What Expert Tooling and Automation does

Expert Tooling and Automation is the operating identity under which the privately held Expert Technologies Group (ETG), headquartered in Coventry, United Kingdom, delivers bespoke industrial automation systems, production line systems, and special purpose machinery. Founded in 1972, the group employs 101–250 people and serves customers across multiple industrial verticals — notably automotive and electric vehicle powertrain, aerospace, composites and lightweighting, medical devices (through its Expert MedTech sub-brand), modular building, and materials handling and logistics (via sister company Tsuk). Its offerings span the full project lifecycle, from consulting and simultaneous engineering through R&D and digital services, to design, manufacture, commissioning, and aftersales support of complete production lines.

Core technology centres on custom-engineered automation systems rather than off-the-shelf product lines; the firm's "intelligent automation" stance is operationalised through deep domain engineering, multi-sector know-how, and a February 2025 Siemens partnership that produced what the company describes as the UK's first customisable Autonomous Mobile Robots (AMRs) for flexible manufacturing and logistics. The portfolio is reinforced by sub-brands (ANSOMAT for tooling, Expert Paint Systems, Standard Platforms) and certified to ISO 9001, ISO 14001, ISO 45001, CHAS, and — since June 2025 — BS EN 1090 EXC3 for structural steelwork.

Revenue is generated primarily through large, one-time engineering project sales under quote-based bespoke pricing, supplemented by professional services (consulting, R&D, simultaneous engineering, digital services), with no disclosed public pricing tiers. GTM is direct enterprise field sales, supported by sector-specific website content, trade-association membership (MAKE UK), and exhibition presence (MACH 2026); the company claims a global footprint through its sister-company network but discloses no named customers, revenue figures, headcount trends, or project backlogs. Capital structure appears organic — disclosed funding is limited to small non-dilutive grants from Innovate UK, the UK Department for Transport, and EISMEA, with no equity, debt, or M&A disclosure.

Name

Expert Tooling and Automation

Legal name

Expert Technologies Group

Website

https://expert-amt.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Expert Tooling and Automation, part of the Coventry-based Expert Technologies Group (founded 1972), designs and delivers bespoke industrial automation systems, complete production lines, and special purpose machinery for enterprise customers in the automotive, aerospace, healthcare, composites, modular building, and materials handling sectors.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Industrial Machinery Manufacturing (3332), All Other Industrial Machinery Manufacturing (333248)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK), End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

Keywords

• Industrial automation systems
• Production line engineering
• Special purpose machinery
• Customisable autonomous mobile robots
• Automated assembly equipment

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Bespoke Automation Systems & Special Purpose Machinery: Custom-designed automation systems and special purpose machinery sold as integrated project solutions. Revenue is generated through design, engineering, manufacturing, and installation of customer-specific automation solutions. These are typically one-time project-based engagements with significant professional services content.
2. Complete Production Lines: Full production line systems including design, integration, and commissioning. Projects are delivered as turnkey solutions with ongoing service and aftersales support.
3. Engineering Services & Consulting: Technical consulting, simultaneous engineering, R&D, and digital services supporting the core automation offerings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Expert Tooling and Automation designs, engineers, manufactures, and commissions bespoke industrial automation systems, special purpose machinery, and complete production lines for manufacturing clients across automotive, aerospace, healthcare, defence, and consumer goods sectors. The company delivers end-to-end intelligent automation solutions through consulting, R&D, simultaneous engineering, and digital services, including customisable Autonomous Mobile Robots co-developed with Siemens.

Product overview

Expert Technologies Group is a leading manufacturer of intelligent technology solutions offering a portfolio of industrial automation products and services. The core offerings include bespoke industrial automated systems, production line systems, and automation systems product assembly, all delivered through a combination of consulting, R&D, simultaneous engineering, and digital services. The group operates across multiple specialized sectors (Automotive, Aerospace, Healthcare, Propulsion & Electrification, Composites & Light Weighting) and includes branded offerings such as ANSOMAT (tooling and automation), Expert Paint Systems, and Standard Platforms. Services extend through the entire project lifecycle from consulting and development through to aftersales support and maintenance. The company is the parent organization for Expert Tooling and Automation.

