What Focus Technology Group does

Focus Technology Group is a privately held IT services company headquartered in Invercargill, New Zealand, founded in 1994 by Rod Sinclair (current CEO). It provides managed IT services, cloud migration, cybersecurity, ERP implementation, modern workplace (Microsoft 365) deployment, and technology procurement to mid-sized businesses across the South Island. The company operates from 7 physical offices spanning Invercargill, Christchurch, Dunedin, Queenstown, Wānaka, Timaru, and Gore, employing 80+ staff, with a stated commitment to one-hour local on-site response times. Its go-to-market is consultative field sales supported by inbound phone and web inquiry channels, with no resellers or distributor layer.

Name

Focus Technology Group

Legal name

Focus Technology Group

Website

https://focus.net.nz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Focus Technology Group is a privately held NZ IT services provider founded in 1994, delivering managed IT, cloud, cybersecurity, and MYOB ERP solutions to mid-sized South Island businesses through 7 regional offices and 80+ staff.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Onsite/Field IT Support Services (BPAEABAC)

akta.pro secondary industries

Helpdesk & End-User Support Services (BPAEABAB), Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE), Strategy & IT Advisory (BPAEAAAA), ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

Keywords

• Managed IT services
• Cloud migration services
• Cyber security consulting
• ERP implementation support
• IT infrastructure management

Headquarters

HQ city

Invercargill

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Ongoing IT support and management services providing businesses with reliable, secure, and efficient technology infrastructure. Revenue is generated through recurring service contracts with monthly or annual billing. Services include infrastructure management, monitoring, backup, security, and helpdesk support.
2. IT Consulting & Strategic Services: Consulting engagements including IT strategy development, technology audits, roadmap planning, and system design. Provided as project-based professional services or ongoing advisory relationships.
3. Technology Procurement: Procurement support services helping clients acquire the right technology at competitive pricing. Revenue derived from procurement support fees and potentially margins on hardware/software procurement.
4. ERP Implementation & Support: Implementation and ongoing support for MYOB Acumatica and MYOB Exo ERP systems, including system configuration, data migration, training, and optimization services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Focus Technology Group provides managed IT services and consulting to mid-sized businesses across New Zealand's South Island. The company implements and supports third-party platforms including Microsoft 365, MYOB Acumatica ERP, MYOB Exo ERP, TimeTrak, and Traild, delivering services spanning cloud migration, cyber security, managed IT support, ERP implementation, modern workplace solutions, and technology procurement through 7 regional offices.

Product overview

Focus Technology Group is an IT services company operating as a single unified offering rather than a platform-plus-modules architecture. Their core services include Cloud Services, Cyber Security, Managed IT Services, ERP (Enterprise Resource Planning), Modern Workplace, and Procurement. Alongside these services, they implement and support specialized software products including MYOB Acumatica (cloud ERP), MYOB Exo (business management system), Traild (accounts payable automation), and TimeTrak (job and project management). These products are delivered as part of their managed IT services rather than as standalone software offerings. The company operates across 7 South Island locations in New Zealand, serving diverse industries including healthcare, aviation, manufacturing, hospitality, and professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Services Cloud infrastructure and migration services that enable seamless collaboration, built-in backup, and business continuity for mid-sized businesses transitioning from on-premise systems to cloud platforms.
• Cyber Security Layered cyber security protection including threat assessment, security awareness training, policy development, firewall management, and incident response to protect business data, people, and operations.
• Managed IT Services Comprehensive IT support and management ensuring technology reliability, security, and availability through network management, server maintenance, help desk services, and ongoing infrastructure oversight on subscription contracts.
• Enterprise Resource Planning (ERP) - MYOB Acumatica Cloud-based ERP platform implementation connecting data, workflows, and processes across finance, operations, sales, and supply chain. Focus provides certified implementation, optimization, and ongoing support for MYOB Acumatica as certified specialists.
• Enterprise Resource Planning (ERP) - MYOB Exo Business management system implementation providing debtors management, stock control, creditor control, and e-commerce capabilities, with flexible configuration supporting custom pricing policies and third-party integrations.
• Modern Workplace Digital workspace solutions including Microsoft 365 implementation, Teams deployment, and flexible work enablement that streamline workflows, improve collaboration, and support remote working.
• Technology Procurement Technology procurement services helping businesses acquire the right technology at optimal pricing, with expert guidance on hardware, software, and infrastructure purchases.
• Traild Accounts Payable Automation Intelligent accounts payable automation platform that streamlines invoice capture, coding, matching, and approval workflows with real-time error and fraud detection, vendor verification, and risk scoring.
• TimeTrak Job and Project Management Mobile-ready time and job management platform for service-based organizations that consolidates job creation, scheduling, team management, inventory, health and safety, and customer communication.

