Reflexis Systems
Reflexis Systems, founded in 2001 and now part of Zebra Technologies, provides AI-driven workforce management software — including smart scheduling, time and attendance, forecasting, and compliance — to more than 275 global multi-site enterprises across retail, healthcare, manufacturing, logistics, and hospitality.
- Company typePrivate
- Founded2001
- HeadquartersDedham, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What Reflexis Systems does
Reflexis Systems, founded in 2001 and headquartered in Dedham, Massachusetts, was a provider of AI-driven workforce management software for multi-site enterprises. Its platform combined smart scheduling, time and attendance, labor forecasting, and compliance management into a cloud-native suite optimized for retailers, healthcare systems, manufacturers, transportation and logistics operators, and hospitality venues. The core technology used AI to align labor supply with forecasted demand, match employee skills and certifications to shifts, and automate compliance with labor-law and regulatory requirements, with stated outcomes of up to 50% improvement in scheduling effectiveness, 6% payroll savings, and 7% labor-hour reduction per the Forrester Total Economic Impact study.
The company monetized through multi-year enterprise software subscriptions to its Workforce Optimization Suite, supplemented by implementation professional services and ongoing managed/support contracts. Go-to-market was primarily direct enterprise field sales with global reach (North America, LATAM, EMEA, APAC), augmented by the PartnerConnect reseller and alliance channel program. Customer logos disclosed on the Workcloud WFO Suite page include Vera Bradley, Office Depot, Shoe Sensation, Sally Beauty, CVS Health, and Walgreens, with the broader base cited as 275+ global enterprise customers.
In 2021, Reflexis was acquired by Zebra Technologies and its capabilities are now commercially delivered as part of Zebra's Workcloud Workforce Optimization Suite (Workcloud Scheduling and Workcloud Timekeeping). Pre-acquisition, the company had raised approximately $77M across four disclosed rounds from Pequot Capital, Velocity Financial Group, Sageview Capital (lead), Blue Cloud Ventures, and Great Hill Partners. The combined Zebra-Reflexis WFO offering has been recognized as a Leader in the Nucleus Research WFM Technology Value Matrix for seven consecutive years through 2025.
Reflexis Systems firmographics
Firmographics- Name
- Reflexis Systems
- Legal name
- Reflexis Systems, Inc.
- Website
- https://reflexisinc.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Acquired
- Headcount range
- 5,001–10,000 employees
- Short description
- Reflexis Systems, founded in 2001 and now part of Zebra Technologies, provides AI-driven workforce management software — including smart scheduling, time and attendance, forecasting, and compliance — to more than 275 global multi-site enterprises across retail, healthcare, manufacturing, logistics, and hospitality.
- Ownership category
- akta.pro rank
Reflexis Systems industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)
Keywords
Where Reflexis Systems is headquartered
LocationHeadquarters
- HQ city
- Dedham
- HQ country
- United States
- HQ region
- North America
Markets served
Reflexis Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software subscriptions (Workcloud WFO Suite): Recurring revenue from enterprise software subscriptions covering Smart Scheduling, Time and Attendance, and related workforce optimization modules.
- Professional services: Implementation, deployment, and consulting services to accelerate adoption of the WFO platform.
- Managed services and support: Ongoing maintenance, support contracts (e.g., Zebra OneCare-style support), and managed device/service offerings tied to deployed solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based enterprise software licensing for Workcloud Workforce Optimization Suite (Scheduling and Timekeeping modules) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Reflexis Systems product offering
Product offeringCore offering
Reflexis Systems provides AI-driven workforce management and execution software for multi-site enterprises, delivered as part of Zebra's Workcloud Workforce Optimization Suite. Its core offerings include Smart Scheduling, Time and Attendance, AI-based forecasting, and compliance management, sold primarily to retail, healthcare, manufacturing, transportation and logistics, and hospitality organizations to align labor supply with demand, control labor costs, and ensure labor law compliance.
Product overview
The provided source material does not contain substantive information about Reflexis Systems' own product portfolio. The supplied content consists of general workforce-management market research and a Zebra Technologies webpage describing the Workcloud Workforce Optimization Suite. The only Reflexis-specific reference in the supplied sources is the filename of a Zebra Forrester Total Economic Impact report ("forrester-total-economic-impact-report-vision-study-zebra-reflexis-2022-en-us.pdf"), which indicates a historical Reflexis–Zebra relationship but provides no detail on Reflexis's individual products or modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Workcloud Workforce Optimization Suite Cloud-native AI-driven workforce management software suite for multi-site enterprises, covering Smart Scheduling, Time and Attendance, AI-based forecasting, compliance management, and task management. Sold and supported as part of Zebra Technologies' Workcloud software portfolio, targeting retail, healthcare, manufacturing, transportation and logistics, and hospitality organizations with 275+ global leader customers.
