AgriWebb
AgriWebb is a cloud-based livestock management SaaS platform serving ranchers and corporate food/retail customers with farm record keeping, animal management, grazing planning, and sustainability reporting. The platform manages over 22 million animals across 36 million acres globally.
- Company typePrivate
- Founded2013
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AgriWebb does
AgriWebb is an Australian-headquartered SaaS company that provides cloud-based livestock management software for ranchers and food industry corporations. The platform centralizes farm record keeping, animal management, grazing planning, team coordination, and compliance reporting in a single system available on web, iOS, and Android, with offline-first mobile functionality tailored to low-connectivity rural environments. The company serves both individual producers (17,000+ farmers worldwide) and enterprise customers including McDonald's, Cargill, Nestlé Purina, Wendy's, Ahold Delhaize, and Sainsbury's, with claims of managing more than 25% of Australia's grazing animals and stewarding 22 million animals across 36 million acres globally.
The platform's technical architecture combines interactive paddock mapping with drag-and-drop mob management, native crush-side hardware integration (Tru-Test EID readers and weigh scales), eID/NLIS database synchronization for Australian regulatory compliance, and a public developer API for third-party integrations. AgriWebb's product surface spans six core solution modules (Farm Record Keeping, Farm Mapping, Animal Management, Grazing Management, Team Management, and Farm Audits and Compliance) plus dedicated Sustainability modules for producers and enterprises. The 2025 launch of Foragecaster Beta introduced machine-learning capabilities for livestock weight prediction and forage-driven grazing optimization, while integrations with KPMG Origins (blockchain traceability), Regrow Ag (GHG modeling), and Indigo Ag (rotational grazing trials) extend the platform into carbon accounting and supply chain provenance.
AgriWebb generates revenue through tiered annual SaaS subscriptions (Essentials, Essentials+, and Performance in the US market, priced dynamically by cattle and sheep headcount), recurring add-on subscriptions (Movement Planner at $100-$300/yr, Grazing Planner at $150-$300/yr), corporate/enterprise sustainability contracts sold to food brands, retailers, and processors, implementation services, and a freemium free-trial funnel. The company operates a hybrid go-to-market spanning self-serve website sign-ups, inside-sales-supported demo flows, and a direct enterprise sales motion for corporate sustainability programs. Following 13+ years of independent operation and roughly $30M in cumulative Series B funding, AgriWebb was acquired by URUS Group in May 2026 to integrate its beef-focused farm management and supply chain data platform with URUS's dairy genetics and reproductive systems.
AgriWebb firmographics
Firmographics- Name
- AgriWebb
- Legal name
- AGRIWEBB PTY LTD ACN 163 515 900
- Website
- https://agriwebb.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- AgriWebb is a cloud-based livestock management SaaS platform serving ranchers and corporate food/retail customers with farm record keeping, animal management, grazing planning, and sustainability reporting. The platform manages over 22 million animals across 36 million acres globally.
- Ownership category
- akta.pro rank
AgriWebb industry classification
Industry- Product category
- Livestock Management Software
- NAICS
- Support Activities for Animal Production (115210), Cattle Ranching and Farming (1121)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)
Keywords
Where AgriWebb is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
AgriWebb business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual/Monthly SaaS subscriptions (Essentials, Essentials+, Performance): Tiered annual and monthly subscription plans priced by animal headcount, with monthly or annual billing options and discounts for annual commitment.
- Add-on subscriptions (Movement Planner, Grazing Planner): Optional add-on subscriptions (Movement Planner at $100/yr, Grazing Planner at $150-$300/yr) layered on top of base plans for advanced grazing functionality.
- Corporate / Enterprise sustainability plans: Corporate-tier plans sold to food brands, retailers, and processors for farm-level data collection supporting sustainability and traceability programs.
- Implementation / onboarding services: Guided implementation packages and bespoke onboarding services offered as professional services to accelerate customer setup.