Quantifiable outcome

• One-hour response time commitment for IT support requests
• +3 more outcomes

Named customers21 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• MicrosoftcoreTechnology or IntegrationMicrosoft partnership providing Microsoft 365, Azure cloud services, Teams communication platform, and Surface devices. Focus implements and supports Microsoft solutions for clients across healthcare, legal, aviation, and other sectors. The partnership enables cloud migration, remote working, and modern workplace transformations.
• MYOBcoreTechnology or IntegrationMYOB partnership for Acumatica ERP and MYOB Exo ERP implementations. Focus is a certified specialist providing implementation, configuration, data migration, training, and ongoing support for MYOB ERP solutions. The partnership serves manufacturing, distribution, and retail clients requiring accounting and business management systems.
• TimeTrakcoreTechnology or IntegrationTimeTrak partnership providing job, team, and project management platform implementation and support. Focus serves as certified consultants and resellers for TimeTrak in the South Island region, tailoring the solution to service-based organizations' needs.
• TraildsupportingTechnology or IntegrationTraild partnership for accounts payable automation platform. Focus implements and configures Traild's intelligent AP automation solution to streamline invoice processing, approval workflows, and financial controls for client organizations.
• TeamViewersupportingTechnology or IntegrationTeamViewer remote support tool used by Focus technicians to provide remote IT assistance and support to clients. Enables efficient remote troubleshooting and maintenance.
• GooglesupportingTechnology or IntegrationGoogle Analytics 4 used for website analytics and user behavior analysis. Focus's own website uses Google Analytics to understand visitor patterns and improve digital marketing effectiveness.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Accenture New Zealand: Global consulting and IT services firm with NZ practice. Competes at the high end of Focus's enterprise clients for digital transformation, cloud, and ERP programs.
• Spark New Zealand (Gen-i): NZ's largest telco with a substantial IT services division (formerly Gen-i) providing managed services, cloud, and security across enterprise and government. Competes with Focus for larger South Island accounts and offers broader geographic reach.
• Fujitsu New Zealand: Global IT services provider with established NZ presence offering managed services, cloud, and consulting. Competes for larger South Island enterprise and government accounts that Focus targets.
• IBM New Zealand: Global IT services giant with NZ operations covering managed services, cloud, security, and consulting. Larger-scale alternative for enterprise clients in healthcare, aviation, and government.
• Deloitte New Zealand: Big 4 with significant NZ IT consulting and managed services practice; notably Focus acquired Deloitte's IT services for Dunedin Airport in 2017, illustrating direct competitive overlap.

Direct peers

• Datacom: Largest NZ-owned IT services and solutions provider offering managed services, cloud, cybersecurity, and consulting. Direct competitor in the NZ mid-market and enterprise IT services space, though at materially larger scale.
• Computer Concepts Limited (CCL): NZ-based managed IT services and cloud provider serving SMB and mid-market. Closely comparable in service mix (managed services, cloud, security) and customer segment, though more North Island-weighted.
• Theta Systems: NZ-owned IT services company providing managed services, cloud, ERP consulting, and integration. Directly comparable in mid-market focus and ERP/implementation practice.
• Auldhouse: NZ IT services and training provider offering managed services, Microsoft, and consulting to mid-market NZ businesses. Comparable customer segment and service portfolio.
• Revera: NZ-based cloud and managed services provider with strong Microsoft Azure focus. Comparable in cloud migration and managed services offerings, though more datacenter-infrastructure-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/focustech_nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focus Technology Group