchange, Roger for bulk hauling), on-farm technology (Maternity Warden, Feed King, Feedlot IQ), in-plant processing optimization (MES, Cheese Yield Optimization, Energy Manager, Mass Balance), risk management and brokerage services (Vault, DRP/LRP Insurance, Dairy/Grain Brokerage), market intelligence platforms (Insights Portal), and AI-powered tools (Everett assistant, Yield Optimization). The architecture combines a unified platform approach with specialized modules that integrate with each other—for example, FieldAlytics connects to Merchant Ag for invoicing, and Roger integrates with Merchant Ag for logistics accounting. The company also provides managed services (Dispatch, Payroll, Pooling) and supporting tools (Cheese Calculator, Class III/IV Calculator).

Differentiator

Problem solved

Functional benefit

Brands

• Merchant Ag: Ag retail ERP platform connecting agronomy, grain, energy, feed, retail, inventory, accounting, and compliance for ag retailers, cooperatives, feed mills, and farm store operations.
• FieldAlytics
• Roger
• Milk+
• Vault
• Energy Manager
• Ever.Ag Insights

Products and services

• Merchant Ag Ag retail ERP platform connecting agronomy, grain, energy, feed, retail, inventory, accounting, and compliance workflows in one system, built for ag retailers, cooperatives, feed mills, and farm store operations.
• FieldAlytics Digital agronomy platform that centralizes field data, crop planning, precision recommendations, work orders, and grower engagement, integrating with Merchant Ag for invoicing and inventory.
• Roger Bulk hauling logistics platform that streamlines dispatch, load tracking, carrier compliance, freight marketplace, and analytics for shippers, carriers, and brokers.
• Milk+ End-to-end milk procurement and supply chain solution that tightens timelines, improves efficiencies, and streamlines operations from farm to plant scheduling.
• Maternity Warden AI-powered calving monitoring system delivering round-the-clock alerts to farm staff when cows approach calving to reduce stillborn rates and improve calf survival.
• Feed King Feed performance platform connecting feeders, farm owners, and nutritionists to optimize feed efficiency and reduce waste through unified management.
• Vault Financial forecasting and performance management platform providing real-time visibility on dairy, grain, and livestock prices, forward positions, and physical sales.
• Energy Manager Energy monitoring and management solution with virtual metering for dairy and food processing facilities to reduce costs and support Net Zero goals.
• Cheese Yield Optimization In-plant analytics solution that increases cheese production profitability through predictive analytics and AI-driven yield optimization.
• MES (Manufacturing Execution System) Plant management and control system that improves dairy processing operations through real-time monitoring and data analysis.
• In-Plant ERP Enterprise Resource Planning system designed for dairy processing operations with focus on liquids management.
• QA Studio Lab information solution that drives quality assurance and food safety in dairy processing operations.
• Mass Balance Production optimization tool that reduces waste and increases yield in dairy processing through mass tracking and analysis.
• S&OP (Sales and Operations Planning) Strategic decision-making tool that coordinates dairy business functions for aligned planning and execution.
• Sustainability Platform Carbon footprint tracking and reporting solution with GHG protocol and SBTi compliant documentation and automated data collection for dairy operations.
• Insights Portal Market intelligence portal providing dairy, grain, and livestock market information including publications, multimedia reports, news headlines, and price quotes.
• Everett AI-powered conversational assistant for answering questions about Ever.Ag products, solutions, and services, supporting multiple foundation models with model comparison.
• Transportation Optimization Dairy logistics solution that streamlines short haul transportation to cut costs and speed deliveries while reducing carbon emissions.
• Trading Exchange Collaborative platform for planning, updating, settling, and transporting bulk dairy ingredients across the supply chain.
• CMS (Commodity Management System) Commodity management solution for inventory and accounting management for commodity traders and feed manufacturers.
• Foundations Grain Marketing Grain marketing planning solution that helps improve profitability through structured marketing strategies and expert guidance.
• Feed Foundations Feed procurement risk management solution that helps manage risk involved with feed costs through insights and expert guidance.
• Brokerage for Grain Grain brokerage service connecting customers with experienced brokers to understand unique price risk and develop hedging strategies.
• Feedlot IQ Feedlot management solution for livestock and cattle operations enabling comprehensive herd and operational management.
• Prairie Systems FAS (Feed Allocation System) Feed allocation system for livestock operations that optimizes feed distribution and resource management.
• Livestock Procurement System Procurement system for livestock and animal protein supply chain operations.
• DRP Insurance Dairy Revenue Protection insurance product for protecting against drops in milk prices without missing profitable opportunities.
• LRP Insurance Livestock Risk Protection insurance product for protecting revenue in livestock operations.
• Dispatch Managed Services 365/24 hands-on expert management of dairy dispatch schedules provided by the Ever.Ag team.
• Payroll Managed Services Producer and hauler payment management service ensuring accurate and timely payments.
• Pooling Services Dairy pooling optimization service to capture the best pooling outcome for cooperatives.
• Farm to Plant Pay Hauler and member payment service ensuring accurate farm-to-plant payment processing.
• Dairy Brokerage Risk Management Risk management strategy development and execution including futures, options, and OTC trading for the dairy industry.
• Livestock Risk Management Risk management services for livestock and cattle operations addressing market volatility.

