Satmetrix

Customer Experience Management Softwaresatmetrix.com

Satmetrix is a US-based enterprise software company founded in 1997 that provides Voice of Customer and customer experience management solutions built around the Net Promoter Score methodology, serving enterprise CX leaders seeking to measure satisfaction and improve customer lifetime value.

Company typePrivate
Founded1997
HeadquartersRedwood City, United States
Headcount101–250
GTM typeB2B
OfferingSoftware

What Satmetrix does

Satmetrix is a US-based enterprise software company founded in 1997 and headquartered in Redwood City, California. The company operates in the Voice of Customer (VoC) and customer experience management software category, with its identity closely tied to the Net Promoter Score (NPS) methodology. Satmetrix helps enterprises collect customer feedback, generate insights, and improve customer experience programs with the stated objective of increasing customer lifetime value and driving revenue growth. Its primary customer segment is enterprise CX leaders responsible for measuring satisfaction and demonstrating ROI from feedback programs.

The company's core offering is enterprise VoC software that enables organizations to systematically capture and act on customer feedback, positioning it within a category that is increasingly subject to AI-driven competitive pressure and buyer demand for measurable business outcomes rather than purely descriptive insights. Satmetrix co-founded by Roselie Buonauro, has historically augmented its capabilities through inorganic moves, including the 2007 acquisition of Informative, and has raised approximately $55 million across nine disclosed funding rounds between 2000 and 2013 from investors including Aspen Ventures, Siebel Systems, Sutter Hill Ventures, Stanford University, and Four Rivers Group.

The company is privately held with a headcount of 101-250 employees. No current pricing model, public revenue figure, or customer logo set is disclosed in the available data, which limits direct visibility into commercial scale. Satmetrix is notably absent from the post-2013 record in the supplied material, with no disclosed product launches, funding events, leadership changes, or geographic expansions in the years since, leaving the present-day competitive positioning and momentum of the business an open question.

Satmetrix firmographics

Firmographics

Name: Satmetrix
Website: https://satmetrix.com
Company type: Private
Founded year: 1997
Headcount range: 101–250 employees
Short description: Satmetrix is a US-based enterprise software company founded in 1997 that provides Voice of Customer and customer experience management solutions built around the Net Promoter Score methodology, serving enterprise CX leaders seeking to measure satisfaction and improve customer lifetime value.
Ownership category
akta.pro rank

Satmetrix industry classification

Industry

Product category: Customer Experience Management Software
NAICS: Management Consulting Services (54161), Custom Computer Programming Services (541511), Marketing Consulting Services (541613)
SIC: Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
akta.pro primary industry: Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)
akta.pro secondary industries: Loyalty, Rewards & Retention Platforms (BPAFAFAH), Customer Experience (CX) & Journey Strategy (MPAAAFAI)

Keywords

Customer experience management
Net promoter score software
Voice of customer
Customer feedback analytics
NPS measurement platform

Where Satmetrix is headquartered

Location

Headquarters

HQ city: Redwood City
HQ country: United States
HQ region: North America

Markets served

Satmetrix business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales

Satmetrix product offering

Product offering

Core offering

Satmetrix provides an NPS-based customer experience management software platform that enables enterprises to collect Voice of the Customer feedback, measure satisfaction and loyalty, generate actionable insights, and tie those insights to business outcomes such as increased customer lifetime value (CLV) and revenue growth. The offering targets enterprise CX programs that need to demonstrate ROI from customer feedback investments.

Differentiator

Problem solved

Functional benefit

Products and services

Satmetrix NPS / VoC Platform

Companies that use Satmetrix

Customer profile

Segments1 record

Ideal customer profiles1 record

Satmetrix technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Satmetrix partnerships and signals

Strategic signal

Recent moves6 records

Expansion highlights3 records

Satmetrix competitors and assessment

Company assessment

Broad incumbents

Genesys: Enterprise CX and contact-center platform with embedded customer journey analytics and feedback loops; competes with Satmetrix for CX-led transformation budgets, especially within service operations.
Verint: Enterprise customer engagement and VoC analytics incumbent with broad CX, workforce, and analytics portfolio; overlaps with Satmetrix on feedback analytics but typically competes from a larger platform footprint.
NICE (NICE CXone): Broader CX AI platform incumbent offering Voice of the Customer, workforce engagement, and contact center capabilities; competes with Satmetrix in the VoC category but as part of a much wider enterprise suite.
SurveyMonkey: Mass-market survey platform with an enterprise CX/WCX offering that overlaps Satmetrix's NPS/feedback collection use cases, typically at lower price points and broader customer profiles.
Zendesk: Customer service and engagement platform with customer feedback/survey capabilities; competes for CX budget at adjacent layers of the customer journey stack.

Direct peers

Qualtrics: Direct enterprise VoC and customer experience management platform with overlapping NPS, CSAT, and journey analytics capabilities; serves the same enterprise CX leader buyer personas as Satmetrix.
Medallia: Direct enterprise VoC/CX platform competitor with deep NPS roots and survey-based feedback analytics; recently taken private by Thoma Bravo, competing head-to-head for the same enterprise CX measurement budget as Satmetrix.
Clarabridge (now part of Qualtrics): Enterprise VoC text and speech analytics platform historically competing for the same CX measurement RFPs as Satmetrix, focused on unstructured customer feedback analysis.
InMoment: Direct CX analytics and VoC peer offering enterprise feedback collection, journey analytics, and AI-driven insight generation — overlapping tightly with Satmetrix's core use cases.

Others

Forrester (CX research): Not a direct software competitor but a leading CX research and advisory firm whose voice-of-customer frameworks and CX rankings heavily influence the buying criteria for Satmetrix's enterprise prospects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Satmetrix financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Satmetrix leadership team

Management profile

Number of profiles

Profiles1 record

Satmetrix funding detail

Funding detail

Funding overview

Funding rounds9 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Satmetrix M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Satmetrix

What does Satmetrix do?

When was Satmetrix founded?

Satmetrix was founded in 1997. It employs 101 to 250 people.

Where is Satmetrix based?

Satmetrix is headquartered in Redwood City, United States, in the North America region.

Who are Satmetrix's main competitors?

Broad incumbents on record are Genesys, Verint, NICE (NICE CXone), SurveyMonkey and Zendesk. Direct peers are Qualtrics, Medallia, Clarabridge (now part of Qualtrics) and InMoment. Forrester (CX research) is listed as an others.

Does Satmetrix have an API?

No public API is recorded for Satmetrix.

What industry is Satmetrix in?

Satmetrix's product category is Customer Experience Management Software. Its primary akta.pro industry code is MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research), with a secondary code of BPAFAFAH, Loyalty, Rewards & Retention Platforms. Its NAICS code is 54161 and its SIC code is 7372.