- Freemium / free trial: Free trial available to drive acquisition; not separately monetized but supports funnel into paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essentials - entry tier: interactive map, livestock record keeping, team & task management, drag-and-drop mob movements |
| Subscription | Annual | Essentials+ - mid tier: adds audit compliance, treatment & weight records, feed management, real-time inventory, cropping records |
| Subscription | Annual | Performance - top tier: adds weight projections, grazing management, breeding/fertility reporting, financial reporting, customizable stocking rate |
| Subscription | Annual | Movement Planner add-on: simplified movement planning for Compliance and Performance plan subscribers |
| Subscription | Annual | Grazing Planner add-on (DSE/Stock Days or Feed on Offer): forage-driven grazing insights for Performance plan subscribers |
| Freemium | Pay-as-you-go | Free trial / Try for free |
| Other | Annual | EOFY 2026 promotional discount (AU/NZ only) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
AgriWebb product offering
Product offeringCore offering
AgriWebb sells a cloud-based livestock management SaaS platform that enables ranchers and livestock producers to record, manage, and analyse animal, paddock, treatment, grazing, and compliance data through web and mobile applications. The platform also includes a corporate sustainability offering that aggregates on-farm data for food brands, retailers, and processors for Scope 3 emissions and supply chain traceability reporting. Hardware integrations (EID readers, weigh scales) and machine-learning-driven grazing and weight forecasting (Foragecaster) extend the core product.
Product overview
AgriWebb is a single, modular livestock management platform organised around a core cloud-based app plus six solution modules (Farm Record Keeping, Farm Mapping, Animal Management, Grazing Management, Team Management, and Farm Audits and Compliance) and dedicated Sustainability modules for producers and enterprises. On top of the core platform, AgriWebb sells three subscription tiers in the US — Essentials, Essentials+, and Performance — and two paid add-ons (Movement Planner and Grazing Planner) that extend the Grazing Management module with rotational and forage-driven planning. Animal Management is offered in two management styles, Individual Animal Management (per-animal tracking with EID) and Mob Management, to fit stud and large-scale commercial operations. The platform is complemented by a Mobile App (iOS and Android), a public Developer API documented at docs.agriwebb.com, and an AgriWebb Marketplace that distributes integrations and add-ons such as the Foragecaster Beta (ML-driven livestock weight and grazing forecaster).
Differentiator
Problem solved
Functional benefit
Products and services
- AgriWebb Livestock Management Platform End-to-end livestock management software for ranchers and farmers, centralising records, mapping, animal management, grazing, team productivity, and compliance in one cloud-based app available across web, iOS, and Android.
- Farm Record Keeping Digital record keeping for livestock movements, treatments, weights, feed, inventory, and paddock activity, with offline data capture and automatic cloud sync, built into the AgriWebb platform.
- Farm Mapping Interactive paddock and ranch map with drag-and-drop mob movements, infrastructure (water, gates, buildings) mapping, and map-based grazing insights, integrated with the AgriWebb platform.
- Animal Management Tracks individual or mob-level animal performance, weights, treatments, fertility, breeding, and cost of production with live-session hardware integration for crush-side data capture.
- Grazing Management Data-driven grazing planning and reporting, with auto-calculated grazing days, stocking rate, pasture rest tracking, and add-on planners for forage-driven and movement-based rotations.
- Team Management
- Farm Audits and Compliance Audit-ready digital records to support farm accreditation and regulatory compliance (e.g., NLIS, LPA, Red Meat Integrity Systems) with treatment withholding tracking.
- Sustainability for Enterprises Enterprise-grade sustainability data infrastructure used by major food corporations (McDonald's, Nestl\u00e9 Purina, Wendy's, Cargill, Ahold Delhaize, Sainsbury's) to measure, report, and verify on-farm climate and supply-chain outcomes.
- Sustainability for Producers Producer-facing sustainability tools for tracking emissions, soil and pasture health, and ESG metrics on-farm.
- Individual Animal Management (IAM) Per-animal tracking plan with EID tag integration, individual traits, treatments, weights, fertility, lifetime performance, and traceability suited to stud and purebred operations.
- Mob Management Group/mob-level livestock tracking suited to large-scale commercial operations, balancing simplified data capture with advanced insights and reporting.
- Foragecaster Machine-learning powered livestock supply forecaster delivering grazing-planning tools, feed planning, pasture-quality assessment (research phase), and livestock-weight-prediction models (research phase), distributed via the AgriWebb Marketplace.
- AgriWebb Mobile App iOS and Android mobile app for offline-capable livestock record keeping, eID scanning, GPS-tagged tasks, photo notes, and paddock management in the field.