Differentiator

Problem solved

Functional benefit

Brands

• Expert Paint Systems: Paint systems division
• ANSOMAT
• Standard Platforms

Products and services

• Bespoke Industrial Automated Systems Custom-engineered industrial automation systems designed and built to customer-specific requirements, sold to manufacturers across automotive, aerospace, healthcare, defence, and consumer goods sectors.
• Production Line Systems
• Automation Systems Product Assembly
• Customisable AMRs (Autonomous Mobile Robots) Customisable Autonomous Mobile Robots developed in partnership with Siemens, offered to manufacturers for intralogistics and material handling automation.
• Consulting Services
• Research & Development Services
• Simultaneous Engineering Services
• Digital Services
• Engineering Services
• Service, Support and Aftersales Care

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SiemenscoreTechnology or IntegrationExpert Technologies Group partnered with Siemens to launch the UK's first Customisable AMRs (Autonomous Mobile Robots). This strategic partnership combines Siemens' automation technology with Expert Technologies Group's custom engineering capabilities to deliver flexible robotics solutions for manufacturing and logistics applications.
• MAKE UKcoreStrategic or Co-development PartnerExpert Technologies Group joined MAKE UK (formerly the Engineering Employers' Federation) to support UK manufacturing and industry collaboration. This membership enables the company to engage with industry initiatives, share best practices, and contribute to the advancement of UK manufacturing.
• ANSOMATminorStrategic or Co-development PartnerPartnership for exhibition at MACH 2026, combining Expert Technologies Group's automation expertise with ANSOMAT's capabilities for industry showcase.
• TSUK (Material Logistic Solutions)coreStrategic or Co-development PartnerPart of the Expert Technologies Group ecosystem, TSUK provides material logistic solutions. The two companies work together to offer integrated automation and materials handling solutions to customers.
• SEIB IndustrieminorStrategic or Co-development PartnerPart of the Expert Technologies Group ecosystem, SEIB Industrie is a sister company operating in complementary industrial sectors.
• IWT GlobalminorStrategic or Co-development PartnerPart of the Expert Technologies Group ecosystem, IWT Global is a sister company extending the group's international reach.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ATS Automation Tooling Systems: Large publicly-traded Canadian automation systems integrator delivering custom engineered production lines and special-purpose machinery to automotive, aerospace, medical, and industrial customers — directly comparable in business model and offerings.

Broad incumbents

• KUKA AG: German robotics and automation OEM supplying robots, controllers, and integrated cells globally; competes with Expert Tooling and Automation in factory automation and assembly line integration, especially for automotive customers.
• ABB Ltd: Global industrial automation incumbent offering robotics, motion control, and integrated production solutions across automotive, aerospace, and logistics — overlapping with ETG's product line systems and automation business.
• FANUC Corporation: Japanese factory automation and CNC/robotics leader supplying industrial robots and integrated systems used in production lines that ETG designs and integrates for global manufacturers.
• Siemens AG: ETG's core technology partner for the UK-first customisable AMRs and a major global automation OEM — overlapping in industrial automation, motion control, and digital factory solutions.
• Yaskawa Electric Corporation: Industrial automation and motion control supplier producing robots, servos, and controllers used in factory automation — comparable to ETG's Motion & Machine Control-adjacent offerings.
• Daifuku Co., Ltd. Global leader in material handling and intralogistics automation including AGVs/AMRs and conveyor systems — competitive with ETG's Material Logistic Solutions and packaging/material handling line integration work.

Emerging players

• Mobile Industrial Robots (MiR): Pure-play autonomous mobile robot vendor specialising in flexible manufacturing and logistics AMRs — directly comparable to ETG's recently launched UK-first customisable AMRs partnership with Siemens.
• Locus Robotics: Warehouse and manufacturing AMR vendor enabling flexible material handling automation — analogous to ETG's Material Logistic Solutions business via Tsuk.
• Symbotic: AI-enabled warehouse and supply chain automation player building integrated robotics systems for large enterprise customers — overlapping with ETG's logistics and materials handling automation work.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expert Tooling and Automation