Quantifiable outcome
- Up to 50% improvement in scheduling effectiveness
- +3 more outcomes
Companies that use Reflexis Systems
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Reflexis Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Reflexis Systems partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zebra TechnologiesflagshipReflexis Systems is integrated into Zebra Technologies' Workcloud software portfolio following Zebra's acquisition. The Workcloud Workforce Optimization Suite (which encompasses Reflexis scheduling and time and attendance capabilities) is sold and supported as part of Zebra's enterprise software line. The associated Forrester TEI report is explicitly titled "zebra-reflexis-2022", confirming the integrated positioning.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Reflexis Systems competitors and assessment
Company assessmentDirect peers
- UKG (Kronos + Ultimate Software): UKG is the largest dedicated workforce management and HCM vendor formed from the merger of Kronos and Ultimate Software. It competes head-to-head with Reflexis/Zebra Workcloud in scheduling, time and attendance, and labor optimization for large enterprise and mid-market customers across retail, healthcare, and manufacturing.
- Ceridian Dayforce: Dayforce (formerly Ceridian) sells a single-platform HCM suite with strong WFM, scheduling, and time-and-attendance capabilities, directly competing with Reflexis in enterprise and mid-market deals. Its continuous-calculation payroll and unified HCM+WFM architecture is the most direct functional alternative to Reflexis's WFO suite.
- Infor Workforce Management: Infor WFM (built on the legacy Infor WFM / ClickSoftware scheduling engine) is a direct Reflexis competitor in shift scheduling, forecasting, and time and attendance. It is particularly strong in healthcare, manufacturing, and retail — three of Reflexis's core verticals.
- Blue Yonder (WFM / Labor Management): Blue Yonder offers workforce management and labor optimization capabilities tightly integrated with its supply chain and retail planning suites. It is a direct competitor in retail and logistics WFM deals where Reflexis/Zebra Workcloud also plays.
Broad incumbents
- Workday: Workday is a leading cloud HCM and financial management platform that includes workforce scheduling and time tracking as part of its broader suite. It competes with Reflexis for large enterprise WFM deals, typically as part of a full HCM consolidation play rather than as a standalone WFO specialist.
- ADP Workforce Now / ADP Vantage: ADP is a global payroll and HR services leader with WFM modules targeting enterprise (Vantage) and mid-market (Workforce Now) customers. It overlaps with Reflexis in scheduling, time and attendance, and labor compliance, often bundled with payroll as a competitive moat.
- SAP SuccessFactors: SAP SuccessFactors is the HCM and people management arm of SAP, offering workforce scheduling and time management as part of its cloud HCM suite. It competes with Reflexis primarily in large global enterprise HCM deals, especially in manufacturing and retail verticals where SAP has installed ERP footprint.
- Oracle Fusion Cloud HCM: Oracle Fusion Cloud HCM includes workforce scheduling, time and labor, and absence management modules that compete with Reflexis in large enterprise deals. Oracle's strength in complex, multi-country enterprises makes it a common alternative in head-to-head WFM evaluations.
Emerging players
- Quinyx: Quinyx is an AI-powered WFM platform focused on retail, hospitality, and logistics scheduling. It is an emerging challenger that overlaps with Reflexis's core vertical focus and AI-led scheduling narrative, primarily competing in European and large retail accounts.
- Deputy: Deputy is a cloud-based scheduling, time tracking, and workforce management platform focused on shift-based industries such as retail, hospitality, and healthcare. It is an emerging player that competes with Reflexis primarily in mid-market and SMB segments below the enterprise tier.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Reflexis Systems social profiles
Digital presenceReflexis Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reflexis Systems leadership team
Management profileNumber of profiles
Profiles1 record
Reflexis Systems funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reflexis Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reflexis Systems
What does Reflexis Systems do?
Reflexis Systems provides AI-driven workforce management and execution software for multi-site enterprises, delivered as part of Zebra's Workcloud Workforce Optimization Suite. Its core offerings include Smart Scheduling, Time and Attendance, AI-based forecasting, and compliance management, sold primarily to retail, healthcare, manufacturing, transportation and logistics, and hospitality organizations to align labor supply with demand, control labor costs, and ensure labor law compliance.
Is Reflexis Systems a public or private company?
Reflexis Systems is a private company. It is classified as corporate owned and is currently acquired.
When was Reflexis Systems founded?
Reflexis Systems was founded in 2001. It employs 5,001 to 10,000 people.
Where is Reflexis Systems based?
Reflexis Systems is headquartered in Dedham, United States, in the North America region.
How does Reflexis Systems make money?
Three revenue lines are on record. Software subscriptions (Workcloud WFO Suite) is the primary driver. The others are professional services and managed services and support.
Who are Reflexis Systems's main competitors?
Direct peers on record are UKG (Kronos + Ultimate Software), Ceridian Dayforce, Infor Workforce Management and Blue Yonder (WFM / Labor Management). Broad incumbents are Workday, ADP Workforce Now / ADP Vantage, SAP SuccessFactors and Oracle Fusion Cloud HCM. Emerging players are Quinyx and Deputy.
Does Reflexis Systems have an API?
No public API is recorded for Reflexis Systems.
What industry is Reflexis Systems in?
Reflexis Systems's product category is Workforce Management Software. Its primary akta.pro industry code is EDABAHAH, Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.). Its NAICS code is 54151 and its SIC code is 7372.