Quantifiable outcome

• Revenue increase of 2-5% through AI-powered optimization
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature10 records

Partnerships

One partnership is on record.

• ColesflagshipStrategic or Co-development PartnerColes and Ever.Ag partnered to modernize meat supply chain planning. Ever.Ag provides AI-driven optimization solutions that replaced Coles' manual planning processes, enabling time savings, improved consistency, and greater visibility across the retailer's meat supply chain operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DTN: DTN provides agricultural weather, market intelligence, and commodity trading tools to farmers and agribusinesses. Like Ever.Ag, DTN sells subscription intelligence and decision-support products into the dairy, grain, and livestock verticals, competing directly on market data and risk-management services.
• Granular (Corteva): Granular is a farm management software platform (acquired by Corteva) offering FMIS, ERP, and decision support for row-crop operations. Directly comparable to Ever.Ag's FieldAlytics and Merchant Ag products for ag retailers and producers, with similar SaaS+services GTM.
• Conservis: Conservis provides farm management software for row-crop operations including planning, inventory, and financial tracking. Comparable to Ever.Ag's Merchant Ag and FieldAlytics offerings for ag retailers and producers, with similar enterprise SaaS business model.
• Eka Software Solutions: Eka provides commodity management, trading, and risk management software for agribusinesses, food companies, and trading firms. Directly competes with Ever.Ag's CMS, Vault, and Brokerage for Grain offerings on enterprise commodity management workflows.

Broad incumbents

• Trimble Agriculture: Trimble Agriculture provides precision agriculture hardware and software including farm management, GPS guidance, and field data platforms. Comparable to Ever.Ag on the digital agronomy/precision ag side, but as part of a much larger industrial technology portfolio with greater scale.
• Climate FieldView (Bayer): Bayer's Climate FieldView is the leading digital farming platform globally, offering data-driven agronomy and farm management tools. Competes with Ever.Ag's FieldAlytics in precision agriculture but is bundled with Bayer's seed and chemistry business — a fundamentally different go-to-market.
• John Deere Operations Center: John Deere's Operations Center is a farm data platform integrated with Deere equipment, providing agronomic insights and farm management. Competes with Ever.Ag's FieldAlytics on precision agriculture, but bundled with the dominant ag equipment franchise — a fundamentally different distribution model.

Emerging players

• Agriwebb: Agriwebb offers livestock and farm management software focused on pasture-based operations. Comparable to Ever.Ag's livestock and on-farm solutions (Feedlot IQ, Feed King, Maternity Warden) but with narrower geographic focus primarily in Australia and the UK.
• Iteris: Iteris provides agriculture analytics, weather data, and decision-support solutions for agribusiness and government. Comparable to Ever.Ag's Insights Portal and market intelligence offerings but with more emphasis on imagery-based agronomy analytics.
• Solorrow: Solorrow provides digital risk management and hedging tools for agricultural producers and cooperatives. Directly comparable to Ever.Ag's DRP/LRP insurance, Vault, and brokerage services for dairy and grain risk management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@everag
• LinkedInlinkedin.com/company/everag
• Xx.com/Ever_Ag_Insight
• Facebookfacebook.com/Ever.AgFinancialServices

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ever.Ag