- AgriWebb API Public developer API for building integrations and automation against the AgriWebb platform, documented at docs.agriwebb.com and surfaced via the product footer alongside Integrations, Features, and Success and support.
- AgriWebb Marketplace Marketplace where producers access third-party add-ons and integrations (e.g., Foragecaster Beta), AgriWebb product updates, and customer idea submissions via Productboard.
Quantifiable outcome
- 17,000+ producers worldwide trust AgriWebb; more than 25% of Australia's grazing animals are managed on the platform
- +5 more outcomes
Companies that use AgriWebb
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles4 records
AgriWebb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature8 records
AgriWebb partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered parent / acquirer, enterprise data partner, core compliance integration, enterprise supply chain partner, strategic research partner, flagship enterprise partner, hardware ecosystem partner, strategic integration partner, core traceability integration and industry data partner.
- URUS Groupparent / acquirerURUS, one of the world's largest bovine genetics companies, acquired AgriWebb in May 2026. The deal aims to integrate URUS's dairy genetics and reproductive systems with AgriWebb's beef-focused farm management and supply chain data capabilities, creating a unified bovine production platform.
- Wendy'senterprise data partnerUses AgriWebb as data infrastructure for supply chain.
- Ahold Delhaizeenterprise data partnerUses AgriWebb as data infrastructure for supply chain.
- NLIS (National Livestock Identification System)core compliance integrationAgriWebb syncs animal movement and identification records with the NLIS database to support Australian mandatory eID tagging compliance for sheep and goats (effective Jan 1, 2025).
- Sainsbury's / ABP Blade Farmingenterprise supply chain partnerAgriWebb powers the on-farm data layer for Sainsbury's Game Changer integrated beef supply chain scheme, run with ABP's Blade Farming operation, providing traceability and sustainability reporting.
- Indigo Agstrategic research partnerIndigo Ag uses AgriWebb with ranchers in its rotational grazing trials to capture consistent, high-quality operational data and to surface hidden costs and productivity improvements.
- Nestlé Purina PetCare Companyflagship enterprise partnerCo-developed the Legacy Landscapes Program with NatGLC, AgriWebb and Regrow. Provides financial and technical assistance to up to 50 Texas ranches; uses AgriWebb for livestock/grazing tracking and Regrow for GHG modeling; inset credits go to Nestlé Purina's corporate sustainability goals.
- National Grazing Lands Coalition (NatGLC)flagship enterprise partnerProducer-led nonprofit partnering with Nestlé Purina, AgriWebb, and Regrow on the Legacy Landscapes Program. Provides technical assistance via Dr. Bill Fox in Texas; aims to scale across the Great Plains.
- Regrow Agflagship enterprise partnerProvides industry-leading GHG modeling for accurate emissions accounting and reporting traceable throughout the value chain in the Legacy Landscapes Program.
- McDonald'senterprise data partnerMajor food corporation partnering with AgriWebb to connect on-farm livestock data with global food brand and retailer supply chains.
- Cargillenterprise data partnerMajor food corporation partnering with AgriWebb to enhance the platform and link on-farm data with global food brands and retailers.
- Tru-Testhardware ecosystem partnerCrush-side hardware integration enabling live sessions to automatically capture weights and EID reads from Tru-Test stick readers and scales directly into AgriWebb.
- RMIS (Red Meat Integrity Systems)strategic integration partnerIntegration to streamline traceability and future-proof farm record keeping across Australian red meat integrity systems.
- KPMG Originscore traceability integrationAgriWebb's Individual Animal Management data is integrated with the KPMG Origins blockchain-based track and trace platform, part of the KPMG Origins - Trusted Beef Traceability project funded by Integrity Systems Company (an MLA subsidiary).
- Meat & Livestock Australia (MLA) / Integrity Systems Companyindustry data partnerAgriWebb is connected to MLA Group Data Platform through KPMG Origins to link on-farm data to carcase performance and compliance, supporting Australian beef traceability.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
AgriWebb competitors and assessment
Company assessmentDirect peers
- CattleMax: US-based livestock management SaaS for cattle record keeping, breeding, and herd performance tracking. Direct overlap with AgriWebb's Animal Management and Farm Record Keeping modules, particularly in North American cow-calf and purebred operations.
- MaiaGrazing: Australian grazing management platform focused on rotational grazing planning, forage budgeting, and livestock performance analytics. Directly comparable to AgriWebb's Grazing Management module and a primary competitor in the AU/NZ grazing market.
- Herdwatch: Ireland-based livestock management app for cattle and sheep farmers, offering record keeping, breeding, medicine, and compliance modules. Closely comparable to AgriWebb's UK and Irish product offering and overall smallholder rancher go-to-market.
- PastureMap: US-focused grazing management app for ranchers, focused on paddock mapping, mob movements, and rotational grazing planning. Direct US competitor to AgriWebb's Grazing Management module.
- iLivestock: UK livestock management SaaS for sheep and beef record keeping, medicine compliance, and electronic identification. Closely comparable to AgriWebb's UK business and a peer in the same assurance-scheme compliance segment.
Emerging players
- Pasture.io: Australian pasture and grazing analytics platform providing feed-on-offer measurements and grazing insights. Comparable in grazing analytics to AgriWebb's Grazing Planner and Foragecaster, but narrower in scope.
Broad incumbents
- John Deere Operations Center: Deere's farm management platform bundles equipment data, agronomy, and increasingly livestock/farm records into a precision-ag ecosystem. Broad incumbent competing for the same rancher wallet, especially in North America.
- Trimble Ag (Trimble Agriculture): Trimble's agriculture division provides broad farm management, fleet, and agronomy software to growers and ranchers. Overlapping capability with AgriWebb in record keeping and farm data management, but from a much wider precision-ag portfolio.
- Granular (Corteva): Granular, owned by Corteva, offers farm business management software with agronomy, financial planning, and operational record keeping. Adjacent rather than livestock-native, but a meaningful broad competitor for the same enterprise ag-data wallet.
Others
- Regrow Ag: GHG modeling platform for agriculture, partnered with AgriWebb in the Legacy Landscapes Program. Not a direct competitor — Regrow provides emissions modeling that pairs with AgriWebb's on-farm data — but a key ecosystem player for the same enterprise sustainability buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AgriWebb social profiles
Digital presenceAgriWebb compliance and trust
Trust signalCompliance3 records
AgriWebb financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgriWebb leadership team
Management profileNumber of profiles
Profiles11 records
AgriWebb funding detail
Funding detailFunding overview
Funding rounds10 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgriWebb M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgriWebb
What does AgriWebb do?
AgriWebb sells a cloud-based livestock management SaaS platform that enables ranchers and livestock producers to record, manage, and analyse animal, paddock, treatment, grazing, and compliance data through web and mobile applications. The platform also includes a corporate sustainability offering that aggregates on-farm data for food brands, retailers, and processors for Scope 3 emissions and supply chain traceability reporting. Hardware integrations (EID readers, weigh scales) and machine-learning-driven grazing and weight forecasting (Foragecaster) extend the core product.
Is AgriWebb a public or private company?
AgriWebb is a private company. It is classified as corporate owned and is currently acquired.
When was AgriWebb founded?
AgriWebb was founded in 2013. It employs 51 to 100 people.
Where is AgriWebb based?
AgriWebb is headquartered in Sydney, Australia, in the Oceania region.
How does AgriWebb make money?
Five revenue lines are on record. Annual/Monthly SaaS subscriptions (Essentials, Essentials+, Performance) is the primary driver. The others are add-on subscriptions (Movement Planner, Grazing Planner), corporate / Enterprise sustainability plans, implementation / onboarding services and freemium / free trial.
Who are AgriWebb's main competitors?
Direct peers on record are CattleMax, MaiaGrazing, Herdwatch, PastureMap and iLivestock. Pasture.io is listed as an emerging player. Broad incumbents are John Deere Operations Center, Trimble Ag (Trimble Agriculture) and Granular (Corteva). Regrow Ag is listed as an others.
Does AgriWebb have an API?
Yes. AgriWebb offers a public-facing API documented at docs.agriwebb.com. The API enables developers to build integrations and automation against the AgriWebb platform. An "API" link appears in the product footer navigation alongside Integrations, Features, and Success and support. Developer documentation is at docs.agriwebb.com.
What industry is AgriWebb in?
AgriWebb's product category is Livestock Management Software. Its primary akta.pro industry code is AFACAJAG, Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support). Its NAICS code is 115210 and its SIC code is 200.